scholarly journals PEMBERDAYAAN PAGUYUBAN BATIK PENDOPO DESA JARUM BERBASIS KOMUNIKASI PEMASARAN VIRTUAL DI ERA PANDEMI COVID-19

Dharma LPPM ◽  
2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Puji Lestari ◽  
Titik Kusumantini ◽  
Elisabet Isyana Rahayu ◽  
Devi Wening Astari ◽  
Muhammad Irfan
Keyword(s):  
Word Of Mouth ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Community Members ◽  
Very High ◽  
Made In

Virtual marketing communication is still something new for the Paguyuban Batik Pendopo Desa Jarum. Marketing is usually done only through word of mouth and occurs offline. However, due to the COVID-19 pandemic, tourist visits to Jarum Village have greatly decreased. Virtual-based marketing communications are needed to survive in this uncertain situation. With an association that accommodates UMKM, the potential to switch from conventional marketing communications to virtual marketing communications is very high. This service stage starts from discussions with community members of Paguyuban Batik Pendopo Desa Jarum, understanding community members about the importance of virtual marketing communication, assistance in making profile videos, assistance in making websites and blogs, and assistance in creating e-commerce accounts. The contribution made in this service is the assistance of the Paguyuban Batik Pendopo Desa Jarum in virtual marketing communications, especially in the era of the COVID-19 Pandemic.

scholarly journals Komunikasi Pemasaran UMKM dalam Beradaptasi di Masa Pandemi Covid-19 (Studi Kasus Hello Cafe)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 167
Author(s):  
Ruth Ambar ◽  
Wulan Purnama Sari
Keyword(s):  
Economic Crisis ◽  
Word Of Mouth ◽  
Small And Medium Enterprises ◽  
Personal Selling ◽  
Qualitative Approach ◽  
Significant Decline ◽  
Marketing Communications ◽  
Marketing Communication ◽  
To Come ◽  
Medium Enterprises

Since the pandemic outbreak hit Indonesia, the most visible impact is the economic crisis. One of those affected was that UMKM (Micro, Small and Medium Enterprises) both in the service and production sectors experienced a significant decline in turnover, one of which is Hello Cafe. Hello Cafe will adapt to new circumstances, where business premises can reopen by complying with existing health protocols. Hello Cafe must be able to carry out proper marketing communications so that customers can come back to visit to improve their turnover and losses. The purpose of this research is to find, understand, and describe what marketing communications will be used appropriately at Hello Cafe to adapt to the covid-19 pandemic. Researchers chose to use a qualitative approach because they will conduct research and analysis on the phenomenon of marketing communication at Hello Cafe during the Covid-19 pandemic. The conclusion of this study is that effective marketing communication in adapting during the Covid-19 pandemic is personal selling to invite old customers to come back to Hello Cafe and word of mouth because most visitors come from recommendations from old customers who have visited.Sejak wabah pandemi melanda Indonesia, dampak yang sangat terlihat adalah krisisnya perekonomian. Salah satu yang terkena dampaknya adalah UMKM (Usaha Mikro Kecil dan Menengah) baik dalam bidang jasa maupun produksi megalami penurunan omzet yang siginifikan, salah satunya adalah Hello Cafe. Hello Cafe akan beradaptasi dengan keadaan yang baru, dimana tempat usaha bisa kembali buka dengan mematuhi protokol kesehatan yang ada. Hello Cafe harus bisa melakukan komunikasi pemasaran yang tepat agar pelanggan dapat kembali berkunjung untuk memperbaiki omzet dan kerugian yang dialami. Tujuan penilitian ini adalah untuk menemukan, memahami, serta mendeskripsikan tentang komunikasi pemasaran apa yang akan digunakan secara tepat pada Hello Cafe untuk beradaptasi di masa pandemi covid-19. Peneliti memilih menggunakan pendekatan kualitatif karena akan melakukan riset dan analisis terhadap fenomena komunikasi pemasaran pada Hello Cafe dalam masa pandemi covid-19. Kesimpulan dari penelitian ini bahwa komunikasi pemasaran yang efektif dalam beradaptasi di masa pandemi covid-19 adalah personal selling untuk mengajak pelanggan lama kembali berkunjung ke Hello Cafe dan word of mouth karena kebanyakan pengunjung berdatangan dari rekomendasi pelanggan lama yang sudah berkunjung.

FUNGI IN AIR MASSES OVER MONTREAL DURING 1950 AND 1951

1956 ◽  
Vol 34 (1) ◽  
pp. 1-15 ◽  
Author(s):  
S. M. Pady ◽  
L. Kapica
Keyword(s):  
Seasonal Variation ◽  
Pollen Grains ◽  
Average Concentration ◽  
Yeast Cells ◽  
The Sun ◽  
Air Masses ◽  
Air Sampler ◽  
Agricultural Areas ◽  
Very High ◽  
Made In

Numbers and kinds of fungi were determined from nutrient plate and silicone slide studies from the roof of the Sun Life Building, Montreal, between September 1950 and December 1951. Exposures of plates were made in the General Electric Bacterial Air Sampler, and plates and silicone slides in the Bourdillon Slit Sampler. A total of 978 exposures was made on 113 sampling days during 16 months; 507 plates in the G. E. Sampler, 344 plates and 127 slides in the Slit Sampler. Of 40,359 colonies examined, Cladosporium, Penicillium, yeasts, Aspergillus, Alternaria, and Actinomycetes were commonest, constituting 47.7, 15.8, 10.4, 4.6, 4.2, and 2.2% of the total. The next commonest fungi were Pullularia, Oöspora, Fusarium, Stemphylium, Verticillium, Rhizopus, Spicaria, Scopulariopsis, Phoma, Mucor, Botrytis, Cephalosporium, Trichoderma, Helmin-thosporium, Neurospora, Papularia, Cephalothecium, Pyrenochaeta, Zythia, and Nigrospora. In addition 12 genera were infrequently found. Unidentified colonies numbered 174 and nonsporulating 3371 (8.3%). On a cubic foot basis numbers in the plates varied from 17.7 per cu. ft. in August to 0.4 per cu. ft in February.Fungus spores showed a seasonal variation with summer highs averaging 244 per cu. ft. in July to a low of 0.8 per cu. ft. in December. The most abundant spores were Cladosporium, yeasts, smuts, Fusarium, Alternaria, Venturia-like, Stemphylium, rusts, Septoria, and Helminthosporium. Hyphal fragments and pollen grains were present also. On eight occasions during the summer, readings of over 200 spores per cu. ft. were recorded, the maximum being 445 per cu. ft. on September 6, 1951. Cladosporium in August reached a peak of 74.1 per cu. ft. and yeast cells in July had an average concentration of 100 per cu. ft.An analysis of the air masses indicated that pure polar air carried low numbers of fungi, whereas tropical air had very high numbers. Most of the air masses were modified polar air and their fungus content varied considerably. The fungi in the air over Montreal are believed to have had their origin in agricultural areas.

Flow Field on Helodeck of a Frigate: A Review

2019 ◽  
Vol 161 (A4) ◽  
Keyword(s):  
Flow Field ◽  
Numerical Solutions ◽  
Offshore Structures ◽  
High Speeds ◽  
High Turbulence ◽  
The Subject ◽  
Offshore Industry ◽  
The Military ◽  
Very High ◽  
Made In

The various functions desired from a frontline warship such as a frigate, corvette or a destroyer, coupled with the requirement of very high speeds and economic viability restricting the size, necessitates a very dense arrangement of weapons and sensors on the top deck and superstructure. Accordingly, Navies across the world have faced several problems with respect to functions for which a good aerodynamic design for these structures is essential. Major issues include smoke nuisance created due to impinging of the ship's exhaust gases on to the top deck leading to possible suction by engine intakes and high turbulence in the ship's air-wake leading to ship aircraft interface concerns. The flow field on the helodeck is extremely complex due to its geometry and interaction with the wake of the ship’s superstructure. A knowledge of this complexity is essential for ensuring safe helo operations on the helodeck. The problem of ship helicopter interaction has hogged the lime light in recent times, due to rising demand for design of warships for increased stealth, especially in the past two decades. Consequently, several researchers in countries with advanced Navies have invested considerable resources towards evolving both experimental and numerical solutions for the problem. However, given the military nature of the operations, open literature on the subject containing details of such research, which can be used as reference material for present work, are limited. Considering the complexities involved in the problem, an attempt has been made in this paper to holistically review the widely scattered and limited literature in this field. A good amount of literature on marine helo applications emerge from the offshore industry. Keeping in mind that the fields of warship design and offshore structures are dissimilar and have their peculiar problems, informed conclusions have been made in drawing lessons from available literature.

DETERMINAN NILAI PELANGGAN & IMPLIKASINYA TERHADAP LOYALITAS KONSUMEN DI BANK SYARIAH WILAYAH DKI JAKARTA

2019 ◽  
Vol 3 (2) ◽  
pp. 144-165
Author(s):  
Hanan Wihasto
Keyword(s):  
Product Quality ◽  
Customer Value ◽  
Distribution Channels ◽  
Marketing Communications ◽  
Survey Method ◽  
Marketing Communication ◽  
Consumer Loyalty ◽  
Significant Positive Effect ◽  
Dominant Contribution ◽  
Positive Effect

The purpose of this study was to determine and analyze the effect of Marketing Communications on Customer Value. To know and analyze the influence of product quality on Customer Value. To know and analyze the influence of Distribution Channels for Customer Value. To know and analyze the effect of Marketing Communications, Product Quality and Distribution Channels together on Customer Value. To know and analyze the impact of the Consumer LoyaltyMarketing Communications. To know and analyze the influence of product quality on Consumer Loyalty. To know and analyze the influence of Distribution Channels for Consumer Loyalty. To know and analyze the effect on the Customer Value Customer Loyalty. To know and analyze the effect of Marketing Communications, Product Quality, Distribution Channels andCustomer Value jointly against Consumer Loyalty. The method used is survey method descriptive and explanatory survey with asample size of 435 respondents, as well as data analysis method used is SEM (Structural Equation Modelling) with LISREL 8.80. Based on the results of the study, then obtained the following findings: Marketing Communications positive and significant impact on Customer Value. Product quality and significant positive effect on Customer Value. Distribution Channels positive and significant impact on Customer Value. Marketing Communication, Product Quality and Distribution Channels simultaneously positive and significant impact on Customer Value. Partially Marketing Communications dominant contribution in influencing the Customer Value. Marketing Communications positive and significant impact on consumer loyalty. Product quality and significant positive effect on consumer loyalty. Distribution Channels positive and significant impact on consumer loyalty. Customer Value positive and significant impact on consumer loyalty. Marketing Communication, Product Quality, Distribution Channels and Customer Value simultaneously positive and significant impact on consumer loyalty. Partially Marketing Communications dominant contribution in influencing consumer loyalty.  

Co-creating value and developing social capital: Centre of Science for Villages (CSV), Wardha

2017 ◽  
Vol 7 (3) ◽  
pp. 1-22 ◽  
Author(s):  
Anagha Shukre ◽  
Naresh Verma
Keyword(s):  
Social Capital ◽  
Consumer Behaviour ◽  
Word Of Mouth ◽  
Opinion Leaders ◽  
Marketing Communications ◽  
Innovative Technology ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Content Type ◽  
Rural Markets

Subject area Marketing management, consumer behaviour, rural marketing and integrated marketing communications. Study level/applicability The case is for the use of undergraduate and also postgraduate students of management in courses of marketing management, consumer behaviour, rural marketing and integrated marketing communications. This case may also be used in human resources’ management course lectures which focus on social capital. Case overview This case on the Centre of Science for Villages (CSV), Wardha, attempts to identify how value can be co-created through innovative technology and how social capital can be developed for rural markets through the use of integrated marketing communications tools, particularly word-of-mouth and the influence of opinion leaders. Effective campaigns can be designed for the target audience based on the 3A framework (Awareness, Adoption and Addition of Value) and McGuire’s Model of Persuasion. The CSV has been typically chosen for the study because its products are unique, innovative and eco-friendly and blend well with the rural lives. It has been able to enrich the lives of rural population by generating employment and in creating entrepreneurial opportunities. The biggest challenge, however, lies in educating rural consumers to accept and adopt its innovative technology in their daily lives. Expected learning outcomes The case study has been written to enable students to understand the concepts of value co-creation and social capital in the context of Indian rural markets. The students will learn the dynamics of rural markets by pondering over these points: understand the concept of value co-creation for rural markets; comprehend the creation of social ecology for managing knowledge in an organisation; identify the development and role of social capital and use it as a promotional tool, particularly word-of-mouth and opinion leaders(reference groups); recommend the use of different marketing mix variables for an organisation, operating in rural markets; and connote designing of effective campaigns for the target audience, based on the 3A framework and the Persuasion Model (6 steps) suggested by McGuire. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing

scholarly journals Moving Forward With Accelerometer-Assessed Physical Activity: Two Strategies to Ensure Meaningful, Interpretable, and Comparable Measures

2018 ◽  
Vol 30 (4) ◽  
pp. 450-456 ◽  
Author(s):  
Alex V. Rowlands
Keyword(s):  
Physical Activity ◽  
Black Box ◽  
Data Sets ◽  
Accelerometer Data ◽  
Future Health ◽  
The Past ◽  
Acceleration Data ◽  
Night And Day ◽  
Very High ◽  
Made In

Significant advances have been made in the measurement of physical activity in youth over the past decade. Monitors and protocols promote very high compliance, both night and day, and raw measures are available rather than “black box” counts. Consequently, many surveys and studies worldwide now assess children’s physical behaviors (physical activity, sedentary behavior, and sleep) objectively 24 hours a day, 7 days a week using accelerometers. The availability of raw acceleration data in many of these studies is both an opportunity and a challenge. The richness of the data lends itself to the continued development of innovative metrics, whereas the removal of proprietary outcomes offers considerable potential for comparability between data sets and harmonizing data. Using comparable physical activity outcomes could lead to improved precision and generalizability of recommendations for children’s present and future health. The author will discuss 2 strategies that he believes may help ensure comparability between studies and maximize the potential for data harmonization, thereby helping to capitalize on the growing body of accelerometer data describing children’s physical behaviors.

scholarly journals AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 17
Author(s):  
Wulan Muhariani
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic  ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi

scholarly journals Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus

2018 ◽  
Vol 6 (4) ◽  
Author(s):  
Ayaz Ahmad ◽  
Salniza Md. Salleh ◽  
Selvan a/l Perumal
Keyword(s):  
Information Technology ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
The Past ◽  
Technology Marketing ◽  
Industry Professionals ◽  
Research Avenue

This study aims at identifying and conceptually linking Information Technology, Marketing Database and the IMC process in a resource paradigm. It also conceptually posits the mediated role of Marketing Database to further transmit the absorbed effect to the IMC process. Review of the past studies has been done to conceptually connect these resources and/or capabilities. This paper establishes different relationships to be further tested empirically for both the academia and industry professionals. The main contribution is to conceptually theorize all the three concept and linking them conceivably that were either missing or vague in the marketing communication literature. Further, it also provides a research avenue to seek the complementarity of such resources by utilizing the extended RBV theory. The theoretical framework proposed is based on past literature from the RBV and marketing communications literature positing some new structural paths beside certain previous linkage (s) if any.

scholarly journals Towards strategic integration in marketing communications in a decentralised organisational structure

2020 ◽  
Author(s):  
◽  
Enno Frehse
Keyword(s):  
Conceptual Model ◽  
Business Strategy ◽  
Corporate Strategy ◽  
Marketing Communications ◽  
Successful Implementation ◽  
Marketing Communication ◽  
Organisational Structure ◽  
Strategic Integration ◽  
Guiding Principles ◽  
Successful Integration

The concept of integrated marketing communications (IMC) was developed in the early 1990s and has gained significant interest from academics and practitioners alike. Although the concept is widely known for its theme of achieving consistency in messages sent, integration of marketing communications with corporate strategy is arguably the defining construct of IMC. In contrast to the attention the concept of IMC has achieved, integration of marketing communications with corporate strategy is rarely achieved. Correspondingly, there is a gap in understanding why such successful integration remains scarce. In order to support closure of this knowledge gap, the aim of this research is to support the successful implementation of IMC at a strategic level through the development of a conceptual model that is capable of helping to overcome barriers to successful integration. The objectives of the study are therefore to explore how decisions about marketing communication activities are taken and how customer knowledge generated through marketing communication activities is used to inform business strategy decisions. The knowledge needed to fulfil the research aim was generated from a case study setting of a global company, operating a decentralised organisational structure in the healthcare industry. The resulting research findings were grouped into three thematic areas which are termed efficiency, consistency, and relationship. These thematic areas, if unmanaged, may inhibit company-wide alignment of marketing communications activities with business strategy. This thesis contributes towards facilitating integration of marketing communications with strategy by providing a conceptual model which is termed ‘integration areas’. This model is based on the idea of using guiding principles for aligning marketing communication activities throughout a company. The integration area concept helps in the development of these guiding principles by providing thematic areas which should be considered in the course of this development so that integration of marketing communication activities with business strategy is achieved. Such support for guiding principles development for the purpose of achieving strategic integration of marketing communication activities has not yet been provided.

scholarly journals ANALISIS PERKEMBANGAN PENELITIAN KOMUNIKASI PEMASARAN DAN KONTEN DIGITAL

DIALEKTIKA ◽  
2019 ◽  
Vol 6 (2) ◽  
pp. 118-134
Author(s):  
Heni Indrayani ◽  
Swita Amalia Hapsari ◽  
Hanif Wahyu Cahyaningtyas ◽  
Rifqi Hindami
Keyword(s):  
Marketing Communications ◽  
Digital Content ◽  
Communication Studies ◽  
Marketing Communication ◽  
Communication Research ◽  
Research Topics ◽  
Study Program ◽  
Final Project ◽  
Media Platform ◽  
Bibliometric Approach

Students try to communicate scientifically through information written in their final project in the form of a Thesis. In the distribution of research topics in the Communication Studies program at Dian Nuswantoro University, most discussed digital content and marketing communication. Therefore, the purpose of this research is to analyze the development of digital content research and marketing communications. The method used is a descriptive quantitative method with a bibliometric approach from 21 thesis of Communication Studies Program students from August 2017 to March 2019. The results showed that the study of Communication Studies Program Students at Dian Nuswantoro University was the most adalagh of analyzing digital content and marketing communications. This is in accordance with specialization in the study program. Digital content both online media, social media and Youtube are discussed in terms of strategy and media platform content. Meanwhile, marketing communication research discusses the strategy side and impact of marketing communication.

Sign in / Sign up

Export Citation Format

Share Document