Archaeology and the Public Image

1960 ◽  
Vol 25 (3) ◽  
pp. 402-403 ◽  
Author(s):  
Robert Ascher
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Public Image ◽  
Technical Knowledge ◽  
Life Magazine ◽  
Knowledge And Skills ◽  
The Public

AbstractThe archaeological content of ten years of Life magazine is analyzed in an attempt to identify what may go into formulating the public's images of the archaeologist and his goals. The four themes which appear in the 34 Life articles are: chance nature of archaeological discovery, role of the archaeologist as an expert, emphasis on technical knowledge and skills, and heavy use of superlatives. Analysis of other mass media, including fiction and cartoons, might lead to the identification of other themes. The image of archaeology presented by mass communication is considered important in a science so dependent upon public cooperation.

Mass Communication and the 'Nationalisation' of the Public Sphere in Former Yugoslavia

Res Publica ◽  
1997 ◽  
Vol 39 (2) ◽  
pp. 259-270
Author(s):  
Spyros A. Walgrave
Keyword(s):  
Mass Media ◽  
Public Sphere ◽  
Mass Communication ◽  
Former Yugoslavia ◽  
Cultural Space ◽  
Political Actors ◽  
Peace Movements ◽  
The Public ◽  
The Public Sphere

Although the quasi-confederal character of Yugoslavia, especially after the introduction of its 1974 constitution did not encourage the development of a genuine Yugoslavian public sphere wherepublic debate could transcend ethnic and republic divisions, it nevertheless allowed the formation of what could be called Yugoslav cultural space, a space within which social and political actors (feminist, peace movements) forged their identities regardless of the ethnic or national diversity that characterised their membership. However, the existence of this 'space' had a limited impact in Yugoslav politics partly due to the breakdown of inter-republic communication and the fragmentation of the Yugoslavian mass media. This paper traces the process of disintegration of the Yugoslav cultural space and the emergence of national 'public spheres' in the republics and provinces of former Yugoslavia and attempts to assess the role of the mass media and cultural institutions in these developments by identifying the key strategies of representation employed in the process of the fragmentation and 'nationalisation' of the public sphere of former Yugoslavia.

LABOUR'S BRITAIN, FIGHT FOR IT NOW!

2009 ◽  
Vol 52 (3) ◽  
pp. 667-695 ◽  
Author(s):  
LAURA BEERS
Keyword(s):  
Mass Media ◽  
Interwar Period ◽  
Mass Communication ◽  
Coalition Government ◽  
National Party ◽  
Popular Opinion ◽  
The Public ◽  
The Media ◽  
Political Advantage

ABSTRACTThis article argues for the central role of publicity and propaganda in the Labour party's 1945 landslide election victory. While the ‘swing to the left’ in the first years of the war provided an opportunity for Labour, popular radicalism did not automatically translate into support for the party. The following discussion shows how the national party leadership made use of the BBC, print media, and visual propaganda to associate itself in the popular mind with the successes of the coalition government and the promises of the Beveridge report. While the Conservatives' propaganda machinery fell into abeyance during the war, Labour deftly exploited new means of mass communication which had grown up during the interwar period to build a broad national constituency in favour of its return to power. In order properly to understand the link between ‘high politics’ and popular opinion, political historians need to consider not only the languages through which elite policies were translated and communicated to the public, but also the media of communication. This article argues that, contrary to common perceptions, Labour was successful in 1945 in part because of its ability to embrace and exploit the new mass media to its political advantage.

scholarly journals POSISI DAN PERAN MEDIA DALAM KEHIDUPAN MASYARAKAT

TASAMUH ◽  
2018 ◽  
Vol 16 (1) ◽  
pp. 119-138
Author(s):  
Husnul Khatimah
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Mass Communication ◽  
Positive Impact ◽  
Entertainment Education ◽  
The Public ◽  
The Media ◽  
The Mass Media ◽  
Important Position

Mass media has an important position in people's lives, so mass media is placed as mass communication which acts as a communicator and agent of change, being a pioneer of change in the public environment that can influence audiences through messages such as information, entertainment, education and other messages and accessible to the public at large. As a form of the importance of media can be seen from the influence felt by the public, starting from the cognitive, effective, to conative aspects of the mass media and the negative-positive impact of social media. Even though the position and role of the media are very important, the community must also be careful with media remember that the nature of the media is so flexible. Negative values ​​of the role of the media in Indonesia can occur either from the mass media or social media, so there needs to be attention from each party, both from the media manager to the community itself. The participation of several parties in paying attention to the media is expected to filter out negative things that might occur.

FACTS, MYTHS AND INFODEMICS IN COVID-19 IN HEALTH CARE WORKERS AND GENERAL POPULATION: AN OBSERVATIONAL STUDY.

2021 ◽  
pp. 49-52
Author(s):  
Shrivastava P ◽  
Verma S ◽  
Khushboo Khushboo ◽  
Bhattacharya P K
Keyword(s):  
Health Care ◽  
Social Media ◽  
General Population ◽  
Mass Media ◽  
Observational Study ◽  
Health Care Workers ◽  
The Public ◽  
Care Workers ◽  
Health Related

Despite the ubiquity of health-related communications via social media, no consensus has emerged what information should be conveyed and how it should be conveyed to avoid creating panic among general population. With lockdowns social media, mass media became as a habit by people for news, information regarding COVID-19 and it is practiced even after lockdown. During the COVID-19 pandemic, mass media, social media and local news has become as the source of a toxic “infodemic” source for public. It contained both solicited and unsolicited advice. No conceptual model exists for examining the roles of media. It is important to rst assess the important mis-information, role of infodemics and prevalent casualness among the public regarding the COVID-19. Till mass vaccination is not commenced it is prudent to emphasize guidelines and practices as per COVID guidelines like social distancing, wearing mask, hand hygiene

scholarly journals Creolised Text in Mass Media: Principles of Effective Decoding

2019 ◽  
Vol 8 (1) ◽  
pp. 147-163
Author(s):  
Victor Shaklein ◽  
Maria Belova ◽  
Svetlana Mikova
Keyword(s):  
Mass Media ◽  
Information Visualization ◽  
Mass Communication ◽  
Printed Media ◽  
Sign Systems ◽  
Different Types ◽  
Scientific Papers ◽  
Psychology Literature ◽  
Iconic Sign

Arising and active development of innovative information channels, forming net thinking, require non-standard forms of presenting material in mass media. One of the solutions to this problem is increasing the number of creolised texts not only in electronic, but in printed media as well. Such texts containing verbal (heading, subscript, text comprising of more than one sentence) and non-verbal (image, scheme, table, font, colour) parts are widely spread in mass media because they allow the reader to precisely understand the author’s intention and the intention can be expressed in an implicit way. Such texts correspond to mass communication general trends towards information visualization, raising the effectiveness of the text impact on audience thanks to double coding, compact presentation of the material. These are the reasons of growing scientific interest in creolized texts in psychology, literature studies, linguistics, journalism. However, the terminology of the scientific sphere is not conventional: different terms “creolized text”, “semantically complicated text”, “polycode text”, etc. are all used in similar meanings in scientific papers. The authors of the article characterize terms used in Russian and foreign articles and monographs, assess their frequency and semantic scope. The specific features of creolized texts are pointed out, different types of such texts depending on metagraphic and iconic sign systems included in them are described. We distinguish three phases in reading such texts (preliminary stage, organised perception, final stage) and the role of visual and verbal components in the process. By the example of caricatures we show the importance of background knowledge for adequate decoding of creolized texts. Linguistic and cultural universals are an optimal source of objects whose meaning is evident to the representative of a certain culture. This makes the creolized text decoding easier in linguistic culture of its origin. On the other hand, texts based on linguistic and cultural universalia (realia, idioms, homophones, homographs, etc.) present extra difficulties for non-natives. The material of the research is caricatures of the late 20th — early 21st centuries by A.Merinov. Each of the caricatures is based on a certain linguistic and cultural universal.

scholarly journals The Effects of Mass-Media on Social Behavior, Emotions and Cognitions

2020 ◽  
Vol 6 (2) ◽  
pp. 32-37
Author(s):  
Antonio Sandu ◽  
◽  
Polixenia Nistor ◽  
◽  
Keyword(s):  
Social Behavior ◽  
Mass Media ◽  
Social Influence ◽  
Mass Communication ◽  
Window Of Opportunity ◽  
Social Constructs ◽  
Cognitive Dimension ◽  
The World ◽  
The Media

Mass media affects its consumers primarily in their cognitive dimension, by changing the image of the world - in this sense that the media becomes a vector of social influence, by changing the cognitions of individuals - but also by changing the shared social constructs within membership groups. The stated role of the media is to inform target audiences about events of interest in the field-specific to the activity of the media trust, but also to convey opinions, ideas, and views on those events in a way that is as complete and as complex as possible, allowing recipients to build their own opinions or adhere to one or another of the opinions expressed. This article deals with the ethics of mass communication when faced with a window of opportunity which allows an easier promotion of ideas or interests, taking into account the theory of life as a spectacle promoted by Erwin Goffman.

#GirlGamers, Soldiers, and Public Relations: Analyzing Gender Representation in U.S. Army Esports

2022 ◽  
Author(s):  
Jolene Fisher ◽  
Joshua Foust
Keyword(s):  
Public Relations ◽  
Critical Discourse Analysis ◽  
Video Game ◽  
Critical Discourse ◽  
Public Image ◽  
Team Members ◽  
The Public ◽  
Video Game Play ◽  
Media Channels

Abstract While interest in esports is widespread across demographic categories, the gendered norms surrounding video game play have been replicated, resulting in a male-dominated space. Scholars argue that broadening representations of gamers is necessary to normalizing women’s presence in esports. As nongaming organizations enter the space, they have a unique opportunity to disrupt established norms through their representations of esports competitors. This study analyzes the representation of U.S. Army Esports (USAE) team members via official social media channels. USAE was created as a public relations tool to engage with a younger audience, redefine the public image of the Army, and recruit soldiers. Using a critical public relations framework and critical discourse analysis, we examine the discourse around gender and esports constructed through USAE’s representation of team members and the role of public relations practice in reinforcing or disrupting existing norms.

The Flapper and the Joven Moderna

2020 ◽  
pp. 33-52
Author(s):  
Cecilia Tossounian
Keyword(s):  
Popular Culture ◽  
National Identity ◽  
Mass Media ◽  
Upper Class ◽  
Female Role ◽  
Consumer Capitalism ◽  
The Public ◽  
Media Construction ◽  
Traditional Female Role

Chapter 2 studies how the flapper, the archetypical modern girl, was construed by popular culture in the 1920s and 1930s. Mass media was engaged in a debate about the defining traits of the American flapper and her Argentine counterpart. While the flapper inhabited a distant land, the joven moderna combined popular fashions and mannerisms both foreign and domestic. Portrayed as an upper-class character, she went beyond the traditional female role of the devoted daughter. An oversimplified media construction, the Argentine flapper alerted the public of the dangerous effects of international consumer capitalism and Americanization on gender and national identity.

scholarly journals The ‘Affair of the Photographs’: Controlling the Public Image of a Nineteenth-Century Stigmatic

2017 ◽  
Vol 68 (4) ◽  
pp. 784-806
Author(s):  
TINE VAN OSSELAER
Keyword(s):  
Nineteenth Century ◽  
Public Image ◽  
Religious Perspective ◽  
The Public ◽  
Grassroots Initiatives ◽  
The Media

The article focuses on an episode concerning the photographs of the famous Belgian stigmatic, Louise Lateau. Examining the events leading up to the bishop's decision to restrict the circulation of her portrait, it becomes clear that the ‘affair’ of 1877 was as much about creating her public saintly image as it was about controlling it. Studying the ecclesiastical response to grassroots initiatives adds a more religious perspective to the young field of celebrity studies and offers a more complex view on sanctity, and the role of the media and modern techniques in its creation, use and misuse.

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