scholarly journals Cultural and historical heritage: An asset for city branding

Spatium ◽  
2013 ◽  
pp. 23-27 ◽  
Author(s):  
Sinisa Cvijic ◽  
Jasna Guzijan
Keyword(s):  
Cultural Influences ◽  
Historical Change ◽  
City Branding ◽  
City Image ◽  
City Brand ◽  
Development Agenda ◽  
Two Cities ◽  
Historical Heritage ◽  
Struggle For Recognition ◽  
The City

Achieving wider recognition is part of the development agenda of contemporary cities, which are all confronted with the need to stand out and compete against one another. City branding reads as and plays an important role in this struggle for recognition. The identity of a city is generated over a long period, as it undergoes historical change, resulting in cultural diversity as the product of a specific environment. This paper discusses the possibility of using the cultural and historical heritage of Trebinje and its identity as an asset to create its city brand. Trebinje is a small city situated in the vicinity of Dubrovnik, a major tourist destination with a rich cultural and historical heritage and an excellent city brand. Dubrovnik may be seen as jeopardising the development of Trebinje?s authentic identity; on the other hand, the strong historical ties between the two cities can actually be used as an asset to develop Trebinje?s city brand. The material and non-material heritage which helped the formation of Trebinje?s identity, is analysed. The Mediterranean region in which it is located, its rich history, authentic architecture and different cultural influences, including the national poet Jovan Ducic, have all helped create Trebinje?s genius loci. The same factors may be used to communicate its new image. After that, the paper outlines models of the possible use of the recognised assets to brand the city and emphasise the importance of the effective presentation of these assets for creating a recognisable city image. It also proposes specific actions and interventions that may contribute to branding the city.

scholarly journals Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis

2021 ◽  
Vol 2 (2) ◽  
pp. 71-77
Author(s):  
Yi-Han Yang ◽  
Ying Wang ◽  
Jing Wang
Keyword(s):  
Projection Method ◽  
Economic Benefits ◽  
Growth Potential ◽  
Intangible Asset ◽  
City Branding ◽  
City Image ◽  
Projection Technique ◽  
City Brand ◽  
The City ◽  
Method Analysis

City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

The role of leadership and communication in internal city branding

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rico Piehler ◽  
Ayla Roessler ◽  
Christoph Burmann
Keyword(s):  
Corporate Branding ◽  
Brand Management ◽  
Equation Modeling ◽  
Brand Commitment ◽  
City Branding ◽  
Brand Communication ◽  
Internal Branding ◽  
Content Type ◽  
City Brand ◽  
The City

Purpose This study aims to investigate the brand-oriented leadership of a city’s mayor and city online brand communication as brand management-related antecedents of residents’ city brand commitment. It thus examines if city brand managers can apply internal branding concepts from the corporate branding domain in a city branding context. Design/methodology/approach The relationships between the brand management-related antecedents and the internal city branding (ICB) objective are tested through structural equation modeling using cross-sectional survey data of 414 residents of a German city. Findings Both the brand-oriented leadership of the mayor in terms of acting as a role model by living the city brand and its identity and by showing commitment to the brand and the city’s online brand communication in terms of its quality have positive effects on residents’ city brand commitment. Moderation analyses reveal no significant differences between the path estimates for age, place of birth, duration of residency and education. However, the results differ significantly for gender. Research limitations/implications As this study’s sample is limited to only one city in Germany, further research needs to investigate the relationships in different cities and other countries to ensure the generalizability of the results. Future studies might also include other aspects of city brand communication, as well as cognitive and behavioural ICB objectives. Practical implications To increase residents’ city brand commitment, city brand managers should ensure that a city’s online brand communication is adequate, complete, credible, useful and clear. Furthermore, through creating awareness for the importance of a mayor’s brand-oriented leadership and through educating and training the mayor to engage in this specific form of brand-oriented transformational leadership, city brand managers can increase residents’ emotional attachment with the city brand. Originality/value This study integrates internal branding research from the corporate branding domain with place and city branding research. It confirms that certain aspects of internal branding (i.e. brand-oriented leadership, brand communication and brand commitment) are applicable not only in the corporate branding domain but also in other branding contexts such as city branding if adapted properly.

Studying tourist intention on city tourism: the role of travel motivation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nguyen Thi Khanh Chi ◽  
Vu Huyen Phuong
Keyword(s):  
Time Perspective ◽  
City Branding ◽  
City Image ◽  
Content Type ◽  
Travel Motivation ◽  
City Tourism ◽  
Knowledge Enhancement ◽  
Travel Motivations ◽  
To Come ◽  
The City

Purpose This study aims to investigate the impacts of travel motivations, time perspective and city image that affect travelers’ intention to visit city tourism. Design/methodology/approach The data in this study was collected through a structured questionnaire survey conducted in three big cities in the North of Vietnam (Hanoi, Hai Phong and Ha Long). The data set consists of 625 valid responses by Vietnamese tourists. Correlation analysis and structural equation modeling were used to test the causal relationships among time perspective, city image, travel motivations and tourist intention. Confirmatory factor analysis is conducted to verify the reliability and validity of each latent construct and to evaluate the discriminant validity, convergent validity, composition reliability and average variance extracted for the latent constructs. Findings This study finds that tourists’ travel motivations, time perspective and city image are significantly and positively associated with their intention to visit city tourism. This study also reports that tourists’ time perspective and city image are significantly and positively related to their travel motivation which is in turn significantly and positively correlated to their intention to engage in city tourism. Practical implications City tourism providers need to seek for understanding travel motivations of potential customers. City tourism products should be promoted to people who want to travel for knowledge enhancement, seeking, self-fulfillment, socializing and escape. Tourism businesses and marketers focus more on developing the overall image of city. They should have city slogan and have strategy to establish the city branding to evoke or remind the customers to come in. Since the Corona (COVID-19) pandemic impact on every nation around the world, the artificial intelligence has to be taken on city tourism to minimize the negative influence of this pandemic. Originality/value This study reveals three key determinants of tourists’ intention including travel motivations, city image and time perspective, which have unclear study in the city tourism literature. This study also explains the role of travel motivations in mediating the impacts of their time perspective and city image on their intention to visit city tourism. Improving the city image is important to attract tourists who want to engage in city tourism for knowledge enhancement, seeking, self-fulfillment, socializing or escape. Tourism providers need to have a strategy for establishing the city branding to evoke or remind the customers to come in. The time perspective should be paid more attention to tourists who want to travel to city tourism for knowledge enhancement, seeking, self-fulfillment, socializing or escape.

scholarly journals Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities

2020 ◽  
Vol 23 (4) ◽  
pp. 1001-1018
Author(s):  
Marianne Wollf Lundholt ◽  
Ole Have Jørgensen ◽  
Bodil Stilling Blichfeldt
Keyword(s):  
Secondary Data ◽  
Political Support ◽  
The Political ◽  
City Branding ◽  
Structured Interviews ◽  
Content Type ◽  
City Brand ◽  
Counter Narratives ◽  
The City ◽  
Competition For Resources

Purpose This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas. Design/methodology/approach The empirical material consists of secondary data as well as six in-depth semi-structured interviews with Danish mayors and city managers in three different municipalities in Denmark. Findings Intra-organizational counter-narratives differ from inter-organizational counter-narratives but resemble a number of issues known from extra-organizational resistance. Still, significant differences are found within the political arena: lack of ownership, competition for resources and political conflicts. Lack of ownership, internal competition for resources and distrust of motives play an important role within the administrative arena. Mayors are aware of the needs for continued political support for branding projects but projects are nonetheless realized despite resistance if there is a political majority for it. Research limitations/implications This study points to the implications of city brand resistance and counter-narratives emerging from the “inside” of the political and administrative arenas in the city, here defined as “intra-organizational counter-narratives”. Practical implications It is suggested that politicians and municipality staff should be systematically addressed as individual and unique audiences and considered as important as citizens in the brand process. Originality/value So far little attention has been paid to internal stakeholders within the municipal organization and their impact on the city branding process approached from a narrative perspective.

scholarly journals From Landscape to Mindscape: Spatial Narration of Touristic Amsterdam

2018 ◽  
Vol 10 (8) ◽  
pp. 2623 ◽  
Author(s):  
Tianchen Dai ◽  
Taozhi Zhuang ◽  
Juan Yan ◽  
Tong Zhang
Keyword(s):  
Cultural Values ◽  
Mass Culture ◽  
Sustainable Urban Development ◽  
City Branding ◽  
City Image ◽  
Cultural Sustainability ◽  
Image Building ◽  
Categorization System ◽  
Cultural Types ◽  
The City

The cultural attributes of architecture in touristic cities are vital to city image building, city branding, and rebranding, as well as generating more economic profits for sustainable urban development, and protecting cultural sustainability. However, many studies on this theme focus on the singularity of architecture referring to its stylistic or morphological definitions, lacking attention to visitors’ cultural experiences in the architectures. Considering the importance of personal experience involved in cultural activities as a process of spatial narration through which architecture makes sense to visitors and generates cultural values, the aim of this paper is to reveal the respective correlations between different types of architecture regarding the cultural experience it imparts and the non-positive dimensions of the city image. This research builds a categorization system of three cultural types of architecture, and designs a questionnaire to collect tourists’ personal opinions concerning architectures and the city image of Amsterdam’s waterfront in order to calculate such correlations statistically. The results associate architectures with ‘tourism-oriented’, ‘present/process-based’, and ‘mass’ cultural types with non-positive dimensions of city image, which leads to further discussions of ‘authenticity’, ‘identity’, and ‘mass culture’, suggesting the significance of urban cultural policies and local communities in terms of city rebranding.

Interrogating place brand – a case of two cities

2020 ◽  
Vol 23 (4) ◽  
pp. 907-932
Author(s):  
Sanya Ojo
Keyword(s):  
Nation Branding ◽  
City Branding ◽  
Case Study Methodology ◽  
Content Type ◽  
City Brand ◽  
Two Cities ◽  
Reverse Relationship ◽  
Study Methodology ◽  
Place Brand

Purpose This study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand. Design/methodology/approach Using a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding. Findings Three pathways of the flow of causality between nation brand and city brand were emphasised, and problematic themes of interest to focus are recommended as a way forward for aspiring cities to create and improve their global reputation to generate increased footfalls of visitors and investors. Practical implications It is possible for cities to create effective brands irrespective of the reputation (strong or weak) of their countries of origin. The implication of the reverse relationship between nation and city brand has the potential to expand the theoretical framework of a place brand. Originality/value The study’s uniqueness is in highlighting the different relations between nation branding and city branding that could guide practitioners in actualising a successful city brand project.

scholarly journals Study on Application of Native Plants in Park Greening in Guilin

2019 ◽  
Vol 118 ◽  
pp. 04006
Author(s):  
Yanni Lai ◽  
Fang Zhao ◽  
Qin Du ◽  
Xuefang Xie ◽  
Qiutong Chen ◽  
...  
Keyword(s):  
Native Plants ◽  
Great Influence ◽  
City Image ◽  
Planning And Design ◽  
Urban Construction ◽  
Development Agenda ◽  
Native Tree ◽  
Native Tree Species ◽  
The City ◽  
Selection Of

With the Guangxi Guilin being listed as an innovative demonstration zone for the national sustainable development agenda in 2018, the urban construction processes in Guilin continued to advance. In the construction of city image, garden planning and design has played an important role. Urban landscaping plays an important role in urban development and has a great influence on the image of the city. The selection of urban landscaping trees is mainly based on native plants, which directly determines the ornamental effect of landscaping. This paper aims to study the application of native tree species in Guilin in garden planning.

scholarly journals STRATEGI COMPETITIVE ADVANTAGE UNTUK MEMBANGUN CITY BRANDING KOTA BATU SEBAGAI KOTA WISATA

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 89-98
Author(s):  
Uyunur Rochmawati Miladiyah ◽  
Slamet Slamet
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
City Branding ◽  
Tourist Attractions ◽  
City Brand ◽  
The Public ◽  
Tourism Sector ◽  
The World ◽  
The Impact ◽  
The City

Globalization led to tough competition among cities around the world to win the competition toattract visitors and increase investment. Therefore, not only the company, the cities are also struggling tocreate uniqueness to gain an advantage in competition. It is very important to communicate the competitiveadvantages owned by these cities to the public and all parties to ensure the achievement of objectives. Citybranding is a method used to re-brand the city as identification which is expected to reflect the advantages aswell as its uniqueness. Therefore, in 2013 Shining Batu was introduced as a city brand wich expected to bereflect the competitive advantage of Batu City. The purpose of this study is to reveal aspects of the competitiveadvantages Batu City; strategies that are used in communicating it; as well as how big the impact of thecommunication strategy for the visitors Batu City. The paradigm of this research is qualitatively by case studydesign. Data were obtained by interview and documentation. The results showed that the Batu City has threeinterrelated aspects superior to one another that supports the creation of competitive advantages: geographicand agricultural sectors are packed in the development of the tourism sector. At the same time, the governmentdeveloped the program as a means of communicating Shining Batu and reflects the benefits of the city to thepublic. Shining Batu communicated through various forms of promotion that utilizes a wide variety ofcommunication tools; a variety of Tour Package; and held aa variety of routine and incidental events.Questionnaire showed that aim to dominate the number of respondents traveled, which consists of a visitor,where recreational tourist attractions types over a favorite choice than any natural attractions. Hotel is a topchoice for a place to stay. Most visitors make a visit to Batu City more than once.

scholarly journals Territorial and Temporal Factors of Urban Identity

2020 ◽  
Author(s):  
Anna Ozerina ◽  
Keyword(s):  
Urban Space ◽  
Psychological Research ◽  
Place Of Birth ◽  
City Image ◽  
Urban Identity ◽  
City Brand ◽  
Cognitive Component ◽  
Temporal Factors ◽  
Student’S T ◽  
The City

The formation of the urban identity of an individual resident and of the urban community as a whole is multi-determined. In socio-psychological research, perceptions of the main factors of its formation can be summarised through geographical, historical, spatial, individual-personal and socio-cultural characteristics. The objective of our study was to describe the role of territorial and temporal factors (place of birth and the duration of dwelling in a city) in the formation and manifestation of emotional, cognitive, motivational and behavioural parameters of the urban identity of residents. The City questionnaires and the Tomsk City Identity Questionnaire adapted by the authors were used to collect empirical data. The data was processed by means of a single-factor analysis of variance and the Student’s T-test. As a result, specific traits of city image formation in the vision of newcomer residents, and its indigenous residents were revealed, which confirms the relevance of the factors under study. It has been established that the image of the city and perceptions of its potential depend largely on the territorial and temporal indicators of the respondent’s residence in the urban space. Place of birth determines the cognitive component of urban identity to a greater extent, while the length of residence determines the emotional and motivational component. The findings allow the temporal and spatial context to be considered in the development of the city brand and the modernisation of urban space. Further researches are planned to include sample differentiation based on the place of birth by settlement type.

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