A Model for Economic Development With Telecentres and the Social Media

2018 ◽  
pp. 112-140 ◽  
Author(s):  
Abraham G. van der Vyver
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Field Studies ◽  
Business Environment ◽  
General Assembly ◽  
Poverty Eradication ◽  
The Third ◽  
The Social ◽  
The One ◽  
Growing Network

In 2000 the General Assembly of the United Nations accepted their Millennium Declaration. Two of their main foci are the eradication of poverty and the economic upliftment of disadvantaged societies. In Thailand, three initiatives contributed to the eradication of poverty. The “One Tambon, One Product” (OTOP) that was launched in 2001 has as its mission to stimulate the economy by creating small economic hubs in each subdistrict (Tambon). The OTOP initiative grew exponentially and a total of 85,173 products have been registered by 2010. The growing network of telecentres helped to close the digital divide. It also anchored many of the OTOP projects. In the third instance, the social networks redefined the business environment and created new communication platforms to promote entrepreneurial hubs. The researcher combined field studies with content analysis of the social media in order to establish to what extent these drivers of poverty eradication have been integrated.

scholarly journals Written Network Communication: Communicative Needs and Ambiguity of Interpretations

2021 ◽  
Vol 10 (5) ◽  
pp. 10
Author(s):  
Mariana Sokol ◽  
Olga Petryshyna ◽  
Volodymyr Misko ◽  
Tetiana Mykolenko ◽  
Eleonora Palykhata ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Communication ◽  
Written Communication ◽  
Implicit Information ◽  
The Social ◽  
Written Form ◽  
Communication Needs ◽  
The One ◽  
Constant Growth

Social networks are dynamic, accessible virtual planes of communication, through which users carry out the cross-border and transient exchange of information and emotions, meeting their communication needs. The article outlines the main aspects of written communication, its communicative needs, and the ambiguity of interpretations.The constant growth of the popularity of social networks with the simultaneous displacement of the importance of live, direct communication forces scientists in various fields, including the theory of communication, communicative linguistics, to rethink the phenomenon of "communication". It is about creating a special discourse, which is caused by the specifics of the communication channel/code between communicators and the virtual chronotype. Attention has been drawn to written communication on social networks in terms of speakers’ intentions, the interpretation of explicit and implicit information, its impact on the participants of communication, the formation of the special culture of communication (non-library), etc.Specificity in the written form of communication in the social media has been caused by many factors: the readiness or unreadiness of the virtual interlocutor to interact; dominance of visual perception, hence, special attention of recipients to the layout, structuring of the text, volume, photo accompaniment, etc.; knowledge of the latest trends in online communication (fashion clichés, abbreviations, slang, memes); replacement or substitution of non-verbal means by various means of paragraphemics, for example, smilies, stickers, pictures, animation, etc.; developing of a specific network chronotype, in which there are no time limits and which is constantly expanding in volume due to the multiplicity of accounts, texts, chats, groups.Not everyone who communicates on social media knows the intentions of other people. On the one hand, such communication generates the selectivity or concealment of true meanings in the author's texts and on the other hand, additional meanings are taken on during the recipients’ interpretation.

scholarly journals Intention to purchase behavior on social e-commerce website across cultures (case study: Iranian online purchaser)

2016 ◽  
Vol 15 (9) ◽  
pp. 7077-7089
Author(s):  
Ali Rezaeian ◽  
Sajjad Shokouhyar ◽  
Shahabedin Yousefi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Identity ◽  
Social Influence ◽  
Cognitive Style ◽  
Business Environment ◽  
Customer Participation ◽  
Social Commerce ◽  
Intention To Purchase ◽  
The Social

With the increasing popularity of social media, millions of users use social media services in the space such as Facebook, Twitter, MySpace, etc. Following that many organizations see this phenomenon as an opportunity to create new business and know this is known as social commerce. This phenomenon is not only due to the growth of social media, but is also because of users' participation in the fate of the marketing and sale of products. So, e-commerce has undergone a revolution, which is affected by the adoption of web 2 functionalities to increase customer participation and achieve greater economic value. Therefore, studying the behavior of buyers in the social commerce platforms can create more value for owners of e-commerce in the context of social commerce. For this reason, attempts were made to obtain more accurate findings regarding the behavior of e-commerce purchasers in social networks by taking into account the moderating influence of culture on it (Iranian online purchasers).This is an applied study. It also considered a descriptive cross-sectional study with regards to the way data are collected. The analysis of data collected from 184 active professionals in the IT industry and users of social networks indicates the moderating effect of culture and the mediating role of trust in a social network community in terms of social identity, trust transference (Familiarity), social influence (intimacy and friendship), cognitive style and the intention to purchase in the social business environment. Moreover, these findings also show that trust transference affects intention to purchase in social networks considering the aspects of familiarity, social identity and cognitive style. But the direct effect of social influence (feel close to) on the purchase intention has been rejected.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

THE INFLUENCE OF SOCIAL NETWORKS IN FACILITATING TRAINING TRANSFER AND GOAL SETTING AMONGST SMALL BUSINESSWOMEN: A CONCEPTUAL FRAMEWORK

2017 ◽  
Vol 3 (2) ◽  
pp. 20
Author(s):  
Norlina Mohamed Noor ◽  
Raja Munirah Raja Mustapha
Keyword(s):  
Social Networks ◽  
Human Resource Development ◽  
Goal Setting ◽  
Training Transfer ◽  
Business Environment ◽  
Main Role ◽  
Training Process ◽  
Knowledge And Skills ◽  
The Social ◽  
Training Activities

Knowledge and skills have become the most crucial resource capital which enables organizations to survive in the ever changing business environment. One of the common strategies for organizations to increase their performance and productivity is through training and the main role of human resource development is to fulfil the needs of the organizations by providing employees with up to date expertise, information, knowledge and skills. Since huge financial investments and enormous time are allocated for training, organizations hope that the training will lead to the desired workoutcomes. However, this does not always happen. There is only a small percentage of training programs which had successfully shown lasting transferability to the workplace and this indicates thatunderstanding and improving the training transfer process is still a major concern for training researchers and practitioners. As training transfer is influenced by several variables at different levels of analysis, this study attempts to investigate the relationship between training transfer determinants, the involvement of different stakeholders and training activities in the training process. Specifically, this study investigates the influence of training transfer determinants on goal setting amongst small businesswomen. In addition, it will emphasize the roles of primary stakeholders in the social networkat different times during the training process towards achieving training transfer. Therefore, the framework postulates social networks as a moderating variable in enhancing training transfer andgoal setting amongst small businesswomen. 

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

scholarly journals Commercial Limits to Personality: Instagram Influencers and Commoditized Content Receptivity

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 77
Author(s):  
Tyler Horan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Identity ◽  
The Other ◽  
Audience Reception ◽  
Media Audiences ◽  
Unique Identity ◽  
The One ◽  
Commercial Relationships ◽  
Network Power

Social media influencers-individuals who utilize various forms of network power on social networks occupy a unique identity space. On the one hand, their network power is often tied to their social identity as creators of engaging material. On the other hand, their ability to promote commercial products and services steps outside the traditionally distinct commercial–social, occupational–personal divides. In this work, the network morphologies of influencers are explored in relation to their delivery of sponsored and non-sponsored content. This article explores how the disclosure of content as ‘sponsored’ affects audience reception. We show how that the promotion of content on social media often generates higher levels of engagement and receptiveness amongst their audience despite the platform’s assumption of organic non-commercial relationships. We find that engagement levels are highest among smaller out-degree networks. Additionally, we demonstrate that sponsored content not only returns a higher level of engagement, but that the effect of sponsorship is relatively consistent across out-degree network sizes. In sum, we suggest that social media audiences are not sensitive to commercial sponsorship when tied to identity, as long as that performance is convincing and consistent.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

Privacy in Social Media

2021 ◽  
Vol 7 (1) ◽  
pp. 7-13
Author(s):  
Jeffry Hirawan ◽  
Itmam Al Rasyid
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Private Information ◽  
Common People ◽  
The Social ◽  
Debt Collectors

Nowadays social networks become very common. People use social media to keep people in touch, businesses, organizations, and many more. The information you share with your friends in the social media allows them easily to keep in touch with you. However beside friends, colleges, relatives, there are many people that are interested in the private information on social media.  Identity thieves, scam artists, debt collectors, stalkers, companies use social networks to gather information. Companies that use social networks for getting information about people are intended to personalize their services for the users and to sell to advertisement. In this paper we will discuss the advantage and disadvantage of using social media and what kind of information is safe to post and how to protect it.

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

scholarly journals CULTURAL OBSTACLE IN THE COMMUNICATION BETWEEN NATIVE SPEAKER AND NON NATIVE SPEAKER IN ENGLISH.

2020 ◽  
Vol 7 (2) ◽  
pp. 211-215
Author(s):  
Sogimin Sogimin
Keyword(s):  
Social Media ◽  
Native Speaker ◽  
English Learner ◽  
Language Competence ◽  
Cultural Aspects ◽  
The Social ◽  
The One ◽  
Descriptive Method ◽  
British People

This research describes the cultural obstacles in the communication oral and written between native speaker and non native speaker in English.  The obstacles of cultural is one of main obstacles in the  two peoples of communication in the different culural. The research,especially describes the one case of communication between Indonesian people and British people in the social media WhatsApp. The main data of the research is the communication transcript in the social media WhatsApp. Besides of that, the data comes from the interview with the responden.             The research is the case study of the Indonesian people and British people. The data analysis uses qualitative and descriptive method. The result of research shows the miscommunication from different cultural in English. This miscommunication not only caused of the skill of language(language competence) but also difference of cultural between of two peoples. Suggested  to the English learner that  not only learns in the languages aspects but also learns in the cultural aspects, because both of them coud not separate and interplay each others.

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