scholarly journals Web and Social Media Presence in the Hospitality Industry: A Greek Island Case

2021 ◽  
Vol 10 (3) ◽  
Author(s):  
Sotirios Karetsos ◽  
Maria Ntaliani
Keyword(s):  
Social Media ◽  
Hospitality Industry ◽  
Automated Evaluation ◽  
The Social ◽  
Hospitality Sector ◽  
Social Media Presence ◽  
Greek Island ◽  
The Web ◽  
Made In

The new opportunities offered by emerging technologies for better tourist services have affected the hospitality sector. Specifically, the use of the Web, in general, and the social media influence travelers’ choices. Therefore, it is important for modern hotel businesses to be actively involved and present on the Web and social media. Moreover, COVID-19 outbreak has highlighted the importance for better choices that guarantee safety that must be made in advance. This study tries to investigate the use of the Web and social media by the hospitality sector in Greece using automated evaluation tools. The case study of the Rhodes island is selected as one of the most popular destinations in Greece for both internal and external tourists. Agritourism was also taken into account. Results show that the websites and Facebook are the most preferred tools for online presence, whereas there is low use of Instagram, LinkedIn and Twitter.

NPR Music: Remediation, curation, and National Public Radio in the digital convergence era

2016 ◽  
Vol 39 (5) ◽  
pp. 680-696 ◽  
Author(s):  
Christopher Cwynar
Keyword(s):  
Social Media ◽  
Social Web ◽  
National Public Radio ◽  
Public Radio ◽  
Digital Convergence ◽  
Public Media ◽  
The Social ◽  
Media Organizations ◽  
The Web

This article considers National Public Radio’s (NPR) relationship with music and the web. I argue that the NPR Music project has successfully leveraged NPR’s perceived autonomy from commercial factors, sophisticated cultural sensibility, established audience, and unique network of member stations to become an important curator of music-based radio and music itself. Building on an emerging discussion of the politics of curation and publicity in the social media and streaming paradigm, this article extends the concept of ‘soundwork’ to argue that national public media organizations must increasingly both produce and curate content in order to compete for attention and engagement on the platform-based social web. As this case study of NPR Music demonstrates, these legacy institutions can leverage their valuable ‘national public’ identities in order to facilitate these activities, but this strategy threatens to undermine their legitimacy during a period in which ‘public’ is an increasingly contested and contingent term.

The Social Media Presence of Non-profit Organizations

2013 ◽  
Author(s):  
Shannon Lucky ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Community Building ◽  
Non Profit ◽  
Media Technologies ◽  
Médias Sociaux ◽  
The Social ◽  
Powerful Knowledge ◽  
Social Media Presence ◽  
Non Profit Organizations ◽  
Medias Sociaux

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals Speech Acts in the Facebook Status Updates Posted by an Apostate

2018 ◽  
Vol 8 (4) ◽  
pp. 226 ◽  
Author(s):  
Azweed Mohamad ◽  
Radzuwan Ab Rashid ◽  
Kamariah Yunus ◽  
Shireena Basree Abdul Rahman ◽  
Saadiyah Darus ◽  
...  
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Speech Acts ◽  
Speech Act ◽  
Expressive Speech ◽  
Social Actions ◽  
The Social ◽  
Data Collection Period ◽  
Collection Period ◽  
Made In

This paper discusses the speech acts in Facebook Status Updates posted by an apostate of Islam. The Facebook Timeline was observed for a duration of two years (January 2015 to December 2016). More than 4000 postings were made in the data collection period. However, only 648 postings are related to apostasy. The data were classified according to the types of speech acts. Expressive speech act is the most frequent speech act (33%, n=215), followed by the directive (27%, n=177), assertive (22%, n=141), and commissive (18%, n=115), respectively. Based on the speech acts used, it is discernible that the apostate attempts to engage other Facebook users and persuade them into accepting her ideology while gaining their support. This paper is novel in the sense that it puts forth the social actions of an apostate which is very scarce in literature. It is also methodologically innovative as it uses social media postings as a tool to explore the apostate’s social actions in an online space.

scholarly journals CULTURAL OBSTACLE IN THE COMMUNICATION BETWEEN NATIVE SPEAKER AND NON NATIVE SPEAKER IN ENGLISH.

2020 ◽  
Vol 7 (2) ◽  
pp. 211-215
Author(s):  
Sogimin Sogimin
Keyword(s):  
Social Media ◽  
Native Speaker ◽  
English Learner ◽  
Language Competence ◽  
Cultural Aspects ◽  
The Social ◽  
The One ◽  
Descriptive Method ◽  
British People

This research describes the cultural obstacles in the communication oral and written between native speaker and non native speaker in English.  The obstacles of cultural is one of main obstacles in the  two peoples of communication in the different culural. The research,especially describes the one case of communication between Indonesian people and British people in the social media WhatsApp. The main data of the research is the communication transcript in the social media WhatsApp. Besides of that, the data comes from the interview with the responden.             The research is the case study of the Indonesian people and British people. The data analysis uses qualitative and descriptive method. The result of research shows the miscommunication from different cultural in English. This miscommunication not only caused of the skill of language(language competence) but also difference of cultural between of two peoples. Suggested  to the English learner that  not only learns in the languages aspects but also learns in the cultural aspects, because both of them coud not separate and interplay each others.

scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani
Keyword(s):  
Social Media ◽  
Social Network ◽  
Qualitative Method ◽  
Social Relation ◽  
Executive Board ◽  
The Social ◽  
Environmental Campaigns ◽  
The University ◽  
Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

scholarly journals Social Media Research Network: Social Media Toolkit

2021 ◽  
Author(s):  
Akash Shroff ◽  
Chantelle A Roulston ◽  
Marian Ruiz ◽  
Sharon Chen
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Research Network ◽  
Research Groups ◽  
The Social ◽  
Large Audience ◽  
Social Media Platforms ◽  
Media Research ◽  
Social Media Research ◽  
Social Media Presence

The Social Media Research Network was co-founded by Chantelle Roulston and Akash Shroff in August 2021 with the support of Dr. Jessica Schleider and the Lab for Scalable Mental Health (LSMH). Since 2018, LSMH has been recruiting adolescents and parents using social media—primarily Facebook and Instagram. As of September 2021, our social media presence has reached 1.4 million people across the world. More than 35,000 individuals have interacted with our posts and messages and more than 6,000 youth, young adults, and parents have completed our single-session interventions. We wanted to share our current success and improve our processes by forming a collaboration of psychology/adolescent development research labs.The SMRN Social Media Toolkit is designed to consolidate social media experiences and suggestions from various labs into a useful document for others to use. This is by no means an exhaustive list of social media platforms and suggestions. We have limited the toolkit to include the use of Facebook and Instagram, owned and trademarked by Meta Platforms, Inc.. Instagram and Facebook encompass a very large audience (diverse in age, location, and race/ethnicity). The platforms have a lot of overlap and have been successful in research efforts for the authors. This toolkit outlines broad concepts of branding, post design, and post management. It also provides details, suggestions, and tips on how to create an account, gain a following, increase engagement, and more on both Facebook and Instagram. . Lastly, it details the process of using paid Facebook and Instagram advertisements for research purposes (i.e., recruiting participants).The ultimate goal of SMRN is to increase collaboration across research groups so that we can leverage the entire network’s social media presence to improve recruitment, science communication, and outreach efforts for all research groups involved. We hope this document will serve as a preliminary guide for the research groups within the network.

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