scholarly journals On the Cloud Web services: A Review

2013 ◽  
Vol 9 (2) ◽  
pp. 1020-1027
Author(s):  
R. Okoro ◽  
S.A. Idowu
Keyword(s):  
Cloud Computing ◽  
Customer Relationship Management ◽  
Customer Relationship ◽  
Educational Institutions ◽  
The Internet ◽  
Business Organizations ◽  
Web Portals ◽  
Cloud Technology ◽  
Generic Term ◽  
Security Challenges

Cloud Computing is a constantly evolving IT generic term used to refer to various IT solutions and services provided via the internet. Precisely, cloud computing can be said to be  the  delivery of scalable IT resources over the Internet, as opposed to hosting and operating those resources locally; these resources can include applications and services, as well as the infrastructure on which they operate (EDUCAUSE 2009). So instead of spending money on applications and hardware, individuals and businesses have access to same resources without the commitment of ownership to vendors who provide on-demand services such as Customer Relationship Management (CRM), off-site storage, hosted email solutions, secure web portals, etc. Despite some seemingly security challenges that confront total adoption of Cloud computing by business organizations and educational institutions, the benefits of using services provided by Cloud technology still outweigh the perceived challenges. It is the aim of this paper to present an expository review of services that can run on the cloud thereby providing excellent opportunities for business groups and academics institutions. The paper also provides a contribution to the propagation of the adoption of cloud technology.

Analysis of the Variables which Determine a Good E-Marketing Strategy

2011 ◽  
pp. 152-168
Author(s):  
Beatriz Sainz de Abajo ◽  
Isabel de la Torre Díez ◽  
Miguel López Coronado
Keyword(s):  
Marketing Strategy ◽  
Customer Relationship Management ◽  
Search Engines ◽  
Relationship Management ◽  
Strategic Plan ◽  
Internet Marketing ◽  
Global Market ◽  
Customer Relationship ◽  
The Internet ◽  
E Mail

Internet marketing covers all aspects related to the promotion and sale of a product or service through the Internet. This chapter demonstrates how adequate planning is fundamental in a Small and Medium-sized Enterprise (SME) to increase sales. The objective is to analyze the aspects which must be taken into consideration when developing a good e-marketing strategy and to study some of the different alternatives that the Internet and e-marketing make available to us: e-mail marketing, viral e-marketing, geomarketing, and positioning within search engines. Also the concept of Customer Relationship Management (CRM) will be analyzed. The leap into the global market is not easy and the reduction in budgets has inspired marketing professionals to adopt strategies which can be measured and the results controlled, pointing out that the online tactics and tools used by the vast majority of marketing professionals in their strategic plan are banners, search engines, and e-mail.

IT Evaluation Practices in Electronic Customer Relationship Management (eCRM)

2011 ◽  
pp. 2285-2290
Author(s):  
Chad Lin
Keyword(s):  
Customer Service ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Business Organizations ◽  
Bottom Line ◽  
Evaluation Practices ◽  
Customer Information ◽  
Widespread Agreement ◽  
Key Issues

Organizations are becoming increasingly aware of the need to scrutinize their bottom-line financial returns of business automation initiatives. To achieve this, organizations have to become more customer-centric. According to Karakostas, Karadaras and Papathanassiou (2005), a 5% increase in customer retention can result in an 18% reduction in operating costs. Therefore, the need to build and maintain customer relationship has become a priority for organizations. However, according to a KPMG survey, only a small percentage of companies were able to obtain even basic customer information despite the fact that 89% of companies consider customer information to be extremely important to the success of their business (McKeen and Smith, 2003). As a result, many organizations are adopting electronic customer relationship management (eCRM) applications in order to gather, organize, understand, anticipate, and respond to the constant evolution of customers’ requirements and demands. Indeed, eCRM is forecasted to become increasingly important as businesses seek to deliver their services and information as well as to provide transactional facilities via online and wireless platforms, in additional to the more traditional means of communication channels (e.g., call centers and customer service) (Tan, Yen and Fang, 2002). The market worldwide for eCRM applications is predicted to grow from US $3.4 billion in 2000 to US $10.5 billion in 2005 (EPS, 2001). Yet, despite the huge investment and widespread agreement that eCRM has direct and indirect impact on customer satisfaction, loyalty, sales, and profit, it has been found that 70% of eCRM solutions that have been implemented by businesses fail (Feinberg, Kadam, Hokama and Kim, 2002). Moreover, studies carried out by Gartner, Forrester, AMR Research, and the Yankee Group claim that most of CRM implementations did not return the expected ROI (Foley, 2002). This is because management tends to be myopic when considering their IT (information technology) decisions, primarily because they are unable to evaluate (specifically the indirect benefits and costs) eCRM applications (Ernst and Young, 1999). To address this issue, this paper sets out to investigate the current evaluation practices by Australian organizations implementing eCRM. The other objective is to identify the key issues faced by managers to justify and measure their eCRM. Hopefully, the finding can help business organizations to better manage their eCRM investment and its contribution to improving their long term profitability.

Barbie in a Wheelchair: Mattel’s Respect to Customer Voice

2020 ◽  
Vol 9 (3) ◽  
pp. 181-186
Author(s):  
Jashim Uddin Ahmed ◽  
Ayesha Tahsin Ananya ◽  
Kazi Pushpita Mim ◽  
Asma Ahmed ◽  
Sarika Iqbal
Keyword(s):  
United States ◽  
Customer Relationship Management ◽  
Minority Groups ◽  
Relationship Management ◽  
The United States ◽  
Customer Relationship ◽  
The Internet ◽  
New Era ◽  
The World ◽  
Key Aspects

Barbie in a wheelchair has heralded a new era in the magical world of Barbie. Mattel, one of the biggest toy manufacturers, has redefined the way Barbie has been portrayed to the world by introducing their new Black Barbie in a wheelchair. After years of innovation and trial and errors, it has proved that Barbie is not just a make-believe plaything or a representation of a singular aspect of beauty standards. These dolls should be relevant and wholesome when it comes to creating a bridge between customers and the brand itself. Mattel realized not too long ago the significance of inclusion, and now it has ended up hoisting a sensation in all of the United States and globally through the Internet and social media such as Twitter. The IDIC (Identify, Differentiate, Interact and Customize) model, which is an effective customer relationship management (CRM) tool, has been deployed by Mattel to demonstrate how Mattel cares for its customers. Mattel’s customer centrism, devotion towards innovation and inclusiveness are the key aspects which has rewarded the company with a whole new spectrum of acceptance from minority groups with a smile on their faces.

scholarly journals Increasing Role of Cloud Computing In Business, Challenges and Decline In Challenges with Cloud Maturity

2021 ◽  
Vol 10 (2) ◽  
pp. 1314-1318
Keyword(s):  
Cloud Computing ◽  
The Internet ◽  
Cloud Technology ◽  
Internet Computing ◽  
New Business ◽  
Set Up ◽  
Storage Technologies ◽  
And Storage ◽  
Business Challenges

The quick improvement of handling and storage technologies and success of the Internet, computing devices are now less expensive, more accessible. This innovative method has enabled the new business model that is cloud computing, in this model, resources are provided as common service that client takes on lease on the Internet. The corporations are showing more interest and participation in cloud computing and they startedto move their businesses on cloud computing. In past few years, cloud computing technology set up as an emerging research point. Numerous analysts, in any case, concentrate only on technological aspects of cloud technology, thereby ignoring the business openings and possibilities that can be offered by cloud technology. The focus of this paper lies on the increasing role of cloud computing in business and also how cloud computing influencing business positively. We will also discuss about challenges for cloud computing to completely penetrate in business and how these challenges are declining with time and also with cloud maturity. As the enterprises matured in cloud environment the overall challenges reduced very quickly.

A model for assessing the impact of cloud computing on the success of customer relationship management systems (case study: agricultural companies)

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marieh Khorraminia ◽  
Zahra Lesani ◽  
Mahdi Ghasvari ◽  
Lila Rajabion ◽  
Mehdi Darbandi ◽  
...  
Keyword(s):  
Information Technology ◽  
Cloud Computing ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Cloud Security ◽  
Customer Relationship ◽  
Internet Technology ◽  
Cross Sectional ◽  
Content Type ◽  
The Impact

Purpose Nowadays, communications, products, services and costs are customized through the internet technology. The main theory to continue competitiveness in the organizations is customer relationship management (CRM). CRM enables organizations to efficiently interact with customers and gather, store and examine their data for providing a complete view of them. On the other hand, the subject of cloud computing has increasingly become the bridge for the success of the CRM implementation. Therefore, this study aims to investigate the impact of cloud computing (new cloud facility, knowledge of information technology (IT), cloud security and cost) on the success of CRM systems. Design/methodology/approach The model and the questioners-based data are analyzed using the Smart PLS 3.0. The data were gathered based on 80 employees of three main agricultural companies in Iran. Findings The obtained results have indicated that all of the considered factors, new cloud facilities, knowledge of IT, cloud security and cost, play an important role in CRM systems’ success. Also, the evaluation and examination of the consistency and validity of the model are performed through the structural equation model. Research limitations/implications First, the authors have conducted a study in a single region. It cannot be guaranteed that the results can be generalized to other regions. Second, for this cross-sectional study, the research design was conducted that showed constant relationships between variables. The research done for this study is cross-sectional. Third, because of time and financial restrictions, the authors have gathered data using a sample from a single location. Originality/value Proposing a new model for investigating of the impact of cloud computing (new cloud facility, knowledge of Information Technology (IT), cloud security and cost) on the success of CRM systems is the main originality of this paper.

Issues and Challenges Faced by Online Business Organizations in Adopting Cloud Computing: A Research Agenda

2017 ◽  
Vol 7 (8) ◽  
pp. 260
Author(s):  
Ahamed Lebbe Mohamed Ayoobkhan ◽  
David Asirvatham
Keyword(s):  
Cloud Computing ◽  
The Internet ◽  
Business Organizations ◽  
Sensitive Data ◽  
Internet Applications ◽  
Cloud Computing Adoption ◽  
Online Business ◽  
Business Functions ◽  
Processing And Storage ◽  
Storage Technologies

With the rapid growth of processing and storage technologies and the success of the Internet, system resources are cheaper, more powerful and more advanced than ever. This technology helps to achieve a new computer model known as cloud computing, in which resources are provided as Internet applications that can be accessed and released from users on the Internet. Business organizations are increasing the cloud experience and they begin to change more important business functions onto cloud platforms. Cloud computing has been growing for companies around the world, but many are finding higher costs and more obstacles to cloud computing adoption than organization anticipated. As this is the latest trend in information technology, some companies are moving toward cloud computing. On the other hand, other companies cannot even take into consideration the idea of having their sensitive data outside their premises. Both of these cases represent companies that are just not very well informed. Over the past two decades, the online business organizations have been facing many commercial problems and challenges in their businesses such as managing available resources effectively, security threats in managing IT resources and high implementation cost. Therefore, this study reveal the literature review of the benefits can be served by cloud computing and the issues and challenges that Online business organizations (SME) faced, and how cloud computing is useful in solving these issues in Sri Lanka.

Integrating Internet/Database Marketing for CRM

2005 ◽  
pp. 157-174
Author(s):  
Sally Rao ◽  
Chris O’Leary
Keyword(s):  
Action Research ◽  
Data Collection ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Cost Savings ◽  
Customer Relationship ◽  
The Internet ◽  
Database Marketing ◽  
Customer Information ◽  
Consumer Data

Firms have only just begun to fully use the Internet to obtain customer information in their database marketing processes to enhance customer relationship management (CRM). This chapter introduces a framework about how they can do this. Essentially, it argues that the advent of Internet/database marketing brings solutions to some of the difficulties in customer relationship management by providing one-to-one interactivity and customization. For example, the Internet offers benefits, such as increased consumer data collection accuracy and speed, cost savings in collecting data, greater interaction, and better relationships with customers. This chapter develops a framework for integrating the Internet and database marketing to help marketers improve customer relationship management through rigorous action research.

Customer Relationship Management as Tool to Enhance Competitive Effectiveness: Model Revisited

2018 ◽  
Vol 7 (3) ◽  
pp. 201-215 ◽  
Author(s):  
Maraj Rahman Sofi ◽  
Iqbal Ahmad Hakim
Keyword(s):  
Customer Relationship Management ◽  
Structural Equation ◽  
Service Sector ◽  
Relationship Management ◽  
Past Research ◽  
Customer Relationship ◽  
Equation Modeling ◽  
Future Research ◽  
Business Organizations ◽  
Effectiveness Model

Maintaining collaborative relationships of a business firm with the customer is very important in the contemporary competitive business scenario, besides the service rendered by it. Against this backdrop, the study was undertaken which aims to analyse the customer relationship management (CRM) practices and dimensions in the business. The past research studies were reviewed and the CRM frameworks given by the various authors, in particular of Sin, Tse, and Yim (2005, European Journal of Marketing, 11(12), 1264–1290), were critically examined. The research article based on the study revisited the four behavioural dimensions of CRM. A total of 225 respondents were conveniently contacted from banks and hotel establishments. In view of the challenges faced by the business organizations in the contemporary scenario, in particular in the service sector, this article identified and discusses ‘customer prospecting’ and ‘personalization’ as additional practices/dimensions that need to be incorporated to design a robust CRM framework which has been presented as revisited model. Structural equation modeling (SEM) had been used to validate the revisited model. These dimensions, though need to be ratified in the future research.

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