scholarly journals Student Mobility – Attractiveness and Premise of Improving the City Image. Case Study: Alexandru Ioan Cuza University of Iași

2021 ◽  
Vol SI (7) ◽  
pp. 73-80
Author(s):  
Cezara Ionela DULCE ◽  
Ionel MUNTELE

Nowadays, brand image dominates almost any field of activity and becomes a source of power, being much more efficient than a word. Our article aims to analyse the evolution of Erasmus+ mobility at Alexandru Ioan Cuza University of Iași between 2013 and 2019 and to highlight, by the increasing attractiveness, the important role of these internships in the improvement of the city image. Regarding the methodology, our descriptive study was based on statistical information provided by the International Relations Office of the university. The purpose of the analysis was to identify the dynamics and distribution of student mobility flows, following the expressed trends. The results revealed a series of transformations: on the Outgoing component, numerous Romanian students chose for study notorious university centres in France, Spain, Italy, Germany and Poland and destinations in Greece, Italy or Iceland for an internship and, on the Incoming component, the increasing number of foreign students arrived from France, Spain, Poland and Portugal. Together with the traditional cultural assets of Iași, the increasing number of students involved in Erasmus+ internships can improve the city image as an attractive urban centre.

2019 ◽  
Vol 30 (2) ◽  
pp. 219-237 ◽  
Author(s):  
David W. Mixter

To remain in place in the immediate aftermath of the ninth-century Maya collapse, Maya groups employed various resilient strategies. In the absence of divine rulers, groups needed to renegotiate their forms of political authority and to reconsider the legitimizing role of religious institutions. This kind of negotiation happened first at the local level, where individual communities developed varied political and ideological solutions. At the community of Actuncan, located in the lower Mopan River valley of Belize, reorganization took place within the remains of a monumental urban centre built 1000 years before by the site's early rulers. I report on the changing configuration and use of Actuncan's urban landscape during the process of reorganization. These modifications included the construction of a new centre for political gatherings, the dismantling of old administrative buildings constructed by holy lords and the reuse of the site's oldest ritual space. These developments split the city into distinct civic and ritual zones, paralleling the adoption of a new shared rule divorced from cosmological underpinnings. This case study provides an example of how broader societal resilience relies on adaptation at the local level.


2021 ◽  
Vol 48 (2) ◽  
pp. 33-43
Author(s):  
Marjana Šifrar Kalan

The objective of this case study is to investigate the role of student mobility in the development of intercultural communicative competence in university students. In order to indicate the changes in the participants, especially about their attitudes towards Spanish culture, Spaniards and their stereotypes, an interpretative research with an ethnographic approach has been carried out, namely, we have interviewed several students of Hispanic Philology from the University of Ljubljana (level C1 of Spanish), who had spent at least one semester with the Erasmus scholarship studying in Spain. The article does not pretend to achieve a statistical generalization due to its limited sample, however it can be useful as a preliminary study.


2021 ◽  
Vol 31 (2) ◽  
pp. 143-152
Author(s):  
Cezara DULCE ◽  
◽  
Ionel MUNTELE ◽  

Regardless of which perspective is analysed, in or out - going, the educational tourism in the city of Iasi is strongly related to its status as a regional center of educational polarization. Our objective is to analyse and inventorize the evolution of Erasmus international mobilities of “Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine Iasi between 2013 and 2019. These mobilities, along with school trips, travels for seminars, conferences or symposiums, language schools and educational events shape the educational tourism in the city of Iasi. Our study is based on the statistical provided by the International Relations office of the university. The first step in our research was the investigation of the specialised literature, we continued with the analysis of the statistical data related to this subject and the creation of graphic and cartographic materials. The study area is the city of Iasi. The interpretation of the obtained results highlights a series of transformations, as the increase in the number of Erasmus+ international mobilities. This is a sign that educational tourism has a growing interest from students of this university, being an important element of the tourism development strategy of the city.


Author(s):  
Albert Saló ◽  
Laia López

Research Question: This analysis arises from the decision of the current local council of Barcelona regarding the postponement of the sporting mega-event ‘World Roller Games’, due to a lack of a social and sportive implication in this event. This research tries to shed some light on the matter and give evidence to the local council to become the world capital of skating. The research question is to analyse whether non-economic impacts could be relevant enough to organise a mega-event.Research Methods: The methodology is based on the perception and experience of spectators and participants on four main impacts (social, economic, sports city image and sports practice) using a survey from a National Roller Skating Championship in Spain, considering that this profile of respondents have a better knowledge of the current situation of this sport.Results and Findings: There are positive expected future consequences of this mega-event to be held in Barcelona in social and sportive terms. We can also conclude that the local council must still introduce some social and sportive policies in the city in order to improve the chances of success in social, sports practice and sportive brand image development.Implications: It is demonstrated that a mega-event should not be seen purely from a perspective of business generation, especially with minority sports like roller skating. There is a clear opportunity to develop social and sportive practice initiatives that can push social cohesion throughout the city thanks to a mega-event such as this one.


Author(s):  
Alessandro Portelli

This article centers around the case study of Rome's House of Memory and History to understand the politics of memory and public institutions. This case study is about the organization and politics of public memory: the House of Memory and History, established by the city of Rome in 2006, in the framework of an ambitious program of cultural policy. It summarizes the history of the House's conception and founding, describes its activities and the role of oral history in them, and discusses some of the problems it faces. The idea of a House of Memory and History grew in this cultural and political context. This article traces several political events that led to the culmination of the politics of memory and its effect on public institutions. It says that the House of Memory and History can be considered a success. A discussion on a cultural future winds up this article.


2011 ◽  
Vol 2 (3/4) ◽  
pp. 227 ◽  
Author(s):  
Genecy Moraes Coelho Junior ◽  
Branca Terra ◽  
Elaine Cavalcate Peixoto Borin ◽  
Mariza Almeida

2021 ◽  
Vol 10 (S1) ◽  
pp. S14-S17
Author(s):  
Clinton Warren

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lwando Mdleleni

Purpose This paper aims to explore the role of university in promoting, generating and sustaining social innovation (SI). It aimed to understand how higher education institutions have extended their contribution beyond the traditional function of teaching and research to perform in socio-economic problem-solving. It looks at the kinds of contributions which universities potentially make to SI processes, and the effects that this has on the direction and magnitude of SI, and by implication social development. This was done by drawing lessons from a SI project that the University of the Western Cape has been involved in, i.e. Zenzeleni Networks Project. Design/methodology/approach To address the research question with this framework, the author adopted an exploratory research design using a case study. This research is qualitative, exploratory and descriptive, based on a case study built with secondary data. Findings This paper submits that universities can potentially function as key role players in promoting SI initiatives and fostering social transformations. Universities contribute with different kinds of resources and inputs to foster new SI ideas. Originality/value The paper suggests that socially innovative university projects may contribute to community social sustainability maintaining social cohesion by increasing social capital and providing resources for the empowerment of the marginalised communities. In so doing, they contribute to overcome social exclusion and promote more sustainable forms of development at community level. More research is needed on how universities can build community networks with local community partners, who can use the insights of academic research to replicate interventions and move to scale.


2019 ◽  
Vol 11 (9) ◽  
pp. 2509 ◽  
Author(s):  
Uroš Radosavljević ◽  
Aleksandra Đorđević ◽  
Kseniјa Lalović ◽  
Jelena Živković ◽  
Zoran Đukanović

Using heritage as a cultural artifact in city development is not new, but little has been explored about how urban heritage can be utilized as new generative value and a new planning instrument for the revival of cities. The purpose of this paper is to show the creative and the generative use of urban heritage, both for the extension of cultural and tourist offer of the city and for the improvement of the quality of life in physical, social and economic terms for the community. The case study method was used for the adaptive reuse of projects for heritage buildings and urban revival in Kikinda. We argue that urban heritage has to be used, bearing in mind its spatial, economic and social sustainability aspects, and become a generator of urban revival. We go beyond recognition of the value of heritage as a cultural artifact that should solely be preserved and used as a static element in urban development, and view it more as a dynamic asset for city revival processes. We found that for the heritage nodes to be utilized as the new generative value for the revival of cities, they have to be perceived from the network perspective, thus influencing the urban environment in a sustainable way.


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