scholarly journals PENGARUH TRUST, STORE IMAGE, DAN PERCEIVED RISK, TERHADAP PURCHASE INTENTION ONLINE SHOP

2017 ◽  
Vol 1 (2) ◽  
pp. 38
Author(s):  
Dwi Narko ◽  
IBN Udayana
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
T Test ◽  
Primary Data ◽  
Store Image ◽  
Test Statistics ◽  
Significant Positive Effect ◽  
Image Variables ◽  
Positive Effect

This study aimed to determine the effect of trust, store image and perceived risk for purchase intentions online shop. The research was conducted by distributing the questionnaires as the primary data directly on site. The samples in this research were 100 people, Data analysis techniques used to answer the hypothesis is multiple regression. The results of this study indicate that: (1) trust has a significant positive effect on purchase intention online shop. This is evidenced by the results of t test statistics for trust variables obtained t count value of 2.273 greater than t table 1.985 with significance of 0.025 smaller than 0.05; (2) store image has a significant positive effect on purchase intention online shop. This is evidenced by statistical results t test for store image variables obtained t count value of 3.708 is greater than t table 1.985 with a significance of 0.000 smaller than 0.05; (3) perceived risk negatively affects the purchase intention of online shop. This is evidenced by the statistical test value of t arithmetic of -0.400 is smaller than t table 1.985 with significance of 0.690 greater than 0.05

scholarly journals PENGARUH PERCEIVED SECURITY DAN INFORMATION QUALITY TERHADAP ONLINE PURCHASE INTENTION MELALUI TRUST (Study Kasus Pada Konsumen Sorabel di Yogyakarta)

2018 ◽  
Vol 2 (1) ◽  
pp. 53-68
Author(s):  
IBN Udayana ◽  
Putri Dwi Cahyani ◽  
Desti Nur Chotimah
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Online Purchase ◽  
Normality Test ◽  
Perceived Security ◽  
Positive Effect

The purpose of this study is to test and find out and determine the effect of perceived security and information quality on online purchase intention through trust in a reliable online store. The effect of perceived security on trust in Sorabel, the effect of information quality on trust in sorabel, the effect of perceived security on online purchase intention, the effect of information quality on online purchase intention and the influence of trust on online purchase intention. This research is quantitative. The population is Sorabel consumers in Yogyakartas. Samples were taken using a probality sampling technique with a total questionnaire of 100 respondents. Primary data collection techniques using questionnaires. The method of data analysis using multiple linear regression previously conducted a classic assumption test consisting of normality test, heteroxidation test and multicolonierity test. The results showed that there was a positive effect on perceived security, a positive influence on information quality, a positive influence on trust and online purchase intention. Significant positive effect of perceived security on trust; significant positive effect of information quality on trust; significant positive effect of perceived security on online purchase intention; significant positive effect of trust on online purchase intention.

STRATEGY OF SERICE QUALITY AND PROMOTION OF STUDENT’ TRUST, SATISFACTION AND LOYALTY ( Research on STIE Harapan Bangsa Purwokerto)

EXCELLENT ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 226-241
Author(s):  
Dianningsih Dianningsih
Keyword(s):  
Sampling Method ◽  
T Test ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Validity And Reliability ◽  
F Test ◽  
Student Trust ◽  
Negative Effect ◽  
Positive Effect ◽  
Test Result

The purpose of this research is to know the influence of tangible, reliability, responsiveness, assurance, emphaty, promotion on trust and satisfaction on the loyality of college student  in the STIKES Harapan Bangsa Purwokerto. This study is a survey. The data is primary data taken by sampling method, as many as 128 respondents. Data analyzed with validity and reliability test, partial test ( t test ), simultaneously test ( F test ), R-square and path analysis. T test result shows that : physical evidenc is significant positive effect on satisfaction, location is insignific tangibels is significant positive effect on trust, reliability is significant positive effect on trust, responsiveness is significant positive effect on trust, assurance is insignificant negative effect on trust, emphaty is significant positive  effect on trust, promotion is significant positive effect on trust, tangible is significant positive effect on satisfaction, reliability is significant positive effect on satisfaction, responsivveness is significant positive effect on satisfaction, assurance is significant positive effect on satisfaction, emphaty is insignificant positive  effect on satisfaction,promotion is insignificant negative effect on satisfaction, tangibel is significant positive effect on loyality, reliability is insignificant positive effect on loyality, responsivveness is insignificant positive  effect on loyality, assurance is insignificant positive effect on loyality, emphaty is insignificant negative effect on loyality, promotion is significant positive effect on loyality, trust is significant positive effect on loyality, satisfaction is significant positive effect on loyality. F test result shows that simultaneously tangible, reliability, responsiveness, assurance, emphaty, promotion, trust and satisfaction has significant positive effect on the performance. R-square test result shows that  92,9 % variation of loyality can be explained by tangible, reliability, responsiveness, assurance, emphaty, promotion, trust and satisfaction the remaining 7,1% is explained by other factors out of the model. Based on a total leverage to improve loyality will be more effective if through increased promotion.  Keywords : tangible, reliability, responsiveness, assurance, emphaty,  promotion, trust, satisfaction and loyality  

STRATEGY TO INCREASE SATISFACTION IN SHAPING STUDENT BEHAIOR IN STIKES HARAPAN BANGSA PURWOKERTO

EXCELLENT ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 242-250
Author(s):  
Lusi Yuliarti
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
T Test ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Validity And Reliability ◽  
F Test ◽  
Physical Evidence ◽  
Positive Effect ◽  
Test Result

The purpose of this research is to know the influence of physical evidence, location,and  image  on satisfaction on the loyality  of  college student  in the STIKES Harapan Bangsa Purwokerto. This study is a survey. The data is primary data taken by sampling method, as many as 125 respondents. Data analyzed with validity and reliability test, partial test ( t test ), simultaneously test ( F test ), R-square and path analysis. T test result shows that : physical evidenc is significant positive  effect on satisfaction, location is insignificant positive effect on satisfaction,  image    is insignificant positive effect on satisfaction, physical evidenc is significant positive  effect on loyality, location is insignificant positive effect on loyality,  image    is insignificant negatie  effect on loyality, satisfaction is significant positive effect on loyality. F test result shows that simultaneously physical evidence, location,and  image  has significant positive effect on the performance.  R-square test result shows that  84,7  % variation of loyality can be explained by physical evidence, location,  image,and satisfaction  the remaining 15,3% is explained by other factors out of the model. The path analysis show : the direct effect of  physical evidence on loyality variables is smaller  than the indirect effect of physical evidence on loyality by mediating satisfaction. Based on a total leverage to improve loyality  will be more effective if through increased discipline by mediating  satisfaction  Keywords : physical evidence, location, image, satisfaction, loyality

scholarly journals The Effect of Halal Products and Brand Image on Purchasing Decisions with Purchase Interest as Mediating Variables

2022 ◽  
Vol 6 (6) ◽  
pp. 271-277
Author(s):  
Wahyu Septianti ◽  
Ira Setyawati ◽  
Dudi Permana
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Analysis Software ◽  
Mediating Variables ◽  
Positive Effect

This study aims to know and clarify the influence of halal products and brand image on purchasing decisions with purchase intentions as mediating variables. Respondent – 98 employees (purposive sampling). Data collection is conducted through interviews and questionnaires. The data in the analysis uses path analysis (software SmartPls 3.0). The results of the study showed that: (1) Halal Products have a significant positive effect on Purchase Intentions. (2) Brand Image has a significant positive effect on Purchase Intention. (3) Purchase Intention as a mediator in this study has a significant effect on the Purchase Decision. (4) Halal products have a significant positive effect on Purchasing Decisions. (5) Brand Image has a significant positive effect on Purchasing Decisions. (6) Purchase Intention mediates Halal Products to Purchase Decisions and (7) Purchase Intention do not mediate Brand Image against Purchasing Decisions.

scholarly journals Investigating online shopping behaviour on mobile and fixed devices: The impact of scarcity and popularity cues

2021 ◽  
Author(s):  
◽  
Tessa Hoffman
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Purchase Intentions ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

<p>Smartphones have become ubiquitous in consumers’ lives and have been identified as an important online channel. However, consumers have indicated a preference for purchasing products through their fixed devices, such as computers, and few studies have investigated situations where consumers might indicate greater purchase intentions on their mobile devices. This research examines the influence of scarcity messages and popularity cues on purchase intention in the context of online shopping. Two experiments were conducted to evaluate the differences between consumers using mobile and fixed devices.  Study one was a 3 (scarcity: limited quantity vs limited time vs no scarcity) x 2 (device: fixed vs smartphone) between-subjects design (N = 236). Study one found that in an online shopping context, limited-quantity scarcity messages (e.g. limited stock available) had a negative effect on purchase intention regardless of the consumer’s device. Furthermore, a consumer’s scepticism of advertising moderated the relationship. Perceived risk of online shopping was found to moderate the relationship between device and purchase intention.  Study two was a 2 (scarcity: limited quantity vs no scarcity) x 2 (popularity: ranking vs no ranking) x 2 (device: fixed vs smartphone) between-subjects design (N = 244). The study showed that a popularity cue had a positive effect on purchase intention. However, scarcity had no effect on purchase intention. Consumers in the smartphone conditions also had lower purchase intentions but this was not impacted by the inclusion of a scarcity message or popularity cue. Interestingly, credibility of the content did not moderate the relationships between scarcity and purchase intention, or popularity ranking and purchase intention.  These findings suggest that online scarcity messages do not increase purchase intention, in contrast to previous offline studies. The moderating role of scepticism on the scarcity message and purchase intention relationship indicates that consumers are suspicious of scarcity messages in an online context. However, it appears popularity cues enhance consumer purchase intentions online. Neither a scarcity message or a popularity cue increased purchase intention on a smartphone. The research demonstrates that scarcity messages are not as effective online as they have been shown to be in an offline context and that further research is required to understand how to increase consumer purchase intentions when shopping on a smartphone.</p>

scholarly journals PERAN CITRA MEREK MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BELI (Studi Kasus pada Maskapai Penerbangan AirAsia di Kota Denpasar)

2019 ◽  
Vol 8 (7) ◽  
pp. 4268
Author(s):  
Ni Putu Ayu Kartika Kurnia Putri ◽  
Tjokorda Gde Raka Sukawati
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The City ◽  
Positive Effect

The purpose of this study was to explain the effect of e-WOM on brand image, e-WOM on purchase intention, brand image on purchase intention, and the role of brand image in mediating the influence of e-WOM on purchase intention. This research was conducted on consumers who intend to use the services of AirAsia airlines domiciled in the city of Denpasar. The number of samples of this study were 110 respondents using purposive sampling. The data were collected by distributing questionnaires using a Likert scale to measure 11 indicators. The analysis techniques used in this study are path analysis (path analysis), sobel test, and VAF test. The results of this study indicate that the e-WOM variable has a positive and significant effect on brand image. This study also found that each e-WOM variable and brand image had a significant positive effect on purchase intention. In addition, the brand image variable is also able to mediate the influence of e-WOM on purchase intentions partially. Keywords: brand image, e-WOM, and purchase intention. Keywords: brand image, e-WOM, and purchase intention

scholarly journals PERSEPSI KEPERCAYAAN KONSUMEN MEMEDIASI PENGARUH YOUTUBE BEAUTY VLOGGER TERHADAP NIAT BELI DI KOTA DENPASAR

2020 ◽  
Vol 9 (12) ◽  
pp. 3681
Author(s):  
Ni Luh Diah Ayu Wardani
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Video Content ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Positive Effect

The purpose of this study was to explain the effect of the YouTube beauty vlogger and the perception of consumer trust on purchase intention. This research was conducted on prospective consumers of Maybelline cosmetics in Denpasar City. This study drew a sample of 107 respondents, using nonprobability sampling method, particularly purposive sampling. Data were collected from online questionnaires. Path Analysis and Sobel Test were used as data analysis techniques. This study found the YouTube beauty vlogger results and the perception of consumer confidence had a significant positive effect on purchase intention. In addition, YouTube beauty vloggers can partially influence purchase intentions through the perception of consumer trust as a mediating variable. Video content from YouTube beauty vloggers is needed to increase audience confidence in the product being reviewed. The perception of consumer confidence is a strong reference for increasing consumer purchase intentions of a product, so it is recommended that YouTube beauty vlogger and cosmetic company Maybelline each improve the quality of the video and the quality of the product being marketed. Keywords: YouTube beauty vlogger, consumer confidence perception, purchase intention.

scholarly journals THE EFFECT OF PRODUCT INNOVATION, ENDORSEMENTS AND REPUTATION RELATION WITH BRAND IMAGE AND BRAND AWARENESS TOWARD AFFIRMATIVE OF PURCHASE DECISION

2015 ◽  
Vol 14 (1) ◽  
Author(s):  
Ida Bagus Nyoman Udayana
Keyword(s):  
Product Innovation ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
The Stability ◽  
Positive Effect

The purpose of this paper is to understand the effect of product innovation, endorsements and brand image related to brand awareness and reputation for affirmative purchasing decisions on Solo Medicinal Products Fountain. Data were collected using random sampling. Sample size is 200, and 165 questionnaires were returned. The results showed that product innovation and reputation and a significant positive effect on brand image, reputation and endorsement and significant positive effect on brand awareness, brand image and brand awareness positivelyeffect to purchase intentions, purchase intentions positive and significant effect on the stability of the purchasing decision.Findings: The updates of this research are the research model in terms of purchase intention is then forwarded to the stability variable purchase decision. Usually during this study only stop on purchase intentions on steadiness or stop buying decision but did not begin with the intention ofbuying. Though stability begins with the decision to buy should purchase intention.

scholarly journals PERAN SIKAP DALAM MEMEDIASI PENGARUH KESADARAN LINGKUNGAN TERHADAP NIAT BELI TUMBLER STARBUCKS DI KABUPATEN BADUNG

2020 ◽  
Vol 9 (8) ◽  
pp. 3279
Author(s):  
Ni Kadek Yora Yohana ◽  
I Gusti Agung Ketut Gede Suasana
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Sampling Method ◽  
Environmental Awareness ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

Purchase intention is the desire of consumers to own a product. Purchase intention is very important. Companies need to pay attention to factors that can increase consumer purchase intentions for the products they offer. The purpose of this study is to explain the role of consumer attitudes in mediating the influence of environmental awareness on purchase intentions. This research was conducted in Badung Regency. The number of samples taken were 65 respondents who were consumers of Starbucks Coffee who had never bought a Starbucks tumbler. The sampling method used is the purposive sampling methFheteod. Data collection is done through interviews and questionnaires. The analysis technique used is path analysis (sobel test), sobel test, and solimun theory. The analysis showed that environmental awareness had a significant positive effect on purchase intentions, environmental awareness had a significant positive effect on consumer attitudes, consumer attitudes had a significant positive effect on purchase intentions, and this study also succeeded in proving that consumer attitudes were able to mediate the effect of environmental awareness on purchase intentions. Keywords: purchase intention, environmental awareness, and consumer attitudes

scholarly journals The Effects of Price Perception, Product Knowledge, Company Image, and Perceived Value on Purchase Intentions for Automotive Products

2021 ◽  
Vol 6 (5) ◽  
pp. 47-50
Author(s):  
Made Theoresta Taruna Jaya Ayub ◽  
Ni Made Wulandari Kusumadewi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Significant Positive Effect ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of price perception, product knowledge, company image, and perceived value on purchase intention. The method used is purposive sampling with a sample of 120 people. The method of data collection is through the distribution of instruments. The data analysis technique used is regression analysis. The results of this study indicate that price perception has a significant positive effect on purchase intention. This shows that the higher the price perception, the higher the intention to buy the product. Product knowledge has a significant positive effect on purchase intention. This shows that the higher the product knowledge, the higher the intention to buy the product. Company image has a significant positive effect on purchase intention. This shows that the better the company's image, the higher the purchase intention. Perceived value has a significant positive effect on purchase intention. This shows that the higher the value of a product, the higher the purchase intention.

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