scholarly journals Developing a conceptual framework for (educational service) marketing competencies of faculty members

Author(s):  
Mohsen Shirpour ◽  
Sadraddin Sattari ◽  
Rasool Vazifeh

The present study was to establish a conceptual framework for faculty members' personal marketing (training services) competencies. Assuming that universities are the highest institutes of learning with the aim of promoting knowledge transfer, providing human resource training in various fields of science and technology, providing higher education and research services; They need competent faculty members to achieve these goals. In this qualitative study, documentary analysis was used to evaluate all books, print and electronic resources and resources in the fields of marketing and branding, using note-taking forms as data collection tools. Qualitative analysis and further coding were used to analyze the data. The results of expert opinions also showed that one of the most important personal marketing competencies of faculty members is a significant relationship between knowledge competencies and behavioral and behavioral competencies.

Author(s):  
Merian Mani ◽  
Diosadado Zulueta

The study showcases the development of the R&D Unit of Marinduque State College (MSC) which started from almost zero budget into a thriving research institution to produce research outputs that were accepted and presented here and abroad. Documentary analysis was the methodology employed by the researcher reinforced by interview for supplemental data. The paper appraises the last 17 years performance of the College with regard to the number of research outputs made and presented in the local, regional/national and international conferences, the number of faculty members actively engaged in research, the number of published and reviewed papers and funded R&D proposals. Further, the extension activities to different communities in the province are also included in the study as well as the training services conducted by the College. Findings revealed that through the years, the RDE productivity of the College increased in terms of research outputs highlighting the attendance to various conferences, funded projects and published papers. In addition, extension activities and training development evidently contributed to the performance of the College with major increase also in numbers. Now that the College is aiming to become a university, wherein conducting different RDE activities is one factor that is being looked into to attain such goal, this paper is useful for this purpose.


Libri ◽  
2020 ◽  
Vol 70 (4) ◽  
pp. 319-333
Author(s):  
Hamid Keshavarz ◽  
Ali Hossein Noorafrooz

AbstractThe current research aimed to identify and prioritize the main dimensions underlying the concept of electronic readiness (e-readiness) in university libraries. A mixed exploratory method was used as the research methodology including documentary and survey methods. The literature coding process was confirmed by two different researchers in related fields, which resulted in a conceptual framework including 66 indicators, 12 components and four main dimensions of human resources, electronic infrastructures, networked programs and services, and enablers of the network world. To assess the indicators, a reliable and validated questionnaire derived from the framework was administrated among 221 participants including faculty members in related fields in Iran. By identifying the reliable items using a one-sample t-test, a refined AHP version of the initial questionnaire was also administrated among a set of 20 managers of university libraries located at Tehran city. Findings confirmed the consistency comparison for different matrices, which then resulted in satisfactory and reliable relevance for all components. Findings also showed that the dimensions network programs and services, human resources, electronic infrastructures and enablers of the networked world had the standard relevance respectively. The final framework and its priorities provide library managers and policymakers in higher education with a list of indicators and considerations for appraisal purposes.


2020 ◽  
Vol 13 (1) ◽  
pp. 24-41
Author(s):  
Saran Stewart ◽  
Chayla Haynes ◽  
Kristin Deal

This article explores how three doctoral candidates enrolled in the discipline of Higher Education gained an understanding of social justice, equity-mindedness and diversity in the academy. Prior to the admission of these three students, two faculty members had reformed the doctoral programme to align it with the principles of inclusive pedagogy. They created a conceptual framework for the redesign of the programme’s mission, curriculum and pedagogy. Echoing an article that those faculty members wrote about the programme, the authors use a collaborative autoethnographic approach to share their experiences of the programme. Just as the faculty members engaged in a fictitious dialogue with their source of inspiration, bell hooks, the authors engage in a conversation with the programme chair about their pursuit of education as the practice of freedom.


2019 ◽  
Vol 10 (6) ◽  
pp. 501-516
Author(s):  
María Ángela Jiménez Montañés ◽  
◽  
Susana Villaluenga de Gracia

The implementation of curricula of degree, within the framework of the European space of higher education (EEES) has been a substantial change in University learning. The student spent acquire knowledge, competencies, being considered as “an identifiable and measurable set of knowledge, attitudes, values and skills related that allow satisfactory performance in real-life situations of work, according to the standards used in the occupational area” (Van-der Hofstadt & Gómez, 2013, p. 30). More specifically, we talk about generic skills, which are the cognitive, social, emotional and ethical (initiative, effort with the quality, liability, etc.) of transferable character that constitute “knowledge be” in vocational training of the University; and specific competencies in the various degrees and disciplines, allowing to specify functions and professional profiles to form. The degree of management and business administration, general objective is to train professionals and experts in the knowledge and use of processes, procedures, and practices employed in organizations. This overall objective implies to consider the interrelationships between the different parts of the Organization and its relationship with the environment. Studies administration and business management are aimed at learning theories, models and tools applicable to the processes of decision and management organizations. According to the book white of the title of the degree in economics and business, published by the national agency of evaluation and quality, distinguish between specific objectives in the field of knowledge and specific objectives in the field of competences and skills. Focusing on the latter, and in accordance with the Subject Benchmark Statements of General Business and Management, published by the Quality Assurance Agency for Higher Education in the United Kingdom, the specific objectives in the field of skills and abilities that we focus the work would empower the student to it raise the ethical exercise of the profession, assuming social responsibility in decision-making. In this environment, it is necessary to consider the implementation of the 2014/95/EU Directive on disclosure of non-financial information and information on diversity of certain large companies and certain groups resulted in the publication of the Royal Decree 18/2017, of 24 November, whereby amending the commercial code, the consolidated text of the Capital Companies Act approved by Royal Legislative Decree 1/2010 of 2 July and the law 22/2015, 20 July audit of accounts , in the field of non-financial information and diversity. This new disclosure requirement for companies leads us to consider the need to introduce a transversal subject in the curricula of students in economics and management and business administration studies, in order to acquire the skills necessary in the European Higher Education Area (EHEA), to produce the new business reports.


Author(s):  
Shane Pachagadu ◽  
Liezel Nel

Numerous studies have explored the potential of podcast integration in teaching and learning environments. This paper first presents and organises perspectives from literature in a conceptual framework for the effective integration of podcasting in higher education. An empirical study is then discussed in which the guidelines presented in the framework were evaluated for applicability in a selected course at a South African University of Technology. Since the results of the study revealed a number of aspects not accounted for in the conceptual framework, the framework was customised to make it more applicable for the particular higher education environment. The customised framework identifies four principles and a series of related guidelines for the effective integration of podcasts in a South African higher education teaching and learning environment. This framework can become a valuable resource for effective podcast integration in similar environments.


2019 ◽  
Vol 118 (11) ◽  
pp. 230-243
Author(s):  
Jamal Asad Mezel ◽  
Kiran Das Naik Eslavath

Ensure that from the above theoretical review on administrative context and employee productivity in higher education and there is a positive association between work engagement of faculty members and administrative staff motivate the employees in accomplishing their work regardless of any result that they are more productive. Researchers argue the fact that the physical environment of the institutional and administrative, employees effect job perception attitudes and job satisfaction which is in sequence affects the job performance and employee productivity. Improving the work environment in higher educational institution there is a dissatisfaction and complaints of employee while increasing their productivity the more satisfied employee are with their jobs in high performance and productivity.


Author(s):  
G.P. Dang ◽  
Puneet Basur

Leadership Style has been since long acknowledged by management scholars as being an important subject in relation to organizational executions and outcome. An effective leadership would not only be able to prevent job stress and burnout among group members, but would also be successful in enhancing the motivation and engagement of the employees. It has been widely accepted that operational excellence in an organization can only be maintained through engaged employees. In this study the researchers have strived to enhance the understanding of the complex relationship between the organic leadership style and the engagement level of the employees and to further comprehend the mediating role of social relevance of work in association of the two constructs i.e. leadership style and employee engagement, in context of faculty members in higher education sector.


NASPA Journal ◽  
2005 ◽  
Vol 42 (4) ◽  
Author(s):  
Brad A. Lau

One of the great challenges facing Christian higher education is the role and impact of student behavior codes in furthering institutional values and inculcating those values in the students served by such institutions. The perspectives of administrators, faculty members, and students regarding the rationale for codes of conduct at their institution are examined. To obtain data, administrators, faculty members, and students at two Christian liberal arts institutions completed questionnaires and participated in follow-up interviews based on individual responses to the questionnaire. The views of all three groups are described as they see behavior codes relating to institutional purpose and the development and implementation of such codes.


2010 ◽  
Vol 112 (3) ◽  
pp. 876-913
Author(s):  
Timothy Reese Cain

Background/Context Faculty unionization is an important topic in modern higher education, but the history of the phenomenon has not yet been fully considered. This article brings together issues of professionalization and unionization and provides needed historical background to ongoing unionization efforts and debates. Purpose/Objective/Research Question/Focus of Study This article examines the context of, debates surrounding, and ultimate failure of the first attempts to organize faculty unions in the late 1910s and early 1920s. Following a discussion of the institutional change of the period and the formation of the American Association of University Professors (AAUP) as an explicitly nonlabor organization, this article considers the founding, endeavors, and demise of 20 American Federation of Teachers (AFT) locals. In doing so, it demonstrates long-standing divisions within the faculty and concerns regarding professional unionization. Research Design The article uses historical methods and archival evidence to recover and interpret these early debates over the unionization of college faculty. It draws on numerous collections in institutional and organizational archives, as well as contemporaneous newspaper and magazine accounts and the writings of faculty members embroiled in debates over unionization. Discussion Beginning with the founding of AFT Local 33 at Howard University in November 1918, college and normal school faculty organized 20 separate union locals for a variety of social, economic, and institutional reasons before the end of 1920. Some faculty believed that affiliating with labor would provide them with greater voices in institutional governance and offer the possibility of obtaining higher wages. Others saw in organizing a route to achieving academic freedom and job security. Still others believed that, amidst the difficult postwar years, joining the AFT could foster larger societal and educational change, including providing support for K–12 teachers who were engaged in struggles for status and improved working conditions. Despite these varied possibilities, most faculty did not organize, and many both inside and outside academe expressed incredulity that college and university professors would join the labor movement. In the face of institutional and external pressure, and with many faculty members either apathetic about or opposed to unionization, this first wave of faculty unionization concluded in the early 1920s with the closing of all but one of the campus locals. Conclusions/Recommendations Unionization in higher education remains contested despite the tremendous growth in organization in recent decades. The modern concerns, as well as the ways that they are overcome, can be traced to the 1910s and 1920s.


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