scholarly journals Analysis of marketing mix elements of non-wood forest products in central Serbia

2010 ◽  
pp. 83-100
Author(s):  
Jelena Nedeljkovic ◽  
Ljiljana Keca
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
Forest Products ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
High Quality ◽  
Biological Origin ◽  
Socio Economic Development ◽  
Medium Enterprises

Demand for high-quality products of biological origin has been increasing, in accordance with changes in objectives of forest management, which are caused by socio-economic development. Although non-wood forest products (NW?FPs) have been collected and used for generations, only in recent decades their importance has been recognized. The aim of this paper is to analyze marketing strategies of companies involved in processing and distribution of NWFPs. Due to the specificity and comprehensiveness of the problem, the various general and specific methods and techniques, which are used in the study of marketing elements, have been applied. A?WOT analysis was applied in order to better interpret results of SWOT analysis. The survey was conducted among small and medium enterprises dealing with NWFPs in central Serbia. Conducted research determined the most important final products, prices, types of promotion and structure of distribution channel.

scholarly journals Strategi Penjualan Batako UKM Areta Agung Agung Dengan Marketing Mix Dan Produktivitas Parsial

Jurnal Tekno ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 39-50
Author(s):  
Yoseph Tulus Adi W
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Personal Selling ◽  
Marketing Mix ◽  
Improvement Strategy ◽  
Online Sales ◽  
Brick And Mortar ◽  
Data Market ◽  
Medium Enterprises ◽  
The City

Small and Medium Enterprises (SME) of Areta Agung is a brick-and-mortar SME in the city of Palembang. The purpose is to increase the productivity of brick sales. The results based on sales data Market Share as much as 24%. Before improving the strategy formulate external and internal factors. Externally using benchmarking data, namely the comparison of similar SME factors and internal results from brainstorming, namely data obtained from the results of SME of Areta Agung. In this study SWOT analysis is used to find out the strengths, weaknesses, opportunities, threats faced by SME. After that, the SWOT matrix generates an improvement strategy, which is then improved using the Marketing Mix (4P). Its implementation includes products, namely receiving services outside of operations. Price is the addition of price variations for shipping outside the city. Promotion, namely making online sales advertisements, sales promotions, publicity, personal selling. The place is to add a building depot subscription. The results obtained by Partial Productivity before preparation were 0.565.

scholarly journals Food and beverage industry competitiveness and halal logistics: Perspective from small and medium enterprises in Malaysia

2021 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Maizaitulaidawati Md Husin ◽  
Suzilawati Kamarudin ◽  
Adriana Mohd Rizal
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
Business Environment ◽  
Advanced Technology ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Medium Enterprises ◽  
Practical Implications

Purpose: This paper investigates the competitiveness of the food and beverages (F&B) industry in Malaysia and examines the Small and Medium Enterprises' (SMEs) demand and key perceptions towards challenges in halal logistics. Methodology: This paper adopted SWOT analysis to understand the internal (strengths, weaknesses) and external (opportunities and threats) competitiveness of the industry. Interview sessions were conducted with 10 SMEs’ owners in the food industry from December 2020 until February 2021. Findings: The SWOT analysis identified several strengths (e.g. workforce diversity, well-established equipment, and facilities), weaknesses (e.g. a limited number of skilled workforce, lack of industrial collaboration, lack of distribution channel), opportunities (e.g. increasing food demand, advanced technology, supportive government initiatives, favorable business environment) and threats (e.g. high cost, new and changing regulation). The SMEs’ perception towards key challenges in halal logistics was also identified. Research limitations/implications: This paper provides an understanding of the competitiveness of the F&B industry, sheds light on the key challenges faced by SME owners in halal logistics, and offers strategies to solve the issues. This study, however, is limited to Malaysia’s experience. Practical implications: This paper will contribute to future studies in the similar field and offers a guide for Halal logistics players, including practitioners and policymakers, to understand their business environment better. The identification of SMEs’ SWOT will be helpful for the businesses to move forward. Originality: The value of this paper lies in the knowledge of SMEs, especially in the F&B industry.

scholarly journals An analysis of marketing mix elements in the business of small and medium enterprises dealing with NWFPs in the statistical region of Belgrade

2013 ◽  
pp. 51-66
Author(s):  
Ljiljana Keca
Keyword(s):  
Small And Medium Enterprises ◽  
Forest Products ◽  
Marketing Mix ◽  
Product Placement ◽  
Organic Production ◽  
Raw Material ◽  
Material Base ◽  
Product Price ◽  
Foreign Markets ◽  
Medium Enterprises

Non-wood forest products (NWFPs) appear as a raw material base for a range of final products used in the pharmaceutical industry, food industry, etc. In addition, along with the expansion of organic production, the importance of the NWFPs market has drastically increased, both at the regional and international levels. The aim of this paper is the analysis of selected marketing mix elements (product, price, promotion and distribution) in small and medium enterprises engaged in the purchasing, processing and marketing of NWFPs in the statistical region of Belgrade. The purpose of this research is to highlight the potential of NWFPs in commercial terms, on the basis of the knowledge obtained. The research object is the volume of purchase and marketing of the most important NWFPs in domestic and foreign markets. The research is based on a time series analysis through trend formulation, as well as the analysis of the selected marketing mix elements. An increase in the purchase of raw products can be observed over a six-year period, as a result of the enhancement in the purchase of forest fruits, while the purchase volume of other products remains largely the same. When product placement on the domestic market is concerned, an increase in the purchase of products can be observed, particularly in the last three years of the observation period, as a result of the increased placement of forest fruits on the market, while other products are subject to less fluctuation. The most common products in the statistical region of Belgrade are medicinal herbs, forest fruits and mushrooms.

scholarly journals Strategi Pengembangan Usaha Kecil Menengah (UKM) Kreatif Pedesaan di Kabupaten Sleman studi Kasus Subsektor Industri Kerajinan Anyaman Mendong

2018 ◽  
Author(s):  
Kristiana Sri Utami ◽  
Nany Noor Kurniyati
Keyword(s):  
Value Chain ◽  
Rural Areas ◽  
Local Community ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Culture Heritage ◽  
Design Production ◽  
Medium Enterprises

Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.

scholarly journals ANALISIS STRATEGI PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) PADA USAHA DAGANG KENANGA DI KECAMATAN AMPENAN KOTA MATARAM

GANEC SWARA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 375
Author(s):  
IDA AYU KETUT MARINI ◽  
IDA AYU NOPIARI ◽  
IDA BAGUS EKA ARTIKA
Keyword(s):  
Financial Management ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Oyster Mushroom ◽  
Economic Entity ◽  
Technological Advances ◽  
Competitive Prices ◽  
Oyster Mushrooms ◽  
The Government ◽  
Medium Enterprises

   Micro, small, and medium enterprises (MSMEs) are one economic entity that continues to be encouraged by the government, because it can absorb labor, can reduce unemployment and also increase people's income   This research is carried out at UD Kenanga, which produces and markets oyster mushrooms in the city of Mataram. This research is a descriptive study that aims to determine marketing strategies. This research is analyzed by SWOT analysis.  The results show that UD Kenanga is strategically in quadrant II which shows that UD Kenanga is in a diversified strategy position. The conclusion of this study is the internal and external factors that influence the marketing strategy of white oyster mushrooms on UD. Kenanga consists of an affordable amount of capital, competent workforce, adequate product quality, strategic company location, competitive prices and able to produce their own seeds. Factors that become weaknesses are low production levels, not yet diversifying white oyster mushroom products, lack of a marketing system for white oyster mushroom products, limited production land, unprofessional financial management, no mushroom product promotion activities. Factors that become opportunities are broad market share, high purchasing power, government intervention, demand for oyster mushroom products is increasing, technological advances. Threatening factors are inter-company competition, changing seasons, consumer demands for quality mushroom products, rising fuel prices.   Suggestions for companies, to diversify the company's products By diversifying products, so as to increase new customers or consumers. For the government, to pay more attention to the needs of micro businesses, especially to increase activities or technical training related to white oyster mushroom products. 

scholarly journals THE ROLE OF SMALL AND MEDIUM-SIZED BUSINESSES IN THE SOCIO-ECONOMIC DEVELOPMENT OF COMPANY TOWNS

2014 ◽  
pp. 88-93
Author(s):  
E. V. Reznikova
Keyword(s):  
Economic Development ◽  
Small And Medium Enterprises ◽  
State Support ◽  
Company Towns ◽  
Socio Economic Development ◽  
Single Industry ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
Made In

The development of small and medium enterprises (SME) plays an important role in the comprehensive modernization of the economy of single-industry towns, acting as a factor of its growth and diversification. The analysis of the dynamics of the development of SME of non-diversified municipal formations and directions of its state support was made, suggestions on the monitoring organization of statistical factors of SME in single-industry towns and on the development of comprehensive investment plans on modernization of single-industry towns were made in a part of the development and support of small and medium businesses in single-industry towns.

Identifying The Optimal Product Strategy By Applying Portfolio Segmentation Methods – Case Of Smes In Banking Sector

2014 ◽  
Vol 1 (1) ◽  
pp. 121-126
Author(s):  
Simona - Mihaela Nămolosu ◽  
Iuliana Cetină
Keyword(s):  
Banking Sector ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
High Potential ◽  
Small Companies ◽  
Market Segments ◽  
Motivational Systems ◽  
Potential Market ◽  
Segmentation Methods ◽  
Medium Enterprises

AbstractSmall and Medium Enterprises (SMEs) are a high potential target for banks to attack, but also a risky segment; high potential because the need for financing is increasing, but risky because the crisis affected a lot the solvability and profitability of these companies. On the other hand, loan facilities are some of the most complex banking products (if we analyse diverse financing needs of small companies, but rather due to the analysis and approval processes in banks). In defining strategic alternatives for financing products for SMEs, the following steps are essential: evaluating potential market segments and/or sub segments, always focusing on the general and particular commercial objectives of the bank, analysing the strategies used by the major competitors and last, but not least: developing motivational systems for the employees of the branches - the main distribution channel for a banking product.

Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study

2020 ◽  
Vol 47 (2) ◽  
pp. 146-162
Author(s):  
Pragya Keshari
Keyword(s):  
Small And Medium Enterprises ◽  
Decisive Role ◽  
Industrial Sector ◽  
Marketing Strategies ◽  
Madhya Pradesh ◽  
Primary Data ◽  
Review Of Literature ◽  
Chi Square ◽  
Chi Square Test ◽  
Medium Enterprises

The micro, small and medium enterprises are an essential part of the Indian industrial sector. It plays a decisive role in growth and development of Indian economy. The review of literature on various aspects of small and medium enterprises (SMEs) showed that the SMEs, both in the country and other parts of the world, still rely on conventional marketing practices and, more or less, face the same types of challenges. Therefore, the present study is undertaken to examine the marketing strategies of SMEs in western Madhya Pradesh, India, and to suggest some innovative marketing practices for them to prosper. The sample consists of 439 SMEs drawn on a random basis from Indore and Dhar districts of Madhya Pradesh. The primary data are collected through a self-designed instrument with 40 items/statements, developed thorough a review of literature on the topic and personal interviews of managers of SMEs. The data are analysed using statistical tools like factor analysis and chi-square test applied with the help of Statistical Package for Social Sciences (SPSS) 20 Software. The study findings reveal that SME managers still rely on age-old practices of marketing. The article recommends some innovative marketing practices for SMEs.

Service Marketing Strategies for Small and Medium Enterprises

2019 ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Mahmud Habib Zaman ◽  
Md Afnan Hossain
Keyword(s):  
Small And Medium Enterprises ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Medium Enterprises
Sign in / Sign up

Export Citation Format

Share Document