scholarly journals Peran Brand Attractiveness Sebagai Variabel Intervening pada Brand Distinctiveness, Brand Prestige, Brand Sosial Benefit, dan Memorable Brand Experience Terhadap Customer Brand Identification

2019 ◽  
Vol 3 (5) ◽  
pp. 35
Author(s):  
Kris Jati Kesuma JP ◽  
Hetty Karunia Tunjung Sari
Keyword(s):  
Brand Management ◽  
Rapid Development ◽  
Hotel Industry ◽  
Social Benefits ◽  
Brand Strategy ◽  
Brand Experience ◽  
Brand Identification ◽  
Tourism Sector ◽  
Brand Attractiveness ◽  
Brand Prestige

The rapid development in the tourism sector is accompanied by an increase in foreign tourist arrivals, making the Indonesia’s hotel industry which is part of the tourism sector, growing dramatically. Competition between brands is unavoidable, each hotel must develop its own brand strategy. This study aims to add insight into brand management specifically in the hotel industry. This study used a quantitative method by distributing questionnaires to 219 respondents who lived in Jabodetabek and had stayed at five-star hotels located in Java and Bali. From this study it can be concluded that the role of brand attractiveness in giving indirect effects to brand prestige, brand distinctiveness, brand social benefits, and memorable brand experience on customer brand identification. This study also stated the importance of brand prestige, brand distinctiveness, and brand social benefits significantly and positively influences customer brand identification directly.

Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

2018 ◽  
Vol 27 (1) ◽  
pp. 3-17 ◽  
Author(s):  
Urška Tuškej ◽  
Klement Podnar
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Identity Management ◽  
Brand Management ◽  
Active Engagement ◽  
Brand Identification ◽  
Corporate Brand ◽  
Content Type ◽  
Corporate Brands ◽  
Brand Prestige

Purpose This paper aims to examine relationships between consumer-brand identification (CBI), brand prestige (BP), brand anthropomorphism (BA) and consumers’ active engagement in brand activities on social media in corporate brand settings. Design/methodology/approach Data collected with an online survey on a sample randomly drawn from an online panel of consumers were used to test the proposed theoretical model. Findings Anthropomorphism and prestige of corporate brands were found to positively influence consumer-brand identification. Also, CBI positively affects consumers’ active engagement and fully mediates the effect of BP and BA on consumers-brand engagement (CBE) with corporate brands. Research limitations/implications Further research in other markets and on a broader set of corporate brands would additionally validate results and enable comparisons of impacts among different brand categories. The data were gathered in one country, so further research in other markets would additionally validate results of this study. Practical implications Chief executives responsible for corporate brand management are provided with some insights on how appropriate corporate brand identity management can strengthen CBI and stimulate CBE on social media. Originality/value This paper provides some novel insights into the research on consumer-brand identification. It is the first study (to the authors’ knowledge) that empirically supports the positive influence of brand anthropomorphism on CBI in corporate brand settings. It also contributes to the clarification of previously inconsistent results of the influence of BP on CBI. By showing that consumers’ identification with a corporate brand plays a vital role in increasing consumers’ active engagement on social media, the study contributes to the relatively sparse body of research on CBE.

Customer Brand Identification and Its Influence on Customer Loyalty in the Hotel Industry

2022 ◽  
pp. 174-189
Author(s):  
Catarina Isabel Andrade Basílio ◽  
Nuno Silva Gustavo
Keyword(s):  
Customer Loyalty ◽  
Word Of Mouth ◽  
Hotel Industry ◽  
Brand Identity ◽  
Social Benefits ◽  
Positive Word ◽  
Brand Identification ◽  
Self Similarity ◽  
Positive Word Of Mouth

Customer brand identification is described by the customer's perception and feeling about a brand. It brings value and meets the customer's needs. The four drivers of CBI are brand self-similarity, brand social benefits, brand identity, and memorable brand experiences. The purpose of this study is to understand the influence of CBI (and, consequently, its drivers) on customer loyalty and its perception of hotel brands. Although the importance of CBI has already been recognized in some studies, its effects on customer loyalty in the hospitality context are still relatively unexplored. A survey was used to understand and confirm that CBI and all four of its dimensions significantly influence customer loyalty. This means, in the hotel industry, customers tend to look for brands that are distinct from their competitors, have an identity of their own, and close to their values. It was also possible to conclude that the client tends to behave more favorably towards the brand, spreading positive word of mouth and recommending brands that meet CBI conditions.

scholarly journals The Benefits of Dark Tourism Experience among Visitors in Malaysia

2020 ◽  
Author(s):  
Aziean Jamin ◽  
Zainab Mohd Zain ◽  
Siti Rosnita Sakarji ◽  
Nurbarirah Ahmad ◽  
Raja Mayang Delima Mohd Beta
Keyword(s):  
Rapid Development ◽  
Social Benefits ◽  
Psychological Benefits ◽  
Dark Tourism ◽  
Tourism Sector ◽  
Tourism Experience ◽  
The Future ◽  
Potential Benefits ◽  
Negative Impacts

Tourists are continuously searching for new trends, exciting ways of traveling and a variety of adrenaline rush experiences. Dark tourism is one of many examples of tourism products that able to fulfill these objectives. Although Malaysia has many dark tourism sites, they are not globally recognized yet and able to attract international tourists. Many focused on the negative impacts of the sites rather than the potential benefits of the industry. Thus, this study is prepared to investigate the benefits of dark tourism among visitors. The study adopted a model from Kang, Scott, Lee,   and Ballantyne (2012). Three factors including social benefits, learning benefits, and psychological benefits were discussed. The findings have shown that dark tourism contributes sufficient benefits which may aid the rapid development of this tourism sector in the future. Keywords: Dark tourism, Paranormal, Tourism trend, Malaysia

Section 5.d Introduction

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Calin GURAU ◽  
Ashok RANCHHOD
Keyword(s):  
Best Practices ◽  
Brand Strategy ◽  
Brand Experience ◽  
Creation Process ◽  
A Value ◽  
Starting Point

 The classic brand design literature presents and illustrates best practices in developing the physical, graphical and semiotic aspects of a brand. However, both practitioners and academics outline that brand design is only the starting point of the brand strategy, which has to be completed and complemented by designing and effectively managing meaningful brand experiences. The success of the brand depends on a value co-creation process in which the intentions and offerings of producers and vendors encounter, and interact with, the customer experiences of the brand and of the associated product. A brand experience designed for the customer can therefore be multi-dimensional and not just product led.

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

2017 ◽  
Vol 57 (6) ◽  
pp. 727-742 ◽  
Author(s):  
Kevin Kam Fung So ◽  
Laurie Wu ◽  
Lina Xiong ◽  
Ceridwyn King
Keyword(s):  
Social Media ◽  
Social Identity Theory ◽  
Airline Industry ◽  
Brand Management ◽  
Clear Understanding ◽  
Brand Identification ◽  
Social Visibility ◽  
Use Of Social Media ◽  
Media Channels ◽  
Positive Word Of Mouth

Despite consumers’ increasing use of social media channels to make their travel experiences more visible to people within their social networks, brand management research in the tourism literature lacks a clear understanding of how social visibility of consumption affects consumer perceptions of their relationships with the brand. Drawing upon social identity theory and the theory of conspicuous consumption, this study extends the current brand management literature by investigating the role of consumption’s social visibility in the formation of customer brand identification in the era of social media. Using the airline industry as the study context, this study suggests that social visibility of consumption leads to cognitive, affective, and evaluative identifications. The results also indicate that the three components of customer brand identification interact with each other in realizing positive word of mouth communication. The findings highlight the significant benefits of making customers’ travel experiences socially visible to people around them.

Concept of Balance in the Hindu-Balinese Community for Sustainable Tourist Park Spatial Planning

2021 ◽  
Vol 5 (2) ◽  
pp. 193
Author(s):  
Muh. Fakhri Jamaluddin ◽  
Mohamad Sapari Dwi Hadian ◽  
Awaludin Nugraha
Keyword(s):  
Spatial Planning ◽  
Open Space ◽  
Local Community ◽  
Rapid Development ◽  
Local Area ◽  
Cultural Patterns ◽  
Cultural Conditions ◽  
Tourism Sector ◽  
Qualitative Descriptive ◽  
A Site

The rapid development of Bali tourism sector, especially in the tourist area of Lake Batur, lead to many changes in community cultural patterns. Several issues, such as the transition of space functions and the development of tourism designations, have not considered the environmental, economic, social and cultural conditions in the local area. Several regional policies were established in order to maintain the local wisdom of the Hindu-Balinese community and become the basis for organizing tourism in Bali. The availability of open space in a tourist attraction in an destination can be a supporting factor for tourists and local communities. This was a qualitative descriptive study. This method aims to obtain an in-depth description regarding the forms of local wisdom of the Hindu-Balinese community which contain the elements of balance which further be adjusted into spatial planning. A sustainable tourist park may be a site for the activities and interaction among local community, tourists, and also be able to become a forum for education regarding Balinese culture and the natural environment, both of which need to be preserved for the sustainability of Lake Batur tourist area which has a great potential in the development of tourism sector.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EXPERIENCE TEHADAP BRAND LOYALTY PADA IPHONE INDONESIA

2019 ◽  
Vol 3 (1) ◽  
pp. 147-162
Author(s):  
Nur Latifah
Keyword(s):  
Brand Loyalty ◽  
Sensory Experience ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Identification ◽  
Brand Love ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty

Alat  komunikasi  canggih  atau  yang  terkenal  dengan smartphone,  saat  ini sudah  menjadi  kebutuhan  bagi  sebagian  besar  orang. Dengan banyaknya perusahaan smartphone yang ada di Indonesia menyebabkan konsumen lebih sadar akan merek yang ada dan mengenalinya sesuai dengan kebutuhan. Salah satu smartphone flagship yang dikenal konsumen adalah iPhone. Penelitian ini menggunakan SEM-PLS untuk mengetahui faktor-faktor yang mempengaruhi hubungan antara brand experience (sensory experience, intellectual experience, behavioral experience) terhadap brand loyalty (behavioral loyalty, attitudinal loyalty). Hasil penelitian menyatakan bahwa seluruh dimensi brand experience berpengaruh positif signifikan terhadap brand love dan brand trust . Brand love dan brand trust berpengaruh positif signifikan terhadap seluruh dimensi brand loyalty. Brand love memediasi secara signifikan hubungan antara seluruh dimensi brand experience dengan seluruh dimensi brand loyalty kecuali dimensi brand experience (intellectual experience) dengan brand loyalty (attitudinal loyalty). Brand identification tidak memoderasi secara positif signifikan hubungan antara seluruh dimensi brand experience dengan brand love dan brand trust. Brand identification tidak memoderasi secara positif signifikan hubungan antara brand love dan seluruh dimensi brand loyalty. Brand identification memoderasi secara positif signifikan hubungan antara brand trust dan behavioral loyalty. Brand identification tidak memoderasi secara positif signifikan hubungan antara brand trust dan attitudinal loyalty.

scholarly journals A study on the use of disposable products in hotels based on low carbon consumption

2021 ◽  
Vol 275 ◽  
pp. 02015
Author(s):  
Kejiang Chen ◽  
Tairan Huang ◽  
Yichen Zhang ◽  
Zimu Zhu
Keyword(s):  
Rapid Development ◽  
Hotel Industry ◽  
Scientific Concept ◽  
Low Carbon ◽  
Carbon Consumption ◽  
Low Carbon Economy ◽  
Sustainable Resources ◽  
Long Time ◽  
Great Pressure ◽  
Carbon Economy

In recent years, the world has been committed to the development of environmental industries and sustainable resources, and continues to implement the strategic idea of the scientific concept of development to prevent environmental pollution and resource waste. However, the nation seems to be accustomed to the use of disposable items such as toothbrushes, toothpaste and slippers in hotels. With the rapid development of the hotel industry, a large number of disposable items have been used in the hotel industry for a long time, which has brought great pressure to the environment and does not meet the requirements of the concept of low-carbon economy and green development. Through the investigation and analysis of the use of disposable products in hotels, this paper explores the solution and feasibility of banning disposable products in hotels, aiming to contribute to the low carbon economy and low carbon consumption.

scholarly journals Perubahan Fungsi Teba di Pekarangan Desa Nyuh Kuning

2021 ◽  
pp. 263
Author(s):  
Cokorda Istri Arina Cipta Utari
Keyword(s):  
Open Space ◽  
Rapid Development ◽  
Sample Selection ◽  
Sampling Technique ◽  
Commercial Building ◽  
Tourism Sector ◽  
Physical Functions ◽  
Food Needs ◽  
The Aesthetic ◽  
Cultural Functions

Teba land change of function at Nyuh Kuning Village. Nyuh Kuning Village is one of four pakraman (traditional) village in Mas Village, Ubud District, Gianyar Regency, Bali Province which has developed well because of its tourism sector. The rapid development of tourism has resulted significant changes in the useof land in this village. This study aims to explore the pattern of teba landuses changes due to tourism, the factors that cause these changes, and the consequences of these changes on green open space. The research method used was qualitative research. The sample selection used was purposive random sampling technique which was processed by systematic triangulation. The result showed that the change of teba was as follows: 22,7% for domestic dwelling, 6,8% for comercial buildings/domestic buildings with half of the land functioned for plantation for religious purposes and for food needs, 15,9% without teba land, 9,1% are still intact, and the rest of 45,5% as a commercial building for financial needs of the community. The factors that affect the change in the function of teba were internal factors; social, economic and cultural. As well as external factors such as political and policy factors. Futhermore, the consequences of changes in the function of the teba have a significant impact on the disruption of the bio-ecological (physical) functions, social and cultural functions, the balance of the ecosystem, and the aesthetic/architectural functions of the traditional Balinese heritage.

scholarly journals Socialization as Integrated Marketing Communication Strategy in Increasing Brand Awareness (Case study "Solo Destination" Application of Solo City Government)

2020 ◽  
Vol 3 (1) ◽  
pp. 54-63
Author(s):  
LINA SINATRA WIJAYA ◽  
ZON VANEL ◽  
GEORGE NICHOLAS HUWAE ◽  
BUDHI KRISTIANTO
Keyword(s):  
High School ◽  
Junior High School ◽  
Rapid Development ◽  
Communication Strategy ◽  
City Government ◽  
Brand Awareness ◽  
Family Welfare ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Tourism Sector

The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to socialize the Solo Destination Application to increase brand awareness of the society toward this application.  This is descriptive qualitative research and the sample of the population is represented by 131 students from one junior high school, one senior high school and also 100 PKK (Family Welfare Organization) members in two sub-districts in Solo city. The result shows that to increase the awareness of the society in using the application, socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens and also to other government offices in Solo as a whole. Besides, the use of word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be put to the highest and best use.

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