scholarly journals Consumer behaviour and new consumer trends vis-à-vis the ICTs

2020 ◽  
pp. 599-620
Author(s):  
Irene Santos Millán
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
Behavioural Economics ◽  
Classical Economics ◽  
The World ◽  
Current Change ◽  
New Consumer

Objectives. In this paper, consumer behaviour is analysed following the criterion of behavioural economics and how it affects digitalisation, and the current change in consumer trends. Methodology. It is based on a search of behavioural economics studies and theories arising within this field, such as the Nudge Theory. Having gained an understanding of consumer behaviour, this was taken to the digital arena and the different ways of obtaining information from users to learn about their behaviour in this area and its impact, were analysed. Results. By studying behavioural economics, the conclusion was that there are differences with classical economics, which asserts that people’s decision making is rational, while behavioural economics argues that we are influenced by many aspects. This taken to the world of digitalisation translates as the great importance to companies of collecting data from users in order to learn about them and be able to predict their behaviour. Limitations. There are few studies on behavioural economics within the digital field, and there is less information on consumer behaviour online as offline.

scholarly journals A behavioural perspective on the consumer decision-making process in the electricity market

2021 ◽  
pp. 18-27
Author(s):  
Aleksandra Aziewicz ◽  
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Electricity Market ◽  
Consumer Behaviour ◽  
Cognitive Biases ◽  
Behavioural Economics ◽  
Point Of View ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Individual Decisions

The aim of the paper is to (1) verify the validity of choosing behavioural economics to analyse irrational consumer behaviour in the electricity market and (2) considering the occurrence of cognitive biases, proposing actions influencing consumer behavior to achieve the desired effects. The reason for taking up this subject is the conviction that the neoclassical economic models cannot fully explain the phenomena observed in the electricity market. Those models assume that the process of making individual decisions in the market is fully rational. Meanwhile, observations and analyses of literature and research point to deviations from rationality in consumer behaviour in the electricity market. The paper will describe consumer behaviour in the electricity market and, if possible, characterise the observed deviations from rationality from the point of view of behavioural economics.

Making Conjoint Behavioural

2015 ◽  
Vol 57 (3) ◽  
pp. 495-502
Author(s):  
Leigh Caldwell
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
Specific Aspect ◽  
Behavioural Economics ◽  
Consumer Decision Making ◽  
Rational Model ◽  
Consumer Decision ◽  
Accurate Reading

Traditional choice-based conjoint methods are based on an unrealistically rational model of consumer decision-making. These methods work accurately only if we assume that consumers can process all the information given to them, weigh it up and make a calculated, accurate decision. Modern discoveries in behavioural economics make it clear that these assumptions are incorrect. To accurately understand consumers’ decisions and preferences, conjoint methods must be updated to include behavioural understanding. This paper presents five ways in which this can be done: rank-finding conjoint, goal-attribute conjoint, intangible-attribute conjoint, algorithmic conjoint and contextual conjoint. Each of these extensions to the standard conjoint method can explore a specific aspect of the decision-maker's psychology, and together they result in a much deeper and more accurate reading of consumer behaviour and desires.

Behavioural economics and health

2021 ◽  
pp. 381-390
Author(s):  
Alison Buttenheim ◽  
Harsha Thirumurthy
Keyword(s):  
Decision Making ◽  
Global Health ◽  
Health Outcomes ◽  
Behavioural Economics ◽  
Policy Implications ◽  
Rational Decision ◽  
Behaviour Change Interventions ◽  
The World ◽  
Health Related ◽  
Human Decision

Human behaviour is an important determinant of health outcomes around the world. Understanding how people make health-related decisions is therefore essential for explaining health outcomes globally and for developing solutions to leading challenges in global health. Behavioural economics blends theories from economics and psychology to uncover key insights about human decision-making. This chapter describes several prominent theories from behavioural economics and reviews examples of how these theories can be useful in efforts to improve global health outcomes. We begin by reviewing the theory of rational decision-making that features prominently in economics and discuss important policy implications that follow from this theory. We then turn to theories and principles from behavioural economics and draw upon empirical evidence from around the world to highlight actionable behaviour change interventions that can be useful for students of global health and practitioners alike.

Medical Diagnosis from a Clinician’s Point of View

1978 ◽  
Vol 17 (01) ◽  
pp. 28-35
Author(s):  
F. T. De Dombal
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Computer Science ◽  
Medical Diagnosis ◽  
Information Science ◽  
Point Of View ◽  
Joint Research ◽  
The World

This paper discusses medical diagnosis from the clinicians point of view. The aim of the paper is to identify areas where computer science and information science may be of help to the practising clinician. Collection of data, analysis, and decision-making are discussed in turn. Finally, some specific recommendations are made for further joint research on the basis of experience around the world to date.

Factors Affecting Customer Switching Behavior towards Hybrid Electrical Vehicles (HEV’s) from a Customer Perspective in Jordan

2018 ◽  
Vol 1 (3) ◽  
pp. 53
Author(s):  
Bushra Mahadin
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
New Technologies ◽  
International Marketing ◽  
Current Trend ◽  
Switching Behavior ◽  
Future Research ◽  
Decision Making Process ◽  
Customer Switching ◽  
Electrical Vehicles

Purpose-This paper aims to investigate factors that affect customer switching from Internal Combustion Engine Vehicles (ICEV’s) to Hybrid Electrical Vehicles (HEV’s), in Jordan for the period of (2010-2014).Design/methodology/approach-A self-administered survey was hand-delivered to the targeted sample of car users in Jordan. The authors delivered 400 questionnaires to customers, from which 333 were deemed valid for the analysis, corresponding to the percentage of (83.25%) which indicates the validity of the study. Findings- There was no difference in switching behavior between (ICEV’s) and (HEV’s) based on gender in the Jordanian market. Fuel consumption efficiency was the number one variable that supports the switching behavior towards (HEV's), followed by Eco friendliness, lower taxes and technological features. Price and the current trend in the market were the least supporting factors. In addition to that the perception of the battery life of (HEV's), limited choices in the market, lack of information and fear of the relatively new technology were the major hindering factors of choosing an (HEV).Research limitations-Future research needs to investigate other factors that may affect customers’ behavior such as perceived image, trust, and subjective norms. Future research should investigate into the importance of environmental awareness and new technologies, and gender differences in behavior. From an international marketing standpoint, comparative studies between Jordanian and non-Jordanian customers are potential areas of future research for international marketing strategies and cross-cultural consumer behaviour analysis. Practical implications-The paper identifies the determinants of switching behavior. marketers should focus addressing customers concerns in terms of providing enough information and building awareness towards the technology and it's benefits towards the society and the environment.Originality/value-Our study is one of the few in Jordan that investigates the switching behavior towards vehicles technology. Our study is thought to have made a modest contribution to consumer behaviour literature and, specifically, for decision making process. It offers marketers insights into the determinants of switching behavior towards the hybrid vechicle technology and how this contribute to consumers’ decision making process and attitudes to achieve the intended behavioural outcomes

“Little Plants in the Country”: Henry Ford's Village Industries and the Beginning of Decentralized Technology in Modern America

Prospects ◽  
1988 ◽  
Vol 13 ◽  
pp. 181-223 ◽  
Author(s):  
Howard P. Segal
Keyword(s):  
United States ◽  
Decision Making ◽  
New York ◽  
Information Processing ◽  
Real Estate ◽  
New York Times ◽  
The United States ◽  
Physical Proximity ◽  
The World ◽  
Word Processors

“Technology Spurs Decentralization Across the Country.” So reads a 1984 New York Times article on real-estate trends in the United States. The contemporary revolution in information processing and transmittal now allows large businesses and other institutions to disperse their offices and other facilities across the country, even across the world, without loss of the policy- and decision-making abilities formerly requiring regular physical proximity. Thanks to computers, word processors, and the like, decentralization has become a fact of life in America and other highly technological societies.

CHOICE ARCHITECTURE IN SHAKESPEARE’S PUBLIC MEETINGS: NUDGE THEORY AND RICHARD III, CORIOLANUS, AND JULIUS CAESAR

2020 ◽  
Author(s):  
Ceri Sullivan
Keyword(s):  
Decision Making ◽  
Early Modern ◽  
Behavioural Economics ◽  
The Political ◽  
Julius Caesar ◽  
Choice Architecture ◽  
Group Norms ◽  
Richard Iii ◽  
Public Meetings

Abstract The political and dramatic intentions behind the use of appeals to the early modern public (on and off stage) have already been examined by Shakespeareans. This article points out the technical workings of such appeals by using two new areas of research on decision-making: the ethnography of public meetings and behavioural economics on how to influence choosers. These theories can illuminate the strategies used by the tribunes in handling the citizens of Coriolanus, by Antony in dealing with the plebeians in Julius Caesar, and by Buckingham and Richard when gathering support from the Londoners in Richard III. Using six common psychological biases (anchor-and-adjust, availability, representativeness, priming, arousal, and group norms), Shakespeare’s politicians prompt their hearers to change their minds: a celebrity warrior is recast as a wily tyrant, an execution as a murder, and a regent as the legitimate king.

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