Section 5.d Introduction

Author(s):  
Calin GURAU ◽  
Ashok RANCHHOD

 The classic brand design literature presents and illustrates best practices in developing the physical, graphical and semiotic aspects of a brand. However, both practitioners and academics outline that brand design is only the starting point of the brand strategy, which has to be completed and complemented by designing and effectively managing meaningful brand experiences. The success of the brand depends on a value co-creation process in which the intentions and offerings of producers and vendors encounter, and interact with, the customer experiences of the brand and of the associated product. A brand experience designed for the customer can therefore be multi-dimensional and not just product led.

CCIT Journal ◽  
2019 ◽  
Vol 12 (2) ◽  
pp. 170-176
Author(s):  
Anggit Dwi Hartanto ◽  
Aji Surya Mandala ◽  
Dimas Rio P.L. ◽  
Sidiq Aminudin ◽  
Andika Yudirianto

Pacman is one of the labyrinth-shaped games where this game has used artificial intelligence, artificial intelligence is composed of several algorithms that are inserted in the program and Implementation of the dijkstra algorithm as a method of solving problems that is a minimum route problem on ghost pacman, where ghost plays a role chase player. The dijkstra algorithm uses a principle similar to the greedy algorithm where it starts from the first point and the next point is connected to get to the destination, how to compare numbers starting from the starting point and then see the next node if connected then matches one path with the path). From the results of the testing phase, it was found that the dijkstra algorithm is quite good at solving the minimum route solution to pursue the player, namely by getting a value of 13 according to manual calculations


Data Science ◽  
2021 ◽  
pp. 1-21
Author(s):  
Caspar J. Van Lissa ◽  
Andreas M. Brandmaier ◽  
Loek Brinkman ◽  
Anna-Lena Lamprecht ◽  
Aaron Peikert ◽  
...  

Adopting open science principles can be challenging, requiring conceptual education and training in the use of new tools. This paper introduces the Workflow for Open Reproducible Code in Science (WORCS): A step-by-step procedure that researchers can follow to make a research project open and reproducible. This workflow intends to lower the threshold for adoption of open science principles. It is based on established best practices, and can be used either in parallel to, or in absence of, top-down requirements by journals, institutions, and funding bodies. To facilitate widespread adoption, the WORCS principles have been implemented in the R package worcs, which offers an RStudio project template and utility functions for specific workflow steps. This paper introduces the conceptual workflow, discusses how it meets different standards for open science, and addresses the functionality provided by the R implementation, worcs. This paper is primarily targeted towards scholars conducting research projects in R, conducting research that involves academic prose, analysis code, and tabular data. However, the workflow is flexible enough to accommodate other scenarios, and offers a starting point for customized solutions. The source code for the R package and manuscript, and a list of examplesof WORCS projects, are available at https://github.com/cjvanlissa/worcs.


2021 ◽  
Vol 13 (3) ◽  
pp. 206-210
Author(s):  
Amy Clements-Cortés ◽  
Melissa Mercadal-Brotons ◽  
Tereza Raquel Alcântara Silva ◽  
Shirlene Vianna Moreira

The COVID-19 pandemic has placed many restrictions on social interaction. Although these restrictions are challenging for everyone, they are particularly difficult for older adults who are often isolated. While telehealth has been around for a number of years, it had not been practiced to any great extent by music therapists until COVID-19. Telehealth will continue to prove valuable even when the pandemic ends, and as a result, it is timely to assess the benefits and recommendations for best practices. This paper provides a starting point of reflection for telehealth for persons with dementia, offering practical recommendations and implications for planning and training.


2019 ◽  
Vol 37 (2) ◽  
pp. 262-274 ◽  
Author(s):  
Dustin C. Read ◽  
Andrew Carswell

PurposeThe purpose of this paper is to examine the perspectives of real estate executives to assess the extent to which property management is viewed as a commodity or as a value-added professional service contributing positively to investment performance and property value maximization.Design/methodology/approachThe qualitative analysis draws on the result of 93 semi-structured interviews conducted with executives employed by some of the largest real estate investment management and service firms across the USA.FindingsThe findings suggest that significant perceptual cleavages exist in the real estate industry, with some executives believing property managers are incredibly important to the value creation process and others believing they play a much more modest role.Practical implicationsThe results highlight the need for the property management industry as whole to continue its efforts to gain recognition as a value-added professional service and for individual property management companies to actively take steps to differentiate themselves from competitors if they hope to avoid commodification and fee compression.Originality/valueThe study is the first to the authors’ knowledge to examine real estate executives’ perspectives about the roles property managers play in the value creation process, as well as their views about whether property managers have the skills and autonomy required to make value accretive decisions.


Fulcher’s discovery of bands in the secondary spectrum of hydrogen at low pressures proved the starting point of a number of investigations, including those, based on the valuable tables of Merton and Barratt, which have been carried out in the University of St. Andrews. The application of the quantum theory to these bands has been discussed by one of us (H. S. A.), by Curtis, and in particular by Richardson who, partly in association with Tanaka, has added greatly to the number of known regularities and done much to bring them into line with the theory of band spectra. Nevertheless, apart from the Fulcher system, of which Richardson has recently given a very complete account, there remains a very large number of lines which have not yet been classified. One of the present writers (I. S.) has been engaged in a study of the secondary spectrum at higher pressures, and among the regularities which have been selected by this method is a band with head at 4582·58 A. U. and shading towards the violet, which has been described in a recent communication. This band yielded an initial moment of inertia agreeing closely with a value deduced from a static model of triatomic hydrogen, H 3 . This band has since been found to be one of a large number of similar bands which it will be the purpose of this paper to describe. We shall refer to it for convenience as “Band II A , a .”


2018 ◽  
Vol 2 ◽  
pp. e26369
Author(s):  
Michael Trizna

As rapid advances in sequencing technology result in more branches of the tree of life being illuminated, there has actually been a decrease in the percentage of sequence records that are backed by voucher specimens Trizna 2018b. The good news is that there are tools Trizna (2017), NCBI (2005), Biocode LLC (2014) to enable well-databased museum vouchers to automatically validate and format specimen and collection metadata for high quality sequence records. Another problem is that there are millions of existing sequence records that are known to contain either incorrect or incomplete specimen data. I will show an end-to-end example of sequencing specimens from a museum, depositing their sequence records in NCBI's (National Center for Biotechnology Information) GenBank database, and then providing updates to GenBank as the museum database revises identifications. I will also talk about linking records from specimen databases as well. Over one million records in the Global Biodiversity Information Facility (GBIF) Trizna (2018a) contain a value in the Darwin Core term "associatedSequences", and I will examine what is currently contained in these entries, and how best to format them to ensure that a tight connection is made to sequence records.


Gunahumas ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 56-71
Author(s):  
Merina Lydia Isabella Natashya ◽  
Hanny Hafiar ◽  
Aat Ruchiat Nugraha

ABSTRAK Perkembangan strategi brand suatu produk sekarang ini semakin kreatif dengan menggunakan berbagai media komunikasi untuk dapat mempersuasi publik. Keberadaan suatu brand dapat dikomunikasikan melalui pendekatan emotional feel, attitude change, dan behaviour yang dilakukan terhadap target sasarannya. Youtube sebagai provider yang memiliki peran yang kuat dalam menyimpan data informasi yang paling besar berupa tayangan film dapat memberikan kontribusi untuk membangun dan meningkatkan brand experience produk tertentu. Tujuan penelitian ini adalah untuk mengetahui proses kampanye yang dilakukan oleh Youtube Broadcast Box dalam upaya meningkatkan brand experience terhadap Youtubers Indonesia. Adapun metode penelitian yang digunakan adalah deskriptif dengan teknik pengumpulan data melalui wawancara terstruktur, observasi, dan studi pustaka. Dalam teknik penentuan key informan, penelitian ini menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa proses kampanye public relations yang dilakukan oleh Youtube Broadcast Box telah dapat meningkatkan brand experience para Youtubers Indonesia yang dibuktikan dengan banyaknya kunjungan dari audience yang ingin menonton tayangan di Youtube secara berkelanjutan untuk berbagai kegiatan yang dianggap memiliki nilai informasi bagi publik. Kata Kunci : Kampanye Public Relations, Brand Experience, dan Youtube Broadcast Box ABSTRACT The development of the brand strategy a product now this is getting creative by the use of various media of public communication persuasive. The existence of a brand can be communicated with the emotional feel , attitude change , and behaviour was done with their targets. Youtube as providers having role strong in store data information the greatest of impressions film to give contribution to build and improve brand experience certain products. The purpose of this research is to aware of the campaign done by youtube broadcast box in order to increase brand experience of youtubers Indonesia. As for research methodology used is descriptive to technique data collection through interviews structured, observation, and the literature study. The technique of the determination of key informants, this research using a technique purposive sampling. The research results show that the process of public relations campaign conducted by broadcast box of youtube has been able to increase brand experience the youtubers indonesia which is evidenced by the number of visits from audience who want to watch impressions on youtube in a sustainable way for various activities being regarded as having the value of information to the public. Keywords: public relations campaign, brand experience, and youtube broadcast box


Author(s):  
Neal Roese ◽  
Andrea Meyer

In this case, students step into the shoes of a brand manager at UK-based online peer-to-peer lending company Zopa as she decides whether or not to recommend that the company undertake a brand redesign. Students are provided a brand design worksheet to help them understand the component parts of brand strategy and brand design and to help structure their assessment of Zopa's current brand. They are then challenged to consider if, to what extent, and how Zopa's brand design should change as a function of the company's brand strategy. Finally, they will learn a set of best practices, or guidelines, for approaching brand redesigns.


Author(s):  
H. M. Belal ◽  
Kunio Shirahada ◽  
Michitaka Kosaka

This chapter proposes a knowledge space concept and a recursive approach to servitizing in the manufacturing industry. Manufacturing companies need to move up the value chain and compete on the basis of value delivered rather than on the basis of typical products. Therefore, more corporations are adding value to their core corporate offerings through services, which is called servitization, and the strength of service activities within the manufacturing industry (servitization) has become the main source of competitive advantage. This chapter identifies two exclusive approaches to adapting servitization in the manufacturing industry called the knowledge space concept and recursive approach, which also explains the value co-creation process with customers through integrating “B-to-B to C,” which produces a company that is a value provider.


2022 ◽  
pp. 315-341
Author(s):  
Cristóvão Reis ◽  
Andreia Dionísio ◽  
Maria Raquel Lucas

In Timor-Leste, rice is a source of livehood and a staple food. However, it presents persistently low yield, quality, price, and value to consumers, which, allied with climate projections and pressure for higher quality and productivity, raised logistics costs, and subsidized imports, creates a need to identify drivers/inhibitors of sustainable development. This chapter investigates rice agri-food chain sustainable development by recording the main actors involved and understanding their perspectives. Interviews, questionnaires, observation, and focus group have been applied to understand how sustainable development can be triggered. Results show that actors are not accurately coordinated to find a future sustainable development. An alignment of activities, innovation, best practices, and cooperation are recommended towards a future sustainability plan as a starting point to agrifood rice development. Each element of this development should be measured and quantified in future research.


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