scholarly journals Semiotics of Advertising Communication in WEB 2.0 Network Social Services

2021 ◽  
Vol 12 (4) ◽  
pp. 1285-1298
Author(s):  
Anna S. Zotova
Keyword(s):  
Social Network ◽  
Web 2.0 ◽  
Social Services ◽  
Internet Communication ◽  
Internet Users ◽  
Modern Vision ◽  
Iconic Signs ◽  
Global World ◽  
Global And Local ◽  
Advertising Communication

The article is devoted to the study of semiotics in the advertising communication of web 2.0 network social services. The purpose of the article is to analyze the publications of various brands on social Internet services focused on communication with the consumer and the subsequent study of the features of the use of semiotics tools. The relevance of the article is due to the fact that the modern information society has increased interest in semiotic systems, including in the field of Internet communication. The modern vision of semiotics has gone beyond the traditional framework and defined it as part of global and local communication in web 2.0 social network services, not only between Internet users, but also in the areas of B2B and B2C. The study of the possibilities of semiotics in advertising communication on web 2.0 social platforms, using the example of search engine applications, the social network Instagram, and company sites, in this article is based on the works of R. Barthes, J. Baudrillard, Y. Lotman, and U. Eco. This material confirms our hypothesis that today, especially since the beginning of the pandemic, communication on web 2.0 services is not limited only to text with a picture/photos or videos, more and more often there are visualized scenes created with the help of graphic design with the use of symbols and iconic signs that are familiar to the consumer, which he easily decodes, since they are inscribed in his socio-cultural coordinate system. The innovation of the research is based on the fixation of modern criteria of advertising Internet communication: polycode, intertextuality and multimedia, used as a way of working with target audiences. The novelty of the material consists of the understanding that semiotics today is a new look not only at the branch of scientific knowledge, but also at the practical possibilities of sign systems in the digital age, when the sign becomes a part of the socio-cultural space, a trend of the global world, a tool for transmitting information, knowledge, positioning, a tool for manipulation, influence, and attracting attention. Thus, brands working with the audience in todays realities should take into account not only the product preferences of consumers, but also broadcast their social / civic activity.

An Example of a Successful Inclusion of Teamwork and Web 2.0 Elements in Teaching Practice

2016 ◽  
Vol 5 (3) ◽  
pp. 16-31
Author(s):  
Mirjana Ivanović ◽  
Zoran Budimac ◽  
Zoran Putnik ◽  
Živana Komlenov Mudrinski
Keyword(s):  
Web 2.0 ◽  
Computer Science ◽  
Social Services ◽  
Teaching Practice ◽  
Building Blocks ◽  
General Level ◽  
Internet Communication ◽  
Inside Information ◽  
Science Courses ◽  
Computer Science Courses

In this paper, the authors will demonstrate their experiences with the utilization of Web 2.0 elements in teaching computer science courses. The robust, reliable learning management solution the authors have employed for over a decade (Moodle) enabled them to integrate the typical building blocks of current social services and Internet communication in their common educational activities. Moreover, they conducted a number of surveys among both lecturers and students in order to draw inside information about the attitudes, feelings and thoughts of users of the mentioned services. On the general level, opinions are mostly positive within both groups of users, with slight variations regarding different services. Some of the offered possibilities are more appreciated, and used more willingly, while the rest of them are still considered only as a possibility, which suggests that the authors should provide more support and guidance to both their students and colleagues.

Limitation of degree information for analyzing the interaction evolution in online social networks

2014 ◽  
Vol 25 (10) ◽  
pp. 1450056 ◽  
Author(s):  
Ke-Ke Shang ◽  
Wei-Sheng Yan ◽  
Xiao-Ke Xu
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Services ◽  
Online Social Networks ◽  
Dynamic Network ◽  
Interaction Network ◽  
Strength Distribution ◽  
Customer Churn ◽  
Dynamic Social Network ◽  
Temporal Interactions

Previously many studies on online social networks simply analyze the static topology in which the friend relationship once established, then the links and nodes will not disappear, but this kind of static topology may not accurately reflect temporal interactions on online social services. In this study, we define four types of users and interactions in the interaction (dynamic) network. We found that active, disappeared, new and super nodes (users) have obviously different strength distribution properties and this result also can be revealed by the degree characteristics of the unweighted interaction and friendship (static) networks. However, the active, disappeared, new and super links (interactions) only can be reflected by the strength distribution in the weighted interaction network. This result indicates the limitation of the static topology data on analyzing social network evolutions. In addition, our study uncovers the approximately stable statistics for the dynamic social network in which there are a large variation for users and interaction intensity. Our findings not only verify the correctness of our definitions, but also helped to study the customer churn and evaluate the commercial value of valuable customers in online social networks.

scholarly journals Metamodelo de gestión de conocimiento a partir de análisis so¿cial de lecciones aprendidas [Metamodel knowledge management from social analysis of lessons learned]

2015 ◽  
Author(s):  
José Fernando López Quintero ◽  
Juan Manuel Cueva Lovelle ◽  
Begoña Cristina Pelayo García-Bustelo ◽  
Carlos Enrique Montenegro Marín
Keyword(s):  
Knowledge Management ◽  
Social Network ◽  
Web Services ◽  
Web 2.0 ◽  
Semantic Analysis ◽  
Lessons Learned ◽  
Personal Knowledge ◽  
Redes Sociales ◽  
Functional Architecture ◽  
Amazon Web Services

Este artículo describe el desarrollo de una arquitectura funcional orientada a la Gestión de Conocimiento Personal (GCP), definido desde el concepto de las lecciones aprendidas que se registran en una red social de uso masivo. Esta arquitectura funcional aplica de forma práctica la implementación de un sistema de registro de las lecciones aprendidas personales, en la nube a través de una red social Facebook. El proceso inicia con la adquisición de datos a partir de la conexión a una base de datos no relacional (NoSql) en SimpleDB de Amazon Web Services y a la cual se le ha configurado un algoritmo de análisis complementario para realizar el análisis semántico de la información registrada de las lecciones aprendidas y de esta forma estudiar la generación de Gestión de Conocimiento Organizacional (GCO) desde GCP. El resultado final es el diseño de una arquitectura funcional que permite integrar la aplicación web 2.0 y un algoritmo de análisis semántico a partir de información no estructurada aplicando técnicas de aprendizaje de máquina.Palabras Claves: Gestión de conocimiento, gestión de conocimiento personal, lecciones aprendidas, análisis semántico, computación en la nube, redes sociales, aprendizaje de máquina.This paper shows the development of a functional architecture oriented Personal Knowledge Management (PKM), defined from the concept of lessons learned that are registered in a social network for mass use. This functional architecture applied in a practical implementation of a registration system for personal lessons learned in the cloud through a social network Facebook. The process begins with the acquisition of data from the connection to a non-relational database (NoSQL) in SimpleDB of Amazon Web Services and which you have set up a complementary analysis algorithm for semantic analysis of information recorded lessons learned and thus study the generation of Organizational Knowledge Management (OKM) from PKM. The final result is the design of a functional architecture that enables web 2.0 application integration and semantic analysis of an algorithm from unstructured information using machine learning techniques.Keywords: Management of knowledge, management of personal knowledge, lessons learned, semantic analysis, computing in the cloud, social networks.

scholarly journals Aftershocks: Globalism and the Future of Democracy

2021 ◽  
Keyword(s):  
Social Services ◽  
Political Representation ◽  
Human Beings ◽  
Social Resilience ◽  
The World ◽  
The Future ◽  
The University ◽  
Global And Local ◽  
The City ◽  
Selection Of

This digital publication consists of a selection of 56 papers presented at the 16th International Conference of the International Society for the Study of European Ideas (ISSEI), held at the University of Zaragoza, 2-5 July 2019, the general theme of which was ‘Aftershocks: Globalism and the Future of Democracy’. Sponsored by The Aragonese Association of Sociology, the conference was well-attended – 170 participants from 28 countries met to discuss a wide variety of topics in 29 workshops. The feedback we received from participants confirmed that they had greatly enjoyed the venue of the conference, that they appreciated the warm welcome they had received and the congenial social atmosphere and opportunity to attend workshops on subjects that were not only in their own field of expertise. No one, of course, could have predicted that our world – our work and life as individuals, as communities and as nations – would change so suddenly and radically eighteen months after the conference, with the rapid and devastating spread of the Convid-19 pandemic. The current deepening global crisis along with the challenge of climate change and growing international tensions are a stark reminder of how vulnerable our societies, our civilization, and our species are. The shocks and aftershocks of these crises are felt today in every corner of the world and in every aspect of our global and local economies, and most obviously in the sociopolitical arena. As several of the conference workshops on the multiple crises Europe and the world face today – from the migrant crisis to the rise of populism and deepening inequality between rich and poor – showed – and as the Covid-19 pandemic has so cruelly brought home to us – we simply cannot take the achievements of human civilization for granted and must find ways to meet the fundamental social and political needs of human beings not only in our own neighborhoods, cities and countries, but ultimately in the world as a whole: their living conditions, livelihoods, social services, education and healthcare, human rights and political representation. Several of the workshops, as I mentioned, directly addressed these issues and emphasized the need for building social resilience based on tolerance, solidarity and equity. This too is why, as academics, we should continue to initiate and engage in collective reflection and debate on how to foster and strengthen human communities and human solidarity. Finally, I want to thank the participants and workshop chairs for their contribution to the success of the conference. It was a pleasure for me to work with the university organizing team and with ISSEI’s team in bringing this about, and I am particularly proud that my university and the city of Zaragoza hosted this conference.

Web 2.0 as a Foundation for Social Media Marketing

2012 ◽  
pp. 342-379 ◽  
Author(s):  
Vedran Podobnik ◽  
Daniel Ackermann ◽  
Tomislav Grubisic ◽  
Ignac Lovrek
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Low Cost ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
Marketing Campaign ◽  
Internet Users ◽  
The Web ◽  
The Way

In the Web 1.0 era, users were passive consumers of a read-only Web. However, the emergence of Web 2.0 redefined the way people use information and communication services—users evolved into prosumers that actively participate and collaborate in the ecosystem of a read-write Web. Consequently, marketing is one among many areas affected by the advent of the Web 2.0 paradigm. Web 2.0 enabled the global proliferation of social networking, which is the foundation for Social Media Marketing. Social Media Marketing represents a novel Internet marketing paradigm based on spreading brand-related messages directly from one user to another. This is also the reason why Social Media Marketing is often referred to as the viral marketing. This chapter will describe: (1) how social networking became the most popular Web 2.0 service, and (2) how social networking revolutionized Internet marketing. Both issues will be elaborated on two levels—the global and the Croatian level. The chapter will first present the evolution of social networking phenomenon which has fundamentally changed the way Internet users utilize Web services. During the first decade of 21st century, millions of people joined online communities and started using online social platforms, about 1.5 billion members of social networks globally in 2012. Furthermore, the chapter will describe how Internet marketing provided marketers with innovative marketing channels, which offer marketing campaign personalization, low-cost global access to consumers, and simple, cheap, and real-time marketing campaign tracking. Specifically, the chapter will focus on Social Media Marketing, the latest step in the Internet marketing evolution. The three most popular Social Media Marketing platforms (i.e., Facebook, Twitter, and Foursquare) will be described, and examples of successful marketing case studies in Croatia will be presented.

Gender Differences in the Technology’s Classic Models in Social Network Sites

2014 ◽  
pp. 126-142
Author(s):  
Begoña Peral-Peral ◽  
Ángel F. Villarejo-Ramos ◽  
Manuel J. Sánchez-Franco
Keyword(s):  
Gender Differences ◽  
Social Networks ◽  
Social Network ◽  
Technology Acceptance ◽  
Information And Communication Technologies ◽  
Social Network Sites ◽  
Communication Technologies ◽  
Internet Users ◽  
Information And Communication ◽  
Acceptance Model

Social Network Sites (SNS) have very rapidly become part of the daily reality of Internet users in recent years. Firms also use social networks as a two-way communication with their current and potential customers. This exploratory work means to analyze if Internet users’ gender influences the behavior of using social networks. There is a reason for this. Despite Information and Communication Technologies (ICT) acceptance and use being more frequent in men, according to the previous literature, in line with different surveys on the subject, social networks are more used by women. The authors, therefore, analyze in this chapter if there are gender differences in the constructs of technology’s classic models, such as the TAM (Technology Acceptance Model) and the TPB (Theory of Planned Behavior). They use a sample of 1,460 university students.

Using Ontological E-Services Framework to Orchestrate E-Business Process Services

2018 ◽  
pp. 605-630
Author(s):  
Tung-Hsiang Chou ◽  
Ching-Chang Lee ◽  
Chin-Wen Lin
Keyword(s):  
Web Services ◽  
Web 2.0 ◽  
Business Models ◽  
Service Providers ◽  
The Internet ◽  
Semantic Web Technologies ◽  
Internet Service ◽  
Web Technologies ◽  
Framework Design ◽  
Internet Users

The Internet has come a long way over the past twenty years, and many Internet-era enterprises have had to face daunting challenges while trying to create innovative business models. Many types of Internet interactions can facilitate networking (e.g., The Web, Web services). Since the advent of the Internet, service requesters and service providers have generated diverse electronic services (e-services), and since 2003, many experts have proposed the concept of Web 2.0. People rely on Internet e-services to execute activities and meet requirements; however, e-services lack a standardization method for constructing and managing them. The current study presents a framework design and a comprehensive interface for e-service providers and requesters. The study adopts the concept of Web 2.0 by using Web services with related standards for developing the framework design. Specifically, the study uses semantic Web technologies to complete the construction of e-services. After that, Internet users can quickly and conveniently access the framework to obtain suitable e-services.

Two Heads Are Better Than One

2012 ◽  
pp. 211-235
Author(s):  
Ravi S. Sharma ◽  
Dwight Tan ◽  
Winston Cheng
Keyword(s):  
Social Network ◽  
Web 2.0 ◽  
Social Networking ◽  
Business Intelligence ◽  
Explicit Knowledge ◽  
Instant Messaging ◽  
Field Research ◽  
Professional Services ◽  
Knowledge Flows ◽  
Rss Feeds

This paper examines how Web 2.0 may be used in organizations to support business intelligence activities. Five leading professional services firms in the Energy, IT, software and health industries were used as the field research sites and action research performed on their Web 2.0 tools and environment. Business intelligence was the most significant driver of service value to their clients. From the data, five key findings were observed on the strategic use of Web 2.0 in the leading services firms. Firstly, the firm is aware that social networking tools can improve employees’ performance. Secondly, there are more tools for tacit-to-tacit and tacit-to-explicit knowledge transfer than explicit-to-explicit and explicit-to-tacit. Thirdly, the firm has a higher number of tools where knowledge flows within itself and almost none for external knowledge flows. Fourthly, social network is part of normal work responsibilities. Finally, among KM tools that were most recognized as assisting social network use were of the Web 2.0 genre such as wikis, RSS feeds and instant messaging and blogging. The authors show that using Web 2.0 improves social networking and may be linked to a service professional’s individual performance.

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