scholarly journals Komunikasi Pemasaran UMKM dalam Beradaptasi di Masa Pandemi Covid-19 (Studi Kasus Hello Cafe)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 167
Author(s):  
Ruth Ambar ◽  
Wulan Purnama Sari
Keyword(s):  
Economic Crisis ◽  
Word Of Mouth ◽  
Small And Medium Enterprises ◽  
Personal Selling ◽  
Qualitative Approach ◽  
Significant Decline ◽  
Marketing Communications ◽  
Marketing Communication ◽  
To Come ◽  
Medium Enterprises

Since the pandemic outbreak hit Indonesia, the most visible impact is the economic crisis. One of those affected was that UMKM (Micro, Small and Medium Enterprises) both in the service and production sectors experienced a significant decline in turnover, one of which is Hello Cafe. Hello Cafe will adapt to new circumstances, where business premises can reopen by complying with existing health protocols. Hello Cafe must be able to carry out proper marketing communications so that customers can come back to visit to improve their turnover and losses. The purpose of this research is to find, understand, and describe what marketing communications will be used appropriately at Hello Cafe to adapt to the covid-19 pandemic. Researchers chose to use a qualitative approach because they will conduct research and analysis on the phenomenon of marketing communication at Hello Cafe during the Covid-19 pandemic. The conclusion of this study is that effective marketing communication in adapting during the Covid-19 pandemic is personal selling to invite old customers to come back to Hello Cafe and word of mouth because most visitors come from recommendations from old customers who have visited.Sejak wabah pandemi melanda Indonesia, dampak yang sangat terlihat adalah krisisnya perekonomian. Salah satu yang terkena dampaknya adalah UMKM (Usaha Mikro Kecil dan Menengah) baik dalam bidang jasa maupun produksi megalami penurunan omzet yang siginifikan, salah satunya adalah Hello Cafe. Hello Cafe akan beradaptasi dengan keadaan yang baru, dimana tempat usaha bisa kembali buka dengan mematuhi protokol kesehatan yang ada. Hello Cafe harus bisa melakukan komunikasi pemasaran yang tepat agar pelanggan dapat kembali berkunjung untuk memperbaiki omzet dan kerugian yang dialami. Tujuan penilitian ini adalah untuk menemukan, memahami, serta mendeskripsikan tentang komunikasi pemasaran apa yang akan digunakan secara tepat pada Hello Cafe untuk beradaptasi di masa pandemi covid-19. Peneliti memilih menggunakan pendekatan kualitatif karena akan melakukan riset dan analisis terhadap fenomena komunikasi pemasaran pada Hello Cafe dalam masa pandemi covid-19. Kesimpulan dari penelitian ini bahwa komunikasi pemasaran yang efektif dalam beradaptasi di masa pandemi covid-19 adalah personal selling untuk mengajak pelanggan lama kembali berkunjung ke Hello Cafe dan word of mouth karena kebanyakan pengunjung berdatangan dari rekomendasi pelanggan lama yang sudah berkunjung.

scholarly journals Marketing Communication Model in Social Network Facebook

2015 ◽  
Vol 7 (4) ◽  
pp. 42-45 ◽  
Author(s):  
Herman Herman
Keyword(s):  
Social Networking ◽  
Small And Medium Enterprises ◽  
Qualitative Approach ◽  
Marketing Communications ◽  
Communication Model ◽  
Marketing Communication ◽  
The Social ◽  
Medium Enterprise ◽  
Communication Activity ◽  
Medium Enterprises

The limited funds made small and medium enterprise attempt to do marketing communication activities by finding ways of marketing communication that does not require substantial funds.The emergence of social networking media, such as Facebook is an opportunity for small and medium enterprises (SMEs) as a cheap marketing communication media, but not many SMEs are successfully doing marketing communications with social networking media, such failure due to a lack of knowledge in utilizing the social networking media. Indonesia have many small and medium enterprises, and most of them found difficulties in marketing communication, this study was held with purpose to examine the marketing communication activity in social networking media facebook. The study used a qualitative approach, that used interview ,observation and documentation, to assess the activity of SMEs marketing communications in facebook page, the setting of the research was the SMEs who success performed marketing communication in social networking media facebook. The results of this study resulted in a model of marketing communication through social networking media facebook page, which is useful as a guide for SMEs who will do the marketing communications.

EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA

2019 ◽  
Vol 4 (1) ◽  
pp. 165-174
Author(s):  
Ambara Purusottama ◽  
Teddy Trilaksono ◽  
Ari Ardianto
Keyword(s):  
Financial Constraints ◽  
Small And Medium Enterprises ◽  
Human Resources Management ◽  
Qualitative Approach ◽  
Human Resource Managers ◽  
Employer Branding ◽  
Resources Management ◽  
Resource Managers ◽  
Medium Enterprises ◽  
Depth Interviews

This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia. Keywords: Employer branding, Human resources management, Micro, small and medium enterprises

scholarly journals PEMBERDAYAAN PAGUYUBAN BATIK PENDOPO DESA JARUM BERBASIS KOMUNIKASI PEMASARAN VIRTUAL DI ERA PANDEMI COVID-19

Dharma LPPM ◽  
2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Puji Lestari ◽  
Titik Kusumantini ◽  
Elisabet Isyana Rahayu ◽  
Devi Wening Astari ◽  
Muhammad Irfan
Keyword(s):  
Word Of Mouth ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Community Members ◽  
Very High ◽  
Made In

Virtual marketing communication is still something new for the Paguyuban Batik Pendopo Desa Jarum. Marketing is usually done only through word of mouth and occurs offline. However, due to the COVID-19 pandemic, tourist visits to Jarum Village have greatly decreased. Virtual-based marketing communications are needed to survive in this uncertain situation. With an association that accommodates UMKM, the potential to switch from conventional marketing communications to virtual marketing communications is very high. This service stage starts from discussions with community members of Paguyuban Batik Pendopo Desa Jarum, understanding community members about the importance of virtual marketing communication, assistance in making profile videos, assistance in making websites and blogs, and assistance in creating e-commerce accounts. The contribution made in this service is the assistance of the Paguyuban Batik Pendopo Desa Jarum in virtual marketing communications, especially in the era of the COVID-19 Pandemic.

scholarly journals Penanganan Pembiayaan Murabahah Macet Pada Koperasi Pondok Pesantren (KOPONTREN) XYZ

2017 ◽  
Vol 3 (8) ◽  
pp. 656
Author(s):  
Sunarno Sunarno ◽  
Imron Mawardi
Keyword(s):  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Qualitative Approach ◽  
Meeting Report ◽  
Analysis Techniques ◽  
Working Cycle ◽  
Depth Interview ◽  
The Republic ◽  
Medium Enterprises ◽  
Depth Interviews

Murabaha Financing have potentially lower risk than other financing product. It chosen by USP Kopontren XYZ to fulfill members financing demand both for business development and consumptive purposes. Termination of Employment Relationship, working cycle and Bad characters some members cause of the collectibility default in Murabaha Financing.This study using qualitative approach and case studies. The collection of primarydata through in-depth interview, while secondary data obtained from the AnnualMembers Meeting report Kopontren XYZ . Explanation building analysis techniques are use to explain the results of in-depth interviews in order to explain the handling of murabaha financing collectibility default.The results explained to handling collectability default adopt according to The Minister of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number: 35.3 / Per / M.KUKM / X / 2007, executing from cash collateral, financial penalties for those who deliberately, and converts the contract.

scholarly journals The Effect Of Promotion Mix Costs On Sales Volume And Its Impact On The Benefits Of Agribusiness Medium Enterprises In Maros District

2021 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
Ahmad Rijal ◽  
Ahmad Ramadhan Siregar ◽  
Jusni
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Personal Selling ◽  
Sampling Technique ◽  
Sales Volume ◽  
Analysis Technique ◽  
Independent Variable ◽  
Medium Enterprises ◽  
Intervening Variables

This research was conducted on Small and Medium Enterprises in the agribusiness sector in Maros Regency by taking data on the promotion mix costs, sales volume and profits from 2017-2019. The purpose of this research is to partially determine the effect of advertising costs, promotion costs, personal selling costs on sales volume in increasing profits in agribusiness Small and Medium Enterprises in Maros district. This type of quantitative research uses an associative approach which aims to determine the effect and relationship between the independent variable and the dependent variable through intervening variables. The sample in the study obtained 21 small and medium enterprises using purposive sampling technique. The data analysis technique used is regression analysis with the help of SPSS and Sobel test. The results showed that advertising costs (X1) and personal selling costs (X3) had a significant effect on sales volume in increasing profits with the calculated value of the Sobel test, the Z1 value obtained was 2.0337 and Z3 was 2.168 > 1.669 and the selling promotion costs ( X2) does not have a significant effect on sales volume in increasing profits in small and medium agribusiness enterprises in Maros district. The value of the calculation of the Sobel test, the Z2 value obtained is -0.4967 < 1.669 (t table N = 63, Prob 5%).

scholarly journals Innovative Social Media Marketing Communication Application for Thai Hotel SMEs

2020 ◽  
Vol 14 (16) ◽  
pp. 150
Author(s):  
Torboon Puangmaha ◽  
Tatri Taiphapoon ◽  
Pakpachong Vadhanasindhu ◽  
Sukree Sinthupinyo
Keyword(s):  
Social Media ◽  
Design Thinking ◽  
Small And Medium Enterprises ◽  
Social Media Marketing ◽  
Design And Technology ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Application Development ◽  
Medium Enterprises ◽  
Industry Professionals

<p class="0abstract">Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy.  Nevertheless, a majority of small and medium enterprises (SMEs) do not realize how to systematically and effectively implement social media marketing communication.  In addition, few studies on application development of social media marketing communication have demonstrated the support for Thai hotel SMEs. This study aims to understand the pain points and expectations of SMEs in the Thai hotel industry, to design and develop an innovative social media marketing communication application for business promotion. The research utilizes design thinking process for application development using semi-structured interviews with 10 industry professionals. Based on results from the data analysis and conceptual prototype design, validated by group of professionals in business, innovation design and technology, the proposed prototype is practical and suitable for developing an innovative application that promotes Thai hotel SMEs’ social media marketing communication.</p>

scholarly journals Pemberdayaan Kawasan Rumah Pangan Lestari (KRPL) RW 04, Kelurahan Jemur Wonosari, Kota Surabaya

2021 ◽  
Vol 21 (1) ◽  
pp. 43-54
Author(s):  
Tresiyani Mettasari Liesawan ◽  
Jesseline Carissa Novita
Keyword(s):  
Word Of Mouth ◽  
Small And Medium Enterprises ◽  
Medium Enterprises

The COVID-19 pandemic has had many impacts on various fields. One of those affected is micro, small, and medium enterprises (MSMEs). Kawasan Rumah Pangan Lestari (KRPL) in RW 04, Jemur Wonosari, Surabaya, is a place that produces or empowers hydroponic vegetables. The marketing and sales system was still very conventional and by word of mouth that KRPL struggled during the pandemic. Therefore, an empowerment of KRPL was held with the hope that it could help the development of business through marketing. This service conducted interviews to find more detailed information, to create business logos, signboards, e-commerce and at last, the results were presented to RW 04 and KRPL.Pandemi COVID-19 banyak memberi dampak pada berbagai bidang. Salah satu yang terkena dampaknya adalah usaha mikro, kecil dan menengah (UMKM). Kawasan Rumah Pangan Lestari (KRPL) yang ada di RW 04, Jemur Wonosari, Surabaya adalah tempat yang memproduksi atau memberdayakan sayuran hidroponik. Sistem pemasaran dan penjualan produk masih sangat tradisional dan secara manual dari mulut ke mulut sehingga KRPL mengalami kesulitan saat pandemi. Oleh karena itu, diadakan pemberdayaan kawasan KRPL dengan harapan dapat membantu mengembangkan usaha masyarakat melalui pemasaran. Pengabdian ini melakukan wawancara untuk menemukan informasi lebih detail, membuatkan logo usaha, papan nama, e-commerce dan setelah itu akan dilakukan presentasi hasil ke pihak RW 04 dan KRPL. 

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