Methodology for analyzing PR activities of public authorities

2021 ◽  
Vol 23 (3) ◽  
pp. 33-38
Author(s):  
VALERYA DAMBUEVA ◽  

The article analyses various approaches to assessing the PR activities of commercial organizations and public authorities. The author concludes that there is no comprehensive methodology for analyzing and evaluating the effectiveness of PR activities. This indicates the relevance and the need to develop a special methodology to identify relevant and potential sources for the formation and development of a complex image and reputation characteristics of public authorities with which citizens of the Russian Federation could operate. The basis of the proposed theory is the materials of works on communication by G. Lasswell (model of mass communication, pentad). The method is a system of evaluation parameters, performance indicators, and analytical tools for each structural component of such activities, as well as an algorithm for their analysis and evaluation. When developing this methodology, we try to take into account the maximum number of criteria and performance indicators, but in practice, it is not always possible. To increase the effectiveness of the methodology, the author conducts the structuring of the pentad, which allows to distinguish the main processes of PR activity of a public authority. The assessment of each component of the pentad is a separate study in which we can identify the relevant PR activity processes that require adjustment.

2020 ◽  
Vol 15 (1) ◽  
pp. 75-83
Author(s):  
E. V. Chesnokova

The purpose of the study is to adapt the requirements of the international standard ISO/IEC 17025: 2017 “General requirements for the competence of testing and calibration laboratories”, defining the functions and responsibilities of laboratory personnel, to the domestic forensic expert activity. The following requirements for personnel are addressed in the article: impartiality, competence, manageability, and performance of operations according to the laboratory’s management system. International standards and comments to them, foreign forensic practice, publications on domestic forensic expert science, and procedural codes of the Russian Federation have been analyzed. The article points out that in forensic organizations, the entire staff divides into two groups: those who perform forensic examinations (research) and those who ensure the functioning of the forensic organizations. Achieving objectivity in laboratory activities during research or testing is strictly applicable and is regulated by documenting the research/ test, validating research/test methods, training and admitting personnel, and maintaining equipment. The combination of these procedures ensures the objectivity of a study. It is shown that the standard extends its provisions to all accredited organizations under the uniform rules, which goes along with the ethical standards of the forensic expert institutions of the Ministry of Justice of the Russian Federation, other departments, as well as commercial organizations.  


2020 ◽  
Vol 144 ◽  
pp. 36-43
Author(s):  
Viktor I. Abramov ◽  
◽  
Dar’ya Yu. Semenova ◽  
Natal’ya S. Zhernokleva ◽  
◽  
...  

The institutional environment study makes it possible in an era of high uncertainty to identify patterns that impede changes, implementation of which currently determines not only performance indicators, but is also critical for survival. Based on analysis of the current state of the digital economy development in the Russian Federation, taking into account experience of the first half of 2020, as well as approaches to organization and performance indicators of the “Digital Economy of the Russian Federation” national program, assumptions are made regarding the main components of the institutional environment for digital transformation. Institutional barriers, that impede economic growth as a result of increased informatization of processes, were compared. The main reason for the formation of institutional barriers is considered to be the low speed of response, the delay in transformation of the institutional environment in relation to establishment that ensures the maximum positive effect of applying digital technologies.


Author(s):  
Volodina N.A. ◽  
Murzina I.A. ◽  
Retinskaya V.N.

This article is devoted to the study of the image of Executive authorities in modern Russia. The relevance of the chosen topic of the scientific article is emphasized for the present time, when society and the state are developing methods of countering the coronavirus pandemic – not only in the medical, but, no less important, in the socio-psychological aspect. In this perspective, the consolidating potential of a positive image of government bodies and civil servants is noted. Attention is focused on the terminological apparatus of the problem. Based on the analysis of relevant scientific works, the article provides the author's definition of the image of public authorities. The author notes the peculiarity of the image of Executive authorities, which consists in the presence of two inextricably linked equivalent components – the image of the authority and the image of a civil servant. Image formation of government bodies is considered as a multi-factor interaction of three main subjects: government bodies, the population, and the mass media. The main method of implementation is still the mass communication media, which provide a permanent presence of Executive authorities in the information and communication space. It is noted that the basis for the formation of a positive image of the Executive authority and bureaucracy is their effective functioning. At the same time, the perception of citizens, their attitude to the activities of Executive authorities, the level of trust in them is considered as the main indicator of the modality of the image. Based on the analysis of data from sociological studies, the conclusion about a positive trend in the perception of public authorities and officials by Russians is substantiated. However, there is a negative impact on their image of the lack of these changes and, in General, a low level of openness of public authorities.


Author(s):  
Edoardo Fadda ◽  
Daniele Manerba ◽  
Gianpiero Cabodi ◽  
Paolo Enrico Camurati ◽  
Roberto Tadei

Author(s):  
Alois Paulin

In this study the authors analyze the effects of e-government reforms that began in mid-90ies by confronting the promises which these reforms made to government performance in the period before and after the reforms took place. The authors use fiscal and performance indicators of the Slovenian government and courts to argue that e-government did not yield any notable effects on the state performance. Finally, the authors analyze the reasons why e-government technology cannot be regarded as sustainable and suggest a different approach towards researching how to sustainably improve governance for generations to come.


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