scholarly journals Influence of packaging design parameters on customers’ decision-making process

2021 ◽  
Vol 12 (4) ◽  
pp. 33-38
Author(s):  
Minja Malešević ◽  
◽  
Mladen Stančić ◽  
Keyword(s):  
Decision Making ◽  
Graphic Design ◽  
Food Packaging ◽  
Added Value ◽  
Design Parameters ◽  
Decision Making Process ◽  
Online Questionnaire ◽  
Visual Appearance ◽  
Graphic Elements ◽  
The Impact

Many recent research has focused on graphic design and shape of the packaging, and their effects on the customer's decision-making process as two separate categories. Since the shape of the packaging along with the graphic design plays an important role in the visual appearance of the packaging and attracts the customer's attention, the main objective of this research was to find out which packaging shapes and graphic elements customers find most attractive, as well as to understand the general opinion of customers about the influence of packaging aesthetics on their decision-making process when purchasing a product. Methodology of this research was conducted in two stages, from which the first one included creating three different graphic design solutions combined with three shape categories, and three variations of added value, for the same food packaging. The second part of the research covered an online questionnaire, in which a group of 50 people participated. This questionnaire focused on three variables: graphic design of the packaging, packaging shape and it’s added value. These variables were evaluated using the Likert scale. Through the questionnaire, participants were asked to answer general questions about the impact of the packaging visual appearance and added value, on their decision-making process when buying a product, as well as to choose the most appealing packaging between the given options. The research results showed that customers preferred non-standard packaging shapes and simple graphic design, as well as packaging with added value. The results of this research prove that the aesthetics of packaging has an impact on the customer's perception of a product, which means that packaging plays an important role in product marketing.

scholarly journals The Impact of Social Media Use on Consumers’ Restaurant Consumption Experiences: A Qualitative Study

2021 ◽  
Vol 13 (12) ◽  
pp. 6581
Author(s):  
Jooyoung Hwang ◽  
Anita Eves ◽  
Jason L. Stienmetz
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Selection Process ◽  
Decision Making Process ◽  
Structured Interviews ◽  
High Standards ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Search For Information ◽  
The Impact

Travellers have high standards and regard restaurants as important travel attributes. In the tourism and hospitality industry, the use of developed tools (e.g., smartphones and location-based tablets) has been popularised as a way for travellers to easily search for information and to book venues. Qualitative research using semi-structured interviews based on the face-to-face approach was adopted for this study to examine how consumers’ restaurant selection processes are performed with the utilisation of social media on smartphones. Then, thematic analysis was adopted. The findings of this research show that the adoption of social media on smartphones is positively related with consumers’ gratification. More specifically, when consumers regard that process, content and social gratification are satisfied, their intention to adopt social media is fulfilled. It is suggested by this study that consumers’ restaurant decision-making process needs to be understood, as each stage of the decision-making process is not independent; all the stages of the restaurant selection process are organically connected and influence one another.

Is Hindsight Really 20/20?: The Impact of Outcome Information on the Decision-Making Process

2018 ◽  
Vol 17 (3) ◽  
pp. 285-296 ◽  
Author(s):  
Amanda Beltrani ◽  
Amanda L. Reed ◽  
Patricia A. Zapf ◽  
Randy K. Otto
Keyword(s):  
Decision Making ◽  
Decision Making Process ◽  
Outcome Information ◽  
The Impact

scholarly journals Nature value: the evolution of this concept

2012 ◽  
Vol 36 (1) ◽  
pp. 9-15
Author(s):  
Sabrina Soares da Silva ◽  
Ricardo Pereira Reis ◽  
Patrícia Aparecida Ferreira
Keyword(s):  
Decision Making ◽  
Natural Resources ◽  
Environmental Degradation ◽  
Economic Valuation ◽  
Human Action ◽  
Decision Making Process ◽  
Environment Management ◽  
Goods And Services ◽  
Current Scenario ◽  
The Impact

More attention has been paid to environmental matters in recent years, mainly due to the current scenario of accentuated environmental degradation. The economic valuation of nature goods can contribute to the decision-making process in environment management, generating a more comprehensive informational base. This paper aims to present, in a historic perspective, the different concepts attributed to nature goods and were related to the current predominant perspectives of nature analyses. For this purpose, this paper presents the different concepts attributed to value since the pre-classical period, when nature were viewed as inert and passive providers of goods and services, this view legitimized nature's exploration without concern over the preservation and conservation of nature. The capacity of nature to absorb the impact of human action appears to be reaching its limit, considering the irreversibility, the irreproducibility and the possibility of collapse. The appropriate method for valuing natural resources is not known, but more important than the method is to respect and incorporate the particular characteristics of the nature goods into this process. These characteristics must be valuated in order to arrive at a more consistence approach to nature value and promote sustainability.

scholarly journals Understanding determinants of illegal e-book downloading behaviour in the UK and Germany

2018 ◽  
Vol 6 (2) ◽  
pp. 79-100 ◽  
Author(s):  
Oliver Jonas ◽  
Ibrahim Sirkeci
Keyword(s):  
Decision Making ◽  
Logistic Regression ◽  
Consumer Choice ◽  
Publishing Industry ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Online Stores ◽  
The Uk ◽  
Book Prices

With the success of e-books in the last decade, e-book piracy has become increasingly prevalent. This is a significant threat to the publishing industry, publishers and authors alike. Despite efforts to inhibit illegal downloading of e-book files, unauthorized download platforms have not lost much popularity. One of the underlying problems is a limited understanding of the determinants that drive consumers in their choice between legal and illegal download options. This article identifies and critically evaluates the key product attributes in the decision-making process of consumers downloading e-books from legal and illegal sources. By providing consumer insights, the publishing industry and e-book sellers can be guided to meet consumer demand better and design marketing plans to attract consumers towards legal download sources and discourage e-book piracy. The consumer choice between legal and illegal e-book download platforms is analysed using the multi-attribute theory for consumer decision making. 23 attributes were tested using an online questionnaire and analysed by logistic regression. Three attributes were found to be significant in determining the choice of download platforms: A low perception of the importance of copyright compliance, dissatisfaction with the security of download platforms and dissatisfaction with e-book prices in online stores.

scholarly journals THE ROLE OF SOCIAL MEDIA ON MIGRATION DECISION-MAKING PROCESSES: Case of Indonesian Student in University of Groningen

2018 ◽  
Vol 6 (1) ◽  
pp. 515
Author(s):  
Inayah Hidayati
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Migration Decision ◽  
Decision Making Process ◽  
Migration Behavior ◽  
Interview Guide ◽  
Destination Area ◽  
Decision Making Processes ◽  
The Impact

Objective: This research aims to explain the impact of social media on the migration decision-making process of Indonesian student migrants in University of Groningen who used a social media account. In detail, this research will consider the role of social media in the migration decision-making process of students who emigrated from Indonesia and how they uses social media in the context of the migration decision-making process. Methods: The data collected included qualitative data from in-depth interviews and supported by study literatures. An interview guide was formulated to facilitate the indepth interviews and generate a better understanding of migration behavior. Expectation: Social media help Indonesian student migrants on migration decision making process and they use social media for searching information about destination area. Result: Student migrant in University of Groningen use their social media to gain information before they choose that university for study. They use Facebook to making contact with their friends and collagues in the destination country. Student group on Facebook help Indonesian student to get information about school and daily life.

Use of Selected Geospatial Tools for the Purposes of Reconnaissance

2020 ◽  
Vol 12 (2) ◽  
pp. 40-41
Author(s):  
Maciej Zaorski
Keyword(s):  
Decision Making ◽  
Continuous Process ◽  
Decision Making Process ◽  
Site Assessment ◽  
Geospatial Tools ◽  
The Military ◽  
The Impact ◽  
Traffic Corridors ◽  
Modern Technologies

The implementation of modern tools in the military system constitutes an important step in supporting the decision-making process. The impact of new GIS technologies is important for the assessment of the battlefield . According to assumptions, reconnaissance is a continuous process that crowns the assessment of the opponent and of the battlefield. Site assessment is an element of the command process where the conclusions of the task analysis includes an assessment of the potential opponent together with his modus operandi and an assessment of the environment . As part of the Information Preparation of the Battlefield (hereinafter referred to as IPB), the identification of threats and limitations has an impact on the identification of potential approach routes, traffic corridors and maneuvers in assigned areas and lanes . The end result is the determination of the maneuverability of forces and resources owned or those of the opponent. The information is to relate to the impact of the terrain components on the scope and nature of conducted activities, and the hydrometeorological conditions are to relate to the impact on the terrain, equipment, and people . As far as it regards the analysis of the environment and the opponent, it is possible to apply modern technologies to shorten the time for the analyses performed within the ongoing decision-making process.

Gender and Other Factors That Influence Tourism Preferences

2019 ◽  
pp. 454-471 ◽  
Author(s):  
Naomi F. Dale
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Personal Characteristics ◽  
Destination Choice ◽  
Decision Making Process ◽  
Substantial Body ◽  
Gender And Technology ◽  
Number Of Factors ◽  
Travel Decision ◽  
The Impact

The consumption process of travel decision making, is influenced by a number of factors and a substantial body of decision making literature in the form of the broader ‘models of consumer behaviour' has been adapted to attempt to describe this process. Existing ‘foundation models' present variables such as personal characteristics and attitudes as factors that affect the vacation decision making process, but fail to discuss the extent to which gender and technology preferences influence decisions and destination choice. Economic models are based on utility theory as a decision making framework, however, they do not allow for the other consumer oriented variables. Current models (economic or otherwise) focus on individuals and their decision making process without a combined consideration of information search and technology gendered preferences and the impact they have on choosing a destination for a vacation.

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2018 ◽  
pp. 132-157
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

Methods of Group Decisions and Aggregation of Experts’ Opinions

2011 ◽  
pp. 151-171
Author(s):  
Jirí Vanícek ◽  
Ivan Vrana ◽  
Shady Aly
Keyword(s):  
Decision Making ◽  
Information Theory ◽  
Decision Making Process ◽  
Expert Evaluation ◽  
Group Decisions ◽  
Correct Decision ◽  
Expert Opinions ◽  
The Impact

Expert evaluation is often the most reliable way to predict results of a certain process. Estimates from several experts are usually needed in order to achieve correct decision making. This chapter presents and systematically sorts methods for aggregation expert opinions with respect to specific features of the decision making process. Based on information theory, the chapter introduces concepts for understanding expert consensusand also discusses the impact of suppressing/emphasizing extreme estimates or of unequally valuing individual estimates. This chapter addresses the estimation of YES/NO binary results as well as numeric values of a certain attribute and also considers cases when only an estimate or a dispersion of opinions of experts is considered.

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