FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG KONSUMEN PADA TOKO RITEL

2020 ◽  
Vol 3 (1) ◽  
pp. 33-43
Author(s):  
Muhammad Bahruzen ◽  
Dian Komarsyah D ◽  
Prasetya Nugraha
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Two Independent Variables

The purpose of this study is determining the influence of location, quality of service, product completeness, and price towards consumer repurchase interest. The populations are consumers Surya Gemilang Store with 100 respondents, using questionnaire for collecting data. The technique of this research is purposive sampling. Analyzed by using multiple linear regression. The result shows that partially two independent variables, quality of service (X2) and price (X4) have a significant influence on consumer repurchase interest of Surya Gemilang Store. However, the location (X1) and product completeness (X3) has no significant effect on consumer repurchase interest. Simultaneously, location (X1), quality of service (X2), product completeness (X3), and price (X4) have a significant influence on consumer repurchase intention (Y). Conclusion: The quality of service and price have a significant influence on consumer repurchase interest in Surya Gemilang Store.   ABSTRAK  Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lokasi, kualitas pelayanan, kelengkapan produk, dan harga terhadap minat pembelian ulang konsumen pada toko ritel. Sampel penelitian berjumlah 100 responden konsumen Toko Surya Gemilang yang ditentukan dengan purposive sampling, dengan teknik pengumpulan data menggunakan kuesioner. Data dianalisis menggunakan uji t, uji F, dan regresi linier berganda. Hasil analisis menunjukkan bahwa secara parsial, hanya variabel kualitas pelayanan dan harga yang memiliki pengaruh signifikan terhadap minat pembelian ulang konsumen. Namun, secara simultan, keempat variabel, yakni lokasi, kualitas pelayanan, kelengkapan produk, dan harga menunjukkan pengaruh yang signifikan terhadap minat pembelian ulang konsumen pada toko ritel. Adanya kesesuaian antara performa dari produk atau jasa (pelayanan) yang ditawarkan, dan jumlah alokasi daya beli konsumen terhadap suatu produk yang ditentukan oleh harga, lebih mendorong minat konsumen untuk melakukan pembelian kembali di waktu yang akan datang. Sehingga, harga dan kualitas pelayanan dapat membangun keunggulan kompetitif bagi toko ritel untuk bersaing, dan mendorong konsumen untuk melakukan pembelian ulang.

scholarly journals PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG WISATAWAN DOMESTIK KE MUSEUM SURABAYA

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Syahrul Hidayat ◽  
I Ketut Suwena ◽  
N.G.A.S. Dewi
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Tourist Attraction ◽  
Independent Variables ◽  
Alternative Tourism ◽  
Regression Test

Surabaya City currently lacks of potential natural tourism, Surabaya needs new alternative tourism to increase tourists to visit Surabaya by making museum tours become a tourist attraction. One of the factors that influencing tourists to visit are the promotion factor and service quality. This research was conducted to find out the influence of promotion and service quality towards interest to visit to museum Surabaya. The promotion aims to provide & attract tourists to visit. The quality of service is needed so that tourists feel comfortable to visit the museum and desire to revisit museum. The accidental sampling technique used by distributing questionnaires to 100 local tourists who visiting the museum . Multiple linear regression was used to measure the effect of independent variables on the dependent variable using SPSS version 24.0. The results of this research showed that the promotion variable (X1) does not partially had a positive and significant effect on tourit interest (Y) with t-count 1,629 < t-table 1,984. Service quality variable (X2) partially had a positive and significant effect with t-count 6,907 > t-table 1,984.Promotion variable (X1),and service quality variable (X2) simultaneously have a positive and significant effect with F-count 35,561 > F-table 3.939. Based on the results of multiple linear regression test, obtained the regression equation is Y = 13,849 + 0,200 X1 + 0,366 X2 + e with the correlation coefficient of 0.650 and the determination coefficient of 0.411 (41,1%).

scholarly journals PENINGKATAN KUALITAS LAYANAN, KELENGKAPAN PRODUK DAN CITRA PERUSAHAAN SEBAGAI UPAYA MEMAKSIMALKAN KEPUASAN KONSUMEN PADA TOKO EL MALIK KABUPATEN SUMENEP

2019 ◽  
Vol 9 (2) ◽  
pp. 43-59
Author(s):  
Mohammad Rofik ◽  
Unsul Abrar
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Corporate Image ◽  
Purposive Sampling ◽  
Quality Product

This research has purpose to know the effect from service quality, product completeness, corporate image on customer satisfaction. Based on there are many competitors of modern retail stores that have sprung up, it is not impossible that a store that used to be big can be a store left by its customers. The quality of service, store completeness and corporate image are the solutions to maximize consumer satisfaction at the Sumenep Elmalik shop. Kind from this research is a quantitative researc with the total of respondents determined by purposive sampling as one hundred respondents. Respondents were divided into several types, namely gender, age and occupation. Technical analiysis uses multiple linear regression. The results explain that quality of service, complecated product and corporate image give affection on Elmalik satisfaction of consumer, this is evidenced by the t value > from t table.

scholarly journals Pengaruh Iklan di Televisi dan Kualitas Produk Terhadap Motivasi Pembelian Pelanggan Shampo Sunsilk pada Mahasiswi di STIE Sakti Alam Kerinci

2018 ◽  
Vol 9 (1) ◽  
pp. 38
Author(s):  
Gampo Haryono
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Significant Influence ◽  
Sampling Technique ◽  
Purposive Sampling

This study aims to analyze the ads on television and product quality to the Motivation Purchase customers sunsilk shampoo on students at STIE Sakti Alam Kerinci. This type of research is causative research. Sampling research Using purposive sampling technique by distributing questionnaires to 50 respondents. The data analysis used is multiple linear regression. The results showed that: (1) The influence of advertisement on television has no effect on purchasing motivation, It is proved by, t value < t table (1,573 < 2.012) and significance > 0,05 (0,122> 0,05) received and Ha rejected, meaning there is no significant influence between Advertising on Television Against Motivation Purchase Customer Sunsilk Shampoo on students in STIE Sakti Alam Kerinci. (2) Product Quality significantly influence Purchase Motivation, This is proved by, the value of t calculate > t table (2,669> 2,012) and significance <0,05 (0,010 <0,05), hence Ho is rejected and Ha is received, it means partially there is significant influence between Quality of Product to Motivation Purchase Customer Sunsilk Shampoo on students at STIE Sakti Alam Kerinci. Keyword : Ads on Television, Product Quality and Motivation Purchase

scholarly journals THE EFFECTS OF THE QUALITY SERVICE AND THE CUSTOMER LOYALTY UPON THE REVENUE OF TELKOM COOPERATION UNIT BOGOR

2018 ◽  
Vol 2 (01) ◽  
pp. 31
Author(s):  
Dede Suparman
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Multiple Regression ◽  
Regression Function ◽  
Independent Variables ◽  
A Value ◽  
Analysis Technique ◽  
Simple Regression Analysis

Objective of this research is to identify whether the quality of the product and the customers loyalty have affected the revenue of Telkom Cooperation Bogor either simultaneously or partly.The population are the customers of Telkom Cooperation Bogor which is 240 people. Sampling has applied slovin formulation with 5% error rate resulting 150 respondents.Instrument of this research is the questionnaires. Collected data has been processed using a simple regression analysis technique and multiple regression applying SPSS (Statistical Package for Social Science).The result of the research has indicated that: First, the quality of a service has positively and significantly affected the revenue refers to the regression function Y = 38.598 + 0.532X1, it explains that when the quality of service is constant or X1 = 0, the revenue will be 38.598. Coefficient beta (b1) is 0.532 indicating that when the quality of service is increased 1 point, the revenue will increase 0.532. Second, the customers’ loyality has positively and significantly affected the revenue refers to the regression function Y = 43.333 + 0.467X2, it means that when the customers loyality is constant or X2 = 0, the revenue will be 43.333. Coefficient beta (b2) is 0.467 indicating that when the customers’ loyalty is increased 1 point, the revenue will increase 0.467. Third, both the quality of a service and the customers loyalty have positively and significantly affected the revenue refers to the multiple regression function Y = 26.760 + 0.412X1 + 0.191X2 which explaining: The value of 0.412 is the coefficient value of variable X1 for b1 value refers to the equations of multiple linear regression Y = a+b1X1+b2X2 and b1 = 0.412 identifying that every increasing of 1 point of the quality of service will obviously affect the revenue of 0.412 points and other independent variables are constant. The value of 0.191 is the coefficient value of variable X2 for b2 refers to the equations of multiple linear regression Y = a+b1X1+b2X2 and b2 = 0.191, explaining that every increasing of 1 point of the customers’ loyalty will affect the revenue of 0.191 point and the other independent variables are constant. Nevertheles the value of 26.760 is constant for the a value which is Y value when X = 0. The + (positive) token on the variable of the quality of service and the customers’ loyalty. The percentage value of the quality of service variable and the customers loyalty upon the revenue has obtained the Adjusted R Square value of 0.405 or (40.5%). It has indicated that the percentage of the effect of independent variable which is both the quality of service and the customers loyalty have affected the revenue 40.5%, moreover the remaining of 59.5% has been affected by other variables which are not included in this research.

scholarly journals PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KUALITAS PELAYANAN PEGAWAI PADA PUSKESMAS TALISE KOTA PALU

2020 ◽  
Vol 6 (1) ◽  
pp. 42-50
Author(s):  
Rezki Rezki ◽  
Harnida Wahyuni Adda ◽  
Yoberth Kornelius
Keyword(s):  
Quality Of Service ◽  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Health Center ◽  
T Test ◽  
Service Employees ◽  
Independent Variables

The  aim  of  this  study  is  to find  out  and  analyze  the  effect  of communication  and  motivation  on  the quality of service employees in Talise City of Palu City. The sample used in this study was 73 employees at the  Thalise  Health  Center  in  Palu  City.  The  method  used  in  this study  is  multiple  linear  regression. Based  on  the  t-test  conducted  and  the results  of  the  regression  analysis,  the  communication  and motivation variables  have  a  positive  and  significant  effect  on  the  quality  of employee  services  at  the Thalise Health Center in Palu City. Determination test shows R-square value of 76.5% which means that service quality variables are influenced by independent variables namely communication and motivation while the remaining 23.5% is influenced by other variables not examined in this study. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh komunikasi dan motivasi terhAdap kualitas pelayanan pegawai pada Puskesmas Talise Kota Palu.Sampel yang digunakan dalam penelitian ini adalah berjumlah 73 pegawai di Puskesmas Talise Kota Palu.Metode yang digunakan dalam  penelitian  ini  adalah  regresi  liniear  berganda. Berdasarkan  uji  t yang  dilakukan  dan  hasil  analisis regresi, variabel komunikasi dan motivasi berpengaruh positif dan signifikan terhadap kualitas pelayanan pegawai  di  Puskesmas Talise Kota  Palu.  Uji  determinasi  memperlihatkan  nilai  R-square  sebesar 76,5% yang  berarti bahwa  variabel  kualitas  pelayanan di  pengaruhi oleh  variabel  independen  yaitu  komunikasi dan motivasi sedangkan sisanya 23,5% dipengaruhi oleh variabel lain yang tidak dikaji dalam penelitian ini.

scholarly journals PENGARUH STRUKTUR MODAL, UKURAN PERUSAHAAN, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN OTOMOTIF YANG TERDAFTAR DI BEI PERIODE 2012 -2016

2019 ◽  
Author(s):  
Rahima Yahdi ◽  
Aminar Sutra Dewi
Keyword(s):  
Linear Regression ◽  
Capital Structure ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Sampling Method ◽  
Company Size ◽  
Purposive Sampling ◽  
Company Value ◽  
The Capital Structure

Automotive companies suffered a loss due to a decrease in sales caused by high taxes and the proliferation of manufacturing components.The purpose of this study is to determine the effect of capital structure on value of company, Company size on value of company and profitability on value of company of IDX period 2012-2016, with 6 companies using purposive sampling method. Method of analysis used was multiple linear regression analysis.The result of the research shows that the capital structure do not have positive and significant influence to company value, and company size do not have positive and significant influence to company value while profitability has an effect on company value. This shows that high profitability influences company value in the eyes of investors.

scholarly journals PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PASIEN RAWAT INAP PADA RSUD KABUPATEN BANGGAI KEPULAUAN

2015 ◽  
Vol 1 (2) ◽  
pp. 151-164
Author(s):  
Magvira Alia ◽  
Nirwan Nirwan ◽  
Suardi Suardi
Keyword(s):  
Patient Satisfaction ◽  
General Hospital ◽  
Significant Influence ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Physical Evidence

The study intends to determine simultaneous and partial influence of service quality (X) consisting of physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) on patient satisfaction  (Y)  in  the  General  Hospital  of  Banggai  Islands,  where the  study  is  located.  The type  of  research  is  descriptive. Sources  of data  is  primary  data  retrieved  from  questionnaires  and secondary data  obtained  from  documents  of  the  Regional  General  Hospital Banggai  Islands.  The sample consists of 72 respondents. The sampling technique used is purposive sampling. Based on the results, it is shown that the quality of service (X), consisting of physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) simultaneously have significant influence on patient satisfaction (Y) of 69.60% while the remaining 30.40% is influenced by other causes. Partial test  shows  that  there  are  three  independent  variables:  physical evidence  (X1),  reliability  (X2)  and assurance (X4) that have non-significant influence to the patients’ satisfaction at the General Hospital of Banggai Islands.Tujuan  dari  penelitian  ini  adalah  untuk  mengetahui  pengaruh kualitas  layanan  (X)  yang terdiri  dari  bukti  fisik  (X1),  reliabilitas  (X2),  responsivitas (X3), jaminan (X4),  dan  empati (X5)  secara simultan  dan  parsial  terhadap  kepuasan  pasien.  (Y)  di  Rumah  Sakit  Umum Kepulauan  Banggai.  Lokasi  penelitian  ini  di  Rumah Sakit  Umum  Kepulauan  Banggai.  Jenis penelitian  ini  bersifat deskriptif.  Sumber  data  dalam  penelitian  ini  adalah  data  primer yang diambil  melalui  kuesioner  dan  data  sekunder  diperoleh  dari  Rumah Sakit  Umum  Daerah Banggai. Sampel dalam penelitian ini adalah 72 responden. Teknik sampling yang digunakan adalah  purposive sampling.  Berdasarkan  hasil  penelitian  menunjukkan  bahwa  variabel kualitas pelayanan (X) yang terdiri dari bukti fisik (X1), reliabilitas (X2), responsivitas (X3), jaminan (X4),  dan  empati (X5)  secara  simultan berpengaruh  signifikan  terhadap  kepuasan pasien  (Y)  dengan pengaruh 69,60%  sedangkan  sisanya  30,40%  dapat  dijelaskan  oleh penyebab  lainnya.  Uji  parsial  menunjukkan  bahwa  terdapat  tiga variabel  bebas  yang  tidak signifikan yaitu bukti fisik (X1), reliabilitas (X2) dan jaminan (X4) terhadap kepuasan pasien di Rumah Sakit Umum Kepulauan Banggai.

scholarly journals EFFECT OF ACCOUNTABILITY, SERVICE QUALITY, TRUST MUZZAKKI TOWARDS MUZZAKI LOYALTY

2020 ◽  
Vol 7 (2) ◽  
pp. 6-12
Author(s):  
Jumriani Jumriani
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Quantitative Approach ◽  
Unit Of Analysis ◽  
Simultaneous Influence

Influence of accountability, quality of service, belief Muzakki on loyalty Muzzak. This research aims to discuss the influence of accountability, quality of service, trust Muzakki against Muzzaki loyalty to the institution Muzakki Management Institute Infaq (LMI) Surabaya. The research method is using a quantitative approach. The Unit of analysis in research is to use respondents Muzzaki for 100 Muzzaki in the area of Surabaya, with the research instrument using the questionnaire in the area of Surabaya, and the method of data analysis using multiple linear regression. The results showed that the simultaneous influence was positive and significant and partiality that accounting was influential towards Muzzaki loyalty, the quality of service was influential on Muzzaki loyalty, and Muzzaki's belief had an effect on Muzzaki loyalty.

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