scholarly journals INDICATIONS OF CONSUMERS’ PROSUMER BEHAVIOUR ON THE FOOD MARKET

2020 ◽  
pp. 81-91
Author(s):  
Marzena Lemanowicz
Keyword(s):  
New Products ◽  
Food Products ◽  
Consumer Involvement ◽  
Great Frequency ◽  
Consumer Participation ◽  
Customer Engagement ◽  
Customer Involvement ◽  
Food Market

The objective of this article was to identify examples of prosumer behaviour in the food market, to examine the degree of customer involvement and to measure the attitudes (opinions) of respondents regarding customer engagement in creation/improvement of a product. The most popular activities undertaken by consumers in the field of prosumption were selected and consumer involvement in various types of marketing campaigns organized by producers was determined. The survey was conducted among 320 respondents. The conducted research indicates consumer activity in the field of prosumption; however, respondents mainly manifest behaviour that do not require them to be very active. Sharing opinions on purchased food products is one of the manifestations of prosumer behaviour and these actions are undertaken with great frequency and willingness. The study also identified consumer participation in creating new products and improving existing ones. Over half of the respondents (64.4%) declared that they participated in these activities, however their participation is rare or very rare. In addition, consumers express positive opinions about the organization of such activities by companies and most of them believe that there are too few such activities on the market.

scholarly journals To Raise or Not to Raise the Level of Ingredients in Yoghurts: Polish Consumer Preferences Regarding Dairy Products

Nutrients ◽  
2019 ◽  
Vol 11 (10) ◽  
pp. 2526 ◽  
Author(s):  
Marta Sajdakowska ◽  
Agnieszka Tekień
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
New Products ◽  
Dairy Product ◽  
Health Benefits ◽  
Product Category ◽  
Food Products ◽  
Perceived Health ◽  
Computer Assisted ◽  
Food Market

Modern consumers are becoming increasingly aware of the perceived health benefits of food. As a result, they are in search of various types of information, for example, information on the packaging of food products that could confirm to what extent the purchased product will meet their expectations regarding the proper composition, that is, nutritional value, or perceived health values earlier mentioned. Furthermore, consumers increasingly seek new dairy products with additional health benefits and, therefore, it is essential to explore which attributes are important drivers of food choices and how producers can better respond to shifting consumer values and needs in each dairy product category. Therefore, the aims of our research was twofold: (1) To determine different segments of consumers based on their preferences towards food and nutrition, including opinion on new food products with a particular emphasis on a dairy market as well as (2) to study the importance of some statements related to nutrition presented on the yoghurt label with a precise focus on aspects of the increased and decreased content of some ingredients. The data were collected using a CAPI (Computer Assisted Personal Interview) survey on a sample of 489 adult Polish consumers. Respondents provided answers to questions and took part in a discrete choice-based experiment. The obtained data were analysed using the clustering method. The segmentation was performed using a hierarchical Ward’s method. As a result, four segments were identified: Quality-oriented, Involved, Quality Enthusiasts, and Neutral. The results indicated that in relation to the features that are important in the case of yoghurts, the following were indicated above all: Beneficial effects on health, its sensory values, as well as its availability on the market and production by traditional methods. Consumers belonging to Quality Enthusiasts seemed to be the most promising segment due to their openness to new products, as well as positive feedback on yoghurt. From the perspective of taking action on the food market, Involved may also be interesting, as it showed their openness to new products available on the food market. However, due to the relatively lower, compared to other segments, assessment on the beneficial effect of yoghurt on health, their taste, aroma, availability, as well as the importance of information on care for the proper method of breeding animals, this segment can pose a special challenge to entrepreneurs. Moreover, Involved seemed to be more demanding and critical towards some projects undertaken on the market by policy makers and marketing practitioners.

scholarly journals Oczekiwania konsumentów wobec innowacyjnych produktów żywnościowych pochodzenia zwierzęcego

2016 ◽  
pp. 161-171
Author(s):  
Anna Olewnik-Mikołajewska ◽  
Krystyna Gutkowska ◽  
Iwona Kowalczuk ◽  
Marta Sajdakowska ◽  
Sylwia Żakowska-Biemans
Keyword(s):  
Human Health ◽  
Consumer Preferences ◽  
Positive Impact ◽  
New Products ◽  
Food Products ◽  
Consumer Acceptance ◽  
Animal Origin ◽  
Negative Effect ◽  
Food Market ◽  
High Level

The modern food market is characterized by very dynamic changes of its offer trying to meet the diverse and changing consumer preferences. At the same time, it is noted that among many new products on the market, there are some that exist longer, and others that do not, while the time of new products existing is determined mainly by the consumer acceptance. On the basis of both qualitative and quantitative data, it could be stated that consumers have relatively high level of acceptance of majority of the new food products of animal origin. However, higher consumer acceptance is stated for content modifications associated with reduction of components, which may have a negative effect on human health, whereas food products enrichment, even if associated with a positive impact on human health, was less accepted by consumers. The acceptance level of innovations in food products of animal origin depends on sociodemographic characteristics of consumers. Moreover, the level of acceptance is associated with innovators profile.

Innovation and Perception of Selected New Food Products and Unusual Marketing Solutions in the Food Market

2017 ◽  
Vol 44 (2) ◽  
pp. 131-142
Author(s):  
Sebastian Białoskurski ◽  
Paweł Janulewicz
Keyword(s):  
Competitive Advantage ◽  
Innovation Management ◽  
New Products ◽  
Food Products ◽  
Positive Image ◽  
Product Innovations ◽  
Food Market ◽  
Degree Of Innovation

This article concerns issues of innovation management, especially product innovations (new products) and marketing innovations in context of shaping a positive image of the offer and in that way achieving a competitive advantage. The purpose of this article is to determine the effect of the degree of innovation of food products on their perception. Furthermore, in this article there were verified opinions of respondents about perception of new products and marketing innovations (unusual promotion and distribution solutions) used in the food market which are the result of the creative technique of combination.

Analytical measurements in food examination

2020 ◽  
pp. 38-41
Author(s):  
Sergey Khurshudyan ◽  
E. Lazareva ◽  
Anastasia Ryabova ◽  
Yu. Mikhaylova
Keyword(s):  
Continuous Improvement ◽  
Historical Context ◽  
Food Products ◽  
Quality And Safety ◽  
Analytical Instruments ◽  
New Approaches ◽  
Analytical Measurements ◽  
Product Identification ◽  
Food Market ◽  
Domestic Food

The process of formation and continuous improvement of methods for assessing the quality and safety of food products using analytical instruments to expose the increasingly sophisticated falsification of food products in the domestic food market can be traced in the historical context. In this article, you can learn about new approaches to product identification.

Unlearned lessons of food price spikes

2021 ◽  
pp. 25-45
Author(s):  
R. R. Gumerov
Keyword(s):  
Critical Analysis ◽  
Price Volatility ◽  
Food Products ◽  
Executive Branch ◽  
Food Price ◽  
Food Market ◽  
Essential Food ◽  
Domestic Food ◽  
Price Spikes

The article substantiates the author’s hypothesis of the fundamental reasons for periodic «ups» in prices for essential food products, including the most recent price jump in the second half of 2020. Both the official assessments of the causes of recurring food price surges and the measures taken by the executive branch to stop and prevent them are subjected to critical analysis. Conclusions and fundamental proposals are formulated aimed at eradicating the systemic causes of price volatility in the domestic food market.

Food quality vs food patriotism

2019 ◽  
Vol 121 (2) ◽  
pp. 371-385 ◽  
Author(s):  
Mirzobobo Yormirzoev ◽  
Ramona Teuber ◽  
Tongzhe Li
Keyword(s):  
Food Quality ◽  
Food Products ◽  
Russian Government ◽  
Content Type ◽  
Valuation Model ◽  
Trade Offs ◽  
Food Market ◽  
Imported Food ◽  
The Right ◽  
Domestic Food

Purpose The purpose of this paper is to investigate the role of perceived food quality and consumer ethnocentrism and potential trade-offs between these two concepts in Russian consumers’ food purchase decisions after the implementation of the Russian import ban. Design/methodology/approach Survey data were collected via in-person interviews in the City of Perm, which is one of the largest and most industrial cities in Russia. A double-bounded dichotomous-choice contingent valuation model is utilized to estimate willingness to pay (WTP) and to analyze factors that affect consumers’ choice. Findings The results suggest that most respondents do not consider domestically produced cheese as a risky product in terms of food safety but simply of lower quality than imported cheese. However, the average respondent’s WTP discount for domestic cheese compared to imported cheese is 8 percent, which is relatively small. This corresponds to participants’ opinion that buying domestic cheese is the right thing to do since it supports Russian farmers and producers. The results indicate further that with increasing education and income levels, individuals are less likely to prefer domestically produced cheese for either economic or quality reasons. This effect is stronger for the quality preference. Research limitations/implications The results indicate that if the Russian government aims at expanding the domestic food market further, more attention needs to be paid to ensuring the quality of domestic food products in order to increase consumer acceptance and WTP. Originality/value This is the first study providing empirical evidence on Russian consumers’ attitudes and perceptions of domestically vs imported food products after the implementation of the Russian import ban, which can be considered as an external policy shock.

scholarly journals ANALYSIS OF HIKING FOOD PROCESSING TECHNOLOGIES ON THE MARKET

2020 ◽  
Vol 1 (12) ◽  
pp. 171
Author(s):  
Inese Silicka ◽  
Iveta Dembovska ◽  
Ērika Teirumnieka ◽  
Ivo Dembovskis
Keyword(s):  
Energy Efficiency ◽  
Food Processing ◽  
Nutritional Value ◽  
Comparative Method ◽  
New Products ◽  
Food Sector ◽  
Processing Technologies ◽  
Design And Manufacturing ◽  
Food Market ◽  
Market Trends

The food sector is one of the fastest-growing sectors, therefore it requires that producers follow food market trends and quickly respond to consumer demand. Besides, the producers have to comply with the increasingly strict conditions and regulations imposed on food producers in recent years. Food producers need to be able to develop products that are safe and have a long shelf life and at the same time, the manufacturers have to continuously diversify their products, create new flavor and aroma combinations, increase the nutritional value of the products while increasing the production volumes and considering energy efficiency, as well as environmental impact. The aim of the research is to study and analyse hiking food processing technologies on the market. Methods used in the research – monographic, synthesis, comparative method. The research developed proposals for manufacturers of hiking food for the design and manufacturing of new products.

scholarly journals Ensuring food security in Kazakhstan in the context of the EAEU

2021 ◽  
Vol 3 ◽  
pp. 24-30
Author(s):  
A. E. Bedelbayeva ◽  
◽  
A. K. Sharipov ◽  
Zh. S. Dossumova ◽  
◽  
...  
Keyword(s):  
Food Security ◽  
Food Products ◽  
Threshold Value ◽  
Member States ◽  
Qualified Personnel ◽  
Goods Market ◽  
Monitoring And Forecasting ◽  
Food Market ◽  
The Republic ◽  
Agroindustrial Complex

The aim is to study the problems of ensuring food security of the Republic of Kazakhstan in the conditions of the Eurasian Economic Union. Methods - monographic, economic-statistical, abstract-logical. Results - it is shown that each of the EAEU member States has identified priority areas and mechanisms for sustainable development. The main economic indicators of agroindustrial complex, indicating a significant increase in the volume of agricultural production in comparison with the previous time periodare considered. The level of per capita consumption of basic food products of the Union member States has been justified, which characterizes the economic and physical availability of food and confirms a favorable situation in this area. The regions producing the largest volumes of food products in monetary terms have been identified; sectors that provide more than half of all production in the countryare identified. Despite the positive trends, problems that have a significant impact on the growth of production potential of Kazakhstanare identified. An insufficient level of consumption of certain types of products in the republic is noted. Conclusions - in order to ensure the collective food security of the EAEU member States, measures aimed to develop cooperation and integration in the AIC, to create a favorable environment for increasing the competitiveness of the industry, marketing of agricultural products and foodhave been proposed. In agricultural policy, it is important to take into account the main risks and threats to sustainable economic development: exceeding the threshold value of imports; price imbalances in goods market; shortage of qualified personnel; underdevelopment of the system of monitoring and forecasting indicators of agri-food market.

scholarly journals Studying Non-Traditional Plants Oils For Food Purpose

2020 ◽  
Vol 02 (12) ◽  
pp. 59-63
Author(s):  
Akramova Rano Ramizitdinovna ◽  
◽  
Sayfutdinov Djamolitdin Ramizitdinovich ◽  
Keyword(s):  
Vegetable Oils ◽  
Food Products ◽  
Innovative Technology ◽  
Chemical Characteristics ◽  
Oil Seeds ◽  
Economic Mechanism ◽  
Physical And Chemical Characteristics ◽  
Food Market ◽  
Traditional Vegetable ◽  
Physical And Chemical

The article discusses the possibility of expanding the range of strategically important consumer food products such as vegetable oil.The necessity of developing an innovative technology for obtaining non-traditional vegetable oils, which will improve the economic mechanism for the development of the food market, has been substantiated. The physical and chemical characteristics of oil seeds grown in Uzbekistan have been studied. It has been proven that the oils obtained from non-traditional oilseeds can be used for consumption, and will play an important role in expanding the range of non-traditional vegetable oils.

To tell or not to tell? The impact of communicating consumer participation in new product development

2018 ◽  
Vol 27 (2) ◽  
pp. 158-171 ◽  
Author(s):  
Claudia Costa ◽  
Rita Coelho do Vale
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Critical Role ◽  
New Product ◽  
Consumer Involvement ◽  
Consumer Participation ◽  
Product Complexity ◽  
Content Type ◽  
Innovation Ability ◽  
The Impact

Purpose This paper aims to analyze the implications of communicating customer involvement in the ideation and concept stage of new product development (NPD). This paper assesses the extent to which the awareness that a product was co-created jointly by company professional designers and consumers affects observer consumers’ attitudes toward the product and the company. While earlier research has mainly emphasized the positive and desirable consequences of consumer participation in NPD, the present set of studies shows that labeling products as having been co-created is not always valuable; rather, it is dependent on the level of perceived complexity of the products. Design/methodology/approach The hypotheses are tested in four experimental studies using several categories of product complexity (low, medium and high). The data have been collected on young adult samples, measuring the participants’ perceptions of a firm’s innovation ability and product purchase intentions. Findings The results suggest that there are benefits at the corporate level (higher perceptions of innovation ability) to inform the market about consumer involvement, particularly when consumers and company professionals work together. The findings also indicate that product complexity plays a critical role in translating the perceptions of greater corporate abilities (innovation) in purchase intention, and it is particularly beneficial for low-complexity products. Originality/value The previous research has mainly focused on the impact of involving consumers in firms and participating consumers; however, it has neglected the role of observer consumers. This study adds to the innovation literature by showing that the value of learning about other consumers’ involvement in firm NPD is not universally beneficial and that product complexity is a critical boundary condition.

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