MERGERS & ACQUISITIONS IN THE ELEVATOR INDUSTRY: THE USE OF ICTs TO AVOID INFORMATION ASYMMETRY
Mergers and acquisitions operations continue to be one of the most explored growth strategies in all markets, and this is indeed the case in the elevator industry. The volume of investments grows year after year. It is the fastest way to grow in international and domestic markets, but the reality is that a high percentage of the operations carried out do not meet the expectations of the investors once the integration phase has been completed. There are several causes of failures in mergers and acquisitions processes, such as lack of commitment from the management, an unrealistic business plan, cultural shock, etc. But the most common one, and the one with the highest risk in an acquisition decision, is information asymmetry. During the negotiation phase a large amount of data is collected, and subsequently analyzed during the due diligence period, but it may not correspond to the reality during the integration phase. In this article we will propose how information asymmetry can be avoided through the application of information and communication technologies (ICTs) via internet of things (hereinafter IoT) devices in the elevator industry. This can also be applied to other industries.