Differences in Crisis-Management Strategies in Tourism in the United States and Spain
This study compared strategies used by communications and marketing directors in the tourism industries of the United States and Spain to avert or to respond to crises. Analysis indicated that the 88 U.S. directors were significantly better prepared to manage crises than were their 70 Spanish peers.
1985 ◽
Vol 9
(3)
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pp. 115-116
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2011 ◽
Vol 3
(3)
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pp. 193-208
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1994 ◽
Vol 34
(7)
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pp. 1021
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