scholarly journals PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS MEREK DALAM MEMBANGUN EKUITAS MEREK

2019 ◽  
Vol 8 (12) ◽  
pp. 7053
Author(s):  
Carissa Lorens Marchia Raharja ◽  
Ni Made Asti Aksari
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Quality ◽  
Analytical Tool ◽  
Partial Least Square ◽  
Least Square ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study is to analyze the influence of perceived quality and brand image on brand loyalty towards Reebok shoes brand equity. The population of this study is people who have used Reebok shoes, while the study sample is 80 people determined using non-probability sampling method specifically purposive sampling. The analytical tool used in this study is PLS (Partial Least Square). Based on the results of the analysis, perceived quality has a positive and significant effect on brand loyalty, brand image has a positive and significant effect on brand loyalty, and brand loyalty has a positive and significant effect on brand equity. To build brand equity, Reebok should focus on customer brand loyalty by paying attention to their customers’ perceived quality and image of the brand. Keywords: perceived quality, brand image, brand loyalty, brand equity

Brand loyalty and brand equity for the Werdhi Sedana People's Credit Bank regional company, Gianyar Regency

2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 239-255
Author(s):  
Dewa Ayu Dwilis Ringsing Brahmanda ◽  
Anak Agung Putu Agung ◽  
Anik Yuesti ◽  
I Gusti Agung Eka Teja Kusuma
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Trust ◽  
Research Population

This study aims to examine and analyze the variables brand image, brand trust, brand loyalty and brand equity. This research was conducted at the Werdhi Sedana People's Credit Bank Regional Company, Gianyar Regency. The research population was all customers of the Werdhi Sedana People's Credit Bank Regional Company Savings and Deposits, Gianyar Regency, totaling 14,862 customers, the sample used was 99 customers with the proportionate sampling method. All data obtained from distributing questionnaires is suitable for use, then analyzed using a structural equation model based on analysis of variance known as Partial Least Square (PLS). The results showed that brand image has a negative and insignificant effect on brand loyalty.    

Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Ulang “Slai O’lai”

2021 ◽  
Vol 6 (3) ◽  
pp. 28
Author(s):  
Dini Nur Sofya ◽  
Sugeng Purwanto
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Test Reliability ◽  
Probability Sampling ◽  
Convenience Sampling ◽  
The City

Abstract This study aims to determine the effect of brand image and product quality on the decision to repurchase Slai O'lai products in the people of Kediri City and Regency. This type of research is explanatory research, which explains and proves the relationship and influence between the independent variable and the dependent variable. The research method used is quantitative method. This study used a sample of 110 respondents and distributed questionnaires in the City and District of Kediri with the help of Google Forms. Sampling used non-probability sampling method with convenience sampling method. The sample consists of respondents who live in the City and District of Kediri, aged 17 years and over, and have purchased Slai O'lai products more than 2 (two) times. The data used are primary and secondary data, while the analysis technique used in this study is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. Based on the results of this study, it can be seen that brand image and product quality have a positive and significant effect on the decision to repurchase Slai O'lai sandwich biscuits. Keywords: brand Image, Product Quality, Repurchase Decision   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang produk Slai O’lai pada masyarakat Kota dan Kabupaten Kediri. Jenis penelitian ini adalah explanatory research, yang menjelaskan dan membuktikan hubungan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian yang digunakan yaitu metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 110 responden dan menyebarkan kuesioner di Kota dan Kabupaten Kediri dengan bantuan Google Forms. Pengambilan sampel menggunakan metode non-probability sampling dengan metode convenience sampling. Sampel terdiri dari responden yang berdomisili di Kota dan Kabupaten Kediri, berusia 17 tahun ke atas, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang digunakan adalah data primer dan sekunder, sedangkan teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil penelitian ini dapat diketahui bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian ulang biskuit sandwich merek Slai O’lai. Kata kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian Ulang  

scholarly journals Analisis Perbandingan Brand Equity Samsung dan LG

2021 ◽  
Vol 3 (2) ◽  
pp. 99-110
Author(s):  
Imam Arif Fikri
Keyword(s):  
Quantitative Study ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Perceived Quality ◽  
T Test ◽  
The South ◽  
Purposive Sampling ◽  
Brand Association ◽  
Analysis Technique

This research is quantitative study that aims to compare brand association, perceived quality, and brand loyalty to brand equity in Samsung and LG companies in the South Jakarta area. This research used 100 respondents as a sample with purposive sampling method. The analysis technique in this study uses the Independent Sample T Test using SPSS 26. The results of this study indicate that (1) Samsung Brand Association is superior to LG, (2) Samsung's Perceived Qualty is superior to LG, (3) Samsung's Brand Loyalty is superior to LG. superior to LG.   Keywords: Brand Equity; Brand Association; Perceived Quality; Brand Loyalty  

scholarly journals Pengaruh brand equity dan brand image terhadap keputusan wisatawan menginap di artotel sanur bali

2020 ◽  
Vol 4 (1) ◽  
pp. 30
Author(s):  
Meisya Ridha Maghfira ◽  
Agus Muriawan Putra ◽  
I Gusti Ngurah Widyatmaja
Keyword(s):  
Brand Equity ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Probability Sampling

Abstrak Artotel Indonesia merupakan salah satu perusahaan hotel manajemen, Artotel memiliki properti hotel yang berlokasi di Kawasan Sanur, Bali yaitu Artotel Sanur Bali. Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek dan citra merek terhadap keputusan menginap wisatawan di Artotel Sanur Bali. Penelitian ini menggunakan teknik non probability sampling dalam pemilihan responden dengan menggunakan metode incidental sampling. Responden dalam penelitian ini adalah 100 wisatawan yang sedang menginap di Artotel Sanur Bali. Pengumpulan data primer dilakukan dengan penyebaran kuesioner dan wawancara dengan narasumber. Pada penelitian ini terdapat dua variabel independen yang dianalisis yaitu ekuitas merek dan citra merek sementara variabel dependen adalah keputusan menginap. Penelitian ini menggunakan pendekatan kualitatif dan kuantitatif dengan menggunakan pengukuran Skala Likert dan dianalisis menggunakan analisis statistik inferensia menggunakan Partial Least Square (PLS). Hasil penelitian ini diperoleh bahwa ekuitas merek berpengaruh positif signifikan terhadap keputusan menginap wisatawan di Artotel Sanur Bali dengan nilai rata-rata tertinggi adalah 4,29 dengan kriteria sangat baik yaitu wisatawan memiliki komitmen untuk terus menginap di Artotel termasuk ARTOTEL Sanur Bali (X1.15). Hasil berikutnya adalah Artotel Sanur Bali memiliki merek berciri khusus yang tidak dimiliki hotel bitang 4 lainnya di Sanur sebesar 4,22 (X2.2). Hal ini menunjukan bahwa Artotel Sanur Bali memiliki merek berciri khusus yang tidak dimiliki hotel bitang 4 lainnya di Sanur dan dapat dipastikan segala aspek dalam merek tersebut mulai dari fisik hotel hingga pelayanan lebih berciri khas dibandingkan hotel sejenis lain di Sanur, hal tersebutlah yang mempengaruhi wisatawan dalam menentukan keputusan menginap. Kata kunci: Ekuitas Merek, Citra Merek, Keputusan Menginap.

scholarly journals PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND IMAGE TERHADAP BRAND LOYALTY DALAM INDUSTRI PERBANKAN SYARIAH

Media Bisnis ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 89-100
Author(s):  
NUNO SUTRISNO ◽  
SATRIA NURRAHMAT
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Islamic Banking ◽  
Analysis Technique ◽  
Sample Data

The purpose of this study was to determine the effect of Perceived Quality, Brand Awareness, Brand Image on Brand Loyalty at Bank Muamalat in DKI Jakarta. The research method used in this research is through a survey. The data were analyzed quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 113 respondents and will be processed using SPSS 23 software. The data analysis technique used in this research is multiple linear regression. The results of this study indicate that Perceived Quality, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to Islamic Banking, especially Bank Muamalat which is the object of this research, in order to increase its market share in the Islamic banking industry in Indonesia.

scholarly journals How Muslim Youth Community Brand Sells Merchandise Case: Shift Youth Movement

2021 ◽  
Vol 14 (1) ◽  
pp. 89-108
Author(s):  
Nurrani Kusumawati ◽  
◽  
Dzikry Arrahim
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Identification ◽  
Youth Movement ◽  
Brand Knowledge ◽  
Brand Satisfaction

Abstract. Shift is a Muslim youth movement community in Indonesia. As one of the Islamic Brand in Indonesia, Shift starts selling the merchandise to broaden the brand. However, selling the brand's merchandise is not easy work to do. A couple of factors might affect customer purchase intention, such as brand loyalty and brand image. This research aims to find a strategy on how Islamic Brand sell merchandises. This study will discuss several variables, such as brand knowledge, brand satisfaction, brand identification, brand image, brand loyalty, and perceived quality to purchase intention. The data collection uses the questionnaire as the method and analyses it on Partial Least Square Structural Equation Modeling (PLS-SEM). The questionnaires are distributed by online platforms with sample size of 436 respondents who knew about Shift Brand and Shift's Merchandise. The outcomes are brand knowledge, brand satisfaction, brand identification, influence brand image and brand loyalty. Brand loyalty has a positive impact on purchase intention; however, brand image and perceived quality insignificant impact purchase intention. The Shift must develop a strategy to strengthen brand knowledge, brand satisfaction, and brand identification; therefore, it can increase brand loyalty, leading to purchase intention. Keywords: Brand loyalty, brand image, perceived quality, purchase intention, Islamic brand, and partial least square.

scholarly journals PENGARUH CELEBGRAM DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN SECARA ONLINE PADA MEDIA SOSIAL INSTAGRAM PRODUK ERHA CLINIC DI SURABAYA

2020 ◽  
Vol 5 (1) ◽  
pp. 39-47
Author(s):  
Gogi Kurniawan
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Social Media Marketing ◽  
Probability Sampling ◽  
Purposive Sampling

Peningkatan persaingan bisnis online melalui social media, memberikan kesempatan industri klinik kecantikan untuk memanfaatkan social media marketing agar bisa meningkatkan minat beli konsumen dengan pemilihan bintang iklan atau celebgram yang tepat. Disamping itu, produsen juga harus membuat produk yang inovatif agar merek tersebut memiliki citra positif di benak masyarakat sehingga dapat meningkatkan minat beli pada produk yang ditawarkan. Penelitian ini bertujuan untuk mengetahui pengaruh celebgram dan brand image terhadap minat beli produk Erha Clinic. Populasi yang digunakan dalam penelitian ini adalah pengunjung di Erha Clinic Center Surabaya. Metode pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling. Jumlah sampel dalam penelitian ini sebanyak 90 responden. Sedangkan teknik analisis data dalam penelitian ini adalah PLS (Partial Least Square). Dari peneltian ini didapatkan hasil bahwa Celebgram dan brand image berpengaruh positif terhadap minat beli produk Erha Clinic).

scholarly journals Pengaruh Brand Image dan Persepsi Harga Terhadap Kualitas Pelayanan dan Kepuasan Pelanggan (Studi pada Pelanggan Datsun Nissan Martadinata)

2019 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Oscar Marco Sanny Junior ◽  
William A. Areros ◽  
Riane J. Pio
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Price Perception ◽  
Purposive Sampling ◽  
Pls Analysis

The immediate objectives of this research is to determined the effect of (1) Brand Image towards Service Quality on Datsun Nissan Martadinata customers, (2) Brand Image towards Customer Satisfaction on Datsun Nissan Martadinata customers, (3) Price Perception of Service Quality on Datsun Nissan Martadinata customers, (4) Price Perception of Customer Satisfaction on Datsun Nissan Martadinata customers, and (5) Service Quality towards Customer Satisfaction on Datsun Nissan Martadinata customers. The quantitative research is adapted as the method in this study and used questionnaire as the reflection of its method. Datsun buyers at Nissan Martadinata Manado are used as the population and Datsun customers are used as the samples. The questionnaires will be distributed with purposive sampling method. This study uses SmartPLS software to assist the Partial Least Square (PLS) analysis. The study resulted in 3 hypotheses were rejected from 5 hypotheses.

scholarly journals PENGARUH EKUITAS MEREK TERHADAP REPURCHASE INTENTION HANDPHONE MEREK SAMSUNG KEPADA MAHASISWA FAKULTAS EKONOMI UNIVERISTAS TADULAKO DI KOTA PALU

2015 ◽  
Vol 1 (2) ◽  
pp. 221-232
Author(s):  
Syarifuddin Nursyamsu ◽  
Syamsul Bachri Daeng Parani ◽  
Suryadi Hadi
Keyword(s):  
Mobile Phone ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Linear Regression Analysis ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Brand Association

This study aims to determine how much the brand equity effect to repurchase intention Samsung brand  mobile  phone  to  the  students  of  the  faculty  of  economics  Tadulako  University,  Palu.  The research method used is descriptive of causal method with a sample of 75 people with non-probability sampling  technique  with  a  purposive  sampling approach  and  Multiple  Linear  Regression  Analysis method with the aid of a computer program SPSS for Windows Release 16.0. The results showed that:1). brand equity consists of brand awareness, perceived quality, brand association and brand loyalty simultaneously  affect significantly  on  repurchase  intention  Samsung  brand  mobile  phone  to  the students  of the faculty of  economics  Tadulako  University,  Palu;  2).  Brand  awareness  partially  have no  significant  effect  on repurchase  intention  Samsung  brand  mobile  phone  to  the  students  of the faculty of economics Tadulako in Palu; 3). Perceived quality, brand association, and brand loyalty is partially affect significantly on repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako in Palu. Penelitian  ini  bertujuan  untuk  mengetahui  seberapa  besar  efek  ekuitas  merek  untuk membeli  kembali  niat  merek  ponsel  Samsung  kepada  mahasiswa  fakultas  ekonomi Universitas  Tadulako,  Palu. Metode  penelitian  yang  digunakan  adalah  deskriptif  metode kausal dengan sampel 75 orang dengan teknik non probability sampling dengan pendekatan purposive sampling dan metode Analisis Regresi Linier Berganda dengan bantuan program komputer SPSS for Windows Release 16.0. Hasil penelitian menunjukkan bahwa: 1). Ekuitas merek terdiri dari brand awareness, perceived quality, brand association dan brand loyalty sekaligus  berpengaruh  secara  signifikan  terhadap  niat  membeli  kembali  merek  ponsel Samsung  kepada  mahasiswa  fakultas  ekonomi  Universitas  Tadulako,  Palu;  2).  Kesadaran merek  sebagian  tidak  berpengaruh  signifikan  terhadap  niat  beli  kembali  merek  ponsel Samsung  kepada  mahasiswa  fakultas  ekonomi  Tadulako  di  Palu;  3).  Kualitas  yang dirasakan,  asosiasi  merek,  dan  loyalitas merek  sebagian  berpengaruh  secara  signifikan terhadap  niat membeli  kembali  merek  ponsel  merek  Samsung  kepada  mahasiswa  fakultas ekonomi Tadulako di Palu.

scholarly journals PENGARUH PERSEPSI NEGARA ASAL TERHADAP NIAT BELI ULANG DIMEDIASI OLEH EKUITAS MEREK

2018 ◽  
Vol 7 (7) ◽  
pp. 4002
Author(s):  
I Komang Satria Warla Putra ◽  
Putu Yudi Setiawan ◽  
Ni Nyoman Rsi Respati
Keyword(s):  
Data Collection ◽  
Brand Equity ◽  
Home Country ◽  
Country Of Origin ◽  
Partial Least Square ◽  
Least Square ◽  
Repurchase Intention ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Analysis Technique

A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand. The purpose of this study was to determine the effect of the perception of the country of origin on repurchase intention mediated by brand equity. This research was conducted on Xiaomi brand smartphone customers in Denpasar City. The number of samples taken as many as 120 people, with the method of non-probability sampling, especially purposive sampling Data collection is done through a questionnaire. The collected data is measured by Likert scale with scale 1-5. The analysis technique used is Partial Least Square (PLS). Based on the results of the analysis shows that all hypotheses are accepted. The country of origin has a positive and significant impact on brand equity. Brand equity has a positive and significant effect on the repurchase intention, the country of origin has a positive and significant impact on the repurchase intention and the brand equity is able to mediate the influence of the country of origin on the intention to repurchase the Xiaomi brand smartphone in Denpasar City. Keywords: Country of origin, brand equity, repurchase intention, Xiaomi smartphone

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