scholarly journals Investigating new consumer behaviour dimensions in grocery retailing: some evidence from Southern Italy

2019 ◽  
Vol 14 (01) ◽  
Author(s):  
Vincenzo Basile ◽  
Keyword(s):  
Consumer Behaviour ◽  
Southern Italy ◽  
Grocery Retailing ◽  
New Consumer

scholarly journals The influence of regional Italian images on consumer behaviour: a study of consumers in Germany

2021 ◽  
Author(s):  
Simon Fauser ◽  
David Agola
Keyword(s):  
Consumer Choice ◽  
Predictive Value ◽  
Consumer Behaviour ◽  
Southern Italy ◽  
Product Information ◽  
Country Image ◽  
The European Union ◽  
Leading Role ◽  
The Relationship

AbstractThe purpose of this paper is to investigate the influence of regional images of Italy on the purchase probability of wine. Instead of regarding country image as a homogeneous national construct, this article focuses on revealing regional differences in Italian country image and investigating whether they are related with purchase probability. Moreover, several scholars state, that the development of larger regional brands can improve consumer choice especially for the product wine. In the light of growing global competition from ‘New World’ wine countries and simultaneously decreasing competitivity of the main European wine-producing countries (including Italy), the possibility to actively shape the development of regional brands and thereby potentially strengthening the competitive advantage within the European Union and on a global level, seems to offer an adequate approach to maintain the leading role of Italian wine producers in European and international trade. Therefore, this study aims to test, whether using larger regions (and not specific wine regions) as origin information for wine is applicable and improving consumer choice. The empirical framework was tested on a random sample of consumers living in Germany and comprises (a) the description of image differences between Northern and Southern Italy, (b) measuring the influence of regional indication of origin on purchase probability, (c) determining the predictive value of image components for purchase probability, and (d) the investigation of moderation effects of country knowledge on the results. Data from 388 respondents were analysed using multiple linear regression and paired t test. Results show significant image differences, which affects purchase probability. It is shown that the image of Southern Italy does not provide respondents with a suitable decision-making heuristic for buying wine. Furthermore, country knowledge negatively influences the predictive value of the measured regional image for purchase probability. As the predictive value of Southern Italian image does not contribute to the explanation of purchase probability, the present work corroborates the hypothesis of region-specific tendencies in the relationship between regional Italian image and consumer behaviour. Thus, this work provides a fundamental understanding of the regional composition of the Italian country image. It therefore serves practitioners as a decisional basis for the utilization of origin-related product information.

scholarly journals SMART SHOPPING IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)

2017 ◽  
Vol 16 (3) ◽  
pp. 101-110
Author(s):  
Tomasz Zalega
Keyword(s):  
Consumer Behaviour ◽  
Demographic Changes ◽  
Polish Population ◽  
Consumer Decisions ◽  
Factors Influencing ◽  
Consumer Segment ◽  
New Consumer ◽  
Insight Into

The observed demographic changes involving mainly progressive ageing of the Polish population are leading to increased market importance of the senior consumer segment. More and more seniors are following new consumer trends, including smart shopping. The article aims to provide some insight into smart shopping, as well as to outline the factors influencing the dissemination of such shopping behaviours, with a broader reference to consumer behaviours of Polish seniors. The first part very synthetically explains the concept and key determinants of the smart shopping consumer trend. The next section focuses on the research conceptualisation and a description of the sample and its characteristics. Based on the conducted research, the last part sheds light on seniors’ consumer behaviour and attempts to define the extent to which seniors do smart shopping when making consumer decisions.

scholarly journals A New Framework To Revive Industries With The Help Of Advanced Technology Used As Marketing Tool

2020 ◽  
Vol 4 (4) ◽  
pp. 1-11
Author(s):  
Ishan Bhatt ◽  
Rushina Singhi
Keyword(s):  
Human Resource ◽  
Consumer Behaviour ◽  
Advanced Technology ◽  
Operational Cost ◽  
Entire World ◽  
Marketing Tool ◽  
Marketing Costs ◽  
New Consumer ◽  
Distribution Cost ◽  
New Framework

Entire world is facing a huge competition in the market. Companies are spending tremendously over marketing of products and services. These costs are taking a toll on profit as well. Many industrial units are facing loses and banks are getting cash deficit. In order to revive market, it is necessary to understand new consumer approaches and behaviour to identify their buying pattern. Clearly lesser profits and increasing marketing cost are signs of down trend. There are many types of consumer behaviour theories. They have their own advantages but they also contain serious flaws. These flaws make them vulnerable. This paper proposes to discover a new consumer behaviour or perspective of millennials. This will help in increase of profits and decrease marketing costs. The framework will also help in reducing operational cost, human resource costs and distribution cost all together.

scholarly journals The New Consumer Behaviour Paradigm amid COVID-19: Permanent or Transient?

2020 ◽  
Vol 22 (2) ◽  
pp. 291-301 ◽  
Author(s):  
Seema Mehta ◽  
Tanjul Saxena ◽  
Neetu Purohit
Keyword(s):  
Paradigm Shift ◽  
Consumer Behaviour ◽  
Business Models ◽  
Rapid Assessment ◽  
Future Research ◽  
Market Segment ◽  
Critical Situation ◽  
Health Measures ◽  
Market Competitiveness ◽  
New Consumer

A critical situation pushes human behaviour towards different directions with some aspects of behaviour being irrevocable. COVID-19 pandemic is not a normal crisis, and to control the spread of disease various measures were taken including complete and then partial lockdown. Since all elements of the economy are intricately interrelated with public health measures and lockdown, this resulted in economic instabilities of the nations hinting towards change in market dynamics. In every market, consumers are the drivers of the market competitiveness, growth and economic integration. With economic instability, consumers are also experiencing a transformation in behaviour, though how much of transformation experienced during the crisis will sustain is a question. This article looks at the consumer behaviour during COVID-19 crisis and in the subsequent lockdown period when the world stood still for more than a quarter of a year. Further, the article attempts to weave through the maze of literature available about consumer behaviour in normal times and in crisis times, strengthens it with the rapid assessment reports culled out by the different consulting organisations during lockdown phase, substantiates the same with first-hand telling and retelling of experiences by consumers and professionals with marketing background to bring up a hypothesis of the pandemic affecting a paradigm shift from consumer materialism to consumer spiritualism. The proposition offers further testable hypotheses for future research to understand consumer sentiments or requirement in buying ‘what is enough’ within the marketing context and how it can be reinforced post-COVID crisis for ensuring sustainability of business models. It would also be interesting to explore the correlates of this forced consumer behaviour with other variables such as learning from crisis, changing needs, personality, nationality, culture, new market segment and age to develop new models of consumer behaviour.

scholarly journals Consumer behaviour and new consumer trends vis-à-vis the ICTs

2020 ◽  
pp. 599-620
Author(s):  
Irene Santos Millán
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
Behavioural Economics ◽  
Classical Economics ◽  
The World ◽  
Current Change ◽  
New Consumer

Objectives. In this paper, consumer behaviour is analysed following the criterion of behavioural economics and how it affects digitalisation, and the current change in consumer trends. Methodology. It is based on a search of behavioural economics studies and theories arising within this field, such as the Nudge Theory. Having gained an understanding of consumer behaviour, this was taken to the digital arena and the different ways of obtaining information from users to learn about their behaviour in this area and its impact, were analysed. Results. By studying behavioural economics, the conclusion was that there are differences with classical economics, which asserts that people’s decision making is rational, while behavioural economics argues that we are influenced by many aspects. This taken to the world of digitalisation translates as the great importance to companies of collecting data from users in order to learn about them and be able to predict their behaviour. Limitations. There are few studies on behavioural economics within the digital field, and there is less information on consumer behaviour online as offline.

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