Service Marketing Strategies for Small and Medium Enterprises

2019 ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Mahmud Habib Zaman ◽  
Md Afnan Hossain
Keyword(s):  
Small And Medium Enterprises ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Medium Enterprises

Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study

2020 ◽  
Vol 47 (2) ◽  
pp. 146-162
Author(s):  
Pragya Keshari
Keyword(s):  
Small And Medium Enterprises ◽  
Decisive Role ◽  
Industrial Sector ◽  
Marketing Strategies ◽  
Madhya Pradesh ◽  
Primary Data ◽  
Review Of Literature ◽  
Chi Square ◽  
Chi Square Test ◽  
Medium Enterprises

The micro, small and medium enterprises are an essential part of the Indian industrial sector. It plays a decisive role in growth and development of Indian economy. The review of literature on various aspects of small and medium enterprises (SMEs) showed that the SMEs, both in the country and other parts of the world, still rely on conventional marketing practices and, more or less, face the same types of challenges. Therefore, the present study is undertaken to examine the marketing strategies of SMEs in western Madhya Pradesh, India, and to suggest some innovative marketing practices for them to prosper. The sample consists of 439 SMEs drawn on a random basis from Indore and Dhar districts of Madhya Pradesh. The primary data are collected through a self-designed instrument with 40 items/statements, developed thorough a review of literature on the topic and personal interviews of managers of SMEs. The data are analysed using statistical tools like factor analysis and chi-square test applied with the help of Statistical Package for Social Sciences (SPSS) 20 Software. The study findings reveal that SME managers still rely on age-old practices of marketing. The article recommends some innovative marketing practices for SMEs.

scholarly journals International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both?

2018 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Diego Matricano ◽  
Giorgio Vitagliano
Keyword(s):  
Small And Medium Enterprises ◽  
Single Case ◽  
International Marketing ◽  
Marketing Strategies ◽  
Fast Fashion ◽  
Market Growth ◽  
Contingency Perspective ◽  
International Marketing Strategy ◽  
Medium Enterprises ◽  
Adaptation Processes

According to analysts and practitioners, five main trends characterise the future of the jewellery industry: internalisation and consolidation; market growth; a new channel landscape; hybrid consumption; and fast fashion. Among these, the process of internalisation, which is started and managed by local jewellery brands, seems of great interest. These brands, generally small and medium enterprises (SMEs), have to plan their international marketing strategies in order to face the biggest jewellery groups and compete worldwide.In the present paper, through the methodology of a single case study of leBebè, an Italian brand, the standardisation and adaptation processes of international marketing strategies are rebuilt and investigated in reference to the jewellery industry. From the analysis, it emerges that the jewellery industry has specific dynamics that force companies to implement an international marketing strategy that falls halfway between standardisation and adaptation and is generally known as a contingency perspective. The achieved results strengthen the contingency perspective on the standardisation/adaptation debate and, above all, allow for speculating that international marketing strategies partly depend on the brand and mostly depend on the prominence of the brands and on factors characterising each industry. 

scholarly journals DESAIN TAMAN KULINER UNTUK PEDAGANG KAKI LIMA YANG INOVATIF DI TEPI SUNGAI, SURABAYA

2015 ◽  
Vol 3 (1) ◽  
pp. 28-34
Author(s):  
Gunawan Tanuwidjaja ◽  
El Sadday A. Oktovianto ◽  
Joyie Joyie ◽  
Felicia Lisandra S.
Keyword(s):  
Human Resources ◽  
Architectural Design ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Traditional Food ◽  
Physical Effort ◽  
Street Vendors ◽  
Visual Research ◽  
Food Center ◽  
Medium Enterprises

Nowadays, the owners of Small and Medium Enterprises (SMEs), especially food street vendors (PKL) faced difficulty to increase the operational scale and productivity. Besides that, the street vendors are still not able to compete, because of limited architectural design, human resources, and marketing strategies. Therefore, street-food center design, which integrated with Urban Park was needed with attention of cleanliness, comfort, neatness aspects and producing positive image. In the paper, design process street-hawker kiosk was started with exploration into traditional food restaurants and traditional food vendors using visual research. The design was based on the principles of inclusive design such as: User Centered, Equitable use but Reasonable, Simple and Intuitive Use, Low Physical Effort, and Prohibition of Usage Error.

scholarly journals STRATEGI DIGITAL BRANDING UNTUK MENINGKATKAN PENJUALAN UMKM INDONESIA

2021 ◽  
Vol 1 (1) ◽  
pp. 202-214
Author(s):  
Sonny Santosa ◽  
Rini Novianti ◽  
Tri Anggraeni ◽  
Elizabeth Elizabeth ◽  
Andre Gustriandi
Keyword(s):  
Factor Analysis ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Creative Economy ◽  
Positive Side ◽  
The World ◽  
Two Factors ◽  
Main Factors ◽  
Digital Branding ◽  
Medium Enterprises

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).

scholarly journals MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS?

2018 ◽  
Vol 1 (4) ◽  
pp. 552-570
Author(s):  
Tulus Haryono ◽  
Siti Khoiriyah ◽  
Rum Handayani ◽  
Rara Sugiarti
Keyword(s):  
Free Trade ◽  
Small And Medium Enterprises ◽  
Research Problem ◽  
Marketing Strategies ◽  
Future Research ◽  
Statistic Analysis ◽  
Product Price ◽  
Place Promotion ◽  
Small Medium Enterprises ◽  
Medium Enterprises

This study aims to investigate the determinants of Small and Medium Enterprises (SME) can be survive in this free trade era. Using purposive sampling, 100 small medium enterprises are involved as respondent. Descriptive statistic analysis is employed to analyze the research problem. The results indicate that 7P’s have significant effect as a SME’s strategy. The 7P’s strategies represents product, price, place, promotion, people, process, and philosophy. Meanwhile, policy and partner has no significant effect. The results of this study hold important implications for both practitioners and academics. The empirical findings from this study are expected to benefit the continued development of the garment market in Klaten. Possible implications of these results for firms’ marketing strategies and directions for future research are also discussed.

STRATEGI PEMASARAN UMKM

2018 ◽  
Vol 3 (2) ◽  
pp. 191-198
Author(s):  
Ahmad Tarmizi
Keyword(s):  
Economic Development ◽  
Driving Forces ◽  
Brand Image ◽  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Economic Activities ◽  
Technological Developments ◽  
Market Leader ◽  
Medium Enterprises

This article is a summary of several journals that were rereviewed about the Micro, Small and Medium Enterprises (MSMEs) Marketing Strategy. MSMEs are one of the leading driving forces in economic development and play a significant role in the economy. Economic players such as the owners of MSMEs now not only can produce a product, but also must adapt and implement technological developments into their economic activities. So that the marketing strategies of MSME owners become complex and numerous. The purpose of this study is to identify marketing strategies in the development of MSMEs. The data obtained is from the literature studies of existing journals as secondary data. The results obtained show that there are two strategies in the marketing of MSMEs which become priority strategies, namely: (1) The owner of MSMEs applies e-commerce to become a market leader, (2) The owners of MSMEs provide branding to emerge brand image of their products. Keywords: E-commerce, Brand Image, Strategi Pemasaran, UMKM

Territorial-Based Marketing Strategies for Typical Agro-Food Products

2015 ◽  
pp. 30-51 ◽  
Author(s):  
Diego Begalli ◽  
Roberta Capitello ◽  
Lara Agnoli
Keyword(s):  
Small And Medium Enterprises ◽  
Food Products ◽  
Product Evaluation ◽  
Marketing Strategies ◽  
Geographical Indications ◽  
Supply Side ◽  
On Demand ◽  
Medium Enterprises ◽  
Territorial Strategies ◽  
The Impact

Geographical brands are one of the most relevant competitive levers in the agro-food industry, given the predominance of small and medium enterprises, with corporate brand salience closely linked to the origin of the business, the inputs, and the production process. They are one of the most significant attributes affecting the product evaluation by the consumer. This chapter aims to contribute to the understanding of the effects of geographical indications on demand side and on supply side. It summarizes the main findings highlighted by scholars about the impact of geographical indications on consumers' choice and on business and territorial strategies. It also examines the interconnections between geographical indications, agro-food products, and territorial reputation by analyzing four case studies. Best practices are linked to the communication of intangible elements related to the typical product, such as credibility, authenticity, warranty, and preservation of social and economic values.

scholarly journals Analisis Strategi Pemasaran UMKM Di Era 4.0

2019 ◽  
Vol 8 (2) ◽  
pp. 215-224
Author(s):  
Mashuri Mashuri
Keyword(s):  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Business Sector ◽  
Contribution Rate ◽  
Literature Research ◽  
Digital Era ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
Potential Use ◽  
Small And Medium Business

This research is literature research, aimed at knowing how to analyze the marketing strategies used by micro, small and medium businesses in the digital age 4.0. The results of the analysis in this study found that micro, small and medium enterprises in Indonesia are still low when compared to other countries. The contribution of the micro, small and medium business sector to national exports was 15.80% lower than Malaysia 19.00%, Sri Lanka 20.00%. One contributing factor to the low contribution rate is the lack of potential use of existing resources by micro, small and medium business actors such as the use of mobile social media. Through the digital era 4.0 the marketing system of the micro, small and medium business sector is expected to utilize the maximum potential so that it can grow inclusive and sustainably.

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