Analysis of Factors Affecting Customer Trust in Online Hotel Booking Website Usage

2020 ◽  
Vol 10 (2) ◽  
pp. 106-117
Author(s):  
Rahmi Baki
Keyword(s):  
Customer Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Ease Of Use ◽  
Factors Affecting ◽  
Internet Technologies ◽  
Equation Modelling ◽  
Customer Trust ◽  
Hotel Booking ◽  
Positive Effect

AbstractTourism is a rapidly growing industry worldwide, and internet technologies are becoming increasingly important in that industry. Online hotel booking website (OHBW) has become an important tool in the marketing of hotel services. In this study, the factors affecting the trust perception of OHBW users were investigated. Data collected from 456 consumers using OHBWs were analysed using structural equation modelling. The results showed that reputation, security, ease of use and risk significantly affected the user's perception of trust. In addition, the perception of trust has a positive effect on customer loyalty. As a result, this study aims to provide useful findings to OHBW managers and researchers who want to increase customer trust and ensure their loyalty.

scholarly journals Analisis Faktor yang Mempengaruhi Loyalitas Pelanggan Asuransi Kesehatan di Jakarta

2018 ◽  
Vol 6 (1) ◽  
pp. 72-81
Author(s):  
Indri Agustianti
Keyword(s):  
Health Insurance ◽  
Customer Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Quantitative Method ◽  
Corporate Image ◽  
Social Bond ◽  
Validity And Reliability ◽  
Equation Modelling ◽  
Customer Trust

The purpose of this research is to know the influence of corporate image, customer trust, social bond, customer satisfaction toward health insurance customer loyalty. Respondents in this research is health insurance participants in Jakarta. The method used in this research is a quantitative method with using convenience techniques sampling. The number of respondents 250 individuals. Collected data analyzed the validity and reliability. Research hypothesis tested with Structural Equation Modelling (SEM).

scholarly journals PENGARUH PHARMACIST SERVICES TERHADAP LOYALTY MELALUI SATISFACTION PADA APOTEK PEMERINTAH DI KOTA AMBON

2017 ◽  
Vol 9 (1) ◽  
pp. 119
Author(s):  
Imelda Ongkiwijaya
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Modelling ◽  
Proposed Model ◽  
The Government ◽  
Pharmacist Services ◽  
Positive Effect

<div class="WordSection1"><p><em>This research discusses about the influence of Pharmacist Services toward Loyalty through Customer Satisfaction to the Government Pharmachy in Ambon. The objectives of this research were 1) to analyze the influence of Pharmacist Services toward Customer satisfaction, 2) to analyze the influence of Customer satisfaction toward Customer Loyalty, 3) to analyze the influence of Pharmacist Services toward Customer loyalty. These objectives were researched through 200 respondents who satisfy: ages above 17 years old and consumers who have come to government pharmachy in Ambon at least two times in three months. Respondents were chosen using purposive sampling method and the data collected were analysed using AMOS version 21.0 and SPSS version 13.0. The proposed model was tested through Structural Equation Modelling (SEM) and was analyzed using AMOS version 21.0. The result of This research showed that 1) pharmacist services was found to have positive effect on customer satisfaction, 2) </em><em>customer satisfaction was found to have positive effect on loyalty, 3) pharmacist services was found to have positive effect on customer loyalty.</em></p></div><p><em> </em></p><p><strong><em>Keywords</em></strong><em>: Pharmacist services, Customer satisfaction, Loyalty, Government pharmachy in Ambon.</em></p>

scholarly journals Pengaruh Kualitas Pelayanan Terhadap Loyalitas dengan Kepercayaan dan Kepuasan Sebagai Variabel Mediator Bank Syariah di Ponorogo

2021 ◽  
Vol 1 (1) ◽  
pp. 1-11
Author(s):  
Azidni Rofiqo ◽  
Vydika Harya Addinata ◽  
Diyan Novita Sari
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Equation Modelling ◽  
Conventional Banks ◽  
Customer Trust ◽  
Mediator Variable

This study tested the effect of service quality on sharia bank customer loyalty in Ponorogo mediated by customer trust and satisfaction. During the covid-19 pandemic, many customers withdraw their money in sharia banks and conventional banks. The novelty of this research in the form of trust and satisfaction that is used as a mediator variable between the quality of service and customer loyalty, similar research has never been done. This research is quantitative with structural equation modelling method, with a total of 60 samples consisting of teachers at Pondok Modern Darussalam Gontor campus 2 Madusari Ponorogo. The findings in this study shows that the service quality has a positive effect on trust and satisfaction, satisfaction is a mediator between the service quality and loyalty, while trust is not a mediator variable between the service quality and the loyalty of customers in sharia banking. Further research is expected to further examine the role of customer satisfaction in maintaining the loyalty of sharia bank customers.Penelitian ini menguji pengaruh kualitas layanan terhadap loyalitas nasabah bank syariah di Ponorogo yang dimediasi oleh kepercayaan dan kepuasan nasabah. Pada masa pandemi covid-19 nasabah banyak yang menarik uangnya di bank syariah maupun bank konvensional. Kebaruan dari penelitian ini berupa kepercayaan dan kepuasan yang dijadikan sebagai variabel mediator antara kualitas layanan dan loyalitas nasabah, penelitian serupa belum pernah dilakukan. Penelitian ini berjenis kuantitatif dengan metode structural equation modelling, dengan jumlah sampel sebanyak 60 yang terdiri dari guru pada Pondok Modern Darussalam Gontor kampus 2 Madusari Ponorogo. Temuan pada penelitian ini menunjukkan bahwa kualitas layanan berpengaruh positif pada kepercayaan dan kepuasan, kepuasan merupakan media antara kualitas layanan dan loyalitas, sedangkan kepercayaan bukan merupakan variabel mediasi antara kualitas layanan dan loyalitas nasabah bank syariah. Penelitian selanjutnya diharpkan meneliti lebih jauh peranan kepuasan nasabah dalam menjaga loyalitas nasabah bank syariah.

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN, NILAI, KEPERCAYAAN DAN LOYALITAS PELANGGAN RUMAH TANGGA PADA PERUSAHAAN DAERAH AIR MINUM KOTA KENDARI

2018 ◽  
Vol 1 (1) ◽  
pp. 28
Author(s):  
Abdul Kadir ◽  
Muhammad Basri ◽  
Rodi Rodi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Customer Value ◽  
Structural Equation ◽  
Service Improvement ◽  
Value Addition ◽  
Mediating Role ◽  
Equation Modelling ◽  
Customer Trust

This study aims to determine the effect of service quality on customer loyalty mediated by Customer satisfaction and customer value addition, it also examines, the effect of service quality on customer satisfaction, which is mediated by the effect of customer value and customer satisfaction and customer value on customer loyalty mediated by trust. The population in this study are household customers in Kendari who use the services of PDAM for 17,607 households spread are over 10 (ten) districts. The samples in this study are 391 household customers are taken with a precision of 5 % Data Collection techniques utility questionnaire. Data are analyzed by using. Structural Equation Modelling (SEM) with the help of the program, some of the important findings in this study are : (1) better service improvement of Kendari  Regional causes trust, (2) customer loyalty improvement is also achievable of the provided service is able to enhance customer value. Besides, this research also proves that trust has a mediating role between satisfaction and loyalty of our customers as well as between customer value and loyalty.Keywords: service quality, customer satisfaction, customer value, customer trust and customer loyalty.

scholarly journals Role of Digital Media in Spreading Covid-19 Awareness- Structural Equation Modelling based Study

2021 ◽  
Vol 10 (4) ◽  
pp. 2830-2841
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Cross Sectional Study ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Cross Sectional ◽  
Equation Modelling

Due to the rise of media technology and the abundance of Social Media platforms, healthcare awareness and information gathering are simple, easy, and efficient. This study also aims to investigate the role of Social Media to obtain Coivd-19 information and updates. The researcher used the cross-sectional study design and selected a sample of n= 265 respondents from Islamabad, Pakistan. Further, to validate the phenomenon, the researcher developed and tested the self-structured model using Structural Equation Modelling. The SEM analysis involved Internal consistency assessments, Coefficients of Determination R2, and Path Analysis. Findings indicated a strong significant relationship between Social Media, Ease of Access (p≥ .000), Ease of Use (p≥ .011), Internet Availability (p≥ .013), and Information Acceptance (p≥ .042). Thus the results revealed a significant role of Social Media to spread Covid-19 awareness reinforcing positive healthcare attitudes among the public. Therefore, the researcher suggests more studies on the proposed research model, to scrutinize the role of the Social Media infodemic during the Coronavirus outbreak.

scholarly journals MICE tourism development- Examination from the supply side in Dalat City, Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Le Thai Son
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Supply Side ◽  
Policy Makers ◽  
Factors Affecting ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Main Factors

The research attempted to examine resource factors affecting the development of MICE at Dalat, by determining the stakeholders, and by interviewing 350 resources (means from the supply side). The methods of Cronbach’s Alpha, Exploratory Factor Anaalysis (EFA), Confirmatory Factor Analysis (CFA) together the Structural Equation Modelling (SEM) were used by the programs of SPSS and AMOS.The result shows that MICE development is affected by MICE destination resources, then MICE destination resources is affected by 3 main factors, arranged by the importance decreasing: (1) Organization resources; (2) MICE tourist resources; (3) Supplier resources. From that, the research raises some solutions for management and policy makers to develop MICE better.

scholarly journals Measure of E-Cash on Delivery Payment Convenience Option in the Context of Demonetisation and its Effect on Customer Loyalty

2017 ◽  
Vol 16 (3) ◽  
pp. 1-9 ◽  
Author(s):  
Sudipta Kumar Jana
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Business Environment ◽  
Purchase Decision ◽  
Indian Market ◽  
Complex Behaviour ◽  
Factors Affecting ◽  
Equation Modelling ◽  
Online Retailers ◽  
Confirmatory Factor

The rapidly changing business environment in India, particularly after demonetization, has made marketers understand the complex behaviour of consumers. Online retailers in India do not want to miss any opportunity to serve customers in a better way and enhance customer convenience. Since the Indian market is very dynamic, it is very important to understand the different factors affecting customer purchase decision; among these different factors, customer payment options are an important factor. Although online retailers offer several modes of payment, demonetization has changed the entire equation.  This paper studies the measure of e-COD payment convenience scale, its validity, reliability and how it affects customer loyalty.  Research methods like confirmatory factor analysis and structural equation modelling have been applied with the help of SPSS and AMOS.

scholarly journals FACTORS AFFECTING DESIRE TO BUY ENVIRONMENTAL FRIENDLY PRODUCTS

2012 ◽  
Vol 11 (2) ◽  
Author(s):  
Judianto Hasan ◽  
Hartoyo . ◽  
Ujang Sumarwan ◽  
Budi Suharjo
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
External Factor ◽  
Personal Characteristics ◽  
Personal Characteristic ◽  
External Factors ◽  
Factors Affecting ◽  
Environmental Friendly ◽  
Equation Modelling

This research examines factors which are mentioned in various literatures to have influence on desire to buy environmental friendly products. The factors are perceived attributes, personal characteristics and external factors. In this study the factors are put into a model which follows through awareness, interest and desire to buy and was also further analyze. Analysis was carried out using Structural Equation Modelling. This research found that external factor have influenced the desire to buy environmental friendly product. This factor is much more important than that of personal characteristic and perceived attributes.

scholarly journals Validating Customer Loyalty Model Using Structural Equation Modelling in a Kenyan Hospital

OALib ◽  
2015 ◽  
Vol 02 (04) ◽  
pp. 1-11 ◽  
Author(s):  
Mahuro G. Mbuthia ◽  
Egondi Thaddaeus
Keyword(s):  
Customer Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Equation Modelling
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