scholarly journals ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC

2020 ◽  
Vol 1 (2) ◽  
pp. 239-249
Author(s):  
Arifah Hidayati ◽  
Melvi Yansi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Good Prospect ◽  
Medium Enterprises ◽  
The Impact ◽  
Online Buying ◽  
Insight Into

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

scholarly journals Peran Digital Marketing dalam Upaya Peningkatan Omset Penjualan di Era Pandemi Covid-19 (Studi Kasus : UKM Deva Bag Desa Jiken Kecamatan Tulangan Kabupaten Sidoarjo)

2021 ◽  
Vol 3 (3) ◽  
pp. 1
Author(s):  
Fauziatul Isnainiyah ◽  
Nabiela Naily ◽  
Zainal Muttaqim
Keyword(s):  
Social Media ◽  
Action Research ◽  
Marketing Strategy ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Economic Sustainability ◽  
Marketing System ◽  
Economic Sectors ◽  
Medium Enterprises ◽  
The Impact

WHO states that the Covid-19 virus is a pandemic, so the Indonesian government has implemented various policies to break the chain of spread of COVID-19. The prohibition of gathering or gathering is one of them, so everything must be done online and done at home. This pandemic has had a very bad impact on economic sustainability, many people have experienced a decline in income due to the Covid-19 pandemic, and many have even lost their jobs. One of the economic sectors that is feeling the impact of the pandemic is Small and Medium Enterprises (SMEs). The Deva Bag SMEs is no exception in Jiken Village, Tulangan District, Sidoarjo Regency. With the current pandemic conditions, of course, SMEs must survive so an alternative marketing strategy is needed. Therefore, strategies such as digital marketing are needed which include sales through social media to marketplaces in an effort to increase SME turnover. So this research was conducted with the aim of providing education about digital marketing to Deva Bag SMEs in Jiken Village, Tulangan Regency. The method used is interviews and action research in the form of counseling and education about digital marketing. The activity was carried out properly and regularly, Deva Bag SMEs Desa Jiken was very enthusiastic about wanting to know more about the digital marketing system/strategy.

scholarly journals Access to Finance, Financial Development and Firm Performance – Evidence from Pakistan

2020 ◽  
pp. 49-68
Author(s):  
Waqas Ahmad ◽  
Zaheer Abbas ◽  
Zulfiqar Ali Shah
Keyword(s):  
Firm Performance ◽  
Financial Development ◽  
Financial Constraints ◽  
Small And Medium Enterprises ◽  
Labour Productivity ◽  
Fixed Effect Model ◽  
Access To Finance ◽  
Medium Enterprises ◽  
The Impact

Purpose- The aim of the study is to investigate the impact of financial constraints on firm performance. The role of financial development in reducing financial constraints is also investigated. Design/methodology/approach- Data from two waves of World Bank Enterprise Surveys from 2007 to 2013 was used to construct the required variables. A balanced sample of 427 firms was selected and a fixed-effect model was used for empirical estimations. Findings- The findings indicate the significance of access to finance in terms of explaining firm performance. Improvement in access to finance led to subsequent improvement in firm performance as measured by labour productivity. The role of financial development in reducing credit constraints is not as expected. The concentration of lending to the private sector in the hands of large corporations at the expense of small and medium enterprises could be the reason for such a result. Originality/value – Most of the work in this area is focused on large listed firms. The present study focused primarily on small and medium-sized enterprises in Pakistan. Multiple measures of financial constraints and firm performance were used for robustness. The investigation also covers the role of financial development and its microeconomic implications at the level of an enterprise.

scholarly journals PELATIHAN ONLINE DIGITAL IMAGING MENGGUNAKAN APLIKASI ANDROID

2021 ◽  
Vol 1 (1) ◽  
pp. 18-23
Author(s):  
Mariza Devega ◽  
Susi Handadayani ◽  
Walhidayat
Keyword(s):  
Digital Imaging ◽  
Small And Medium Enterprises ◽  
Smart Phone ◽  
Global Pandemic ◽  
Processed Products ◽  
Medium Enterprises ◽  
Almost All ◽  
The Impact ◽  
Online Buying ◽  
Imaging Training

Banyak sector yang merasakan dampak pandemi global (covid-19) yang sudah terjadi hampir satu tahun belakangan ini. Pandemi global yang dirasakan hampir semua negara ini, mengakibatkan perekonomian menjadi lumpuh. Banyak perusahaan yang terpaksa harus gulung tikar, yang otomatis membuat semakin banyaknya pengangguran. Berdasarkan pengamatan yang dilakukan secara tentative selama masa pandemic ini, orang semakin banyak berjualan online. Berjualan secara online menjadi pilihan, karena selain tidak membutuhkan modal yang banyak, juga bisa dipasarkan seluas-luasnya. beberapa produk yang dijual baik produk jadi maupun produk olahan, sudah memiliki tampilan yang baik, karena proses pengambilan gambar dan editing dilakukan oleh tenaga professional. Namun, berbeda dengan pelaku usaha yang baru terjun dalam jual beli online yang memiliki modal seadanya tentu tidak bisa menyewa tenaga professional untuk menampilkan keindahan dan estetika dari produk yang akan dijual. Oleh karena itulah di berikan pelatihan Digital Imaging ini dilakukan untuk membantu pelaku Usaha Mikro Kecil Menengah (UMKM) dalam editing produk, sehingga produk yang dijual dapat bersaing. Editing produk yang dilakukan pun cukup mudah, hanya dengan memaksimalkan Smart Phone dengan mengunduh beberapa aplikasi yang mendukung dalam proses editing ini. Banyak sector yang merasakan dampak pandemi global (covid-19) yang sudah terjadi hampir satu tahun belakangan ini. Pandemi global yang dirasakan hampir semua negara ini, mengakibatkan perekonomian menjadi lumpuh. Banyak perusahaan yang terpaksa harus gulung tikar, yang otomatis membuat semakin banyaknya pengangguran. Berdasarkan pengamatan yang dilakukan secara tentative selama masa pandemic ini, orang semakin banyak berjualan online. Berjualan secara online menjadi pilihan, karena selain tidak membutuhkan modal yang banyak, juga bisa dipasarkan seluas-luasnya. beberapa produk yang dijual baik produk jadi maupun produk olahan, sudah memiliki tampilan yang baik, karena proses pengambilan gambar dan editing dilakukan oleh tenaga professional. Namun, berbeda dengan pelaku usaha yang baru terjun dalam jual beli online yang memiliki modal seadanya tentu tidak bisa menyewa tenaga professional untuk menampilkan keindahan dan estetika dari produk yang akan dijual. Oleh karena itulah di berikan pelatihan Digital Imaging ini dilakukan untuk membantu pelaku Usaha Mikro Kecil Menengah (UMKM) dalam editing produk, sehingga produk yang dijual dapat bersaing. Editing produk yang dilakukan pun cukup mudah, hanya dengan memaksimalkan Smart Phone dengan mengunduh beberapa aplikasi yang mendukung dalam proses editing ini. Abstract: Many sectors have felt the impact of the global pandemic (Covid-19) which has occurred for almost a year. The global pandemic that is being felt by almost all of these countries has caused the economy to become paralyzed. Many companies have gone out of business, which automatically creates more unemployment. Based on observations made tentatively during this time of the pandemic, more and more people are selling online. Selling online is an option, because it doesn't require a lot of capital, it can also be marketed as widely as possible. some of the products sold, both finished products and processed products, already have a good appearance, because the shooting and editing processes are carried out by professionals. However, it is different from business actors who are new to online buying and selling who have limited capital, of course they cannot hire professionals to display the beauty and aesthetics of the products to be sold. Therefore, Digital Imaging training is provided to assist Micro, Small and Medium Enterprises (MSMEs) in editing products, so that the products sold can compete. Product editing is also quite easy, just by maximizing the Smart Phone by downloading several applications that support this editing process.

Social media as tool for facilitating knowledge creation and innovation in small and medium enterprises

2018 ◽  
Vol 13 (3) ◽  
pp. 329-344 ◽  
Author(s):  
Armando Papa ◽  
Gabriele Santoro ◽  
Lia Tirabeni ◽  
Filippo Monge
Keyword(s):  
Social Media ◽  
Knowledge Creation ◽  
Small And Medium Enterprises ◽  
Theoretical Perspective ◽  
Innovation Process ◽  
Digital Tool ◽  
Content Type ◽  
Media Usage ◽  
Medium Enterprises ◽  
The Impact

Purpose The purpose of this paper is to study the effects of social media usage on four knowledge creation processes, namely socialisation, externalisation, combination and internalisation, and innovation in small and medium enterprises (SMEs). Design/methodology/approach A sample of 96 SMEs has been used to gather data through a standardised questionnaire and test the hypotheses through OLS regression models. Findings The results indicate that social media influence positively three out of four knowledge creation processes and that they help to foster the innovation process. Originality/value From a theoretical perspective, the study contributes to literature considering a specific digital tool and its effect on knowledge creation and innovation. In fact, a few studies have considered the impact of social media usage on other variables, such as ROI and productivity, but never on knowledge creation and innovation through a quantitative study. From a managerial perspective, the research suggests managers to implement and involve social media within business and innovation processes.

The Impact of Globalization on Development of MSMEs

2021 ◽  
Vol 2 (1) ◽  
pp. 46-60
Author(s):  
Rama Mohana Rao Katta ◽  
Chandra Sekhar Patro
Keyword(s):  
Small And Medium Enterprises ◽  
National Level ◽  
Work Conditions ◽  
Firm Level ◽  
Market Opportunities ◽  
Growing Economy ◽  
The Government ◽  
Medium Enterprises ◽  
The Impact

Globalization has been a significant force in the development of the market and economic environments. The micro, small, and medium enterprises (MSMEs) need to focus on technological capabilities to face the competition in the globalized market. They have to analyze the market opportunities in the rapidly growing economy as well as emerging markets. The aids of a globalized and digital economy depends to an excessive extent on favourable business environments and healthy competition. The performance of MSMEs depends on accessibility to various strategic resources like abilities, technical know-how, innovativeness, and finance. Thus, it is imperative to consider the factors influencing work conditions firm level, and the strategies formulated at the national level are organized to local business perspectives. This paper examines the global scenario of MSMEs, the impact of globalization, the role of MSMEs in India, the growth perspectives of MSMEs during the pre-and post-globalization period, the critical challenges, and the role of the government in encouraging and developing MSMEs.

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

Digital Marketing in Small and Medium Enterprises: The Impact of Web-Based Technologies

2016 ◽  
Vol 22 (5) ◽  
pp. 1473-1476 ◽  
Author(s):  
Piera Centobelli ◽  
Roberto Cerchione ◽  
Emilio Esposito ◽  
Mario Raffa
Keyword(s):  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Web Based ◽  
Medium Enterprises ◽  
The Impact

scholarly journals The impact of advisory services on Iranian SME performance: An empirical investigation of the role of professional accountants

2012 ◽  
Vol 43 (2) ◽  
pp. 61-72 ◽  
Author(s):  
Y. Kamyabi ◽  
S. Devi
Keyword(s):  
Small And Medium Enterprises ◽  
Manufacturing Sector ◽  
Theory And Practice ◽  
Competitive Intensity ◽  
Managerial Skills ◽  
Advisory Services ◽  
Job Opportunities ◽  
Medium Enterprises ◽  
The Impact

The role of small and medium enterprises (SMEs) is recognized globally given their contribution to total productivity and job opportunities. However, the majority of SMEs tend to fail due to a lack of marketing knowledge and managerial skills or technical expertise. Professional accountants are in a unique situation to help SME owner/managers to achieve their business objectives and bridge the skills gap. Therefore, this paper aims to identify the factors that affect the decisions of owner/managers of SMEs in Iranian manufacturing sector to utilise the professional accountants’ advisory services and to examine the impact of these advisory services on SME performance using the Resource-Based View (RBV) of the firm. Based on a questionnaire survey data of 658 Iranian manufacturing SMEs, our regression analysis reveals a significant positive relationship between utilisation of professional accountants′ advisory services and three independent variables, namely, knowledge of owner/manager, competitive intensity and complexity of marketing decisions. Furthermore, we evidence that the use of advisory services is significant and positively associated with SME performance. More importantly, utilisation of professional accountants′ advisory services partially mediates the relationship between knowledge of owner/manager, competitive intensity and complexity of marketing decisions and firm performance. Therefore, we provide a specific, theoretically and empirically grounded prediction of how utilisation of professional accountants′ advisory services influences performance with implications for theory and practice.

scholarly journals Social Media as a Tool for Digital Marketing

2021 ◽  
Vol 9 (VI) ◽  
pp. 4717-4724
Author(s):  
Rutuparna Sakalkale
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Global Media ◽  
Social Contacts ◽  
The World ◽  
The Impact ◽  
The Way

Social media is always playing important the role of bringing the world online and establishing social contacts new platform social media marketing. Marketing changes the way companies or individuals communicate. This study looks at the impact of global media marketing and comparisons in the results in INDIA.

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