ANALISIS EFISIENSI PEMASARAN SAWI MANIS DENGAN PENDEKATAN STRUCTURE, CONDUCT, AND PERFORMANCE (SCP) DI KECAMATAN JAMBI SELATAN KOTA JAMBI

2015 ◽  
Vol 18 (2) ◽  
Author(s):  
Tinur Sulastri Situmorang ◽  
Zulkifli Alamsyah ◽  
Saidin Naenggolan
Keyword(s):  
Market Structure ◽  
Market Performance ◽  
Market Conduct ◽  
And Performance

Penelitian ini bertujuan untuk : 1) Mengetahui gambaran pemasaran sawi manis di Kecamatan Jambi Selatan, 2) Menghitung efisiensi pemasaran sawi manis dilihat dari analisis market structure, market conduct, dan market performance (SCP). Data dianalisis secara deskriptif kuantitatif dan kualitatif dengan pendekatan structure, conduct, and performance of market (SCP). Berdasarkan penelitian, pemasaran sawi manis di Kecamatan Jambi Selatan terdiri dari lima pola saluran pemasaran, yaitu : 1) petani-konsumen ; 2) petani-pedagang pengumpul besar (PPB)-agen/pedagang pengecer-konsumen ; 3) petani-pedagang pengecer-konsumen; 4) petani-pedagang pengumpul kecil (PPK)-pedagang pengecer-konsumen; 5) petani-pasar modern-konsumen. Fungsi pemasaran yang dilakukan oleh lembaga-lembaga pemasaran, yaitu fungsi pertukaran, fungsi fisik, dan fungsi fasilitas. Dengan pendekatan market structure, pasar sawi manis di Jambi Selatan cenderung mengarah kepada persaingan oligopoli murni. Dilihat dari perilaku pasar, sistem pembayaran kemudian masih terjadi antara pedagang pengumpul dengan petani dan antara pedagang pengumpul dengan pedagang eceran. Sedangkan kinerja pasar menunjukkan bahwa penyebaran marjin, farmer’s share, dan rasio keuntungan tidak merata pada masing-masing lembaga pemasaran. Dari indikator SCP yang telah dijelaskan  di atas dapat diketahui bahwa pemasaran sawi manis di Jambi Selatan belum efisien. Berdasarkan kondisi saat ini dan hasil analisis yang telah dilakukan, saluran pemasaran IV (petani-pedagang pengumpul kecil (PPK)-pedagang pengecer-konsumen) merupakan alternatif saluran pemasaran yang efisien yang dapat dipilih oleh petani.   Kata Kunci : efisiensi, pemasaran, sawi manis, SCP (structure, conduct, and performance of market)

scholarly journals ANALISIS STRUKTUR, PERILAKU DAN KINERJA PASAR INDUSTRI TUNA DI INDONESIA

2020 ◽  
Vol 15 (1) ◽  
pp. 69
Author(s):  
Freshty Yulia Arthatiani ◽  
Siti Hajar Suryawati ◽  
Estu Sri Luhur ◽  
Tikkyrino Kurniawan
Keyword(s):  
Market Structure ◽  
Structure Analysis ◽  
Market Performance ◽  
Secondary Data ◽  
Export Market ◽  
Central Bureau ◽  
Primary Data ◽  
Market Conduct ◽  
Market Structure Analysis ◽  
And Performance

Tuna merupakan komoditas ekspor perikanan utama di Indonesia. Berdasarkan data Badan Pusat Statistik (BPS) ekspor tuna Indonesia mengalami tren pertumbuhan nilai ekspor yang melambatdari tahun 2012 hingga 2018. Oleh karena itu perlu dilakukan analisis mengenai struktur perilaku dan kinerja pemasaran industri tuna di Indonesia yang diharapkan dapat mendukung kinerja ekspor tunaIndonesia. Penelitian ini menggunakan data sekunder dari Kementerian Kelautan dan Perikanan dan BPS serta data primer bersumber dari pelaku usaha tuna. Metode penelitian yang digunakan adalah analisis struktur pasar dengan perhitungan konsentrasi pasar dan hambatan masuk pasar, serta perilaku pasar yang dianalisis secara deskriptif selain itu kinerja pasar dianalisis menggunakan perhitungan variabel price cost margin (PCM) dan efisiensi internal (Xeff). Hasil analisis struktur pasar menunjukkan bahwa komoditas tuna memiliki struktur pasar oligopoli, meskipun untuk komoditas tuna olahan dapat dikategorikan oligopoli ketat cenderung monopoli. Analisis perilaku pasar menunjukkan bahwa penentuan harga tuna ekspor dilakukan oleh buyer dan promosi dilakukan melalui ajang pameran perdagangan serta pengiriman sampel kepada calon buyer. Perhitungan indikator kinerja pasar menunjukkan bahwa kinerja pemasaran tuna beku lebih baik dibandingkan tuna olahan. Rekomendasi kebijakan yang disarankan adalah dengan kebijakan mempermudah investasi sehingga meningkatkan jumlah pelaku usaha dan menurunkan tingkat persaingan. Selain itu perlu pengawasan oleh komite persaingan usaha terutama pada komoditas tuna olahan untuk menghindari kecenderungan monopoli bahan baku. Peningkatandaya saing dari tuna Indonesia perlu juga dilakukan agar lebih berperan dalam menentukan harga di pasar ekspor. Kinerja pasar dapat ditingkatkan melalui penghematan biaya input atau peningkatanvolume output untuk meningkatkan nilai efisiensi internal.Title: Structure, Conduct and Performance Analysis of Tuna Industries in Indonesia Tuna is a major fishery export commodity in Indonesia, although based on data from the Central Bureau Statistics Indonesian tuna exports experience a slowing trend in the value of exports from 2012 to 2018. Therefore it is necessary to analyze the structure, conduct and performance from of the tuna industry . This study uses secondary data from the Ministry of Maritime Affairs and Fisheries and Central Bureau of Statistics while primary data sourced from tuna entrepreneurs. The research method used is the analysis of market structure by calculating market concentration and barriers to market entry, as well as market conducts analyzed descriptively. In addition, market performance is analyzed using the calculation of price cost margin (PCM) and internal efficiency (Xeff). The results of the market structure analysis show that tuna has an oligopoly market structure. Analysis of market conduct shows that the determination of the price of export tuna is carried out by the buyer and promotion is carried out through a trade exhibition and sending samples to prospective buyers. The calculation of market performance indicators shows that the marketing performance of frozen tuna is better than processed tuna. The recommended policy are to facilitate investment to reducing the level of competition. In addition itneeds supervision by the business competition committee, especially on processed tuna commodities. Increasing the competitiveness of Indonesian tuna also needs to be done to be more instrumental indetermining prices in the export market. Market performance can be improved through saving input costs or increasing output volume.

scholarly journals ANALISIS STRUKTUR, PERILAKU, DAN KINERJA PEMASARAN KENTANG GRANOLA DI KECAMATAN PANGALENGAN, KABUPATEN BANDUNG, JAWA BARAT

2014 ◽  
Vol 4 (2) ◽  
pp. 101-120
Author(s):  
Vela Rostwentivaivi Sinaga ◽  
Anna Fariyanti ◽  
Netti Tinaprilla
Keyword(s):  
Market Structure ◽  
Market Performance ◽  
Price Volatility ◽  
Marketing Channel ◽  
Potato Production ◽  
Market Conduct ◽  
Average Value ◽  
Marketing Function ◽  
Barrier To Entry ◽  
And Performance

High number of production and vast planting area make Pengalengan as granola potato production center of Bandung Regency. Problems faced by potato farmers of the area are price volatility, limited market information, and middleman controlled market. The purpose of this study is to analyze granola potatoes market structure, conduct, and performance at Pangalengan. The methods used are market concentration and market entry and exit barriers to analyze market structure; marketing function (exchange, physical and facilities) to analyze market conduct; and farmer share and marketing margin to analyze market performance. The result shows granola potato market has nine marketing channel, oligopsony market, farmer position as price taker and middleman caused barrier to entry and relatively efficient market performance with an average value of 27,64 percent and an average farmer share of 72,36 percent.

scholarly journals Analysis of Market Structure, Conduct, and Performance of the Lemuru Fish in Muncar District, Banyuwangi Regency, East Java

2021 ◽  
Vol 009 (01) ◽  
pp. 128-138
Author(s):  
Aditya Bagus Wicaksana ◽  
◽  
Budi Setiawan ◽  
Abdul W. Muhaimin ◽  
Keyword(s):  
Market Structure ◽  
Local Governments ◽  
Marketing Channels ◽  
Added Value ◽  
Market Conduct ◽  
Fish Market ◽  
Fishery Products ◽  
Market Needs ◽  
And Performance

In general, the marketing of fishery products is potentially inefficient. This study aims to analyze the structure, conduct, and performance of the Lemuru fish market in Muncar District, Banyuwangi Regency. The method used to analyze the data obtained at the research site is descriptive qualitative quantitative. The results showed that the structure of the Lemuru fish market formed a tight oligopoly market and concentrated on fish collectors. The CR4 value is 90% for collectors, 30% for retailers, and 18% for fishers. The shape of the market structure affects market conduct where traders are in the price-makers position while fishers are price-takers. The form of vertical business integration in the Lemuru fish market is a cooperation between collectors and retailers to increase profits and dominate the market. The causal relationship between market structure and market conduct forms an efficient market performance with share values in both marketing channels exceeding the standard efficiency values set at 47.37% in channel I and 52.94% in channel II. The results of this study indicate the importance of the role of local governments in carrying out fish auctions according to their functions, providing counseling on fishery capital loan programs, and processing added value to fishers. In addition, this research is also helpful for fishers related to loans for fishing businesses, prices, market needs, and added value of Lemuru fish.

scholarly journals Tomato Business Integration Conduct; Is It the Impact of Marketing Structure? (Tomato Marketing Study in Manggarai Regency, East Nusa Tenggara)

HABITAT ◽  
2020 ◽  
Vol 31 (3) ◽  
pp. 136-143
Author(s):  
Fabianus Gangkur ◽  
Ratya Anindita ◽  
Hery Toiba
Keyword(s):  
Market Structure ◽  
Sampling Method ◽  
Market Performance ◽  
Information Service ◽  
Performance Estimation ◽  
Limited Area ◽  
Snowball Sampling ◽  
Market Conduct ◽  
Bargaining Position ◽  
The Impact

This study aimed to examine the demand for tomato SCP in Manggarai Regency. The participants were 82 farmers, 7 middlemen, and 16 retailers. The characteristics of the farmers were homogeneous in terms of having a limited area of approximately 0.1-0.5 hectares. A simple random sampling method was then used to determine the participants. Slovin’s formula was used to determine the farmer participants. The snowball sampling method was used to assess the sample of middlemen. Market structure data was analyzed by market share, and market concentration used CR4 estimates. Whereas, consumer conduct had been descriptively studied in relation to pricing strategies and business integration. Market performance estimation was made by measuring the margin and the farmer’s share. The results showed that the structure of the market for tomatoes in Manggarai Regency was oligopolistic and very concentrated. The CR4 values were as follows: middlemen (69.95 %), retailers (54.57%) and farmers (13.05 per cent). Meanwhile, the market structure affected the market conduct in which traders as price determinant and farmers as price takers. In addition, the middlemen established vertical business integration as an attempt to expand their business, dominate the market and increase their income. Oligopoly market structure and market conduct affected the tomato market in Manggarai Regency. The tomato market performance was inefficient as seen from a wide margin but having small farmer’s share. The margin values for channels I and II were Rp12.151,00 and Rp11.525,00 respectively. Whereas the farmer’s share was 36.46 percent and 39.74 percent respectively. Reflecting to the results, an accessible price information service is extremely needed for farmers to minimize asymmetry information. In addition, farmers need to maximize the role and work of farmers' groups as a joint marketing agency in order to increase their bargaining position.

scholarly journals ANALYSIS OF MARKET STRUCTURE, CONDUCT AND PERFORMANCE OF COPRA IN PARIGI – MOUTONG REGENCY

2021 ◽  
Vol 21 (4) ◽  
pp. 325-332
Author(s):  
Hendra Kurniawan ◽  
Ratya Anindita ◽  
Silvana Maulidah
Keyword(s):  
Market Structure ◽  
Market Share ◽  
Market Performance ◽  
Secondary Data ◽  
Perfect Competition ◽  
Primary Data ◽  
Market Information ◽  
Marketing System ◽  
Monopoly Market ◽  
And Performance

This study aims to find out and investigate how copra farmers receive in Parigi – Moutong Regency. In this study the data used is primary data and secondary data, primary data is taken using questionnaire list. This research uses IHH and CR4 analysis approach, with the aim to find out the market share and market formed in each copra marketing institution in Parigi – Moutong Regency. The results of the research showed from the results of the analysis conducted is the market formed in copra farmers institutions are a perfect competition market, in the institution of traders collectors (middlemen) market formed is a monopoly market, just as the market formed in large traders is also monopoly. The cr4 value obtained is farmers by 30.82%, collectors by 100%, large traders by 100%. From the results obtained the structure of the market is already affecting the market counduct copra, where the merchant become the determinant haraga copra is a collector to be the recipient of the price.in addition, traders do bond in terms of capital (dwon paymen).Copra market performance is inefficient, where copra farmers in Parigi – Moutong are more dominant in selling copra in three marketing lines that have many marketing agencies involved, with a margin of Rp 2,000. referring to the results, it is fair that the weak still of farmers reaching the market information, especially prices, as a result of the share received by farmers is low. Related to this, there needs to be strengthening in farmers institutions related to copra marketing system.

scholarly journals ANALISIS EFISIENSI PEMASARAN JAGUNG (Zea mays) DI KABUPATEN WONOGIRI

2018 ◽  
Vol 1 (2) ◽  
pp. 23 ◽  
Author(s):  
Dea Arien Alinda Dewi ◽  
Darsono Darsono ◽  
Agustono Agustono
Keyword(s):  
Market Structure ◽  
Sampling Method ◽  
Market Competition ◽  
Basic Research ◽  
Marketing Channel ◽  
Research Data ◽  
Snowball Sampling ◽  
Market Conduct ◽  
And Performance ◽  
Quota Sampling

This study aims to determine the market structure, behavior and performance of maize marketing in Wonogiri District. The basic research method is analytical descriptive. The research location was chosen purposively. The farmers sample were determined by using quota sampling, while traders sample were chosen by using snowball sampling method. The research data is analyzed by SCP approach (Structure, Conduct, and Performance of Market). The research results showed that the market structure of maize in Wonogiri District leads to the incomplete market competition, namely oligopsony market. This market structure causes the inefficient market. The market conduct is inefficient, it is showed by the β1 (0.785) <1. There are four types of maize marketing channel in Wonogiri District with the farmer’s share more than 50%. It indicates that the maize marketing in Wonogiri District is included in efficient category.

scholarly journals MARKETING EFFICIENCY ANALYSIS OF BEEF CATTLE IN ANIMAL MARKET SUKA VILLAGE TIGAPANAH SUBDISTRICT KARO DISTRICT

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
A A Sidebang ◽  
I Sembiring ◽  
E Mirwandhono ◽  
Hasnudi ◽  
M Tafsin
Keyword(s):  
Beef Cattle ◽  
Market Structure ◽  
Market Performance ◽  
Marketing Channel ◽  
Primary Data ◽  
Cost Ratio ◽  
Snowball Sampling ◽  
Market Conduct ◽  
Marketing Function ◽  
Marketing Efficiency

The purpose of this research is to know marketing institution, marketing channel, marketing function, market structure, market behavior, market performance, marketing cost, marketing margin, marketing profit and marketing efficiency of beef cattle in animal market Suka Village TigapanahSubdistrictKaro District. The research conducted in the animal market of Suka Village TigapanahSubdistrictKaro District from March until April 2017. This research used primary data obtained from observation and interview of respondents. Determination of respondents with snowball sampling method that has 30 respondents. Secondary data is obtained from related institutions such as the Central Agency of Statistics and the Karo District Agricultural Departement. The parameters studied were marketing institution, marketing channel, marketing function, market structure, market conduct, market performance, marketing margin, farmer's share and profit to cost ratio. The results is marketing institutions involved are farmers and agent. The marketing channels are the first two channels: the farmer - the consumer and the second channel: the farmer – the agent - the consumer. Marketing functions undertaken by marketing institutions are the functions of exchange, physical and facilities. The market structure is oligopoly and oligopsoni. Market conduct is the practice of pricing away from dishonesty and marketing costs are not uniform and the absence of intervention from the government. Market performance is that there is no technological progress and no improvement of product quality and service maximization. Marketing margin of cannel I is Rp.0 and channel II is Rp.815.384. Farmer's share of channel I is 100% and channel II is 95.59%. The profit to cost ratio of channel I is 105,86 and channel II is 2,55. The conclusion of this research is the marketing of beef cattle in the animal market of Suka Village TigapanahSubdistrictKaro District has been efficient.

scholarly journals Analisis Structure, Conduct, and Performance (SCP) pada Pemasaran Lada Putih (Muntok White Pepper) di Kabupaten Bangka Barat

2019 ◽  
Vol 1 (2) ◽  
pp. 82-91
Author(s):  
Chatijah Adha ◽  
Yudi Sapta Pranoto ◽  
Rati Purwasih
Keyword(s):  
Brand Image ◽  
Market Performance ◽  
White Pepper ◽  
Market Conduct ◽  
And Performance

Lada Putih merupakan komoditas perkebunan yang berperan penting dalam kegiatan ekspor dan impor. Aspek pemasaran merupakan hal penting dalam pengusahaan perkebunan lada rakyat. Usahatani lada putih dilakukan secara berkala dan berkelanjutan di Kabupaten Bangka Barat didukung oleh potensi lada putih yang telah memiliki brand image (Muntok White Pepper). Dalam menjalankan usahatani lada putih maka perlu adanya analisis efisiensi pemasaran. Tujuan penelitian ini adalah (1) Mendeskripsikan saluran pemasaran lada putih di Kabupaten Bangka Barat, (2) Menganalisis efisiensi pemasaran lada putih menggunakan metode market strukture, market conduct, and market performance (SCP) di Kabupaten Bangka. Penelitian ini dilakukan dengan metode survei. Alat analisis yang digunakan adalah deskriptif kualitatif dan pendekatan SCP. Hasil penelitian menunjukan bahwa terdapat lima macam saluran pemasaran lada putih di Kabupaten Bangka Barat. Struktur pasar yang terbentuk dari pemasaran lada putih dominan ke pasar persaingan tidak sempurna yaitu oligopoli. Saluran IV merupakan saluran yang relatif lebih efisien di ukur berdasarkan nilai margin terkecil yakni Rp 4.000, Farmer’s share sebesar 92,59, dan R/C rasio sebesar 2,63.

scholarly journals Analysis of Market Structure-Conduct-Performance of Gurame Fish (Osphonemus gouramy) in Kediri Regency

2019 ◽  
Vol 006 (02) ◽  
pp. 134-148
Author(s):  
BJ. Al-Baiquni ◽  
Keyword(s):  
Market Structure ◽  
Large Scale ◽  
Sampling Techniques ◽  
Barriers To Entry ◽  
Snowball Sampling ◽  
Accounts Payable ◽  
Marketing Activities ◽  
And Performance ◽  
Marketing Margins

The role of marketing institutions is important for conducting marketing activities, so that research has a purpose for: 1) knowing the market structure of gurame fish, 2) describing the behavior of gurame fish marketing institutions, 3) knowing the performance of marketing institutions for gurame fish in Kediri Regency. Type of research is descriptive using analysis of structure, conduct, and performance. Sampling techniques using purposive sampling and snowball sampling techniques, data collection techniques by observation, direct interviews and documentation. The results of the study are based on market structure that is influenced by the number of sellers and buyers, barriers to entry and exit markets, and market information indicating that the formed market structure is oligopoly; There are still many marketing agency behaviors that harm several parties in marketing such as accounts payable, and other fraudulent practices; The marketing of gurame fish in Kediri Regecy cannot be said to be efficient because of the uneven distribution of marketing margins, costs, and profits of each institution, as well as the high margin value, costs, and profits from one of the marketing institutions, large-scale collectors.

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