Effects of Hue, Value, and Chroma on College Students' Preferences for Apparel and Upholstery Fabrics
To investigate the effects of hue, value, and chroma on college students' color preferences for apparel and upholstery fabrics, experimental conditions were established for evaluation of coded fabric swatches by 118 college students. On a repeated-measures analysis of variance, significant differences were noted among all variables for both conditions. From post hoc tests summer and winter hue categories did not differ for apparel but did for upholstery. Conversely, spring and autumn hue categories did not differ for upholstery but did for apparel. Cool hues were preferred over warm hues for apparel and upholstery. There was no consistent preference for value for apparel and upholstery. For chroma, dull colors were preferred significantly for both apparel and upholstery. Of 20 sets of matched fabrics, only five color preferences for apparel and upholstery fabrics were not significantly different. Overall, color preferences were not equivalent for apparel and for upholstery.