Language and Culture: Linguistic Effects on Consumer Behavior in International Marketing Research

2013 ◽  
Author(s):  
Shi Zhang ◽  
Bernd H. Schmitt ◽  
Hillary Haley
Keyword(s):  
Consumer Behavior ◽  
International Marketing ◽  
Marketing Research ◽  
Language And Culture

scholarly journals Posicionamento de Marcas Globais: Um Estudo Bibliométrico da Produção Científica na Área

2012 ◽  
Vol 11 (2) ◽  
pp. 69-95
Author(s):  
Victor Sciasci ◽  
Sheila Farias Alves Garcia ◽  
Lesley Carina do Lago Attadiai Galli
Keyword(s):  
Consumer Behavior ◽  
Brand Equity ◽  
Brand Management ◽  
International Marketing ◽  
Country Of Origin ◽  
Marketing Research ◽  
Consumer Marketing ◽  
Origin Effect

Este estudo teve como objetivo produzir indicadores bibliomtricos que representassem a produo cientfica sobre posicionamento de marcas globais, publicada nos ltimos cinco anos (2007-2011), tomando como base os seguintes peridicos: Journal of International Marketing, The Journal of Consumer Marketing, Journal of Marketing Research e Journal of Product Brand Management. Para tanto, foi realizada uma pesquisa descritiva, de abordagem quantitativa, utilizando o mtodo bibliomtrico. Como resultado, observa-se que a frequncia do tema nos peridicos selecionados no perodo de cinco anos (2007 a 2011) correspondeu a 6% do total das publicaes. Nota-se uma tendncia colaborativa na elaborao dos artigos, com a participao de 3 ou mais autores. Verifica-se que as teorias com maior destaque entre os artigos so Country of Origin Effect (COE), Standardization vs Globalization, Consumer Behavior e Brand Equity. DOI: 10.5585/remark.v11i2.2332

scholarly journals Marketing Themes and Topic: A Content Analysis of the Articles Published in the Top Marketing Journals from 2015 to 2020

2021 ◽  
Vol 6 (4) ◽  
pp. 150-156
Author(s):  
Waleed Alawad
Keyword(s):  
Content Analysis ◽  
Consumer Behavior ◽  
Product Development ◽  
International Marketing ◽  
Marketing Research ◽  
Green Marketing ◽  
Science Journal ◽  
A Share

The purpose of this study is to investigate the most important themes and topics in the marketing field in the top of three published marketing journals: Journal of Marketing Research, Marketing Science, and Journal of Marketing. between 2015–2020, in order to identifying the marketing researchers’ interest and topics in each theme. With a reviewing a number of (1027) published articles in the selected articles between 2015 - 2020, the study found that the Journal of Marketing Research has got a share of 40% (420 articles) of the total published articles compared to 31% (318 articles) for the Marketing Science Journal, and 29% (289 articles) for the Journal of Marketing. The study resulted that the E- Marketing, advertising, consumer behavior, product development and pricing themes have got a share of 35% (363 articles) of the total published articles of those three journals (1027) published articles. E-Marketing has got the highest interest of the three top journals interest with a total of 97 published articles. Then advertising theme has got the second interest with 81 published articles each, and finally, consumer behavior and product development themes have got around 60 published articles. However, the study showed that green marketing and international marketing themes had very week interest in the three journals with a total of five articles published in the selected journals between 2015–2020.

scholarly journals Cultural issues in economics

2012 ◽  
Vol 3 (4) ◽  
pp. 73-91
Author(s):  
Maciej Meyer
Keyword(s):  
Economic Development ◽  
Consumer Behavior ◽  
International Marketing ◽  
Cultural Dimensions ◽  
Cultural Issues ◽  
Best Fitting ◽  
Theoretical Considerations ◽  
Practical Implications

This article has been written with the purpose of attracting attention to the cultural issues, or rather lack of them, in economics. This topic has not been taken frequently into theoretical considerations due to some difficulties, although its practical implications are of great importance. The meaning of institutions which are a part of cultures has been given more coverage in the literature. The following hypothesis is proposed: culture is an important but underestimated component of the economics theory. Although present in consciousness of some classics it should be incorporated to the theory to a bigger degree. The author makes use of the present literature in order to point out the relevant relationships. The problem with the definitions of the word “culture” with respect to economics best-fitting variants is covered. Also, the relation of the problem issue with the science of economics is shown via the presence in thought of the first economists. Moreover, the relation of cultures with institutions is discussed as well as cultural dimensions. The author pays attention to the meaning of cultures in economic development, consumer behavior, international marketing, and business contacts.

Sources and Use of Market Information: An Analysis of Successful Small and Medium Sized Exporters

2008 ◽  
Vol 9 (2) ◽  
pp. 62-79
Author(s):  
Mark Burridge ◽  
Robert Bradshaw
Keyword(s):  
Strategic Planning ◽  
Firm Size ◽  
International Marketing ◽  
Empirical Work ◽  
Marketing Research ◽  
Market Information ◽  
Sources Of Information ◽  
External Sources

This paper shows that most small and medium sized exporters do not undertake international marketing research. Given this finding the research goes on to consider successful exporters. These firms do engage in such research and their activities are therefore explored in detail. The empirical work shows that the firms make much greater use of in-house rather than external sources of information. The research also shows that successful firms put much greater emphasis on the information required for long term strategic planning. In addition, evidence is presented to suggest that the extent to which information is collected as well as the sources used by these companies is at least partly determined by firm size.

Traditional Market Research and Neuromarketing Research

2020 ◽  
pp. 146-167
Author(s):  
Sertac Eroglu ◽  
Nihan Tomris Kucun
Keyword(s):  
Consumer Behavior ◽  
Market Research ◽  
Marketing Research ◽  
New Horizons ◽  
Related Data ◽  
Advantages And Disadvantages ◽  
Marketing Relationship ◽  
Traditional Market ◽  
Traditional Marketing ◽  
And Behavior

Marketing research, dedicated to comprehending consumer behavior and purchasing practice, comprises methodical gathering, analysis, and interpretation of related data. Since the understanding of consumer behavior is a comprehensive and complicated task, the contemporary marketing studies argue that traditional marketing research should be supported by neuromarketing methods to explore consumers' psychology, motivation, and behavior. In this chapter, the advantages and disadvantages of traditional marketing and neuromarketing research methodologies and the differences between them are discussed. The traditional market research methods are explained through their qualitative and quantitative dimensions. The most commonly used grouping scheme of techniques in neuromarketing research is presented, namely, neurometric, biometric, and psychometric techniques. The marketing research supported by neuromarketing approaches enables us to look at the consumers' mind as closely as we have never experienced before and opens up new horizons in understanding consumer and marketing relationship.

A Review of Antecedents of Online Repurchase Behavior in Indian E-Commerce Paradigm Shift

2021 ◽  
pp. 1578-1597
Author(s):  
Syed Habeeb ◽  
K. Francis Sudhakar
Keyword(s):  
Systematic Review ◽  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Marketing Research ◽  
Journal Articles ◽  
Exclusion Criteria ◽  
Repurchase Intentions ◽  
Online Consumer Behavior ◽  
Research Areas ◽  
Online Consumer

The purpose of this chapter is to highlight research areas of customer satisfaction and repurchase intentions and their antecedents in the Indian e-commerce industry. To retain, attract, and satisfy customers, e-retailers need to understand how and why online customers evaluate a web store. The relevant areas of consumer behavior and marketing research were derived to explain the possible gaps to study with respect to e-commerce in India. To do so, a systematic review of online consumer behavior literature is conducted. Following inclusion and exclusion criteria, a total of 109 journal articles are analyzed. The major finding of the chapter was that there is very less amount of research considering the areas of customer satisfaction, trust, loyalty along with repurchase behavior of the online customer in specific to the Indian context. Therefore, it is a need of the hour to extend the study to know the repurchase behavior of the online consumer in present time.

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