scholarly journals ONLINE AND PHYSICAL STORES: DETERMINANT FACTORS INFLUENCING THE PURCHASING DECISION AND CUSTOMERS SATISFACTION

2021 ◽  
Vol S.I. (2) ◽  
pp. 41-56
Author(s):  
Alina CARAMAN ◽  
◽  
Maria RACOVIȚA ◽  
Ana Alexandra GORA ◽  
◽  
...  
Keyword(s):  
Social Presence ◽  
Business Strategies ◽  
Retail Sector ◽  
Online Environment ◽  
Brand Trust ◽  
Purchasing Decision ◽  
Sensory Marketing ◽  
Technological Advances ◽  
Degree Of Satisfaction ◽  
Line Analysis

Over the last 20 years, there have been significant changes in the retail sector, which have been mainly influenced by technological advances, that have radically transformed the customer experience. This research contributes to the enrichment of the existing literature by examining new purchasing trends concerning the transition to the online environment caused by the COVID19 pandemic. For an indepth understanding of the topic, five determinants of the purchasing decision were identified: informativeness, social presence, sensory marketing, product type and brand trust. This study researched, using multi-line analysis, how these factors influence the customer degree of satisfaction regarding online and physical stores. The main results show that customer satisfaction is differently influenced by these factors, depending on the type of store, namely online or physical. These findings demonstrate that companies should adopt different business strategies, focusing on sensory marketing in physical stores and brand trust, together with informativeness in the online ones.

Adoption of Social Media by Online Retailers

2013 ◽  
pp. 41-60
Author(s):  
Farhod P. Karimov ◽  
Malaika Brengman
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Online Environment ◽  
Video Streams ◽  
Future Developments ◽  
Online Retailers ◽  
Wide Range ◽  
Symbolic Value ◽  
Recommendation Agents

In the online environment, the absence of social presence may prevent consumers from purchasing online, while it can enhance their trust, loyalty and enjoyment toward the e-retailer. Thus, today many online retailers try to create social presence by adopting media-rich technologies. In this paper, the authors assess to what degree social media cues are currently adopted by thriving web-vendors and on that basis speculate about future developments. To this purpose, 210 top B2C e-commerce websites have been content analyzed to identify how they differ in the deployment of diverse social media cues. While a wide range of social media cues are adopted by a majority of top e-retailers, a number of more advanced social media features like avatars, recommendation agents, and video-streams are in their infancy where adoption is concerned. The paper demonstrates that the utilization of social media features differs according to the monetary and symbolic value of products sold by the e-commerce vendors.

Online Student and Instructor Characteristics

2011 ◽  
pp. 2911-2916
Author(s):  
Michelle Kilburn ◽  
Martha Henckell ◽  
David Starrett
Keyword(s):  
Online Learning ◽  
Learning Experience ◽  
Effective Means ◽  
Teaching Experience ◽  
Online Environment ◽  
Online Programs ◽  
Face To Face ◽  
Technological Advances ◽  
The Face ◽  
Instructor Characteristics

As technological advances become mainstream in higher education, many universities have begun delving into online learning as an effective means of course delivery. Transitioning from the Industrial Age to the Digital Age of learning has forced some evaluators to rethink standards of success and the idea of productivity and learning (Leonard, 1999). Understanding the positive attributes of students and instructors in the online environment will contribute to the understanding of how we can enhance the learning experience for the student and the teaching experience for the instructor. This article will also assist students and instructors in understanding the differences that may be experienced in the online environment vs. the face-to-face environment and provide the opportunity to consider whether online learning or teaching is a “good fit” for them. Understanding why students or instructors might choose the online environment will also assist administrators in developing successful, quality online programs that enrich the experiences for both students and instructors.

Relationships in Online Learning Experiences

2020 ◽  
pp. 140-152
Author(s):  
Robyn J. Emde ◽  
Erin Kathleen Doherty ◽  
Bradley ‘Scott' Ellis ◽  
Dina Flynt
Keyword(s):  
Online Learning ◽  
Student Retention ◽  
Student Satisfaction ◽  
Learning Environments ◽  
Social Presence ◽  
Online Environment ◽  
Education Experience ◽  
Program Of Study ◽  
Personal Investment ◽  
The Relationship

A relationship is documented as a personal investment in another's life. Relationships add to learning environments as substantial to the growth of students. In an online learning environment, a relationship is defined by the mutual agreement between an educator and a learner in which expectations of increased knowledge gained through the education experience provided by the educator. It is evident that in an online environment it is vital to consistently evaluate in order to have the enrichment of relationships between student to professors and student to student. Research has shown that the creation of such environments results in a feeling of community and social presence for the students. Student satisfaction extends to the relationship students feel toward their professors. The strength of the student to professor relationship results in a key component in student retention. The method in which the relationships are established and built in an online environment are vital for student satisfaction and retention of students within a program of study.

Social presence in relation to students' satisfaction and learning in the online environment: A meta-analysis

2017 ◽  
Vol 71 ◽  
pp. 402-417 ◽  
Author(s):  
Jennifer C. Richardson ◽  
Yukiko Maeda ◽  
Jing Lv ◽  
Secil Caskurlu
Keyword(s):  
Social Presence ◽  
Meta Analysis ◽  
Online Environment ◽  
Students Satisfaction

scholarly journals Pengaruh Brand Equity dan Brand Trust terhadap Loyalitas Pelanggan Teh Botol Sosro di Kota Bandung

2017 ◽  
Vol 26 (2) ◽  
pp. 253-265
Author(s):  
Teguh Iman
Keyword(s):  
Brand Equity ◽  
Customer Loyalty ◽  
Positive Influence ◽  
Analytical Tool ◽  
Survey Method ◽  
Brand Trust ◽  
High Satisfaction ◽  
Data Collection Technique ◽  
Line Analysis ◽  
Significant Positive Influence

Currently the competition to attract consumers to use the product is no longer limited to promoting the initial functionality of a product but it will always be associated with the image of the product itself. The strength of a brand or brand Equity of a product is formed from the process of applying a good marketing strategy in shaping a brand while a product that is trusted by a consumer is a product that has a high brand trust because the product gives high satisfaction value to the consumer. This research is to know the influence of brand equity and brand trust to customer loyalty of Bottle Sosro Tea to Active Student of S1 STIE EQUITY STAFF STUDY 2011-2013, with member of population as much as 975 people, questionnaires distributed to 91 respondents by using error rate equal to 10%. The research method used is survey method, while data collection technique is done through interview and questionnaire. The analytical tool used is Line Analysis using IBM SPSS 20.0. The result of the research shows that there are significant positive influence either partially or simultaneously brand equity and brand trust to loyalty.

scholarly journals Instructor Social Presence and Connectedness in a Quick Shift from Face-to-Face to Online Instruction

2021 ◽  
Vol 25 (1) ◽  
Author(s):  
Sheri Conklin ◽  
Amy Garrett Dikkers
Keyword(s):  
Graduate Students ◽  
Best Practices ◽  
Social Presence ◽  
Time Frame ◽  
Online Course ◽  
Online Environment ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Face To Face ◽  
Online Format

During the first weeks of the COVID-19 pandemic, instructors at a southeastern university had one week to convert their current face-to-face courses to an online format, under a time frame that did not allow for a “well-designed” online course. The current study investigates how some instructors were able to maintain social presence in the transition to the online environment, and the instructional practices they used to support those continued connections. In a cross-sectional survey of undergraduate and graduate students (N = 432 ) conducted during the last week of the Spring 2020 semester, we asked students to focus on a class that was successful in keeping them in touch with their instructor, content, and peers. Analyses of the data revealed four major themes: connectedness, instructor responsiveness and coaching, online learning best practices such as chunking materials, and empathic facilitation. 

PENGARUH PERSEPSI HARGA, KEPERCAYAAN MEREK, KUALITAS PELAYANAN dan LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Natasha Skin Clinic Center Gresik).

MANAJERIAL ◽  
2019 ◽  
Vol 5 (1) ◽  
pp. 30
Author(s):  
Melinda Desy Wahyuni
Keyword(s):  
Service Quality ◽  
Statistical Data ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
Price Perception ◽  
Purchasing Decision ◽  
Quota Sampling

This study aims to determine how much the Influence of Price Perception, Brand Trust, Service Quality and Location on Consumer Purchasing Decisions of Natasha Skin Clinic Center. The population used in this study were Natasha Skin Clinic Center consumers with a total sample of 100 respondents using Non-Probability Sampling technique with a Quota Sampling approach, which is a technique to determine a sample of a population that has certain characteristics to the desired amount (quota) based on the results of the study found the regression equation as follows Y = 3,692 + 0,193X1 + 0,231X2 + 0,208X3 + 0,215X4 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The variable that has the greatest influence is the brand trust variable with a regression coefficient of 0.231, while the variable that has the smallest influence is the perception of price with a coefficient of 0.193. Hypothesis testing uses t test which shows that the four independent variables, namely price perception (X1), brand trust (X2), service quality (X3) and location (X4) which are examined, have proven to significantly influence the dependent variable, namely purchasing decision (Y). Then through the F test it can be seen that the price perception variable (X1), brand trust (X2), service quality (X3) and location (X4) together influence the purchasing decision (Y).

Emergence of a New Identity

2011 ◽  
pp. 107-130
Keyword(s):  
Online Learning ◽  
Learning Communities ◽  
Social Presence ◽  
The Self ◽  
Online Environment ◽  
Self Identity ◽  
Online Learning Communities

Online learning communities are created and sustained by a collective sense of we-ness. There are many factors however, that influence the development of the community. Cyber educators may use digitally mediated communications (DMC) that are synchronous or asynchronous to promote social presence and connectedness within the online environment. The identity of the self as well as the identity of the group must be developed in order for knowledge to be co-constructed by the group and for trust to be established. Often times, however, a new self identity emerges as part of the process.

Social Media Marketing, Quality Signaling, and the Goldilocks Principle

2022 ◽  
Author(s):  
Tingting Nian ◽  
Arun Sundararajan
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Business Strategies ◽  
Social Media Marketing ◽  
Information Revelation ◽  
Direct Control ◽  
Consumer Awareness ◽  
Strategic Investment ◽  
Marketing Spending ◽  
The Cost

Embraced by a rapidly increasing number of companies, social media marketing has become an integral part of companies' business strategies. However, not all the firms plan on a big spend on social media marketing. Our stylized model investigates the strategic effects of social media marketing spending (SMM spending) with the presence of exogenous quality revelation through sources over which firms have no direct control. Unlike traditional advertising, social media marketing has two roles: awareness enhancement and information revelation. Consumers are heterogeneous in their awareness of the product (e.g., whether they know the existence of the product). Our results suggest that the high-quality firm gets enough quality transparency from background user-generated discussions, and the cost of maintaining a social presence outweighs the benefits. The low-quality firm avoids social media marketing because quality transparency is broadly detrimental, whereas the mid-tier firm is “just right” to benefit from social media discussions they encourage. Our model provides a first step toward framing social media marketing spending as a strategic investment. We recognize that social media marketing, although capable of increasing consumer awareness and improving the realized perceptions of a firm's true quality, also has strategic signaling effects.

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