Social influence and eco-label factors towards purchase intention of home products: A PLS approach

2018 ◽  
Vol 6 (3) ◽  
pp. 39
Author(s):  
Nor Hashima Hashim ◽  
Wan Kalthom Yahya ◽  
Saridan Abu Bakar ◽  
Siti Aisyah Asrul
Keyword(s):  
Social Influence ◽  
Purchase Intention ◽  
Environmental Issues ◽  
Marketing Plan ◽  
Air Conditioner ◽  
Electronic Products ◽  
Green Consumers ◽  
Intention To Purchase ◽  
Two Factors ◽  
Convenience Sampling

Consumers today are more aware of environmental issues. This rise in ecologically conscious consumer behavior sometimes known as green consumers has seen an incease in many studies on the nature of green consumers in different markets. This study examines the attitude-behavior relationship that integrates two factors, namely: social influence and knowledge of eco-labels to examine their influence in the intention to purchase green home electronic products.The green home electronic products for this study are air conditioner, television and refrigerator. Using convenience sampling, 251 self-administered questionnaires were acquired from the consumers. The result indicates that social influence and eco label are significant influencers on green purchase intention of home electronic products. The results of this study will support marketers to have an all-inclusive marketing plan and promotional approaches to attract consumers to participate in buying green product. Implication for marketers is further discussed.

scholarly journals Ethnicity, Social Influence, Eco-Label and Purchase Intention of Consumers of Green Home Electronic Products

2018 ◽  
Vol 15 (2) ◽  
pp. 48
Author(s):  
NOR HASHIMA HASHIM ◽  
Wan Kalthom Yahya ◽  
Siti Aisyah Asrul
Keyword(s):  
Social Influence ◽  
Ethnic Groups ◽  
Purchase Intention ◽  
The Body ◽  
Air Conditioner ◽  
Electronic Products ◽  
Environmental Initiatives ◽  
Green Consumers ◽  
Intention To Purchase ◽  
Label Information

Today green consumers are creating a new economy around the globe.Indeed, the ‘green consumer’ idea was the focus of academicians andmanufacturers at the end of 1980s and in the early 1990s. Likewise, risingknowledge on the various environmental problems has led a change in theway consumers go about their life. People are insistently trying to reducetheir impact on the environment and living a ‘green lifestyle’. As a result,business has seen this change in consumer attitudes and is trying to sellmany green products by exploiting the potential in the green market industry.Using green home electronic products are environmental initiatives forconsumers to become green consumers. Research, although limited in theareas of ethnicity and green electronic home products, does suggest that aconsumer’s ethnicity will influence their attitude toward home electronicchoices, which in turn will affect their purchase decision. Therefore, thegoal of the present study was to expand the body of research concerningethnicity and its influence on purchase of green home electronic products.Therefore, this study examines if there exist differences in ethnic groups forthe intention to purchase home electronic products, namely air conditioner,refrigerator and television. A total of 251 self-administered questionnaireswere collected from respondents living within the cities of Klang Valley, Malacca and Penang. Results of the study show eco-label information isimportant in all three ethnic groups while social influence was not importantto the Indians when purchasing green home electronic products. The resultsof the study indicate the importance of viewing ethnic consumer groupsas unique markets and suggest some possible areas for further research.

scholarly journals PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

2020 ◽  
Vol 4 (1) ◽  
pp. 174
Author(s):  
Miharni Tjokrosaputro ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Green Product ◽  
Convenience Sampling

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.

scholarly journals THE INFLUENCE OF COUNTRY IMAGE, BRAND FAMILIARITY, PRODUCT QUALITY, AND SOCIAL INFLUENCE TOWARDS PURCHASE INTENTION : THE CASE STUDY OF SAMSUNG

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Michael Rusiviro Jacob ◽  
Pauline Henriette Pattyranie Tan
Keyword(s):  
Social Influence ◽  
Product Quality ◽  
Market Share ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Country Image ◽  
Brand Familiarity ◽  
Convenience Sampling

Abstract:  The smartphone industry has grown rapidly in recent years, and one of the market leaders is Samsung. Over the past few years, Samsung has been remaining as the top brand in the smartphone industry worldwide and has maintained its market share in the world. However, this is not the case in Indonesia. In recent years, Samsung in Indonesia has also experienced a dwindling market share, that is why it is interesting to conduct in-depth research on its consumer purchase intentions. Therefore, this study utilizes Country Image, Product Quality, Brand Familiarity as independent variables to explore their influence on Samsung smartphone purchase intentions to examine the nature of Samsung’s consumer purchase intentions and then to provide some recommendations on how Samsung can increase its market share in Indonesia. This study used primary data by using convenience sampling. The data analysis used Structural Equation Modeling (SEM) through SmartPLS and the results showed that Product Quality, Brand Familiarity, and Social Influence had a positive and significant effect on Purchase Intention, while the State Image proved insignificant. Abstrak: Industri smartphone telah berkembang pesat dalam beberapa tahun terakhir, dan salah satu pemimpin pasarnya adalah Samsung. Selama beberapa tahun terakhir, Samsung telah bertahan sebagai merek teratas dalam industri ponsel pintar di seluruh dunia dan telah mempertahankan pangsa pasarnya di dunia. Namun tidak demikian halnya di Indonesia. Dalam beberapa tahun terakhir, Samsung di Indonesia juga mengalami pangsa pasar yang semakin menipis, oleh karena itu menarik untuk dilakukan penelitian mendalam tentang niat beli konsumennya. Oleh karena itu, penelitian ini memanfaatkan Country Image, Kualitas Produk, Brand Familiarity sebagai variabel independen untuk mengeksplorasi pengaruhnya terhadap niat beli smartphone Samsung untuk mengetahui sifat niat beli konsumen Samsung dan kemudian memberikan beberapa rekomendasi bagaimana Samsung dapat meningkatkan pangsa pasarnya di Indonesia. Penelitian ini menggunakan data primer dengan menggunakan convenience sampling. Analisis data menggunakan Structural Equation Modeling (SEM) melalui SmartPLS dan hasil penelitian menunjukkan bahwa Kualitas Produk, Keakraban Merek, dan Pengaruh Sosial berpengaruh positif dan signifikan terhadap Niat Membeli, sedangkan Citra Negara terbukti tidak signifikan  Keywords:  International business, global marketing, consumer behaviour, purchase intention, country image, product quality, brand familiarity, social influence Kata Kunci:    Bisnis internasional, pemasaran global, perilaku konsumen, niat membeli, citra negara, kualitas produk, keakraban merek, pengaruh sosial

scholarly journals A STUDY ON AWARENESS AND INTENTION TO PURCHASE HALAL COSMETICS PRODUCTS AMONG MALAYSIANS

2020 ◽  
Vol 3 (10) ◽  
pp. 43-51
Author(s):  
Farida Bhanu Mohamed Yousoof ◽  
Kalaivani Jayaraman ◽  
Komathi Munusamy
Keyword(s):  
Purchase Intention ◽  
Pearson Correlation ◽  
Sampling Technique ◽  
Intention To Purchase ◽  
Significant Difference ◽  
Pearson Correlation Test ◽  
Marketing Activities ◽  
Klang Valley ◽  
Convenience Sampling ◽  
Corporate Social

The term halal cosmetics are getting popular around the world not only to women but also to man regardless of race. In buying cosmetics, consumers are not only concerned about the price and quality, but also on ingredients used in their cosmetics products. In view of that, this study aims to examine the factors that affect the purchase intention of Malaysian consumers in the context of halal cosmetics products. The questionnaires were distributed to 300 Muslim and non-Muslim consumers in Klang Valley using a convenience sampling technique. A Pearson correlation test was carried, and the results showed a significant relationship between consumers’ awareness and intention to purchase halal cosmetics. Furthermore, the ANOVA-test showed that there is a significant difference among race and intention to purchase halal cosmetics. This study will provide the cosmetics industry with a greater knowledge of the consumer’s behaviour towards halal cosmetics. Thus, this will share knowledge of these industries to produce halal cosmetics products which meet the consumers’ expectation. Furthermore, this study will strategies their marketing activities which can increase their profit and contribute to corporate social responsibility.

scholarly journals Pengaruh Perceived Quality, Social Influence Dan Perceived Price Terhadap Purchase Intention Brodo

2021 ◽  
Vol 3 (3) ◽  
pp. 580
Author(s):  
Aji Prastio ◽  
Rodhiah Rodhiah
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Perceived Price ◽  
Convenience Sampling

The purpose of this study was to examine the effect of perceived quality, perceived price and social influence on the purchase intention of brodo shoes in Jakarta. The population of this study is people in the Jakarta. The sample in this study was 100 respondents using a nonprobability sampling method with a convenience sampling technique. Data collection techniques using google-form. The software used in this research is Smart Partial Least Square version 3 with the data analysis technique used is Structural Equation Modeling (SEM). The result of this study is that perceived quality affect purchase intention positively and significantly. Price perception influence purchase intention positively and significantly. Social influence affect purchase intention positively and significantly. Thus the results of the study can be concluded brodo company needs attention to perceived quality, perceived price and social influence to increase purchase intention. Tujuan dari penelitian ini adalah untuk menguji pengaruh persepsi kualitas, persepsi harga dan pengaruh sosial terhadap niat pembelian sepatu brodo di Jakarta. Populasi dari penelitian ini adalah masyarakat yang ada di daerah Jakarta. Sampel pada penelitian ini sebanyak 100 responden dengan menggunakan metode non probability sampling dengan teknik Convenience sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google-form. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Software yang digunakan dalam penelitian ini adalah Smart Partial Least Square versi 3 dengan. Hasil dari penelitian ini menunjukkan bahwa persepsi kualitas mempengaruhi niat pembelian secara positif dan signifikan. Persepsi harga mempengaruhi niat pembelian secara positif dan signifikan. Pengaruh sosial mempengaruhi niat pembelian secara positif dan signifikan. Dengan demikian hasil penelitian dapat disimpulkan perusahaan Brodo perlu memperhatikan persepsi kualitas, persepsi harga dan pengaruh sosial untuk meningkatkan niat pembelian.   

CONSUMER DECISION MODEL (CDM) ANALYSIS OF EFFECTIVENESS VIDEOTRON ADVERTISING SERVED IN SURAKARTA

ProBank ◽  
2017 ◽  
Vol 2 (1) ◽  
pp. 69-81
Author(s):  
Muhammad Khoiruman ◽  
Ambar Warniati
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Decision Model ◽  
Equation Modeling ◽  
Scientific Publications ◽  
Consumer Decision ◽  
Intention To Purchase ◽  
Brand Recognition ◽  
Level Of Confidence ◽  
The Government

This study aims to analyze the effectiveness of Videotron media ads served in Surakarta using the Consumer Decision Model (CDM) Analysis. Viewed ad serving costs in videtron large enough it is necessary to study the effectiveness of the ads served on videtron. The model that is used in measuring the effectiveness of an ad in this research is the Consumer Decision Model (CDM). The research objective was to determine the effect the message of the ad (Information), branding (Brand Recognition), the formation of an attitude (Attitude), the level of confidence in the message (Confidence), and intention to purchase (Intention) market target after seeing ad impressions through Videotron. The study population is a society in Surakarta with sampling method is purposive sampling of 200 respondents Data analysis technique using Structural Equation Modeling (SEM) which resulted in the conclusion that the message of the ad (Information) positive effect but not significant with branding (Brand Recognition), formation attitude (attitude), and the level of confidence in the message (confidence). Brand recognition is positive and significant impact on the confidence and attitude while confidence and attitude positive and significant effect on the intention to purchase (Intention) market target after seeing ad impressions through Videotron. Outcomes of this study are: enrichment of teaching materials, especially marketing management, Scientific publications (national journals) and an input for an advertiser, the advertising company and the Government of Surakarta about the effectiveness of the ads served through Videotron so they can be a policy in the future.Keywords: Videotron, advertising, Consumer Decision Model, Information, Brand Recognition, Attitude, Confidence, and Intention

scholarly journals Practicing Green Residence Business Model Based on TPB Perspective

2021 ◽  
Vol 13 (13) ◽  
pp. 7379
Author(s):  
Chao Wu ◽  
Shuling Liang ◽  
Weijiong Wu ◽  
Yuxiang Hong
Keyword(s):  
Business Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Steel Structure ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Wide Range ◽  
Green Business

Green residence is the future of urban development, it is also an attempt to implement the green business model in the residential business field. The key to the success of a green business model is that a wide range of customers can accept its green value proposition and react to it through their purchase decisions. This study aims to develop a theory of a planned behavior (TPB) research model to predict individuals’ intention to purchase green residence. This study took steel structure residence as an example, which was widely recognized as one emerging type of green residence. The samples were selected in Baotou city of Inner Mongolia, P.R. China. Data analysis was performed using the structural equation modeling (SEM) with data obtained from a survey of 208 respondents using SPSS19.0 and AMOS17.0. The results found that the individuals’ intention to purchase green residence was significantly affected by attitude, subjective norm, and perceived behavioral control. Moreover, the empirical evidence showed that these influences differed between different gender groups. Specifically, women responders had a stronger effect on the path attitude impact on purchase intention than men. These findings can provide implications for practicing the green business model of real estate enterprise.

scholarly journals Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior

2021 ◽  
Vol 18 (4) ◽  
pp. 1912
Author(s):  
Jun Zou ◽  
Yifan Tang ◽  
Ping Qing ◽  
Han Li ◽  
Amar Razzaq
Keyword(s):  
Purchase Intention ◽  
Environmental Issues ◽  
Environmental Problems ◽  
Product Type ◽  
Mediation Effect ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Conceptual Fluency ◽  
Global Concern ◽  
Practical Implications

Environmental issues are still challenging and of global concern. To improve the environmental consumption behavior of consumers, this study investigates whether the match between the promotion mode and product type can improve the conceptual fluency of consumers, so as to increase their purchase intention for green products. The results of three experiments reveal that the interaction between promotion mode and product type has a certain impact on the conceptual fluency of consumers, which can, in turn, promote their purchase intention. This research theoretically contributes to the research on green consumption by introducing promotion mode and revealing the mediation effect of conceptual fluency, it also provides some practical implications for alleviating environmental problems.

The Effect of Face Consciousness on Consumption of Counterfeit Luxury Goods

2014 ◽  
Vol 42 (6) ◽  
pp. 1007-1014 ◽  
Author(s):  
Yun-Qing Chen ◽  
Hong Zhu ◽  
Meng Le ◽  
Yi-Zhen Wu
Keyword(s):  
Purchase Intention ◽  
Laboratory Experiments ◽  
Positive Influence ◽  
Luxury Goods ◽  
Intention To Purchase ◽  
Luxury Item ◽  
Moderating Role ◽  
Chinese Undergraduates ◽  
Significant Positive Influence

We conducted 3 laboratory experiments to determine how face consciousness influences consumption of counterfeit luxury goods, along with the moderating roles of usage occasion and brand prominence. The participants in the first study were 138 Chinese undergraduates who were allocated to a 2 × 2 design to evaluate their intention to purchase a counterfeit luxury item that would be used either in public or in private. In Studies 2 and 3, using two 2 × 2 designs we evaluated the purchase intention of the participants (132 and 136, respectively) in order to investigate the moderating role of brand prominence. The results showed that participants' face consciousness had a significant positive influence on intention to purchase counterfeit luxury goods. In addition, the products' usage occasion and brand prominence positively moderated the influence that face consciousness had on counterfeit luxury item purchase intention of our participant groups.

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