scholarly journals Creolised Text in Mass Media: Principles of Effective Decoding

2019 ◽  
Vol 8 (1) ◽  
pp. 147-163
Author(s):  
Victor Shaklein ◽  
Maria Belova ◽  
Svetlana Mikova
Keyword(s):  
Mass Media ◽  
Information Visualization ◽  
Mass Communication ◽  
Printed Media ◽  
Sign Systems ◽  
Different Types ◽  
Scientific Papers ◽  
Psychology Literature ◽  
Iconic Sign

Arising and active development of innovative information channels, forming net thinking, require non-standard forms of presenting material in mass media. One of the solutions to this problem is increasing the number of creolised texts not only in electronic, but in printed media as well. Such texts containing verbal (heading, subscript, text comprising of more than one sentence) and non-verbal (image, scheme, table, font, colour) parts are widely spread in mass media because they allow the reader to precisely understand the author’s intention and the intention can be expressed in an implicit way. Such texts correspond to mass communication general trends towards information visualization, raising the effectiveness of the text impact on audience thanks to double coding, compact presentation of the material. These are the reasons of growing scientific interest in creolized texts in psychology, literature studies, linguistics, journalism. However, the terminology of the scientific sphere is not conventional: different terms “creolized text”, “semantically complicated text”, “polycode text”, etc. are all used in similar meanings in scientific papers. The authors of the article characterize terms used in Russian and foreign articles and monographs, assess their frequency and semantic scope. The specific features of creolized texts are pointed out, different types of such texts depending on metagraphic and iconic sign systems included in them are described. We distinguish three phases in reading such texts (preliminary stage, organised perception, final stage) and the role of visual and verbal components in the process. By the example of caricatures we show the importance of background knowledge for adequate decoding of creolized texts. Linguistic and cultural universals are an optimal source of objects whose meaning is evident to the representative of a certain culture. This makes the creolized text decoding easier in linguistic culture of its origin. On the other hand, texts based on linguistic and cultural universalia (realia, idioms, homophones, homographs, etc.) present extra difficulties for non-natives. The material of the research is caricatures of the late 20th — early 21st centuries by A.Merinov. Each of the caricatures is based on a certain linguistic and cultural universal.

scholarly journals Jurnalis Sebagai Dai di Media

2020 ◽  
Vol 12 (1) ◽  
pp. 149-168
Author(s):  
Munawir Haris
Keyword(s):  
Information Technology ◽  
Public Opinion ◽  
Mass Media ◽  
Mass Communication ◽  
Printed Media ◽  
The Mass Media

In the current reformation era marked by the rise of mass media as a means of mass communication and a means of forming public opinion, preachers, missionary activists, and Muslims. A journalist should be able to use the mass media to do da'wah as a worship field. A journalist who utilizes the mass media, especially printed media, carries out his da'wah that can be called a preacher 'who preaches bil qalam. This da'wah is called the da'wah bil qalam which basically conveys information about God, about nature and about the hereafter, and the value of eternity of life. Da'wah bil qalam is da'wah through printed media. Given the advances in information technology that enable a person to communicate intensely and cause the message of preaching to spread as widely as possible, preaching through writing, absolutely makes use of advances in information technology. This is where the role of Muslim Journalists takes place of a preacher who spreads goodness to humans.

scholarly journals The Effects of Mass-Media on Social Behavior, Emotions and Cognitions

2020 ◽  
Vol 6 (2) ◽  
pp. 32-37
Author(s):  
Antonio Sandu ◽  
◽  
Polixenia Nistor ◽  
◽  
Keyword(s):  
Social Behavior ◽  
Mass Media ◽  
Social Influence ◽  
Mass Communication ◽  
Window Of Opportunity ◽  
Social Constructs ◽  
Cognitive Dimension ◽  
The World ◽  
The Media

Mass media affects its consumers primarily in their cognitive dimension, by changing the image of the world - in this sense that the media becomes a vector of social influence, by changing the cognitions of individuals - but also by changing the shared social constructs within membership groups. The stated role of the media is to inform target audiences about events of interest in the field-specific to the activity of the media trust, but also to convey opinions, ideas, and views on those events in a way that is as complete and as complex as possible, allowing recipients to build their own opinions or adhere to one or another of the opinions expressed. This article deals with the ethics of mass communication when faced with a window of opportunity which allows an easier promotion of ideas or interests, taking into account the theory of life as a spectacle promoted by Erwin Goffman.

Archaeology and the Public Image

1960 ◽  
Vol 25 (3) ◽  
pp. 402-403 ◽  
Author(s):  
Robert Ascher
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Public Image ◽  
Technical Knowledge ◽  
Life Magazine ◽  
Knowledge And Skills ◽  
The Public

AbstractThe archaeological content of ten years of Life magazine is analyzed in an attempt to identify what may go into formulating the public's images of the archaeologist and his goals. The four themes which appear in the 34 Life articles are: chance nature of archaeological discovery, role of the archaeologist as an expert, emphasis on technical knowledge and skills, and heavy use of superlatives. Analysis of other mass media, including fiction and cartoons, might lead to the identification of other themes. The image of archaeology presented by mass communication is considered important in a science so dependent upon public cooperation.

Mass Communication and the 'Nationalisation' of the Public Sphere in Former Yugoslavia

Res Publica ◽  
1997 ◽  
Vol 39 (2) ◽  
pp. 259-270
Author(s):  
Spyros A. Walgrave
Keyword(s):  
Mass Media ◽  
Public Sphere ◽  
Mass Communication ◽  
Former Yugoslavia ◽  
Cultural Space ◽  
Political Actors ◽  
Peace Movements ◽  
The Public ◽  
The Public Sphere

Although the quasi-confederal character of Yugoslavia, especially after the introduction of its 1974 constitution did not encourage the development of a genuine Yugoslavian public sphere wherepublic debate could transcend ethnic and republic divisions, it nevertheless allowed the formation of what could be called Yugoslav cultural space, a space within which social and political actors (feminist, peace movements) forged their identities regardless of the ethnic or national diversity that characterised their membership. However, the existence of this 'space' had a limited impact in Yugoslav politics partly due to the breakdown of inter-republic communication and the fragmentation of the Yugoslavian mass media. This paper traces the process of disintegration of the Yugoslav cultural space and the emergence of national 'public spheres' in the republics and provinces of former Yugoslavia and attempts to assess the role of the mass media and cultural institutions in these developments by identifying the key strategies of representation employed in the process of the fragmentation and 'nationalisation' of the public sphere of former Yugoslavia.

Communication and Media

2018 ◽  
pp. 25-40
Author(s):  
Bradley Freeman
Keyword(s):  
Video Games ◽  
Mass Media ◽  
Mass Communication ◽  
The Internet ◽  
Recorded Sound ◽  
Different Types ◽  
The Media ◽  
Media Globalization ◽  
Music Film ◽  
Country People

The field of communication is large and varied. There are different types and levels of communication. Mass communication allows for mass media: books, newspapers, magazines, recorded sound/music, film, radio, television, video games, and the internet. Scholars have identified a handful of common functions of the media. The chief function of media is that of entertainment – providing diversion. Though it varies from country to country, people are spending much more time with the media than at any time in history, often spending more time with media than sleeping. This chapter discusses a number of concepts and terms related to contemporary mass media: globalization, digitalization, convergence, consolidation, fragmentation, personalization, and (hyper) commercialization.

LABOUR'S BRITAIN, FIGHT FOR IT NOW!

2009 ◽  
Vol 52 (3) ◽  
pp. 667-695 ◽  
Author(s):  
LAURA BEERS
Keyword(s):  
Mass Media ◽  
Interwar Period ◽  
Mass Communication ◽  
Coalition Government ◽  
National Party ◽  
Popular Opinion ◽  
The Public ◽  
The Media ◽  
Political Advantage

ABSTRACTThis article argues for the central role of publicity and propaganda in the Labour party's 1945 landslide election victory. While the ‘swing to the left’ in the first years of the war provided an opportunity for Labour, popular radicalism did not automatically translate into support for the party. The following discussion shows how the national party leadership made use of the BBC, print media, and visual propaganda to associate itself in the popular mind with the successes of the coalition government and the promises of the Beveridge report. While the Conservatives' propaganda machinery fell into abeyance during the war, Labour deftly exploited new means of mass communication which had grown up during the interwar period to build a broad national constituency in favour of its return to power. In order properly to understand the link between ‘high politics’ and popular opinion, political historians need to consider not only the languages through which elite policies were translated and communicated to the public, but also the media of communication. This article argues that, contrary to common perceptions, Labour was successful in 1945 in part because of its ability to embrace and exploit the new mass media to its political advantage.

scholarly journals Mediatization of Anti-Corruption Policy: a Theoretical Analysis

2020 ◽  
Vol 9 (1) ◽  
pp. 123-135
Author(s):  
Olga Rusakova ◽  
Ekaterina Gribovod
Keyword(s):  
Mass Media ◽  
New Media ◽  
Mass Communication ◽  
Information Support ◽  
Citizen Journalism ◽  
Theoretical Treatment ◽  
Information Warfare ◽  
Communication Approach ◽  
Linguistic Approach

The article deals with the phenomenon of mediatization of anti-corruption policies. The authors study theoretical treatment of the role of the mass media in anti-corruption practices and analyze methodological approaches to interpretation of the mediatization. These include discourse-linguistic, cratologic, and resource-communication approaches. The discourse-linguistic approach involves mainly an analysis of the contents of media texts and images that generate a required public opinion and form stable cognitive matrices of peoples anti-corruption thinking. The cratologic approach regards mediacracy as both government institution and a subject of an anti-corruption policy. It also helps to find a number of information techniques (like agenda-setting, priming, framing, etc.) aimed at forming a legal anti-corruption culture. The resource-communication approach describes mediatization of anti-corruption policies by means of citizen journalism, new media and a vast range of mass communication media. The authors make an attempt to identify key features of the process of mediatization of anti-corruption policy at different stages of its development. The term «mediatization of anti-corruption policy» is defined as a system of measures to provide information support for anti-corruption activities. It is inferred that, overall, the contemporary mass media are successfully accumulating a required technological, organizational and communicative potential for information warfare against corruption. However, extra efforts and the national will would sufficiently add to the efficiency of this potential.

scholarly journals Phraseological picture of the world in the texts of modern mass media

XLinguae ◽  
2021 ◽  
Vol 14 (2) ◽  
pp. 120-128
Author(s):  
Sagira Odanova ◽  
Botagoz Nurzhanova ◽  
Bayan Akkozhina ◽  
Zharkynai Kokanova ◽  
Bakhytzhamal Sadyrbayeva
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Native Speakers ◽  
Cognitive Research ◽  
Language Representation ◽  
National Representation ◽  
The World ◽  
Definition Of ◽  
Modern Mass

The article deals with the definition of the phraseological picture of the world, reviews the existing approaches to its study in modern linguistics, and analyzes the objects of existing research that affect the problems of national representation of fragments of the phraseological picture of the world in the minds of native speakers. Also, the article examines the language picture of the world as a subject of study in the theories of modern communication. The article gives an up-to-date description of the content of this concept and its classification on various grounds (based on the object, subject, principles, and methods of language representation). The role of the linguistic picture of the world in the framework of the theory of intercultural and mass communication in semiotic and cognitive research is analyzed. The article further deals with the development and research of the linguistic picture of the world by both foreign and domestic scientists in this field. It describes the influence of the language of mass media on the picture of the world, namely, the work of journalists, where they use phraseology not only as it exists in the language, but also in a modified form, updating the semantics, structure and expressive and stylistic properties of phraseological turns.

scholarly journals Public Relations dalam Membina Hubungan dengan Media

InterKomunika ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 45
Author(s):  
Diajeng Herika ◽  
Poppy Ruliana
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Online Media ◽  
Media Relations ◽  
Traditional Media ◽  
Printed Media ◽  
The People ◽  
The Media ◽  
The Mass Media

The main purpose of this paper is to know and examine the importance of the role of public relations in developing media relations, both traditional media and social media used to build the image or reputation of the company. Media relations involves collaborating with the media in the form of printed media, electronic media and online media to inform the mission, policies and practices of the organization in a positive, consistent and reliable way. Typically, this means coordinating directly with the people responsible for producing news and features in the mass media. 'The purpose of media relations is to maximize positive coverage in the mass media

Meta Communication Concept and the Role of Mass Media in Knowledge Building Process for Distance Education

2012 ◽  
pp. 249-264 ◽  
Author(s):  
Ugur Demiray ◽  
Nurdan Oncel Taskiran ◽  
Recep Yilmaz
Keyword(s):  
Distance Learning ◽  
Mass Media ◽  
Mass Communication ◽  
Knowledge Building ◽  
Human Mind ◽  
The Internet ◽  
Communication Tools ◽  
Building Process ◽  
Printed Materials

This chapter examines and focuses on some issues and questions relating to how the use of meta communication concept should be functional and how it could influence knowledge building process. In addition to this, the role of mass communication and the mass communication tools which can be regarded as vital for distance learning, primarily the Internet, television, printed materials, and the categories by which media tools interact are also investigated. The ways mass media interacts with imply the interaction taking place between communicational tools and human mind are quite similar; that’s why mental building process of knowledge is dealt with likewise. Mind-tool interaction can be categorized into four sections: interaction through reading, interaction through listening, interaction through seeing-listening, and mutual interaction.

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