scholarly journals Corporate social responsibility of Colombian tobacco industry: Is it a strategy?

Civilizar ◽  
2015 ◽  
Vol 15 (29) ◽  
Author(s):  
Diana Niño-Muñoz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Data ◽  
Tobacco Industry ◽  
Corporate Image ◽  
Strategic Partner ◽  
Important Conclusion ◽  
Political Processes ◽  
National Media ◽  
Corporate Social

This research focuses on Corporate Social Responsibility (CSR) by tobacco companies in order to answer whether these companies used CSR initiatives in Colombia as a strategy to enhance the corporate image and counter their bad reputation, as part of its strategy to prevent further advances in regulation. I used a qualitative data analysis to process the documents available on its official internet pages and major national media between 2008 and 2011. The most important conclusion is that the tobacco companies appear as a strategic partner in efforts for development of the country, with two possible objectives: to improve their image and gain influence in political processes. It is necessary to consider these strategies especially in light of the scope of the ban to sponsorship and promotion that the industry has.

Hubungan Strategi Komunikasi Corporate Social Responsibility dengan Pembentukan Citra Perusahaan

2019 ◽  
Vol 2 (6) ◽  
pp. 773
Author(s):  
Fathimah Zahra Karballa ◽  
Sarwititi Sarwoprasodjo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Data ◽  
Corporate Image ◽  
Communication Strategy ◽  
Quantitative Approach ◽  
Message Source ◽  
The Subject ◽  
Corporate Social ◽  
A Company

Corporate image is an important thing for a company that always needs to be built and maintained in the community. One of the important things in the effort of forming corporate image is the communication of company activity especially CSR activity. CSR activities are important because in this case, companies can engage directly with the community around the factory. Communicating the company's CSR activities by applying the chosen communication strategy by the company that adapts to the condition of the community The purpose of this research is to identify the communication strategy of CSR and corporate characteristic as message source with corporate image. The subject of this research is the community around PTPN VIII in Patengan Village, Rancabali Sub District, Bandung District. This research used a quantitative approach supported by qualitative data. The technique analysis using correlation test. The result shows a relation between the communication strategy of CSR and corporate characteristic as message source with corporate image. Keywords : Communication Strategy, Corporate Image, Corporate Social Responsibility. ABSTRAK Citra perusahaan merupakan suatu hal penting bagi perusahaan yang senantiasa perlu dibangun dan dipertahankan di masyarakat. Salah satu hal yang penting dalam upaya pembentukan citra perusahaan ialah pelaporan aktifitas perusahaan terutama aktifitas CSR. Aktifitas CSR menjadi penting karena dalam hal inilah perusahaan dapat terlibat secara langsung dengan masyarakat sekitar. Pelaporan aktifitas CSR perusahaan dilakukan dengan menerapkan strategi komunikasi yang dipilih oleh perusahaan yang menyesuaikan dengan kondisi masyarakat sekitarnya. Tujuan dari penelitian ini adalah untuk mengidentifikasi hubungan strategi komunikasi CSR dan karakteristik perusahaan sebagai pengirim pesan dengan citra perusahaan. Subjek penelitian ini merupakan masyarakat sekitar Pabrik PTPN VIII di Desa Patengan, Kecamatan Rancabali, Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif yang didukung oleh data kualitatif. Teknik yang digunakan adalah uji korelasi. Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara strategi komunikasi CSR dan karakteristik pengirim pesan dengan citra perusahaan. Kata Kunci : Citra Perusahaan, Corporate Social Responsibility, Strategi Komunikasi.

scholarly journals State-Mediated Globalization Processes and the Adoption of Corporate Social Responsibility Reporting in China

2017 ◽  
Vol 13 (1) ◽  
pp. 167-191 ◽  
Author(s):  
Christopher Marquis ◽  
Juelin Yin ◽  
Dongning Yang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Political Legitimacy ◽  
Chinese Government ◽  
Political Processes ◽  
Csr Reporting ◽  
Corporate Social Responsibility Reporting ◽  
Global Norms ◽  
The Government ◽  
Corporate Social

ABSTRACTDespite the prevalence of global diffusion, little is known about the processes by which international practices are adopted and adapted within organizations around the world. Through our qualitative research on the introduction of corporate social responsibility (CSR) reporting at two leading Chinese companies, we identify a unique set of political mechanisms that we labelstate-mediated globalization, whereby powerful nation-state actors influence the ways in which corporations adopt and adapt global norms and practices. We find that businesses’ needs for political legitimacy from a key stakeholder, in this case the government, leads them to deviate systematically from the global practice in bothformandcontent. These intentional practice adaptations are then legitimized by the government to createinternationalization toolsandlocalized standardsto aid adoption by other organizations. Our findings illustrate previously unidentified mechanisms by which powerful stakeholders such as the Chinese government may mediate, and thereby direct, the ways in which corporations adopt and adapt global CSR practices. Contributions to understanding the political processes of institutional translation in the context of globalization are discussed.

Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions

2020 ◽  
pp. 1-18
Author(s):  
Cindy Lee ◽  
Hyejin Bang ◽  
David J. Shonk
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Team Sports ◽  
The United States ◽  
Corporate Image ◽  
Sports Organizations ◽  
Professional Team Sports ◽  
Main Effect ◽  
Sport Teams ◽  
Corporate Social

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, Munfavorable = 5.07, Mfavorable = 5.60, F(1, 216) = 6.38, p < .05, , and attitudes, Munfavorable = 4.64, Mfavorable = 5.49; F(1, 216) = 18.34, p < .05, , toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.

Contradictory perceptions on corporate social responsibility practices in the Brazilian tobacco industry

2015 ◽  
Vol 2 (3/4) ◽  
pp. 193 ◽  
Author(s):  
Marilia Bonzanini Bossle ◽  
Daiane Mülling Neutzling ◽  
Douglas Wegner ◽  
Marcelo Trevisan ◽  
Marli Knorst ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Tobacco Industry ◽  
Corporate Social

scholarly journals Hubungan Program CSR (Corporate Social Responsibility) Mudik Lebaran Gratis terhadap Citra Perusahaan PT. Industri Jamu dan Farmasi Sido Muncul Tbk.

2019 ◽  
Vol 4 (2) ◽  
pp. 57
Author(s):  
Dewi Eka Ningtyas
Keyword(s):  
Corporate Social Responsibility ◽  
Quantitative Analysis ◽  
Social Responsibility ◽  
Research Method ◽  
Research Result ◽  
Semantic Differential ◽  
Corporate Image ◽  
Image Theory ◽  
Business World ◽  
Corporate Social

The Business world is growing rapidly today with many companies competing to generate a huge profit yet leaving their social responsibility behind. Accordingly, a few companies engage in CSR (Corporate Social Responsibility) in order to increase the company’s image to society’s impression. This research aims to figure out whether there is a significant correlation of CSR (Corporate Social Responsibility) programme in the form of “Sido Muncul Mudik Lebaran Gratis” to the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk. The first theories employed were CSR (Corporate Social Responsibility) theory and Corporate Image Theory. The research method used was Pearson’s Correlation research method by using the quantitative analysis, in which questionnaires were spread to 100 herbalist traders in Pondok Gede area, East Jakarta. The scale in use was Semantic Differential with 10% error rate.The research result shows that there is no correlation of CSR (Corporate Social Responsibility) programme in the form of “Sido Muncul Mudik Lebaran Gratis” to the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk. Keywords: CSR, Corporate Social Responsibility, Corporate Image

Conscience as control – managing employees through CSR

Organization ◽  
2013 ◽  
Vol 20 (3) ◽  
pp. 394-415 ◽  
Author(s):  
Jana Costas ◽  
Dan Kärreman
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Data ◽  
Social Issues ◽  
Management Control ◽  
Critical Engagement ◽  
Management Consultancy ◽  
External Stakeholders ◽  
Corporate Social

Corporate social responsibility has become an important topic for both academics and practitioners. CSR typically stands for corporate responses to ethical, environmental and social issues. Whilst extant research has predominately focused on CSR in relation to external stakeholders and taking a macro-institutional and/or functionalist perspective, we provide a critical engagement with the interactions between CSR, employees and management control within organizations. Qualitative data gathered at two management consultancy firms demonstrate how CSR discourses and practices serve to construct an idealized image of a socially, ecologically and ethically responsible corporate self. In this way, CSR works as a form of aspirational control that ties employees’ aspirational identities and ethical conscience to the organization. The article discusses the implications of CSR concerning cynical distancing, ethical sealing and the space for politics and critique in corporations.

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