Content and Order in the Formation of Impressions

1965 ◽  
Vol 20 (3) ◽  
pp. 765-770
Author(s):  
Walter D. Mink ◽  
Peter F. Briggs

Two contrasting character descriptions from each of three short stories were rated by Ss on a set of semantic differential scales and a set of descriptive statements. Ratings were obtained for two orders of presentation and in two conditions of judgment. In one condition, a rating was introduced after the reading of the first story section, as well as at the conclusion of reading the second section. In the other condition, the rating occurred only at the conclusion of reading the second section. The results indicate that some story sections dominate the final judgment regardless of order or interpolated judgment. When such a potency effect is not a factor, primacy (first impression) effects occur when intermediate judgment is not interpolated, and recency (last impression) effects are strengthened when intermediate judgment is interpolated. For two of the three characters the potency of one episode influenced final impressions. The design of the study permits an analysis of content effects in impression-formation and the results suggest the value of the further investigation of content variables which influence the judgment of characteristics of others.

Author(s):  
David Weibel ◽  
Daniel Stricker ◽  
Bartholomäus Wissmath ◽  
Fred W. Mast

Like in the real world, the first impression a person leaves in a computer-mediated environment depends on his or her online appearance. The present study manipulates an avatar’s pupil size, eyeblink frequency, and the viewing angle to investigate whether nonverbal visual characteristics are responsible for the impression made. We assessed how participants (N = 56) evaluate these avatars in terms of different attributes. The findings show that avatars with large pupils and slow eye blink frequency are perceived as more sociable and more attractive. Compared to avatars seen in full frontal view or from above, avatars seen from below were rated as most sociable, self-confident, and attractive. Moreover, avatars’ pupil size and eyeblink frequency escape the viewer’s conscious perception but still influence how people evaluate them. The findings have wide-ranging applied implications for avatar design.


Author(s):  
Zimmatul Liviana

The research grammatical interference in a collection ofshort stories Biarkan Aku Memula iwork Nurul F. Hudaisa collection ofshort storiesset in the back that Is start work Let Nurul F. Huda contains many grammatical interference.The problem of this   study were(1)how   the various morphologi calinterference containedin   a   collection of short stories Biarkan Aku Memulai work Nurul F. Huda. (2)how the various syntactic interference contained in a collection of short stories Biarkan Aku Memulai work Nurul F. Huda. The purposeof this studyis to describe the morphological and         Syntactic interference contained in a collection of short stories Biarkan Aku Memulai work Nurul F. Huda. Sociolinguistics is the study of language variation and use in society. Interference is the event of the use of language elements of one into the other language elements that occur in the speakers themselves. This research uses descriptive qualitative method because to describe the actual realityin order to obtainan accurateand objective. Qualitative descriptive methods were used to analyzethe elements ofa word orphrase that incorporated elements of other languages with the analysis and description of the formulation of the problem is the answer. Data collection techniques using observation techniques, the determination ofthe object of research, the selection of short stories.Based on the analysis of the data in this study can be found that there are six forms of interference morphology, namely (1) the prefix nasal N-sound, (2) the addition of the suffix, (3) the exchange prefix, (4) exchange suffixes, (5) exchange konfiks, (6) removal affixes. While the syntactic interference only on the words and phrases in a sentence. The results of the study it can be concluded that the interference morphology more common than syntactic interference.


Author(s):  
Jenny Ernawati ◽  
Gary T. Moore

The interface between tourism and built heritage is complicated because much built heritage is located in the middle of living communities. Questions arise about how to achieve a balance between the expectations of tourists and the community. To study this question, this paper reports on tourists’ and residents’ impressions of an international heritage tourism site, the Kampong Taman Sari in Indonesia. Using a linear-numeric semantic differential as the measuring instrument and nine consensus photographs of the site as stimuli, the study investigated similarities and differences in impressions between three groups: tourists (international and domestic) and residents. Three principal dimensions were found to underlie impressions of the site: Attractiveness, Organisation, and Novelty. Significant differences were found among all three groups in their impressions of Attractiveness. In terms of impressions of the Organisation of the site, international and domestic tourists have similar impressions but these differ significantly from the impressions of residents. On the other hand, domestic tourists and residents have similar impressions of the Novelty of the site, which is evaluated differently by international tourists.


KIRYOKU ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 7-17
Author(s):  
Yuliani Rahmah

The purpose of this research is to analyze the intrinsic elements found in the short story Kagami Jigoku by Edogawa Rampo. By using structural methods the analysis process  find out the intrinsic elements which builds  the Kagami Jikoku short story. As a result it is known that the Kagami Jikoku is a short story with a mystery theme as the hallmark of Rampo as its author. The characteristic of this short story can be seen from the theme which raised the unusual obsession problem of the main characters. With the first person point of view which tells in unusual way from the other short stories, the regression plot in Kagami Jikoku is able to tell the unique phenomenon of Japanese society and its modern technology through elements of place, time and socio-cultural aspects of Japanese society in the modern era


Author(s):  
Robert E. Dewar ◽  
Jerry G. Ells

There is a need to develop and validate simple, inexpensive techniques for the evaluation of traffic sign messages. This paper examines the semantic differential (a paper-and-pencil test which measures psychological meaning) as a potential instrument for such evaluation. Two experiments are described, one relating semantic differential scores to comprehension and the other relating this index to glance legibility. The data indicate that semantic differential scores on all four factors (evaluative, activity, potency, and understandability) were highly correlated with comprehension of symbolic messages. These scores were unrelated to glance legibility of verbal messages, but two factors (evaluative and understandability) did correlate with glance legibility of symbolic messages. It was concluded that the semantic differential is a valid instrument for evaluating comprehension of symbolic sign messages and that it has advantages over other techniques.


2001 ◽  
Vol 29 (2) ◽  
pp. 159-167 ◽  
Author(s):  
Yasuko Omori ◽  
Yo Miyata

The purpose of this study was to investigate the influence of frequency of blinking on creating a personal impression. The subjects were 88 Japanese university students, 35 males and 53 females, who rated stimulus persons on a seven-point semantic differential scale. The stimulus persons, two males and two females, were presented on a 20-second video simulating various blink rates, i.e., 3, 6, 9, 12, 18, 24, 36, 48, 72, and 96 blinks/min. A factor analysis of the ratings yielded three factors, interpreted as Nervousness, Unfriendliness, and Carelessness. As the frequency of the stimulus persons'blinking increased, so did the tendency to rate them as more nervous and more careless. As for Unfriendliness, there was a U-shaped relation between the frequency of blinking and the impressions formed. Present results provide evidence that frequency of blinking plays an important role in impression formation. Further implications of the findings are discussed.


PEDIATRICS ◽  
1970 ◽  
Vol 46 (3) ◽  
pp. 422-426
Author(s):  
Carter L. Marshall ◽  
Khatab M. Hassanein ◽  
Ruth S. Hassanein ◽  
Carol L. Paul

The semantic differential, a means of measuring attitudes, was administered to 178 fourth grade students to compare attitudes toward health. One school was composed almost entirely of black children from the inner city, the other contained white children from upper middle class homes. When the children were divided into the two groups by sex, differences between the groups were not statistically significant but there were highly significant differences between the races. Generally, white children held more positive attitudes toward health personnel and health institutions than black children, while on the average black children were less concerned about sickness than white children. Whether these differences in attitude are in some way ethnically determined or based rather on a "culture of poverty" could not be determined from this study.


2017 ◽  
Vol 21 (2) ◽  
pp. 216
Author(s):  
Gitana Vanagaitė

Luigi Pirandello (1867–1936) was an Italian modernist writer and playwright who enriched literature with questions of modern identity as it relates to the contradiction between human consciousness and reality. Pirandello pondered questions of art and reality, mask and essence, life and form, and the fragmentation of a personality. In his works, he also foresaw what would later constitute the base of existential philosophy.The reception of Pirandello’s works in Lithuania has been limited, in part because of the small number of his works translated into Lithuanian – only a dozen short stories, two plays, and a novel.The first more or less systematic and thorough introduction to the play wright and his works took place in 1934, when the Italian writer was awarded the Nobel Prize in Literature for his “bold and brilliant renovation of the drama and the stage.” A few articles on Pirandello’s creative principles appeared in the Lithuanian press. A Lithuanian poet, Kazys Binkis, translated the beginning of Pirandello’s play, Sei personaggi in cerca d’autore (Six Characters in Search of an Author, 1921), and a writer, Kostas Korsakas, edited a book consisting of five novels, Pirmoji naktis (‘First Night’). A Lithuanian translation of his novel, Il fu Mattia Pascal (The Late Mattia Pascal, 1904), and two plays, Sei personaggi in cerca d’autore and Enrico IV (Henry IV, 1922), came out during the Soviet period.All translations were accompanied by a foreword containing basic biographical details about and introducing Pirandello’s cultural, literary and creative life. Although Pirandello gets attention in Lithuanian university textbooks, no academic paper about him or his works has been published yet. There have been no translations of Pirandello’s theoretical texts, his thoughts on the cultural situation, literature, and man at the beginning of the 20th century, i.e., a volume of essays Arte e Scienza (Art and Science) written in 1908 or an important long essay, L’umorismo (On Humor), in which author also examines the principles of his own art. On the other hand, the literary reception of Pirandello’s works has been supplemented by theater performances. Five plays of his were mounted and the play, Henry IV, was twice produced on Lithuanian theater stage.The article examines why Pirandello’s artistic ideas, which reached Lithuania during the second decade of the 20th century, remained on the periphery and failed to influence the literary canon. Keywords: Luigi


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