scholarly journals BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY

2018 ◽  
Vol 8 (2) ◽  
pp. 228
Author(s):  
Nurkholish Majid ◽  
Sunaryo Sunaryo ◽  
Ananda Sabil Husein
Keyword(s):  
Brand Loyalty ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Decision ◽  
Social Self ◽  
Ideal Self ◽  
Purposive Sampling ◽  
Partial Least Square Analysis ◽  
Brand Satisfaction

Abstract. Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty. 3) Influence of brand satisfaction on Iphone brand loyalty. 4) The role mediation of brand satisfaction within influence of actual self-congruity, ideal self-congruity, social self-congruity, social ideal self-congruity on Iphone brand loyalty. Sample has taken by using non probabilty sampling with purposive sampling technique. Respondents are Iphone user in Malang City who made personally purchase decision with has used Iphone about 1 year. Research’s samples are 140. The hypothesis tested by Partial Least Square analysis. The research results actual, ideal and social ideal self-congruity influence on brand satisfaction then brand satisfaction influence on brand loyalty. Brand satisfaction had mediation within influence of actual, ideal dan social ideal self congruity on brand loyalty.

scholarly journals PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN PADA LOYALITAS PELANGGAN DI RESTORAN PIZZA E-BIRRA

2020 ◽  
Vol 1 (1) ◽  
pp. 11
Author(s):  
Cynthia Anna Wijayanti
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purposive Sampling ◽  
Physical Evidence

The purpose of this research is to examine the influence and relationship of Service Quality, Brand Loyalty and Customer’s Satisfaction as an intervening variable. The subject of the research is Indonesian-based local restaurant Pizza E-Birra under the management of Ismaya Group. The research is based on quantitative research with non-probability purposive sampling as the sampling technique and the data will be analysed using SEM Structural Equation Model with Smart PLS 3.0 as analysis tool.The research is using 5 dimensions of Service Quality, which are Physical Evidence (Tangible), Empathy, Reliability, Responsiveness and Assurance as the independent variable and its impact toward Brand Loyalty as dependent variable and also measuring the Customer Satisfaction as an intervening variable. The result show that all the hypotheses are accepted and some managerial implications needs to be done for management of Pizza E-Birra to improve their Service Quality which leads to their customer satisfaction overall for the dining experience hence will increase the level of brand loyalty among its patronage in the future ultimately. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Kualitas Layanan (Service Quality) yang mempengaruhi Loyalitas Merek (Brand Loyalty) secara langsung dan pengaruhnya jika dimediasi oleh Kepuasan Pelanggan (Customer’s Satisfaction). Subyek penelitian ini adalah restoran lokal Indonesia Pizza E-Birra dibawah kepemilikan manajemen grup Ismaya. Penelitian kuantitatif ini menggunakan teknik pengambilan sampel Non-Probability Purposive Sampling dan data kuesioner akan dianalisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan bantuan program SmartPls.. Penelitian ini menggunakan 5 dimensi dari Kualitas Layanan (Service Quality) yaitu : Physical Evidence (Tangible), Empathy, Reliability, Responsiveness dan Assurance, serta faktor Kepuasan Pelanggan (Customer’s Satisfaction) sebagai variabel mediasi, semuanya akan diteliti secara simultan untuk membuktikan ada atau tidaknya pengaruh variabel bebas dan mediasi tersebut  dalam mempengaruhi Loyalitas Merek (Brand Loyalty) pada restoran Pizza E Birra. Hasil menunjukkan bahwa ketiga hipotesa yang diajukan didukung, artinya Kualitas Layanan berpengaruh positif terhadap Loyalitas Merek, Kualitas layanan berpengaruh positif terhadap kepuasan dan yang terakhir Kualitas layanan berpengaruh pada loyalitas merek dengan mediasi kepuasan, dengan beberapa masukan kepada management Pizza E-Birra , untuk lebih memperbaiki tingkat kualitas layanan, yang berdampak pada kepuasan pelanggan yang akhirnya akan mempengaruhi tingkat loyalitas merek atas restoran Pizza E-Birra.

scholarly journals THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST

2021 ◽  
Vol 19 (2) ◽  
pp. 310-318
Author(s):  
Rima Sera Pratiwi ◽  
◽  
Ubud Salim ◽  
Sunaryo Sunaryo ◽  
◽  
...  
Keyword(s):  
Direct Effect ◽  
Indirect Effect ◽  
Brand Loyalty ◽  
Perceived Value ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Satisfaction

This study aimed to investigate the direct effect of brand experience and the perceived value of customers on brand loyalty and the indirect effect through brand trust as mediating variable. This study used a questionnaire distributed to 130 loyal customers of Susu Nandhi Murni produced by KUD Batu. The sampling technique was purposive sampling, and the method of data analysis was Partial Least Square (PLS). The results demonstrated a positive and significant direct effect of brand experience and perceived value on brand loyalty. In addition, brand experience and perceived value also had a positive and significant effect on brand trust and brand trust on brand loyalty. Furthermore, the indirect effect through brand trust as mediating variable also revealed a positive and significant effect, both on the brand experience and perceived value. Finally, future studies are suggested to investigate other variables that were not discussed in this research, such as brand image and brand satisfaction.

scholarly journals E-filling dan Relawan Pajak dalam Meningkatkan Kepatuhan Wajib Pajak Orang Pribadi

2020 ◽  
Vol 4 (2) ◽  
pp. 208
Author(s):  
I Nyoman Darmayasa ◽  
Bagus Putra Wibawa ◽  
Ketut Nurhayanti
Keyword(s):  
Sample Selection ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Least Square Method ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Purposive Sampling ◽  
Partial Least Square Method

AbstractThis research aims to analyze the effect of e-filling application and tax volunteer’s role to individual taxpayer’s compliance. In addition, this research also analyzes the effect of tax volunteer’s role as moderating variable on e-filling application to individual taxpayer’s compliance. This research analyzes primary data from distributed questionnaires to 100 individual taxpayers’ in assistance locations of Tax Volunteer from Politeknik Negeri Bali Tax Center. Sample selection in this research using purposive sampling technique. The testing of research variables was conducted using the Partial Least Square method with SmartPLS 3.0 application. The results showed that e-filling application and tax volunteers role had a positive and significant effect on individual taxpayer’s compliance. While there is no significant effect from the moderation of tax volunteer’s role in e-filling application to individual taxpayer’s compliance. This research has a novelty the role of tax volunteers in improving taxpayer compliance. Furthermore, this research has a practical contribution to the tax authority to increase the role of tax volunteers and to taxpayers on the participation of utilizing tax volunteers to improve compliance.Keywords: E-filling; Individual taxpayer; Tax compliance; Tax volunteerAbstrak Penelitian ini bertujuan untuk menguji efek dari penerapan e-filling dan peran relawan pajak terhadap kepatuhan wajib pajak orang pribadi. Di samping itu, dilakukan pula pengujian moderasi relawan pajak atas pengaruh penerapan e-filling terhadap kepatuhan wajib pajak orang pribadi. Penelitian ini menganalisis data primer dari kuesioner yang disebarkan kepada 100 wajib pajak orang pribadi di lokasi asistensi Relawan Pajak Tax Center Politeknik Negeri Bali. Pemilihan sample pada penelitian ini menggunakan teknik purposive sampling. Pengujian variabel penelitian dilakukan menggunakan metode Partial Least Square dengan aplikasi SmartPLS 3.0. Hasil penelitian menunjukkan bahwa penerapan e-filling dan peran relawan pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak orang pribadi. Sedangkan terdapat pengaruh yang tidak signifikan pada moderasi peran relawan pajak atas penerapan e-filling terhadap kepatuhan wajib pajak orang pribadi. Penelitian ini memiliki keterbaruan peran relawan pajak dalam meningkatkan kepatuhan wajib pajak. Penelitian ini memiliki kontribusi praktis pada otoritas pajak untuk meningkatkan peran relawan pajak dan terhadap wajib pajak pada partisipasi memanfaatkan relawan pajak untuk meningkatkan kepatuhan.Kata Kunci: E-filling; Kepatuhan pajak; Relawan pajak; Wajib pajak orang pribadi

scholarly journals PENGARUH FAKTOR EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SABUN DETERJEN MEREK RINSO DI KELURAHAN LAYANA INDAH KOTA PALU

2015 ◽  
Vol 1 (1) ◽  
pp. 15-22
Author(s):  
Suriani Labolo ◽  
Maskuri Sutomo ◽  
Rahmat Mubaraq
Keyword(s):  
Sample Size ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Quality Perception ◽  
Purposive Sampling ◽  
Brand Association

The  research  aims  to  analyze  the  influence  of  brand  equity  that consists  of  brand  awareness, quality perception, brand association, and brand loyalty, on customer purchase decision to buy Rinso at  Layana  Indah Village  in  Palu.  Sample  size  of  the  study  is  72  respondents  who selected  through purposive sampling technique. The results indicate that all variables, namely brand awareness, quality perception,  brand  association, and  brand  loyalty  simultaneously  have  significant  influence  on customer purchase  decision.  The  Adjusted  R  square  of  0.527  indicates  that brand  equity  has  52,7 percent  of  the  variability  of  customer  purchase decision,  while  47,3  percent  influenced  by  other variables  that  are  not studied.  Partially,  all  variables  have  positive  and  significant  influence  on customer purchase decision to buy Rinso detergent. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek yang terdiri atas kesadaran merek,  persepsi  kualitas,  asosiasi  merek, dan  loyalitas  merek  terhadap  keputusan  pembelian  produk deterjen merek Rinso di Kelurahan Layana Indah Kota Palu. Sampel dalam penelitian ini sebanyak 72 orang  dengan  teknik  penarikan  sampel menggunakan  purposive  sampling.  Hasil  penelitian menunjukan bahwa secara simultan variabel ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas,  asosiasi  merek  dan  loyalitas  merek  memiliki pengaruh  signifikan  terhadap  keputusan konsumen sehingga apabila variabel ekuitas merek diterapkan secara baik maka keputusan pembelian juga akan meningkat, dengan nilai adjusted R square 0.527, artinya bahwa ekuitas merek berpengaruh terhadap  keputusan pembelian  sebesar  52.7 %  dan  sisanya  sebesar  47.3 %  dipengaruhi oleh  variabel lain yang tidak diteliti. Secara parsial variabel kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas  merek berpengaruh  signifikan  terhadap  keputusan  pembelian  dalam menggunakan  produk sabun deterjen merek Rinso.

scholarly journals PERAN KEPERCAYAAN DALAM MEMEDIASI PERSEPSI NILAI TERHADAP NIAT BELI ULANG GREEN COFFEE DI KOTA DENPASAR

2018 ◽  
Vol 8 (3) ◽  
pp. 1457
Author(s):  
Sabar Robintang Saragih ◽  
Ni Made Asti Aksari
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Green Coffee ◽  
Repurchase Intention ◽  
Value Perception ◽  
Partial Least Square Analysis ◽  
Value Perceptions ◽  
Data Source

The purpose of this study is to determine the effect of perceived value on trust and repurchase intention, the effect of trust on repurchase intention, and to determine the role of trust in mediating the effect of value perception on repurchase intention on Green coffee in Denpasar City. The population of this study are consumers of Green coffee products in Denpasar City. The samples of this study are Green coffee consumers residing in Denpasar City. The method to determine the sample used in this study is purposive sampling which is a data source sampling technique with certain considerations. The number of sample used is 100 who lives Denpasar City that have consumed Green coffee. PLS (Partial Least Square) analysis techniques is used to analyse the data. The results of this study indicate that value perception ??and beliefs have a positive and significant effect on Green coffee repurchase intention; value perceptions have a positive and significant influence on trust; and trust positively and significantly mediates the effect of perceived value on consumers' repurchase intention towards Green coffee in Denpasar City. Keywords: perception of value, trust, repurchase intention  

scholarly journals The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia

2018 ◽  
Vol 6 (4) ◽  
pp. 140-146
Author(s):  
Vita Briliana ◽  
Nurti Widayati
Keyword(s):  
Brand Loyalty ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Cost Effective ◽  
Positive Influence ◽  
Jel Classification ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Trust ◽  
Brand Love

Objective - The purpose of this paper is to explore how brand love affects consumers' brand trust, brand loyalty and word-of-mouth promotion towards an online public transport app in Jakarta, Indonesia. GO-JEK is a cost-effective, transport-based application that is used by passengers in Indonesia. Methodology/Technique - This research uses a purposive sampling technique to select 380 GO-JEK users. Partial least square version 3.0 analysis was used to analyze the data collected through the questionnaires. Findings - The study reveals that brand love, brand trust and brand loyalty have a positive influence on word-of-mouth advertising. Novelty - Brand love strongly influences brand trust, followed by brand loyalty and word-of-mouth. Type of Paper - Empirical. Keywords: Brand Love; Brand Loyalty; Brand Trust; Word-of-mouth. JEL Classification: M30, M31, M39.

scholarly journals WORK PLACEMENT AFFECTS EMPLOYEE PERFORMANCE THROUGH WORK MOTIVATION

2021 ◽  
Vol 19 (2) ◽  
pp. 394-403
Author(s):  
Endang Suswati ◽  
Keyword(s):  
Work Motivation ◽  
Employee Performance ◽  
Sampling Technique ◽  
Employee Motivation ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Tool ◽  
Work Placement ◽  
Partial Least Square Analysis ◽  
Efficiency And Productivity

The success of the banking industry in a crisis such as the Covid pandemic is highly dependent on employee performance. Employee performance in banking companies will increase employee efficiency and productivity. Employee performance improvement can be formed through accuracy in Work Placement and providing Work Motivation. Work Placement and employee motivation to improve performance are still debated in previous studies. Based on previous research gaps, this study aims to determine the effect of Work Placement and Work Motivation on Employee performance and to determine the effect of Work Placement on Employee performance through Work Motivation in employees of a government bank in Kediri, East Java, Indonesia. The number of respondents in this study was 58 people who were obtained by using the saturated sampling technique for employees. The data collection method used a questionnaire with PLS (Partial Least Square) analysis tool. The results of this study indicate that employee placement and work motivation influence the employee performance of a bank company. However, the Work Motivation variable as a moderating variable cannot be proven because there is no influence between the Work Placement variable on Work Motivation. The next researcher can retest and develop the concepts used in this research to contribute to the development and renewal of management science.

scholarly journals PENGARUH NEGARA ASAL TERHADAP MINAT PEMBELIAN PRODUK KOSMETIK IMPOR DENGAN MODERASI VARIABEL PENGETAHUAN PRODUK

2020 ◽  
Vol 14 (1) ◽  
pp. 33
Author(s):  
Lina Budiarti
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Product Knowledge ◽  
Cosmetic Products ◽  
Moderator Variable ◽  
Purposive Sampling ◽  
Pls Analysis

This study aims to determine the effect of the country of origin on purchase intention of imported cosmetic products by moderating the variable product knowledge. The independent variables in this study are the country of origin, purchase intention as the dependent variable and product knowledge as the moderator variable. A total of 73 questionnaires were distributed to students in Malang that were selected using a purposive sampling technique, which was then analyzed using Partial Least Square (PLS) analysis. Purposive sampling technique is used to select students who use imported cosmetic products. All hypotheses in this study are accepted which showed that the country of origin influenced the purchase intention, and product knowledge moderated the influence of the country of origin on purchase intention.

scholarly journals CONSUMER TRUST IN ONLINE PURCHASE DECISION

2020 ◽  
pp. 142-149
Author(s):  
Febrina Mahliza
Keyword(s):  
Perceived Risk ◽  
Sampling Technique ◽  
Total Sample ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Online Purchase ◽  
Positive Effect

Trust plays an important role in online purchasing. Trust issues that arise in online purchasing occur since consumers cannot verify the product directly. This study aims to analyze the antecedents of trust in terms of online purchase decision and analyze the effect of trust on online purchase decision. The sampling technique used in this study was purposive sampling. The total sample of 120 respondents in Jakarta was obtained through the distribution of online questionnaires. The data analysis method used in this study is Partial Least Square (PLS). The results show that brand image and security are the antecedents of trust which have a significant positive effect on trust. The results show that perceived risk is the antecedent of trust which has a significant negative effect on trust. The results also show that consumer trust has a significant positive effect on online purchase decision. KEYWORDS: trust, antecedents, purchase decision, partial least square

scholarly journals PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS MEREK DALAM MEMBANGUN EKUITAS MEREK

2019 ◽  
Vol 8 (12) ◽  
pp. 7053
Author(s):  
Carissa Lorens Marchia Raharja ◽  
Ni Made Asti Aksari
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Quality ◽  
Analytical Tool ◽  
Partial Least Square ◽  
Least Square ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study is to analyze the influence of perceived quality and brand image on brand loyalty towards Reebok shoes brand equity. The population of this study is people who have used Reebok shoes, while the study sample is 80 people determined using non-probability sampling method specifically purposive sampling. The analytical tool used in this study is PLS (Partial Least Square). Based on the results of the analysis, perceived quality has a positive and significant effect on brand loyalty, brand image has a positive and significant effect on brand loyalty, and brand loyalty has a positive and significant effect on brand equity. To build brand equity, Reebok should focus on customer brand loyalty by paying attention to their customers’ perceived quality and image of the brand. Keywords: perceived quality, brand image, brand loyalty, brand equity

Sign in / Sign up

Export Citation Format

Share Document