scholarly journals Strategi Corporate Social Responsibility dalam Pembentukan Citra Perusahaan (Studi pada Kegiatan CSR di PT. Wijaya Karya)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 288
Author(s):  
Dela Melinda Savila ◽  
Lusia Savitri Setyo Utami
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Positive Response ◽  
Case Study Research ◽  
Qualitative Approach ◽  
Corporate Image ◽  
Definition Of ◽  
Corporate Social

This study aims to determine the strategy of the Corporate Social Responsibility program conducted by Public Relations at PT Wijaya Karya in shaping a positive corporate image. The approach used in this research is qualitative with the case study research method. A qualitative approach was taken to find out the perspective of the object of research more deeply and be able to get to know the person (subject) personally and see them develop their own definition of this world and be able to feel what they experienced in the struggle with everyday society. The strategy of the Corporate Social Responsibility program conducted by PT. Wijaya Karya consists of 4 WIKA pillars. Overall, the Corporate Social Responsibility program conducted by PT. Wijaya Karya has a role in shaping a positive company image because the activities carried out are very beneficial and sustainable. In addition, the communication that exists between the company and the community is very good in Corporate Social Responsibility activities so that the community gives a positive response to the project carried out by PT. Wijaya Karya.Penelitian ini bertujuan untuk mengetahui strategi program Corporate Social Responsibility yang dilakukan Public Relations di PT Wijaya Karya dalam membentuk citra perusahaan yang positif. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif dengan metode penelitian studi kasus. Pendekatan kualitatif dilakukan untuk mengetahui cara pandang objek penelitian lebih mendalam dan dapat mengenal orang (subjek) secara pribadi dan melihat mereka mengembangkan definisi mereka sendiri tentang dunia ini dan dapat merasakan apa yang mereka alami dalam pergulatan dengan masyarakat sehari-hari. Strategi program Corporate Social Responsibility yang dilakukan PT. Wijaya Karya terdiri dari 4 pilar WIKA. Secara keseluruhan program Corporate Social Responsibility yang dilakukan PT. Wijaya Karya berperan dalam pembentukan citra perusahan yang positif karen kegiatan yang dilakukan sangat bermanfaat dan berkelanjutan. Selain itu, komunikasi yang terjalin antara perusahaan dan masyarakat sangat baik dalam kegiatan Corporate Social Responsibility sehingga masyarakat memberikan respon yang positif terhadap proyek yang dilakukan oleh PT. Wijaya Karya.

scholarly journals Peranan Public Relations Dalam Mempertahankan Eksistensi Ramayana

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 408
Author(s):  
Citra Anggraini ◽  
Yugih Setyanto
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Participant Observation ◽  
Case Study Research ◽  
Literature Study ◽  
Technological Developments ◽  
Corporate Social

Public Relations have a role to maintaining the company's existence. Existence is very necessary to be announced at the company. Lots of competing retail businesses provide all the needs of visitors and offer quality products at affordable prices. Thus the existence of a company as a characteristic is determined by competitors. This research uses the theory of existence and the role of PR. The research study used in this research is descriptive qualitative research with case study research methods and data collection techniques carried out by interviews, non-participant observation, literature study and documentation. The results of this study indicate that PR Ramayana carries out special activities and programs such as Corporate Social Responsibility (CSR) activities that maintain the name, image, and existence of the community. CSR activities are carried out not only in the form of financial assistance, but also in the form of public education. In addition, to keep pace with technological developments, Ramayana also pays attention to activities on social media. Public Relations berperan dalam menjaga dan mempertahankan eksistensi perusahaannya. Eksistensi sangat dibutuhkan untuk menunjukkan keberadaan perusahaan di masyarakat. Banyak sekali bisnis retail yang bersaing menyediakan semua kebutuhan pengunjung secara lengkap dan menawarkan produk yang berkualitas dengan harga terjangkau. Dengan demikian dibutuhkan eksistensi perusahaan sebagai ciri khas yang membedakan dengan kompetitor Penelitian ini menggunakan teori eksistensi dan peranan PR. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan metode penelitian studi kasus dan teknik pengumpulan data dilakukan dengan wawancara, observasi non-participant, studi pustaka dan dokumentasi. Hasil penelitian menunjukan bahwa PR Ramayana telah melakukan kegiatan dan program khusus seperti kegiatan Corporate Social Responsibility (CSR) yang bertujuan untuk mempertahankan nama, citra, dan eksistensi kepada masyarakat. Kegiatan CSR dilakukan tidak semata-mata dalam bentuk pemberian sumbangan dana, tetapi juga dalam bentuk edukasi kepada masyarakat. Selain itu, untuk mengimbangi perkembangan teknologi, Ramayana juga memperhatikan aktivitas di media sosial.

scholarly journals PEMBERDAYAAN BERBASIS MASJID MELALUI DANA CORPORATE SOCIAL RESPONSIBILITY (STUDI KASUS PROGRAM AKSI UMMAD)

2020 ◽  
Vol 7 (2) ◽  
pp. 332
Author(s):  
Nurendahsari Gunawan ◽  
Siti Inayatul Faizah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Services ◽  
Qualitative Approach ◽  
Action Program ◽  
Exploratory Case Study ◽  
Program Success ◽  
The People ◽  
Corporate Social

This study aims to understand the implementation of mosque-based empowerment through CSR (Corporate Social Responsibility) funds in improving the economic benefit of the people around the mosque. This study uses a qualitative approach with an exploratory case study strategy. The object of this study is Ummad Action Program, which was initiated in 2017 by the Financial Services Authority (OJK). The results of this study are that each partner knows and agrees with the background, goals, and benchmarks of program success. However, each partner has not been optimal in carrying out their duties and responsibilities. Moreover, the success of the Ummad Action Program can be assessed in terms of the benefits felt by the congregation, including the category of success with several evaluations.Keywords: Empowerment, Corporate Social Responsibility, Mosque, Financial Services Authority (OJK).

scholarly journals AN ASSESSMENT OF THE PRACTICE OF SOCIAL RESPONSIBILITY ACCOUNTING BY FIRMS IN KENYA: A CASE STUDY OF SAFARICOM KENYA

2016 ◽  
Vol 1 (1) ◽  
pp. 73-93
Author(s):  
J. Wahome
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Business Case ◽  
Primary Data ◽  
Social Accounting ◽  
Training Requirements ◽  
Corporate Social ◽  
Responsibility Accounting

Purpose: This study was an assessment of the practice of corporate social responsibility accounting by firms in Kenya in the case of Safaricom Kenya.Methodology: A case study design was appropriate for this study. The population used in this study entailed all the 1850 employees of safaricom. Judgmental sampling was used to select the respondents i.e. 24 in number, 8 respondents from the finance department, 8 respondents from the public relations department, 4 respondents from the sales department and 4 committee members of the Safaricom foundation. Primary data was collected by the use of a questionnaire and was the main data used in the research. The data collected was analyzed by use of inferential statistics. In particular, frequency tables, averages and percentages were used. The data was then presented using tables, graphs and charts.Results: The study findings showed that to a large extent, environmental management of the production process and environmental policy were issues reported in the safaricom CSR report. In addition, climate protection and energy eco-efficiency were reported in the safaricom CSR reports to a low extent respectively. Furthermore, its practice of CSR was driven by a genuine concern for creating shareholders wealth (business case) as well as engagement and accountability. It was also observed that another motive for practicing CSR was PR based (striving to better than competitors). However, some of the challenges facing accounting for social responsibility (social accounting) were related to verifiability requirements, comparability requirements, training requirements, standardization requirements, and quantification requirements.Unique contribution to theory, practice and policy: The study recommended that Safaricom should maintain its trend for addressing corporate social responsibility issues and come up with measures that can be used to make social accounting in the firm to be less costly. The researcher recommended an investigative study to establish the level of usefulness of the CSR reports to various users. In addition, a correlation and a regression study explaining the relationship between CSR and firms financial performance would be in order.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY PERUSAHAAN PT INDONESIA POWER UJP PLTU JERANJANG DALAM MENGURANGI KEMISKINAN (Studi kasus pada masyarakat Desa Taman Ayu Kecamatan Gerung Kabupaten Lombok Barat)

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Banyu Arma Supija ◽  
Lalu Ahmad Rahmat ◽  
Yulanda Trisula Sidharta Yohanes
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Problem Formulation ◽  
Corporate Image ◽  
Social Needs ◽  
Natural Setting ◽  
The Government ◽  
Village Government ◽  
Corporate Social

Creating a positive image in society, companies can conduct CSR programs. Poverty categories are understood in various ways including: Picture of material shortage, Overview of social needs, Descriptions of lack of income and adequate wealth. The meaning of "adequate" here varies widely across the sections of the Problem Formulation How Corporate Social Responsibility (CSR) PR Program PT Indonesia Power UJP PLTU JeranjangIn Reducing Poverty (A Case Study In Taman Ayu Village Village Gerung Subdistrict West Lombok)? " this research is to know Corporate Social Responsibility Program (CSR) PR PT. Indonesia Power UJP PLTU Jeranjang In Reducing Poverty (Case Study Of Taman Ayu Village Subdistrict Gerung West Lombok) In this research using descriptive qualitative research method called naturalistic method because the research is done on natural condition (natural setting), which means in accordance with facts and data that exist in the field. The results of the research are: Informants who serve as representatives of society and companies provide a lot of information ;, Description of research results indicate that the existence of support CSR implementation by the Company and Benefits Reduce Poverty by the Government of Taman Ayu Village, it is known that between theory and result is very significant. Suggestion given in this research are: PT. Indonesia Power continues to implement CSR Program as an effort to improve corporate image, CSR implementation to be improved, Village government and community continue to support and provide opportunities for sustainable CSR programs.Keywords : CSR and Poverty

The Dilemma of Corporate Social Responsibility (CSR); Case Study of PT. Inco

2021 ◽  
Vol 1 (1) ◽  
pp. 38-50
Author(s):  
Noorwahid Sofjan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Moral Responsibility ◽  
Human Security ◽  
Voluntary Activity ◽  
The Social ◽  
Definition Of ◽  
Corporate Social ◽  
A Company

Since the CSR discourse has been widely discussed, the debate about the concept of CSR as an expression of moral responsibility and sensitivity to the social and environmental world has received resistance from some circles. The reason is that some people are trying to avoid CSR obligations. This paper talks about how the discourse and thinking about CSR struggles. Is CSR a voluntary activity for the company or is it an obligation (mandatory)? Then the authors describe the Indonesian context of CSR. And before the conclusion, the author tries to describe a case example of a CSR program run by a company in Indonesia and tries to analyze it from a human security perspective. As a result, from a human security perspective, the concept of CSR in Indonesia is still a problem. The cause, scholars are still trapped in efforts to formulate a detailed definition of CSR. As a result, practically the CSR program has not been seen as a humanitarian program. And it is still limited to a technical matter of fulfilling the company's procedural obligations.

The Dilemma of Corporate Social Responsibility (CSR); Case Study of PT. Inco

2021 ◽  
Vol 1 (1) ◽  
pp. 38-50
Author(s):  
Noorwahid Sofjan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Moral Responsibility ◽  
Human Security ◽  
Voluntary Activity ◽  
The Social ◽  
Definition Of ◽  
Corporate Social ◽  
A Company

Since the CSR discourse has been widely discussed, the debate about the concept of CSR as an expression of moral responsibility and sensitivity to the social and environmental world has received resistance from some circles. The reason is that some people are trying to avoid CSR obligations. This paper talks about how the discourse and thinking about CSR struggles. Is CSR a voluntary activity for the company or is it an obligation (mandatory)? Then the authors describe the Indonesian context of CSR. And before the conclusion, the author tries to describe a case example of a CSR program run by a company in Indonesia and tries to analyze it from a human security perspective. As a result, from a human security perspective, the concept of CSR in Indonesia is still a problem. The cause, scholars are still trapped in efforts to formulate a detailed definition of CSR. As a result, practically the CSR program has not been seen as a humanitarian program. And it is still limited to a technical matter of fulfilling the company's procedural obligations.

Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector

2020 ◽  
Author(s):  
Adriana Paliwoda-Matiolanska ◽  
Emilia Smolak-Lozano ◽  
Atsuho Nakayama
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Semantic Analysis ◽  
Energy Sector ◽  
Corporate Image ◽  
Management Approach ◽  
The Creation ◽  
Corporate Social

Social media have opened up new opportunities for the creation of innovative public relations strategies focused on establishing and cultivating relationships with stakeholders on the basis of meaningful dialogue. Consideration of the interrelation between corporate social responsibility (CSR) and public relations highlights new areas for exploration and engagement. Both the dialogical and semantic perspectives reveal the performative and conversational aspects of social media. In general, both the linguistic panorama of CSR and digital media as part of a PR strategy open new possibilities for a dialogical, interactive, meaningful relationship strategy for corporate image management. Based on the linguistic approach to CSR and the Communication Management Approach, this paper explores the linguistic use of Twitter as a primary dialogical strategy to effectively enhance interactive dialogue-based relationships with the stakeholders of the top 50 companies in the energy sector based on tweet data from 2016. Semantic analysis was conducted by advanced text mining and clustering techniques on 3042 tweets monitored in 2017 that contained the leading CSR-related hashtags and keywords. The results demonstrated that the top energy companies apply a defensive and symbolic perspective, mainly for branding purposes. The corporate discourse dominates over a meaningful conversational strategy to foster interaction with stakeholders around sustainability issues on Twitter. The study reveals a homogenized interrelation between CSR, social media, and public relations. The results reveal a tendency for isomorphy in the communication models applied by the companies in the energy sector. Furthermore, similarities in semantics and thus strong tendencies to mutually mimic dialogical strategies are also observed. The semantic narrative built around the brand indicates a limited orientation towards CSR and sustainability. As such, it does not contribute to the creation of a dialogical interaction and meaningful relationships with multiple stakeholders on Twitter, in the high-risk sector represented by the energy industry.

scholarly journals Corporate social responsibility of a multinational bank and its South African subsidiary

2016 ◽  
Vol 11 (1) ◽  
pp. 23-33 ◽  
Author(s):  
Amanda Koffman-Xaba ◽  
Geoff A. Goldman
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
South African ◽  
Emerging Economies ◽  
Case Study Research ◽  
Parent Company ◽  
Csr Strategies ◽  
Corporate Social ◽  
Core Issues

Africa has become increasingly attractive to foreign investors, but the establishment of operations in emerging markets poses challenges for multinationals. One such challenge is implementing of corporate social responsibility (CSR) effectively across all subsidiaries. This study aims to determine whether there are differences in CSR expectations and praxis between a multinational bank and its subsidiary operating in South Africa. Through qualitative research methods, a case study research design approach was utilized to study CSR activities in the parent company and CSR activities in its South African subsidiary. Data collected from ten interviews are analyzed using open, axial and selective coding procedures. The study concludes that there are nuanced gaps in CSR expectations, and between the parent company and its South African subsidiary. Global CSR strategies may be applied consistently across subsidiaries, but they do not necessarily address core issues faced in emerging economies, placing doubts upon the practicality of these efforts

scholarly journals The Implementation of Corporate Social Responsibility through Festival Ketoprak Pelajar Event at CV Amigo Mangesti Utomo, Klaten, Central Java, Indonesia

2019 ◽  
Vol 6 (4) ◽  
pp. 187
Author(s):  
Fitria Ayuningtyas ◽  
Windhi Tia Saputra ◽  
Samuel Yogasara
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Public Relations ◽  
Social Responsibility ◽  
The Public ◽  
Central Java ◽  
Relationship Management Theory ◽  
Corporate Social ◽  
The Relationship

Festival Ketoprak Pelajar event is a phenomenon that is quite unique when the rampant society with new media. Amigo Group initiated corporate social responsibility (CSR) which is divided into 2 (two) namely CSR Social and CSR Culture. Festival Ketoprak Pelajar is an event of Amigo Peduli Budaya initiated by Amigo Group. The purpose of holding an event is to continue to maintain the relationship between the company and the customer can stay well maintained. The purpose of this study is to know how the Implementation of Public Relations in Corporate Social Responsibility activities through Festival Ketoprak Pelajar event at Amigo Group. The theory used this time is Relationship Management theory, refers to the process of management relationship between the organization with internal and external public. While the method used by the author is qualitative, with case study approached. The results of this study explain the process of public relations work programs applied to companies that do not have a public relations division in particular and also without the help of the public relations agencies that exist.

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