scholarly journals PENGARUH ONLINE BEHAVIOURAL ADVERTISING DAN CONSUMER TRUST PADA SIKAP DAN NIAT KONSUMEN MERESPON ONLINE ADVERTISING

2019 ◽  
Vol 3 (1) ◽  
pp. 71
Author(s):  
Husin Komar ◽  
Hetty Karunia Tunjungsari
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Online Advertising ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Perceived Credibility ◽  
Perceived Interactivity ◽  
Using Data ◽  
Future Management

Semakin banyak bisnis di Indonesia saat ini yang mengadopsi internet dalam melakukan pemasaran dan penjualan produk. Persaingan antar produk di pasaran mendorong produsen berpromosi melalui iklan online. Online Behavioral Advertising (OBA) adalah praktik menyesuaikan iklan berdasarkan aktivitas online individu seperti mencari kata kunci dan mengunjungi situs web. Tujuan dari penelitian ini adalah untuk mengembangkan model konseptual untuk OBA dan menguji pengaruh kepercayaan konsumen pada penerimaan OBA. Dengan menggunakan data dari 100 responden yang merupakan karyawan PT. Erajaya Swasembada, Tbk Jakarta, hubungan yang dihipotesiskan diuji dengan Structural Equation Modeling. Hasil penelitian menunjukkan bahwa terdapat pengaruh OBA terhadap intention to click OBA melalui mediasi attitude toward OBA. Hasil penelitian juga menunjukkan bahwa perceived informativeness, perceived credibility, perceived personalization, perceived interactivity memiliki pengaruh terhadap intention to click OBA melalui mediasi attitude toward OBA. Namun perceived entertainment tidak berpengaruh terhadap intention to click OBA melalui mediasi attitude toward OBA. Menurut hasil penelitian consumer trust memiliki pengaruh terhadap intention to click OBA. Implikasi untuk praktik manajemen dan penelitian selanjutnya juga dibahas dalam penelitian ini. More and more businesses in Indonesia today are adopting the internet in marketing and selling products. Competition between products on the market encourages producers to promote through online advertising. Online Behavioral Advertising (OBA) is the practice of tailoring advertisements based on individual online activities such as searching for keywords and visiting websites. The purpose of this study is to develop a conceptual model for OBA and examine the effect of consumer confidence on OBA acceptance. By using data from 100 respondents who are employees of PT. Erajaya Swasembada, Tbk Jakarta, the hypothesized relationship was tested with Structural Equation Modeling. The results showed that there was an influence of OBA on intention to click OBA through mediating attitude towards OBA. The results also showed that perceived informativeness, perceived credibility, perceived personalization, perceived interactivity had an influence on OBA intention to click through mediating attitude toward OBA. But perceived entertainment does not affect the intention to click OBA through mediating attitude towards OBA. According to the results of consumer trust research has an influence on OBA's intention to click. Implications for future management and research practices are also discussed in this study.

scholarly journals Effects of Strategic Orientation on Performance of Telecommunication Sector in Nigeria

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Niyi Israel Akeke ◽  
◽  
Adenike Rita Akeke ◽  
Ayodeji Muyideen Awolaj ◽  
Mathew Olufemi Oyebanji
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Strategic Orientation ◽  
Equation Modeling ◽  
Telecommunication Sector ◽  
Line Managers ◽  
Strategic Orientations ◽  
Using Data ◽  
Technology Orientation

The study explores the potential influences of strategic orientation constructs of entrepreneurial, market and technology orientations on telecommunication firms’ performance using data obtained through structured questionnaires from 57 line managers and 300 customers of these firms. The data collected were subjected to the structural equation modeling technique. The results revealed that strategic orientation has a positive significant relationship with firm performance. Specifically, it showed that only technology orientation has a significant influence on telecommunication firms’ performance. The study contributes to the understanding of the rationale behind which set of strategic orientations should be implemented for improved level of performance in the telecommunication sector.

scholarly journals KETERHUBUNGAN ANTARA KEMAMPUAN, KEBAJIKAN (BENEVOLENCE), DAN INTEGRITAS PERUSAHAAN TERHADAP KEPERCAYAAN DAN PARTISIPASI PELANGGAN: STUDI EMPIRIS PADA TOKOPEDIA

2020 ◽  
Vol 4 (2) ◽  
pp. 330
Author(s):  
Lidya Gunarso ◽  
Jeremy Andriano ◽  
Sabrina Oktaria Sihombing
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Positive Relationship ◽  
Reliability And Validity ◽  
Likert Scale ◽  
Consumer Participation ◽  
Consumer Confidence ◽  
Equation Modeling ◽  
Modeling Data ◽  
The Relationship

Penelitian ini bertujuan untuk memprediksi keterhubungan antara kemampuan, kebajikan, dan integritas Tokopedia terhadap kepercayaan dan partisipasi pelanggan Tokopedia. Sebanyak 130 responden terlibat dalam penelitian ini. Kueioner dikembangkan berdasarkan indikator-indikator penelitian sebelumnya. Skala Likert 5 poin digunakan dalam kuesioner tersebut. Sebelum data dianalisis dengan menggunakan structural equation modeling, data terlebih dahulu diuji reliabilitas dan validitasnya. Hasil analisis menunjukkan bahwa terdapat 3 dari tujuh hipotesis yang tidak didukung dalam penelitian ini. Ketiga hipotesis tersebut berkaitan dengan kebajikan dan integritas tidak mempunyai keterhubungan yang positif dengan kepercayaan konsumen. Lebih lanjut, tidak keterhubungan positif antara kebajikan perusahaan dengan tingkat partisipasi konsumen. Pembahasan serta keterbatasan penelitian juga disampaikan. This study aims to predict the relationship between the ability, benevolence, and integrity of Tokopedia to the trust and participation of Tokopedia customers. A total of 130 respondents were involved in this study. The questionnaire was developed based on the indicators of previous studies. A 5-point Likert scale was used in the questionnaire. Before the data are analyzed using structural equation modeling, the data are first tested for reliability and validity. The analysis shows that there are thress of the seven hypotheses that are not supported in this study. The three hypotheses related to benevolence and integrity do not have a positive relationship with consumer confidence. Furthermore, there is no positive relationship between the benevolence of the company and the level of consumer participation. Discussion and limitations of the study were also conveyed.

scholarly journals Unveiling the Crucial Factors of Women Entrepreneurship in the 21st Century

2021 ◽  
Vol 10 (5) ◽  
pp. 153
Author(s):  
Sanjeev S. Ingalagi ◽  
Nishad Nawaz ◽  
Habeeb Ur Rahiman ◽  
A. Hariharasudan ◽  
Vanishree Hundekar
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Entrepreneurial Orientation ◽  
Women Entrepreneurs ◽  
Structural Equation ◽  
Research Study ◽  
Equation Modeling ◽  
Multivariate Techniques ◽  
Social Psychological ◽  
Using Data

In the present era, women-owned firms are one of India’s fastest increasing entrepreneurial communities in the form of women entrepreneurs. The objective of the study is to identify the factors that influence women’s entrepreneurial orientation and firms’ performance. The research study discusses the influencing factors and their effect on firms’ performance and satisfaction in this regard. The proposed framework and hypotheses have been tested using data gathered from boutiques, beauty parlors, carpet manufacturers, and retail shops in Karnataka, India. Data analysis was done using univariate, bivariate, and multivariate techniques. In Structural Equation Modeling (SEM), paths were created for evaluating the cause-and-effect relationship between different factors viz., social, psychological, financial, and resource factors and entrepreneurial performance and satisfaction. Seven relationships were significant, while two relationships were insignificant in this structural equation. The key finding of the paper is that all factors have a significant impact on the firm’s performance. The implications of research results for researchers and practitioners are discussed, and suggestions have also been made.

Online Advertising

2018 ◽  
pp. 145-163
Author(s):  
Mehdi Behboudi ◽  
Amir Abedini Koshksaray
Keyword(s):  
Gender Differences ◽  
Structural Equation Modeling ◽  
Theoretical Model ◽  
Latent Variables ◽  
Structural Equation ◽  
Online Advertising ◽  
Equation Modeling ◽  
The Internet ◽  
Negative Experience ◽  
Key Dimensions

This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon's (2004) model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM. By using SEM, we found that seven latent variables including user-perceived ad quality, internet life style, primary motives, gender differences (initial ad avoidance), perceived ad clutter, prior negative experience, and perceived goal impediment (further ad avoidance) collectively explain why people avoid advertising on the Internet. We found that avoidance has two key dimensions “initial ad avoidance” and “further ad avoidance.”

scholarly journals Examining Multilevel Factors Associated with the Process of Resilience among Women Living with HIV in a Large Canadian Cohort Study: A Structural Equation Modeling Approach

2019 ◽  
Vol 18 ◽  
pp. 232595821987128
Author(s):  
Roula Kteily-Hawa ◽  
Laura Warren ◽  
Mina Kazemi ◽  
Carmen H. Logie ◽  
Shazia Islam ◽  
...  
Keyword(s):  
Cohort Study ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Women Living With Hiv ◽  
Interacting Systems ◽  
Multiple Levels ◽  
Using Data ◽  
Living With Hiv ◽  
Univariate Analyses

Objectives: We examined how multiple, nested, and interacting systems impact the protective process of resilience for women living with HIV (WLWH). Methods: Using data from a Cohort Study, we conducted univariate analyses, multivariable logistic regression, and a 2-step structural equation modeling for the outcome, high resilience (N = 1422). Results: Participants reported high overall resilience scores with a mean of 62.2 (standard deviation = 8.1) and median of 64 (interquartile range = 59-69). The odds of having high resilience were greater for those residing in Quebec compared to Ontario (adjusted odds ratio [aOR] = 2.1 [1.6, 2.9]) and British Columbia (aOR = 1.8 [1.3, 2.5]). Transgender women had increased odds of high resilience than cisgender women (aOR = 1.9 [1.0, 3.6]). There were higher odds of resilience for those without mental health diagnoses (aOR = 2.4 [1.9, 3.0]), non-binge drinkers (aOR=1.5 [1.1, 2.1]), and not currently versus previously injecting drugs (aOR = 3.6 [2.1, 5.9]). Structural equation modeling confirmed that factors influencing resilience lie at multiple levels: micro, meso, exo, and macro systems of influence. Conclusion: There is a need to consider resilience as the interaction between the person and their environments, informing the development of multilevel interventions to support resilience among WLWH.

scholarly journals Structural equation modeling of internet of things (IoT) adoption for Indonesian Village-Owned Enterprises (BUMDes)

INFORMASI ◽  
2021 ◽  
Vol 51 (1) ◽  
pp. 169-194
Author(s):  
Bustami Usman ◽  
Ilham Sentosa ◽  
Febri Nurrahmi
Keyword(s):  
Structural Equation Modeling ◽  
Internet Of Things ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Community Empowerment ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Perceived Credibility

This study seeks to examine the antecedents of Internet of Things (IoT) intention and adoption of Indonesian village-owned enterprises (Badan Usaha Milik Desa, BUMDes) by applying the Technology Acceptance Model (TAM). The respondents comprised 237 managers and staff of BUMDes in Aceh, Indonesia. A questionnaire was designed to examine perceived usefulness of IoT on the product and service empowerment, perceived ease of use of IoT, and perceived credibility on IoT, intention to use the technology, and adoption of IoT to the community empowerment in the village setting. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The generated model of IoT showed three significant direct paths between perceived usefulness, perceived credibility on the IoT, and intention as well as between intention and adoption. The re-specified model of IoT adoption indicated two significant direct paths (perceived usefulness to intention and intention to adoption) and introduced three new paths (direct paths from perceived usefulness, perceived ease of use, and perceived credibility to adoption). The final model also established partial mediating effects of intention between Perceived Usefulness, Perceived Ease of Use, and IoT adoption. This study suggests the relevance of TAM to explain IoT adoption in Indonesian village-owned companies. 

Effect of popularity and peer pressure on attitudes toward luxury among teens

2017 ◽  
Vol 18 (1) ◽  
pp. 84-93 ◽  
Author(s):  
Luciana A. Gil ◽  
Abhishek Dwivedi ◽  
Lester W. Johnson
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Peer Pressure ◽  
Total Sample ◽  
Self Concept ◽  
Equation Modeling ◽  
Content Type ◽  
Using Data ◽  
The Impact

Purpose Peer pressure and popularity are important issues for teenagers, potentially affecting teenagers’ attitudes toward luxury products. In turn, peer pressure and popularity can potentially be affected by self-concept clarity (how clearly teens view themselves). The authors empirically aim to investigate these relationships using data from a sample of Brazilian teens and find that self-concept clarity has a significant effect on peer pressure, popularity and social consumption motivation, which, by itself, directly affects attitudes toward luxury items. Design/methodology/approach The total sample consisted of 558 teenagers between the ages of 12 and 19 (grades 7 through 12). Hypotheses were tested using structural equation modeling. Findings The results of the study suggest that teenagers’ social consumption motivations positively affect attitudes toward luxury. Originality/value The paper first explicitly examines the impact of peer pressure and popularity on attitude toward luxury among teenagers.

scholarly journals PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE REPUTATION, WORD OF MOUTH DAN CUSTOMER TRUST (STUDI DI PT PETROKIMIA GRESIK)

2022 ◽  
Vol 5 (2) ◽  
pp. 110-128
Author(s):  
Jawad Farisi ◽  
Gancar Candra Premananto
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Corporate Social ◽  
Customer Trust

At the end of 2019, a global pandemic began to hit the whole world, including Indonesia. This seems to have influenced the consumer confidence index. Consumer confidence in current economic conditions has weakened due to weakening incomes and reduced job availability. The existence of problems related to the decrease in the level of consumer confidence will be very detrimental to the company if the solution is not immediately considered. The purpose of this study was to examine and analyze the effect of corporate social responsibility on corporate reputation, word of mouth and customer trust as well as the effect of corporate reputation and word of mouth on customer trust. This research applies a quantitative approach with the type of research applied is causal research. The population in this study were 344 consumers of PT Petrokimia Gresik (PG), while the sample used in the study was 185 people.Data analysis in this study uses inferential statistics, which is an analysis aimed at proving the hypothesis using structural equation modeling - AMOS. The results of this study found that corporate social responsibilityprovides a significant effect on corporate reputation, word of mouth and consumer trust. Then corporate reputation and word of mouth are also proven to have a significant effect on consumer trust.

scholarly journals The Association of Caffeine Metabolite with Obesity and Low-Density Lipoprotein Level

2020 ◽  
Vol 4 (Supplement_2) ◽  
pp. 1681-1681
Author(s):  
Crystal Rose ◽  
Seongkum Heo ◽  
Corey Nagel ◽  
Reza Hakkak ◽  
Reid Landes ◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Low Density Lipoprotein ◽  
Density Lipoprotein ◽  
Secondary Data ◽  
Equation Modeling ◽  
Funding Sources ◽  
Final Sample ◽  
Using Data ◽  
The Relationship

Abstract Objectives To examine if waist circumference mediated the relationship between 1, 7-dimethylxanthine (a caffeine metabolite) and serum LDL level, adjusting for age, gender, race/ethnicity, smoking, and alcohol consumption. Methods A secondary data analysis study was conducted using data from the National Health and Examination Survey (NHANES) 2009–2010 data collection wave. The final sample included 1976 weighted respondents. Structural equation modeling was used to examine the objectives of this study. Results Structural equation modeling found that levels of 1, 7-dimethylxanthine were not associated with levels of LDL, and that WC was not a mediator of the relationship, adjusting for the covariates. None of the covariates were associated with LDL level, controlling for WC. Conclusions Further longitudinal studies are needed to more thoroughly examine the role of central obesity on the relationship between caffeine and LDL level. Funding Sources None.

Workload and Fatigue Among Assembly Operators. A Structural Equation Modeling Approach

2016 ◽  
Vol 60 (1) ◽  
pp. 1520-1523
Author(s):  
Juan Luis Hernandez-Arellano ◽  
Maury A. Nussbaum ◽  
Jorge Luis Garcia-Alcaraz
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Statistical Significance ◽  
Equation Model ◽  
Equation Modeling ◽  
High Workload ◽  
Using Data ◽  
Good Mode ◽  
Occupational Fatigue

This study used Structural Equation Modeling (SEM) to test the relationship between workload and fatigue dimensions, using data obtained from among Constant Velocity (CV) joints assembly workers in Mexico. Three years before this study, assembly workers had complained about how their job’s high workload had increased their levels of fatigue. The NASA-TLX and the Swedish Occupational Fatigue Inventory ware used to collect data on the effects of workload on fatigue from 116 assembly workers. A structural equation model was used to test five hypotheses associated on the effects of workload on lack of energy, physical effort, physical discomfort, lack of motivation, and sleepiness. All relationships were significant and had associated positive load factors. As a result, the modified structural equation model showed statistical significance, as well as good mode fitness. From these results, fatigue was supported as being substantially affected by the workload.

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