scholarly journals El papel de la movilidad estudiantil en el desarrollo de la competencia comunicativa intercultural: un estudio de caso

2021 ◽  
Vol 48 (2) ◽  
pp. 33-43
Author(s):  
Marjana Šifrar Kalan
Keyword(s):  
Communicative Competence ◽  
Student Mobility ◽  
Intercultural Communicative Competence ◽  
Limited Sample ◽  
Ethnographic Approach ◽  
Preliminary Study ◽  
The University ◽  
Interpretative Research

The objective of this case study is to investigate the role of student mobility in the development of intercultural communicative competence in university students. In order to indicate the changes in the participants, especially about their attitudes towards Spanish culture, Spaniards and their stereotypes, an interpretative research with an ethnographic approach has been carried out, namely, we have interviewed several students of Hispanic Philology from the University of Ljubljana (level C1 of Spanish), who had spent at least one semester with the Erasmus scholarship studying in Spain. The article does not pretend to achieve a statistical generalization due to its limited sample, however it can be useful as a preliminary study.

scholarly journals Student Mobility – Attractiveness and Premise of Improving the City Image. Case Study: Alexandru Ioan Cuza University of Iași

2021 ◽  
Vol SI (7) ◽  
pp. 73-80
Author(s):  
Cezara Ionela DULCE ◽  
Ionel MUNTELE
Keyword(s):  
International Relations ◽  
Foreign Students ◽  
Student Mobility ◽  
Descriptive Study ◽  
City Image ◽  
Urban Centre ◽  
The University ◽  
The City

Nowadays, brand image dominates almost any field of activity and becomes a source of power, being much more efficient than a word. Our article aims to analyse the evolution of Erasmus+ mobility at Alexandru Ioan Cuza University of Iași between 2013 and 2019 and to highlight, by the increasing attractiveness, the important role of these internships in the improvement of the city image. Regarding the methodology, our descriptive study was based on statistical information provided by the International Relations Office of the university. The purpose of the analysis was to identify the dynamics and distribution of student mobility flows, following the expressed trends. The results revealed a series of transformations: on the Outgoing component, numerous Romanian students chose for study notorious university centres in France, Spain, Italy, Germany and Poland and destinations in Greece, Italy or Iceland for an internship and, on the Incoming component, the increasing number of foreign students arrived from France, Spain, Poland and Portugal. Together with the traditional cultural assets of Iași, the increasing number of students involved in Erasmus+ internships can improve the city image as an attractive urban centre.

UNIFEI, Brazil: a case study of the role of the university in local development

2011 ◽  
Vol 2 (3/4) ◽  
pp. 227 ◽  
Author(s):  
Genecy Moraes Coelho Junior ◽  
Branca Terra ◽  
Elaine Cavalcate Peixoto Borin ◽  
Mariza Almeida
Keyword(s):  
Local Development ◽  
The University

When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service

2021 ◽  
Vol 10 (S1) ◽  
pp. S14-S17
Author(s):  
Clinton Warren
Keyword(s):  
Design Thinking ◽  
University Of Minnesota ◽  
Athletic Department ◽  
Ticket Sales ◽  
Sales And Marketing ◽  
Group Interviews ◽  
Spectator Attendance ◽  
The University

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.

University as a vehicle to achieve social innovation and development: repositioning the role of the university in the society

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lwando Mdleleni
Keyword(s):  
Local Community ◽  
Social Innovation ◽  
Research Question ◽  
Academic Research ◽  
Exploratory Research ◽  
Western Cape ◽  
Content Type ◽  
The University

Purpose This paper aims to explore the role of university in promoting, generating and sustaining social innovation (SI). It aimed to understand how higher education institutions have extended their contribution beyond the traditional function of teaching and research to perform in socio-economic problem-solving. It looks at the kinds of contributions which universities potentially make to SI processes, and the effects that this has on the direction and magnitude of SI, and by implication social development. This was done by drawing lessons from a SI project that the University of the Western Cape has been involved in, i.e. Zenzeleni Networks Project. Design/methodology/approach To address the research question with this framework, the author adopted an exploratory research design using a case study. This research is qualitative, exploratory and descriptive, based on a case study built with secondary data. Findings This paper submits that universities can potentially function as key role players in promoting SI initiatives and fostering social transformations. Universities contribute with different kinds of resources and inputs to foster new SI ideas. Originality/value The paper suggests that socially innovative university projects may contribute to community social sustainability maintaining social cohesion by increasing social capital and providing resources for the empowerment of the marginalised communities. In so doing, they contribute to overcome social exclusion and promote more sustainable forms of development at community level. More research is needed on how universities can build community networks with local community partners, who can use the insights of academic research to replicate interventions and move to scale.

scholarly journals The Impact of Rhetorical Argumentation on Achieving the Mastery of Fluency and Accuracy in Communicative Competence: A Case Study of 2 nd Year Students at the University Des Frères Mentouri, Constantine

2021 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Abderrahim Bouderbane
Keyword(s):  
Communicative Competence ◽  
Classroom Interaction ◽  
Control Group ◽  
Procedural Fluency ◽  
Language Knowledge ◽  
Problematic Issue ◽  
Rhetorical Argumentation ◽  
The University ◽  
The Impact

The present study is a comparison between the impact of rhetorical argumentation and narrating stories on students’ fluency and accuracy in communicative competence. We aimed at evaluating the usefulness and suitability of these tasks, and their efficiency when it comes to teaching fluency and accuracy by analysing the direct effects of the tasks on the indices of fluency and accuracy. The problematic issue in this research investigates the effects of the task rhetorical argumentation, and whether it is an important task that teachers should rely on it in teaching speaking in academic contexts. The sample is composed of 65 students which are divided in between 30 students in the control group and 35 students in experimental group. The data was collected by a test which was used to evaluate three main areas which are: classroom interaction, topic knowledge and language knowledge. The results of the experiment show that there are two types of fluency which are procedural and automatic. Rhetorical argumentation can be used to develop procedural fluency, and not automatic since the task is considered as difficult and students were not familiar with it.

scholarly journals Intercultural Components in the Multimodal Structure of a Language Learning Website

2019 ◽  
Vol 21 (1) ◽  
pp. 59-74
Author(s):  
Alejandro Fernández Benavides
Keyword(s):  
Language Learning ◽  
Communicative Competence ◽  
Intercultural Communicative Competence ◽  
Communicative Practices ◽  
Multimodal Analysis ◽  
Intercultural Skills

The emergence of language learning websites has generated changes in intercultural communicative practices. Particularly, these sites use a wide variety of modes of communication (visual, linguistic, spatial) which allow the presence of intercultural elements. This interpretative case study analyzes the semiotic structure of one lesson of the language learning website Livemocha in order to unveil the presence of intercultural elements in it. Data were analyzed following a method for multimodal analysis and Byram’s model of intercultural communicative competence. Findings suggest the essentialist view of culture on Livemocha, based on festivals and food, and the potential promotion of some of Byram’s intercultural skills.

The University in a Retail Context

2019 ◽  
pp. 249-267
Author(s):  
Xhimi Hysa ◽  
Vusal Gambarov ◽  
Besjon Zenelaj
Keyword(s):  
Business Model ◽  
Social Value ◽  
Social Business ◽  
Business Model Canvas ◽  
The Social ◽  
Retail Activity ◽  
The University ◽  
Case Based

On-campus retailing is a spread practice, but academia has almost underestimated its potential. Nevertheless, not every type of retail activity adds value to customers and society. When the proposed value is society-driven and sensitive to consumers' wellbeing, customers' engagement increases. One business model, through which it is possible to exploit the benefits of on-campus retailing by adding social value, is the Yunus Social Business. This is a case-based study aiming to describe, through the Social Business Model Canvas, the founding of an organic shop within a university that is supplied by administrative staff of the university that are at the same time also local farmers. Further, the shop aims to resell organic food to university staff and students. The case study is theoretically enriched by traditional Porterian frameworks and new service frameworks such as the service-dominant logic by emphasizing the role of value proposition, value co-creation, and value-in-context.

“You Can Lead the Horse to Water, but … ”

2012 ◽  
pp. 182-199
Author(s):  
Henk Huijser ◽  
Michael Sankey
Keyword(s):  
Higher Education ◽  
Distance Education ◽  
Web 2.0 ◽  
Learning Management Systems ◽  
Web 2.0 Technologies ◽  
Learning And Teaching ◽  
Potential Benefits ◽  
The University

This chapter outlines the potential benefits of incorporating Web 2.0 technologies in a contemporary higher education context, and identifies possible ways of doing this, as well as expected challenges. It uses the University of Southern Queensland (USQ), primarily a distance education provider, as the context for many of its case study examples. In particular, it addresses the important role of the allowances of particular learning management systems (LMSs) in pedagogical applications of Web 2.0 technologies. Overall, this chapter argues that the goals and ideals of Web 2.0/Pedagogy 2.0 can be achieved, or at least stimulated, within an institutional LMS environment, as long as the LMS environment is in alignment with such goals and ideals. It uses the implementation of Moodle at USQ as a case study to reinforce this argument and explore which factors potentially influence a shift in thinking about learning and teaching in a Web 2.0 context.

Sign in / Sign up

Export Citation Format

Share Document