scholarly journals PENINGKATAN KUALITAS LAYANAN, KELENGKAPAN PRODUK DAN CITRA PERUSAHAAN SEBAGAI UPAYA MEMAKSIMALKAN KEPUASAN KONSUMEN PADA TOKO EL MALIK KABUPATEN SUMENEP

2019 ◽  
Vol 9 (2) ◽  
pp. 43-59
Author(s):  
Mohammad Rofik ◽  
Unsul Abrar
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Corporate Image ◽  
Purposive Sampling ◽  
Quality Product

This research has purpose to know the effect from service quality, product completeness, corporate image on customer satisfaction. Based on there are many competitors of modern retail stores that have sprung up, it is not impossible that a store that used to be big can be a store left by its customers. The quality of service, store completeness and corporate image are the solutions to maximize consumer satisfaction at the Sumenep Elmalik shop. Kind from this research is a quantitative researc with the total of respondents determined by purposive sampling as one hundred respondents. Respondents were divided into several types, namely gender, age and occupation. Technical analiysis uses multiple linear regression. The results explain that quality of service, complecated product and corporate image give affection on Elmalik satisfaction of consumer, this is evidenced by the t value > from t table.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO KING DI MALANG

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Syamswana Yuwana ◽  
Hendro Yuwono
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Linear Regression Equation ◽  
Product Diversity ◽  
Independent Variables

ABSTRAKConsumer satisfaction can be realized well if the company is able to provide quality service and product diversity that consumers expect. The higher the quality of service received then the consumer will be satisfied, so that the consumer will be a permanent consumer in the company. Similarly, the King Shop as a provider of photocopying and stationery products located in Malang are also trying to improve the quality of service and product diversity in accordance with consumer expectations. So the purpose in doing research is to determine the effect of service quality and product diversity to customer satisfaction either simultaneously or partially, to know which influence is most dominant between service quality and product quality to customer satisfaction. The study was conducted at the Poor King Shop. The sample used in this study amounted to 60 respondents. The method used in this sampling is to use probability sampling. Data testing techniques used in this research include the validity test, reliability test with Alpha Cronbach. The method of data analysis used is multiple linear regression analysis to test and prove research hypothesis using computer application program SPSS Version 21. Based on the results of data analysis, the multiple linear regression equation obtained is as follows: Y = 7.446 + 0.207X.1 + 0.482X.2. From multiple linear regression equation can be known variables of service quality and product diversity have an effect on signifikan to consumer satisfaction at king store in malang. Result of t test, have positive and significant effect to consumer satisfaction because t count bigger than t table. Results simultaneously with the F test shows that all independent variables significantly influence customer satisfaction because f count is greater than f table. Therefore H0 is rejected and Ha accepted. The value of multiple determinant coefficient (R Square) of 0.432 indicates that 56.8% of customer satisfaction variables can be explained by independent variables of service quality and product diversity, while the rest of 43.2% is explained by other variables. Keywords: service quality, product diversity, customer satisfaction

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO KING DI MALANG

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Syamswana Yuwana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Linear Regression Equation ◽  
Product Diversity ◽  
Independent Variables

ABSTRAKConsumer satisfaction can be realized well if the company is able to provide quality service and product diversity that consumers expect. The higher the quality of service received then the consumer will be satisfied, so that the consumer will be a permanent consumer in the company. Similarly, the King Shop as a provider of photocopying and stationery products located in Malang are also trying to improve the quality of service and product diversity in accordance with consumer expectations. So the purpose in doing research is to determine the effect of service quality and product diversity to customer satisfaction either simultaneously or partially, to know which influence is most dominant between service quality and product quality to customer satisfaction. The study was conducted at the Poor King Shop. The sample used in this study amounted to 60 respondents. The method used in this sampling is to use probability sampling. Data testing techniques used in this research include the validity test, reliability test with Alpha Cronbach. The method of data analysis used is multiple linear regression analysis to test and prove research hypothesis using computer application program SPSS Version 21. Based on the results of data analysis, the multiple linear regression equation obtained is as follows: Y = 7.446 + 0.207X.1 + 0.482X.2. From multiple linear regression equation can be known variables of service quality and product diversity have an effect on signifikan to consumer satisfaction at king store in malang. Result of t test, have positive and significant effect to consumer satisfaction because t count bigger than t table. Results simultaneously with the F test shows that all independent variables significantly influence customer satisfaction because f count is greater than f table. Therefore H0 is rejected and Ha accepted. The value of multiple determinant coefficient (R Square) of 0.432 indicates that 56.8% of customer satisfaction variables can be explained by independent variables of service quality and product diversity, while the rest of 43.2% is explained by other variables. 

PENGARUH KUALITAS PELAYANAN, KEPUASAN NASABAH DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH PT. BANK CENTRAL ASIA TBK KANTOR CABANG PONDOK GEDE PLAZA

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Iwan Kurniawan Subagja ◽  
Putri Herlanies Susanto
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Good Relationship ◽  
Image Variables ◽  
Variable Quality

<p><em>This study aims to invest</em><em>i</em><em>gate whether there is an influence of service quality on customer loyalty, determine whether there is an influence of customer satisfaction on customer loyalty, find out if there is partial effect between corporate image on customer loyalty and determine whether there are influence service quality, customer satisfaction and corporate image of the customer loyalty. </em><em>S</em><em>tudy sample in this research </em><em>is 60 a sample and the technical sampling</em><em> using</em><em> </em><em>incidental sampling. Analysis of data using multiple linear regression.</em><em></em></p><em>The analysis showed that the effect of service quality on customer loyalty and has a significant relationship, customer satisfaction variables found to influence positive but not significant and the Corporate's image variables showed no effect on customer loyalty. Variable quality of service, customer satisfaction, and corporate image have influence and have a significant level of good relationship on customer loyalty.</em>

scholarly journals Pengaruh Kualitas Pelayanan, Citra Perusahaan dan Lokasi terhadap Kepuasan Nasabah di PT. Taspen (Persero) Cabang Surakarta

2019 ◽  
Vol 3 (1) ◽  
pp. 22
Author(s):  
Istiqomah Dwi Astuti ◽  
Supawi Pawenang ◽  
Eny Kustiyah
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Positive Effect

This study aims to analyze the influence of service quality, company image and location, simultaneously and partially on customer satisfaction in TASPEN (Persero) company of Surakarta. Determination of the sample using purposive sampling technique to sample as many as 100 people. Technique of collecting data in this study use questionnaires. Technical of analyzing used multiple linear regression, F test, t test, the coefficient of determination. The results of the analysis showed the quality of service, corporate image and the location, simultaneously and partially have positive effect and significant impact on customer satisfaction in TASPEN (Persero) company of Surakarta.

scholarly journals Pengaruh Kualitas Pelayanan Dan Harga Tambahan Layanan Terhadap Kepuasan konsumen Pengguna Jasa Kapal Penyebrangan Di PT Trisakti Lautan Mas Cabang Bakauheni, Lampung

2020 ◽  
Vol 10 (1) ◽  
pp. 15-36
Author(s):  
Gugup Tugi Prihatma
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Regression Equation ◽  
Linear Regression Equation ◽  
Multiple Linear Regression Equation

Customer satisfaction will be formed if it can meet the expectations of the consumer base. Many factors that affect customer satisfaction including the quality of service and price. The problem in this research is (1) How does the quality of service to customer satisfaction, (2) How does the price of the additional services to customer satisfaction, (3) How does the quality of service and price of the additional services simultaneously on customer satisfaction.               The results obtained by multiple linear regression equation Y = 13,122 + 0.159 X1 + 0.145 X2. Quality of service is not positive and not significant to customer satisfaction with the grades were t = 1.459, the price of the additional services are not there is positive and no significant effect on customer satisfaction with the value t = 1.441, quality of service and price of the additional services together no significant effect on consumer satisfaction with the value of F = 3.012. Overall quality of service and price of the additional services affect customer satisfaction by 0.048 or 4.8%, while the remaining 95.2% is influenced by other factors not examined by the author.               Based on this research can be concluded that: 1) there are significant positive and significant correlation between quality of service to customer satisfaction 2) There is no influence of positive and significant correlation between the price of the additional services to customer satisfaction 3) there is positive and significant correlation between quality of service price additional services simultaneously on customer satisfaction.

KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PELAYANAN, STORE ATMOSPHERE DAN PROMOSI DI RUMAH MAKAN PONDOK JOWI SOLO

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Shofia Zulfa Amalina ◽  
Sri Hartono ◽  
Ratna Damayanti
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Likert Scale ◽  
The Relationship

The purpose of this study was to analyze the effect of whether or not the quality of service, store atmosphere and promotion of consumer satisfaction at Pondok Jowi Restaurant Solo. The population in this study were consumers of Pondok Jowi Solo Restaurant in January 2020 at May 2020 with a total of 14,030 people. The sampling techniquemismpurposive samplingm which is a sampling technique with certain considerations by taking 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers to identify the relationship between service quality, store atmosphere and promotion of customer satisfaction. The results show that service quality, store atmosphere and promotion have a simultaneous and significant effect on customer satisfaction, servicei quality has assignificant effect on customer satisfaction, store atmosphere has a significant effect on customer satisfaction, and promotion has significant effect on customer satisfaction. Keywords: Service quality, Store atmosphere, Promotion, Consumer satisfaction

PENGARUH LOKASI, KUALITAS PRODUK TABUNGAN, KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DALAM MENABUNG DI BMT ADZKIYAH KHIDMATUL UMMAH DI KOTA METRO

2019 ◽  
Vol 3 (2) ◽  
pp. 439
Author(s):  
Suwarto Suwarto ◽  
Risa Anggraini
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Requirements Analysis ◽  
Primary Data ◽  
Homogeneity Test ◽  
Linearity Test

This research is motivated by customer satisfaction which is a customer action to save. The purpose of this study was to determine the ef ect of location, quality of savings products, service quality on customer satisfaction. In this study using primary data collected by explanatory research methods and sample collection techniques in the form of accidental sampling of BMT customers Adzkiyah Khidmatul Ummah using a questionnaire with a likert skla in BMT Adzkiyah Khidmatul Ummah in Metro City. Testing the instrument requirements used include validity, reliability testing. Requirements analysis using normality test, linearity test, homogeneity test. And analysis tools using multiple linear regression with partial test (t test), simultaneous test (f test), coef icient of determination test (R2). As testing requirements analysis and hypothesis testing. Based on the results of research using multiple linear regression analysis obtained location influences customer satisfaction, the quality of savings products does not af ect customer satisfaction, and service quality influences customer satisfaction.

scholarly journals The Influence of Price, Quality of Service and Promotions on Customer Satisfaction at Bu Rajab Resto Pancing and Cottage

2021 ◽  
Author(s):  
Rabhi Fathan Muhammad ◽  
Tina Melinda
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Positive Impact ◽  
Collection Data

This study was conducted to analyze the influence of price (X1), service quality (X2) and promotions (X3) on customer satisfaction at Bu Rajab Resto Pancing and Cottage. The study used a quantitative approach and was conducted from March to June 2020. Purposive sampling was used. 120 people were included in the research and 97 people were selected as samples. Participants were customers of Bu Rajab Resto Pancing and Cottage who had visited at least 2 times. A questionnaire was used for data collection. Data analysis involved linear regression, hypothesis testing and classical assumption tests, using the SPSS program. Price and service quality had a significantly positive impact on customer satisfaction, but promotions did not. Keywords: price, service quality, promotion, customer satisfaction

scholarly journals PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH MELALUI CITRA PERUSAHAAN SEBAGAI VARIABEL MEDIASI

2018 ◽  
Vol 7 (12) ◽  
pp. 6675
Author(s):  
I Made Deddy Saputra ◽  
I Nyoman Nurcaya
Keyword(s):  
Quality Of Service ◽  
Image Quality ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Analysis Technique

Customer satisfaction is an important element in determining and maintaining and growing the company. To be able to develop loyalty among its customers, banks need to know what factors influence loyalty and assess their performance in these factors. This research was conducted at PT. BPR Bali Dananiaga Denpasar. The number of respondents of this study were 117 respondents. Data collection is done through observation, interview and questionnaire. This research uses instrument test by using path analysis technique. Based on the analysis result found that service quality variable have positive and significant effect to company image. Quality of service has a positive and significant impact on customer loyalty. So the better the service quality of PT. BPR Bali Dananiaga, it will increase customer loyalty in PT. BPR Bali Dananiaga in Denpasar City. Corporate image has a positive and significant impact on customer loyalty. Corporate image proved able to mediate positively and significantly influence between service quality to customer loyalty.

scholarly journals EFFECT OF ACCOUNTABILITY, SERVICE QUALITY, TRUST MUZZAKKI TOWARDS MUZZAKI LOYALTY

2020 ◽  
Vol 7 (2) ◽  
pp. 6-12
Author(s):  
Jumriani Jumriani
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Quantitative Approach ◽  
Unit Of Analysis ◽  
Simultaneous Influence

Influence of accountability, quality of service, belief Muzakki on loyalty Muzzak. This research aims to discuss the influence of accountability, quality of service, trust Muzakki against Muzzaki loyalty to the institution Muzakki Management Institute Infaq (LMI) Surabaya. The research method is using a quantitative approach. The Unit of analysis in research is to use respondents Muzzaki for 100 Muzzaki in the area of Surabaya, with the research instrument using the questionnaire in the area of Surabaya, and the method of data analysis using multiple linear regression. The results showed that the simultaneous influence was positive and significant and partiality that accounting was influential towards Muzzaki loyalty, the quality of service was influential on Muzzaki loyalty, and Muzzaki's belief had an effect on Muzzaki loyalty.

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