Health Information via Mass Media: Study of the Individual's Concepts of the Body and its Parts

1977 ◽  
Vol 40 (3) ◽  
pp. 991-999 ◽  
Author(s):  
Lucille Hollander Blum

This paper questions whether the mass media perform an adequate service in attempting to “educate” the public in health matters. The author contends that adults are not as responsive as they could be because of certain learning blocks influenced by carry-over of thoughts and feelings from childhood. To explore the aforementioned contention 87 highly educated adults, 21 to 51 yr. of age, were requested to outline the body and also draw and label the internal organs. Such data may be used to evaluate knowledge as well as reflect personal perceptions relative to the body. The eight organs drawn most frequently were heart, lungs, stomach, intestines, liver, kidneys, brain, sex organs. These were assessed for correctness of placement. Although considerable latitude was allowed in judging “correctness” many errors were observed. The majority of the drawings were crude, child-like statements of the body and its parts. The implication is that people have to be “ready” for what they hear and see to profit from efforts of the mass media.

Author(s):  
Mohammad Heidari ◽  
Nasrin Sayfouri

ABSTRACT In March 2020, concurrently with the outbreak of COVID-19 in Iran, the rate of alcohol poisoning was unexpectedly increased in the country. This study has attempted to make an overall description and analysis of this phenomenon by collecting credible data from the field, news, and reports published by the emergency centers and the Iranian Ministry of Health. The investigations showed that in May 20, 2020, more than 6150 people have been affected by methanol poisoning from whom 804 deaths have been reported. A major cause of the increased rate of alcohol poisoning in this period was actually the illusion that alcohol could eliminate the Coronaviruses having entered the body. It is of utmost importance that all mass media try to dismiss the cultural, religious, and political considerations and prepare convincing programs to openly discuss the side-effects of forged alcohol consumption with the public, especially with the youth. It must be clearly specified that “consuming alcohol cannot help prevent COVID-19.”


Author(s):  
Sarah J. Jackson

Because of the field’s foundational concerns with both social power and media, communication scholars have long been at the center of scholarly thought at the intersection of social change and technology. Early critical scholarship in communication named media technologies as central in the creation and maintenance of dominant political ideologies and as a balm against dissent among the masses. This work detailed the marginalization of groups who faced restricted access to mass media creation and exclusion from representational discourse and images, alongside the connections of mass media institutions to political and cultural elites. Yet scholars also highlighted the ways collectives use media technologies for resistance inside their communities and as interventions in the public sphere. Following the advent of the World Wide Web in the late 1980s, and the granting of public access to the Internet in 1991, communication scholars faced a medium that seemed to buck the one-way and gatekeeping norms of others. There was much optimism about the democratic potentials of this new technology. With the integration of Internet technology into everyday life, and its central role in shaping politics and culture in the 21st century, scholars face new questions about its role in dissent and collective efforts for social change. The Internet requires us to reconsider definitions of the public sphere and civil society, document the potentials and limitations of access to and creation of resistant and revolutionary media, and observe and predict the rapidly changing infrastructures and corresponding uses of technology—including the temporality of online messaging alongside the increasingly transnational reach of social movement organizing. Optimism remains, but it has been tempered by the realities of the Internet’s limitations as an activist tool and warnings of the Internet-enabled evolution of state suppression and surveillance of social movements. Across the body of critical work on these topics particular characteristics of the Internet, including its rapidly evolving infrastructures and individualized nature, have led scholars to explore new conceptualizations of collective action and power in a digital media landscape.


2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.


2021 ◽  
Vol 1 (4) ◽  
pp. 150-161
Author(s):  
Kartika Ayu Ardhanariswari ◽  
Krisnandini Wahyu Pratiwi

The Indonesian government is set to follow through with the plan for five super-priority tourist destinations. The five super-priority tourist destinations are Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi. Borobudur temple is known as one of the plans for five super-priority tourist destinations. Managed directly by the Badan Otorita Borobudur, it offers various exciting and different facilities from the others. This study aims to find out the communication strategy carried out by the Badan Otorita Borobudur on Borobudur as a super-priority tourist destination. Therefore, it is necessary to strengthen collaboration through Penta helix's synergy (business, government, community, academia, and the mass media). This research uses a case study method; data collection is done by interview and observation. This study indicates that Badan Otorita Borobudur implements several collaboration strategies to introduce Borobudur to the public and with support from the community, academia, and the mass media. From this research, it can be seen that the Badan Otorita Borobudur has carried out the stages of their collaboration strategy well, and the message to be conveyed to the public can be received well. For this reason, the collaborative discussion of the Pentahelix model for the development of Borobudur Temple as one of the super-priority tourism destinations is essential to note. Based on the conclusion of joint activities, it can be seen from the impact of tourism management. The existence of Borobudur tourism is felt to have not had a direct effect on the community's welfare around Borobudur Temple.


Author(s):  
Jane Mummery ◽  
Debbie Rodan

Contending that media users are more than consumers and that the mass media are able to achieve more in the public sphere than simply meet market demand, Mummery and Rodan argue in this chapter that some types of mass media may in fact fulfil public sphere responsibilities. The authors demonstrate how forums such as broadsheet letters to the editor and online political blogs—despite their commonly recognised limitations due to influence by private/commercial ownership, editorship, and the requirements of authorship—may exemplify, enable and support community deliberation over issues of public concern. More specifically, via engaging with Jürgen Habermas’ conceptions of the necessary conditions for rational and communal deliberation, and critically examining recent debates in these forums, the authors argue both that these mediated forums can enable and exemplify community deliberation and, more generally, that community deliberation itself does not need to be strictly consensus-oriented to be productive.


2017 ◽  
Vol 5 (2) ◽  
pp. 209
Author(s):  
Agus Toto Widyatmoko

Abstract :The mass media had great influence in conveying a message against their common. The values of the message was set out in the text and images are presented by the media. The message may contain meaning positive and inspiring in describing events, so that is not interfere psychological of audience.  In the context of photojournalism, the expression that the power of the image can be far beyond the message conveyed through text. Because the meaning of the message, the essence of photojournalism must pay attention to the rules of journalism were set in the Press Law and the Code of Ethics of Journalism. An understanding of the ethics of photojournalism is not only for internal media, but also to a audience. Thus, the public can judge the mindset of media displaying photographic work does pay attention to aesthetic aspects or ignore the rules of journalism. Keywords: Photojournalism, Press Law, the Code of Ethics Journalism, the Power of Image


2016 ◽  
pp. 102
Author(s):  
DIMAS SAIKHU RAHMAN ◽  
NANIEK KOHDRATA ◽  
IDA AYU MAYUN

ABSTRACTA Public Perception towards Benefits of the Landscape of Mangrove Center Tuban Tuban Regency - East Java ProvinceThis research was motivated by the problems that are often experienced by the manager of Mangrove Center Tuban changing the function of the region in this area which is the Environmental Educatian Center. This research uses descriptive qualitative approach with case studies in order to capture the phenomena that exist in the field then studied more deeply. The highest perception of knowledge of the benefits and advantages of mangrove forests in Mangrove Center Tuban rated public of the environmental aspects of the lowest 40% and the perception that the social aspects of the environment of 3%. Highest perception Mangrove Center Tuban by 40% of respondents perceived as the cultivation of mangrove and lowest perception is envorinmental education center at 14%. The highest perception of respondents stated assess the mangrove forests of the aspects of a life by 63% and the lowest was the respondent state on the features and functions of mangrove forests of 3%. The highest expression of respondents said getting information from the mass media by 37% and the lowest statement from the manager only by 29%. The conclusion of this study is the public perception of mangrove forests Mangrove Center Tuban is people just look at the circumstances that they see without looking for information first.


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