PERAN BRAND IMAGE MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI ULANG  (Studi pada Smartphone Samsung di Kota Denpasar)

Marketing management is an activity that is planned and organized including the distribution of goods, pricing and monitoring of policies that have been made which aim to gain a place in the market so that the objectives of marketing can be achieved. Online marketing media in the digital era seems to be the prima donna of solving solutions, therefore business actor’s flock to take advantage of online marketing media as a driving force for the wheels of their business. The type of research used in this study was quantitative research. In this study, data processing and analysis used the Partial Least Square (PLS) approach. PLS is a component-based or variant-based Structural Equation Modeling (SEM) equation model. The data analysis in this research is the Outer Model Analysis, Inner Model, and Hypothesis Testing. This research results that the price has an effect on Brand Image. Product Quality has an effect on Brand Image. Service Quality affects Brand Image. Price affects Promotion. Product Quality affects Promotion. Quality of Service affects Promotion. Promotion affects Brand Image. Promotion moderates the relationship between Price and Brand Image. Promotion moderates the relationship between Product Quality and Brand Image. Promotion can moderate the relationship between service quality and brand image.

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Pengaruh Store Image dan Hedonic Motives terhadap Impulse Buying Konsumen Buah

Jurnal Ekonomi Pertanian dan Agribisnis ◽

10.21776/ub.jepa.2021.005.04.23 ◽

2021 ◽

Vol 5 (4) ◽

pp. 1217-1226

Author(s):

Wellynda Kusumawati ◽

◽

Bambang Ariadi ◽

Ary Bakhtiar

Keyword(s):

Structural Equation ◽

Sampling Method ◽

Sampling Technique ◽

Partial Least Square ◽

Least Square ◽

Primary Data ◽

Equation Modeling ◽

Store Image ◽

Impulse Buying ◽

Purposive Sampling

Impulse buying has several factors that effect, among others, store image and hedonic motives. This research aims to determine the effect of store image on impulse buying fruit consumers and know the effect of hedonic motives on impulse buying fruit consumers. Location determination using purposive sampling method. The type and source of data used are primary data. Data collection methods in this study used questionnaires and interviews. The sampling method uses a purposive sampling technique, with a total sample of 65 respondents. Variable measurement using a likert scale. Data analysis method used Structural Equation Modeling - Partial Least Square (SEM - PLS), using SmartPLS software. The results showed that there was a significant effect of store image on impulse buying fruit products. Consumer interest in a good store image makes consumers feel happy shopping and makes consumers have a good impression on a store, thus making consumers make impulse buying. showed that there was a significant influence of hedonic motives on impulse buying fruit products. The existence of internal factors that exist in consumers, especially the nature of hedonic motives can shape the perception of consumers doing impulse buying. The recommendation of this research is to develop the influence of impulse buying consumers from other factors.

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THE EFFECT OF PRICES, BRAND IMAGES, AND AFTER SALES SERVICE REINFORCED BAR STEEL PRODUCTS ON CONSUMER PURCHASING DECISIONS OF PT. KRAKATAU WAJATAMA OSAKA STEEL MARKETING

Dinasti International Journal of Education Management And Social Science ◽

10.31933/dijemss.v1i6.471 ◽

2020 ◽

Vol 1 (6) ◽

pp. 947-967

Author(s):

Rendy Sutiyono ◽

Baruna Hadibrata

Keyword(s):

Data Analysis ◽

Structural Equation ◽

Brand Image ◽

Research Data ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Purchasing Decisions ◽

Collection Method ◽

Modeling Data

This research aims to determine the effect of Price, Brand Image and After Sales Service of Reinforcing Steel Products on Consumer Purchasing Decisions of PT. Krakatau Wajatama Osaka Steel Marketing. This research was conducted on 265 respondents PT. Krakatau Wajatama Osaka Steel Marketing spread all over Indonesia. The research data collection method uses a questionnaire with SEM (Structural Equation Modeling) data analysis which is described in the Application of Model Evaluation of PLS (Partial Least Square) - SEM. The results of this study indicate that the variable price has a positive and significant effect on Purchasing Decisions. Brand Image Variable has positive and significant effect on Purchasing Decisions. While the After Sales Service variable also has a positive and significant effect on Purchasing Decisions.

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Prediksi Kualitas Produk, Citra Merek Dan Kepuasan Pelanggan Terhadap Intensi Membeli Kembali

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v3i4.13432 ◽

2021 ◽

Vol 3 (4) ◽

pp. 914

Author(s):

Chandra Yudha Cahyadi ◽

Keni Keni

Keyword(s):

Customer Satisfaction ◽

Product Quality ◽

Sampling Method ◽

Brand Image ◽

Partial Least Square ◽

Least Square ◽

Repurchase Intention ◽

Cross Sectional ◽

Descriptive Research ◽

Convenience Sampling

The purpose of this study is to examine whether product quality, brand image, and customer satisfaction can predict repurchase intention. The number of samples used in this study were 150 respondents. This type of research is descriptive research. The data collection in this study used cross-sectional method. in which non-probability sampling was conducted with convenience sampling method. The data was analyzed by using the Smart Partial Least Square (PLS) software version 3.00. The results of this study indicate that product quality can be used to positively predict repurchase intention, brand image can’t be used to predict repurchase intention, customer satisfaction can be used to positively predict repurchase intention. Penelitian ini bertujuan untuk menguji apakah citra merek, kualitas produk, dan kepuasan pelanggan dapat memprediksi intensi membeli kembali. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 150 responden. Jenis penelitian ini adalah penelitian deskriptif, Pengumpulan data dilakukan secara cross-sectional dengan teknik pengambilan sampel berupa nonprobability sampling, yaitu convenience sampling. Analisis data dilakukan dengan menggunakan software Smart Partial Least Square (PLS) versi 3.00. Hasil dari penelitian ini menunjukkan kualitas produk secara positif dapat digunakan untuk memprediksi intensi membeli kembali, citra merek tidak dapat digunakan untuk memprediksi intensi membeli kembali, kepuasan pelanggan secara positif dapat digunakan untuk memprediksi intensi membeli kembali.

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PENGARUH BRAND EXPERIENCE, BRAND IMAGE-CONGRUENCE, BRAND AFFECT DAN BRANDTRUST TERHADAP REPURCHASE INTENTION PADA PRODUK FASHION BERRYBENKA SECARA ONLINE DI JAKARTA

Media Bisnis ◽

10.34208/mb.v12i1.881 ◽

2020 ◽

Vol 12 (1) ◽

pp. 57-66

Author(s):

WIBISONO SOEDIONON ◽

KLEMENS WEDANAJI PRASASTYO ◽

MARIA ADELINE

Keyword(s):

Structural Equation ◽

Brand Image ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Brand Experience ◽

Brand Trust ◽

Repurchase Intention ◽

Image Congruence ◽

Brand Affect

The purpose of this study is to know how the influence of Brand Experience, Brand Image-Congruence, Brand Affect and Brand Trust to Repurchase Intention product online apparel Berrybenka at Jakarta.The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 107 respondents. The respondents must be using product online apparel Berrybenka. The method for analyzing data uses structural equation modeling (SEM), which uses the partial least square analysis program SmartPLS 3.0.The result showed that brand experience have an impact to brand affect. Brand image-congruence have an impact to brand affect. Brand experience have an impact to brand trust. Brand image-congruence have an impact to brand trust. Brand affect have an impact to brand trust. Brand experience have an impact to repurchase intention. Brand image-congruence have an impact to repurchase intention. Brand trust have an impact to repurchase intention.

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How Brand Equity Can Saves Its Company? A Study of One of the Largest E-Commerce in Indonesia

10.31219/osf.io/hjmtb ◽

2021 ◽

Author(s):

Siti Kulsum ◽

Dwi Sunu Kanto ◽

Noverdi Bross

Keyword(s):

Service Quality ◽

Product Quality ◽

Structural Equation ◽

Quantitative Research ◽

Brand Image ◽

Partial Least Square ◽

Online Marketing ◽

Least Square ◽

Equation Modeling ◽

The Relationship

Marketing management is an activity that is planned and organized including the distribution of goods, pricing and monitoring of policies that have been made which aim to gain a place in the market so that the objectives of marketing can be achieved. Online marketing media in the digital era seems to be the prima donna of solving solutions, therefore business actor’s flock to take advantage of online marketing media as a driving force for the wheels of their business. The type of research used in this study was quantitative research. In this study, data processing and analysis used the Partial Least Square (PLS) approach. PLS is a component-based or variant-based Structural Equation Modeling (SEM) equation model. The data analysis in this research is the Outer Model Analysis, Inner Model, and Hypothesis Testing. This research results that the price has an effect on Brand Image. Product Quality has an effect on Brand Image. Service Quality affects Brand Image. Price affects Promotion. Product Quality affects Promotion. Quality of Service affects Promotion. Promotion affects Brand Image. Promotion moderates the relationship between Price and Brand Image. Promotion moderates the relationship between Product Quality and Brand Image. Promotion can moderate the relationship between service quality and brand image.

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A Partial Least Square Structural Equation Modeling: Prestige Perception in Tourism

10.31219/osf.io/jeh7d ◽

2020 ◽

Author(s):

Murat Kayak

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Partial Least Square ◽

Least Square ◽

Primary Data ◽

Equation Modeling ◽

Destination Brand ◽

The Relationship ◽

Intention To Revisit ◽

Brand Prestige

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.

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Analysis of Natural Resources and Environment, Politico-Economic Conditions and their influences on Tourist Behavioural Intentions in Hunza: Mediating effect of Tourist Satisfaction

Journal of Applied Economics and Business Studies ◽

10.34260/jaebs.443 ◽

2020 ◽

Vol 4 (4) ◽

pp. 55-74

Author(s):

Faqeer Muhammad ◽

Kifayat Ullah ◽

Rehmat Karim

Keyword(s):

Natural Resources ◽

Structural Equation ◽

Positive Impact ◽

Partial Least Square ◽

Least Square ◽

Mediating Effect ◽

Economic Conditions ◽

Primary Data ◽

Equation Modeling ◽

Tourist Satisfaction

This study aims to explore the influence of Natural Resources and Environment (NRE), Politico-Economic Conditions (PEC) on Tourist Behavioral Intension (TBI) in Hunza, Pakistan. The study further investigates the mediating role of Tourist Satisfaction (TS) on the given variables. Partial Least Square Structural Equation Modeling (PLS-SEM) technique has been applied to conceptualize the research frame and to test the proposed hypotheses. Primary data was collected by using convenient sampling technique for analysis from 220 tourists who visited tourism nucleus sites of Hunza. The finding of the study reveals that Natural resources and Environment, Politico-and Economic Conditions have a significant positive impact on Tourist’s Behavioral Intensions. Moreover, Tourist’s Satisfaction partially mediates the positive relationships among Natural Resources and Environment, Political & Economic Conditions and Tourist’s Behavioral Intensions. The findings of the study extend the understanding that presence of natural resources along with healthy environment and stable political & economic conditions of a destination are the key determinants for sustainable tourism development.

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Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Ulang “Slai O’lai”

JMK (Jurnal Manajemen dan Kewirausahaan) ◽

10.32503/jmk.v6i3.1871 ◽

2021 ◽

Vol 6 (3) ◽

pp. 28

Author(s):

Dini Nur Sofya ◽

Sugeng Purwanto

Keyword(s):

Product Quality ◽

Sampling Method ◽

Brand Image ◽

Secondary Data ◽

Partial Least Square ◽

Least Square ◽

Test Reliability ◽

Probability Sampling ◽

Convenience Sampling ◽

The City

Abstract This study aims to determine the effect of brand image and product quality on the decision to repurchase Slai O'lai products in the people of Kediri City and Regency. This type of research is explanatory research, which explains and proves the relationship and influence between the independent variable and the dependent variable. The research method used is quantitative method. This study used a sample of 110 respondents and distributed questionnaires in the City and District of Kediri with the help of Google Forms. Sampling used non-probability sampling method with convenience sampling method. The sample consists of respondents who live in the City and District of Kediri, aged 17 years and over, and have purchased Slai O'lai products more than 2 (two) times. The data used are primary and secondary data, while the analysis technique used in this study is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. Based on the results of this study, it can be seen that brand image and product quality have a positive and significant effect on the decision to repurchase Slai O'lai sandwich biscuits. Keywords: brand Image, Product Quality, Repurchase Decision Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang produk Slai O’lai pada masyarakat Kota dan Kabupaten Kediri. Jenis penelitian ini adalah explanatory research, yang menjelaskan dan membuktikan hubungan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian yang digunakan yaitu metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 110 responden dan menyebarkan kuesioner di Kota dan Kabupaten Kediri dengan bantuan Google Forms. Pengambilan sampel menggunakan metode non-probability sampling dengan metode convenience sampling. Sampel terdiri dari responden yang berdomisili di Kota dan Kabupaten Kediri, berusia 17 tahun ke atas, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang digunakan adalah data primer dan sekunder, sedangkan teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil penelitian ini dapat diketahui bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian ulang biskuit sandwich merek Slai O’lai. Kata kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian Ulang

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Analysis of Role of Digital Marketing to Improve Brand Image through Brand Equity at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan

International Journal of Research and Review ◽

10.52403/ijrr.20210892 ◽

2021 ◽

Vol 8 (8) ◽

pp. 696-703

Author(s):

Yandri Rezziansyah Sitompul ◽

Nisrul Irawati ◽

Rulianda Purnomo Wibowo

Keyword(s):

Brand Equity ◽

Structural Equation ◽

Brand Image ◽

Partial Least Square ◽

Least Square ◽

Digital Marketing ◽

Primary Data ◽

Original Sample ◽

The Public ◽

Good System

Digital marketing is a marketing process that utilizes online channels (internet) to introduce, educate, branding and also establish communication with customers and the form of online channels can be in the form of websites or applications on mobile phones. The formulation of the problem in this study are: (1) Does Digital Marketing affect the formation of Brand Image at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan; (2) Does Digital Marketing affect the establishment of Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (3) Does brand equity affect the formation of brand image in PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (4) Does Digital Marketing affect the formation of Brand Image through Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan. The type of research used in this study is a descriptive method with a correlational type using a quantitative approach, using two types of data collection, namely secondary data and primary data by taking a sample of 130 respondents, which is carried out by testing the validity and. reliability test, and using data analysis methods, namely descriptive analysis and Structural Equation Model - Partial Least Square. The results show that (1) Digital Marketing has a positive and significant effect on Brand Image, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand image can be understood and remembered by the public or customers who transact using pawn services; (2) Digital Marketing has a positive and significant effect on Brand Equity, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand equity can be accepted and easily remembered by the public or customers who transact using pawn services based on marketing and financial activities; (3) partially the Brand Equity variable has a positive and significant influence on Brand Image, in the sense that if customers are interested in the digital Pegadaian brand at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, the brand image of the product will also increase; (4) the digital marketing variable (X) has a simultaneous effect on brand image (Y) through brand equity (Z), where the original sample value (Original Sample) is 0.244, the t-statistic value is 4.955 and the p-values is 0.000, then the brand equity variable (Z) is able to mediate the relationship of digital marketing variable (X) to brand image (Y). Keywords: Digital Marketing, Brand Image, Brand Equity.

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