scholarly journals An analysis of marketing mix elements in the business of small and medium enterprises dealing with NWFPs in the statistical region of Belgrade

2013 ◽  
pp. 51-66
Author(s):  
Ljiljana Keca
Keyword(s):  
Small And Medium Enterprises ◽  
Forest Products ◽  
Marketing Mix ◽  
Product Placement ◽  
Organic Production ◽  
Raw Material ◽  
Material Base ◽  
Product Price ◽  
Foreign Markets ◽  
Medium Enterprises

Non-wood forest products (NWFPs) appear as a raw material base for a range of final products used in the pharmaceutical industry, food industry, etc. In addition, along with the expansion of organic production, the importance of the NWFPs market has drastically increased, both at the regional and international levels. The aim of this paper is the analysis of selected marketing mix elements (product, price, promotion and distribution) in small and medium enterprises engaged in the purchasing, processing and marketing of NWFPs in the statistical region of Belgrade. The purpose of this research is to highlight the potential of NWFPs in commercial terms, on the basis of the knowledge obtained. The research object is the volume of purchase and marketing of the most important NWFPs in domestic and foreign markets. The research is based on a time series analysis through trend formulation, as well as the analysis of the selected marketing mix elements. An increase in the purchase of raw products can be observed over a six-year period, as a result of the enhancement in the purchase of forest fruits, while the purchase volume of other products remains largely the same. When product placement on the domestic market is concerned, an increase in the purchase of products can be observed, particularly in the last three years of the observation period, as a result of the increased placement of forest fruits on the market, while other products are subject to less fluctuation. The most common products in the statistical region of Belgrade are medicinal herbs, forest fruits and mushrooms.

scholarly journals Analysis of Consumer Assessment in Small and Medium Enterprises "Raja Abon Makmur Lestari" on Shredded Products and Mix Marketing

2021 ◽  
Vol 2 (1) ◽  
pp. 6-15
Author(s):  
Yulia Yulia ◽  
Novyandra Ilham Bahtera ◽  
Rati Purwasih
Keyword(s):  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Product Distribution ◽  
Marketing Mix ◽  
Product Price ◽  
Strategy Evaluation ◽  
Marketing Mix Strategy ◽  
Consumer Assessments ◽  
Medium Enterprises ◽  
Consumer Assessment

Raja Abon Makmur Lestari's business has good potential, resulting in considerable business competition. One of the businesses that produce shredded is Small and Medium Enterprises (UKM) Raja Abon Makmur Lestari. This business must apply a consumer-oriented marketing concept. The application of this concept is to determine the marketing mix consisting of product, price, promotion, and place. The purpose of this study was to analyze consumer assessments of the various attributes of shredded products and evaluate the results of the shredded product marketing mix strategy. The method used in this research is descriptive analysis, with the 4P marketing mix approach. The marketing mix strategy evaluation design involves internal parties, namely business owners, and external parties, namely consumers. The results of the discussion show that consumer assessment of products has guaranteed quality, consumer ratings of prices are in accordance with quality, consumer assessments of shredded product distribution are easy to obtain and consumer assessments of promotion by word of mouth are very efficient and easy to get information on social media. The evaluation results of the marketing mix for shredded products are in the range of 101-125. Based on this total value, it can be concluded that all the variables of the marketing mix carried out by the king of shredded and prosperous sustainable have been effective.

scholarly journals Analysis of marketing mix elements of non-wood forest products in central Serbia

2010 ◽  
pp. 83-100
Author(s):  
Jelena Nedeljkovic ◽  
Ljiljana Keca
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
Forest Products ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
High Quality ◽  
Biological Origin ◽  
Socio Economic Development ◽  
Medium Enterprises

Demand for high-quality products of biological origin has been increasing, in accordance with changes in objectives of forest management, which are caused by socio-economic development. Although non-wood forest products (NW?FPs) have been collected and used for generations, only in recent decades their importance has been recognized. The aim of this paper is to analyze marketing strategies of companies involved in processing and distribution of NWFPs. Due to the specificity and comprehensiveness of the problem, the various general and specific methods and techniques, which are used in the study of marketing elements, have been applied. A?WOT analysis was applied in order to better interpret results of SWOT analysis. The survey was conducted among small and medium enterprises dealing with NWFPs in central Serbia. Conducted research determined the most important final products, prices, types of promotion and structure of distribution channel.

Model Pemasaran Usaha Mikro Kecil Dan Menengah (Umkm) Berbasis Online Dalam Mendukung Pariwisata

2017 ◽  
Vol 17 (1) ◽  
pp. 66
Author(s):  
Muhammad Tajuddin ◽  
Abdul Manan
Keyword(s):  
Information Technology ◽  
Small And Medium Enterprises ◽  
System Development ◽  
Internet Technology ◽  
Raw Material ◽  
Integrated Marketing ◽  
International Scope ◽  
Data Base Design ◽  
The Media ◽  
Medium Enterprises

West Nusa Tenggara ’NTB’ is a region of the golden triangle stripe of tourism destination located between Komodo island and Tana Toraja. As the industry backing for small and middle scale businesses getting grow up and have got governmental supporting since economical crises hit Indonesia at the end 1997. In fact, many of those who have not yet optimize the information technology (IT) in running their business. The approach to meet the Small and Medium Enterprises (SMEs) with the proper customer or to find the proper raw material seller is through the media.  Development of internet technology is so rapid, it is a necessity of SMEs using it as a business communications medium, because Internet utility for e-commerce complement has long been developed in both national and international scope.  Furthermore, the research elaborates the integrated e-commerce model and SMEs as an information technology-based model of integrated marketing strategy besides, software creation and its implementation on SMEs in Mataram municipality.  E-commerce and SMEs were designed to use System Development Life Cycle (SDLC) concerning the safety sistem, flowcart diagram and data base design aspects.

scholarly journals Peningkatan Produksi, Pencatatan Kartu Persediaan Dan Pemasaran Sale Pisang UD Sumber Alam Buana di Kabupaten Banyuwangi

2019 ◽  
Vol 2 (2) ◽  
pp. 188
Author(s):  
Dilla Cattleyana ◽  
Adytira Rachman
Keyword(s):  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Production Capacity ◽  
Raw Material ◽  
Use Of Technology ◽  
Cutting Knife ◽  
Typical Food ◽  
Online Stores ◽  
Medium Enterprises ◽  
E Mail

Micro, Small and Medium Enterprises (UMKM) has an important role in the Indonesian economy, one of which can help the per capita income of the Indonesian state, especially in Banyuwangi Regency, as well as in the UM Banana Sale UD UD. Sumber Alam Buana, located at the eastern end of the island of Java, precisely in Banyuwangi. The UMKM is one of Banyuwangi's original typical food businesses from Ambon banana raw material, bearing in mind that typical food is identical to souvenirs (souvenirs) when visiting Banyuwangi, certainly not forgetting to bring and share them with you. However, there are problems in the field of production of UD Banana Banana UD, namely the low production capacity of processing banana raw materials because it still uses a cutting knife and the appropriate method has not been applied to record raw materials or finished goods so that the owner is less able to control the cycle of raw materials or finished goods. While in the marketing sector it is still conventional to be entrusted in a gift shop so that it can only wait for whether the product is sold or vice versa. The solution to the development activities of UMKM Sale Banana UD Sumber Alam Buana includes counseling and training using a banana chopper tool that is more efficient than a knife that has been used to chop banana raw materials. Whereas in terms of recording to help partners to control raw material inventory and finished goods efficiently and effectively, the need for training knowledge and assistance to owners and employees using a perpetual method stock card (inventory). To expand market share that has demanded the use of technology, training is held to make e-mail as a portal to access several e-commerce websites and to open online stores through social media such as Facebook and others. The results achieved in the Community Service program are the development of this business in terms of increasing production capacity, managing raw materials, expanding markets and increasing income.

scholarly journals Sepiolite: A domestic mineral raw material for small and medium enterprises and environmental protection

2002 ◽  
Vol 56 (1) ◽  
pp. 30-34
Author(s):  
Miroslava Dojcinovic ◽  
Dana Simic ◽  
Miljenko Martic
Keyword(s):  
Physical Chemistry ◽  
Environmental Protection ◽  
Small And Medium Enterprises ◽  
Magnesium Silicate ◽  
Raw Material ◽  
Rubber Industry ◽  
Active Filler ◽  
Industrial Enterprises ◽  
Transformer Oils ◽  
Medium Enterprises

The paper presents the phases in the research of sepiolite - hydrated in fibrous magnesium silicate, and in the development of different products based on sepiolite, at the Institute of General and Physical Chemistry (IGPC). Also, a review on sepiolite world deposits, general properties and practical uses is given in the paper. An the IGPC sepiolite from the mine Golesh was investigated, concerning its uses in paints, as a pigment and rheological aditive; in the rubber industry, as an active filler; in sepiolite, papers, for purifying, waste gases in industry and homes and as a powder combined with sepiolite paper, to purify old transformer oils. It was concluded that a number of technologies based on sepiolite could be developed in small or medium industrial enterprises, which are of the strategic interest for Serbia, especially since domestic sepiolite deposites can be further developed and that some of these technologies are important in environment all protection.

scholarly journals PEMBINAAN USAHA KECIL MENENGAH DALAM PEMBUATAN SABUN COLEK DI TEMBESI TOWER KELURAHAN TEMBESI

2021 ◽  
Vol 3 (1) ◽  
pp. 93-102
Author(s):  
Hazimah Hazimah ◽  
Zefri Azharman
Keyword(s):  
Small And Medium Enterprises ◽  
New Product ◽  
Raw Material ◽  
Product Positioning ◽  
Service Activity ◽  
Chemical Content ◽  
Long Time ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
The Impact

UKM (small and medium enterprises) in the Tembesi Tower, Tembesi sub-district, are not developing well. This is indicated by the low turnover obtained by each UKM (small and medium enterprise) in 1 month. customer expectations. New products must be made so that these small and medium businesses can survive and continue to exist. The new product must have a distinctive and good quality so that the product positioning is clearer and able to compete with other products on the market. This service activity aims to provide a solution to this by creating a new product in the form of a dab soap that is safe for health and environmentally friendly. Some soaps circulating in the market only prioritize cleaning power, but the chemical content in the soap is harmful to health and the environment. The impact of conventional soap on health is irritation of the skin which, if left for a long time, the irritation will turn into eczema. In addition, conventional soap also harms the environment because the raw material for soap comes from petroleum which is difficult to be broken down by bacteria. Community service activities are carried out in the form of coaching. The service team expects to increase the income and advantages of UKM (small and medium businesses) in the Tembesi Tower and to be able to create jobs or open a business with a revolutionary cream soap product design.

Islamic Financing Effects on Small Medium Enterprises Competitiveness

2021 ◽  
Vol 1 (1) ◽  
pp. 100-113
Author(s):  
Adedeji Saidi Adelekan
Keyword(s):  
Financial Services ◽  
Small And Medium Enterprises ◽  
Practical Implication ◽  
Least Square ◽  
Islamic Finance ◽  
Business Practices ◽  
Sustainable Business ◽  
Product Price ◽  
Medium Enterprises ◽  
The Impact

Islamic financing has been identified as an alternative to conventional financial services. However, the extent to which the Islamic financing model could drive small and medium enterprises' (SMEs) competitiveness has been a significant concern in the existing literature. Hence, this study investigates the impact of Islamic financing on SMEs' competitiveness.Adopting the survey research design, the study investigated 400 SME owners/managers in the Southern part of Nigeria. The study employed the ordinary least square regression in the analysis of data. The result establishes that Islamic finance is a significant driver of SMEs' competitiveness. The results specifically reveal that Islamic finance is critical in driving product price, customer experience, and quality of products. The practical implication of Islamic finance may reduce its operational cost since it comes at a no-interest rate while giving room for more innovative prices and customer-centric products at competitive prices. SMEs are to leverage on the opportunities provided by Islamic finance for them to adopt sustainable business practices 

scholarly journals The impact of state support on the development of non-resource exports in the Russian Federation

2019 ◽  
Vol 5 (4) ◽  
pp. 169-187 ◽  
Author(s):  
Lyudmila M. Simonova ◽  
Anastasiia O. Dorokhova
Keyword(s):  
Small And Medium Enterprises ◽  
Central Element ◽  
The European Union ◽  
Business Organizations ◽  
Foreign Markets ◽  
Role Of Government ◽  
Goods And Services ◽  
Number Of Factors ◽  
Medium Enterprises ◽  
The Impact

This article aims to study the role of government instruments supporting export-oriented enterprises, which specialize in the production of non-resource and non-energy goods and services. In view of the increasing importance and potential of small and medium-sized enterprises, the authors, using economic analysis of the data of the Russian Federal Customs Service and the statistics of the Russian Export Center, have confirmed the need of such enterprises being the central element of the national system of support and development of exports. The results prove that the majority of export-oriented small and medium enterprises show interest in starting export activities, increasing its share, and seeking to expand the geography of their supplies. However, a number of factors prevent the foreign economic strategy, including lack of confidence and employees with export competencies, financial limitations, as well as complete inexperience when interacting with foreign counterparts and markets in general. The authors have determined that the insufficient level of competitiveness on part of the Russian producers requires a full-fledged support of the state authorities to stimulate non-resource and non-energy export. The statistical analysis of the recent years shows that the indicator of Russian competitiveness on foreign markets has not undergone serious changes due to the low competitiveness of the Russian exported goods, as well as insufficient knowledge and skills of export-oriented enterprises in terms of strengthening their position on new markets. The world experience shows that each nation puts their own priorities on the choice of export development direction. Based on a comparative analysis and classification of support measures in the European Union, the authors have identified the possibility of approximating the existing mechanisms for supporting small and medium export-oriented enterprises in the Russia. The results have revealed a linear relationship between the launch of programs to support export-oriented enterprises and the growth of foreign economic activity in general, as well as the relationship between such activities as the interaction with relevant ministries and agencies, the cooperation with key industry and business organizations, and the improvement of export conditions in Russia.

scholarly journals THE INVESTIGATION OF LEAN MODELS ADOPTION IN SMEs OF SINDH PROVINCE

2021 ◽  
Vol 16 (7) ◽  
Author(s):  
M. K Abbasi
Keyword(s):  
Small And Medium Enterprises ◽  
Research Work ◽  
Green Manufacturing ◽  
Raw Material ◽  
Product Management ◽  
Company Performance ◽  
Sindh Province ◽  
Total Product ◽  
Medium Enterprises ◽  
Survey Questionnaires

Small and Medium Enterprises (SMEs) are the foundation of every major economy in the world. The majority of these industries are fighting for survival in a hostile climate. In the SMEs sector, the Lean models have been implemented with an emphasis on economic efficiency. The various Lean Models are used in SMEs as well as in large Industries. The Lean Models are considered for the improvement of company performance which includes production, productivity, inventory, raw material, quality, and customer satisfaction. therefore, in this research work which lean models are being implemented in SMEs of Sindh was investigated. The survey questionnaires were distributed amongst 70 SMEs of Sindh based on Six Sigma, 5S, Green Manufacturing, Kaizen, Poka Yoke, TPM, TQM, SCM, Standardize of Work lean models. The results conclude that 5’s and Standardize of work are mostly implemented about 87.5% & 72.9% as compared to the other models. whereas PokaYoke Model and Total Product Management Model are considered as least implemented the model in SMEs with 18.6% and 10%. Moreover, in terms of location, Hyderabad seems highly impacted region in Lean Model Implementation

Sign in / Sign up

Export Citation Format

Share Document