scholarly journals Kodeks etyczny jako narzędzie zarządzania relacjami z pracownikami

2008 ◽  
Vol 4 ◽  
pp. 266-273
Author(s):  
Aleksandra Stanek
Keyword(s):  
Economic Growth ◽  
Public Opinion ◽  
Ethical Issues ◽  
External Environment ◽  
Code Of Conduct ◽  
Negative Image ◽  
The Public ◽  
Ethical Behaviors ◽  
Positive Image ◽  
The Way

The negative image of business in the public opinion has drawn its attention, firstly in USA,and after that in Europe, to the ethical issues in business activity.The ethical behaviors of the companies have mostly the external importance – they are thetools to build positive image of the company and trustworthy among its stakeholders: shareholders, customers, public opinion; and therefore they contribute to the economic growth of thecompany.Nevertheless, the ethical issues are important also inside the company, in the relations withthe employees. Codes of conducts are one of the instruments that besides building the positiverelations with the external environment may also strengthen the ties in organization. The way ofenacting the code and the employees’ identification with the values and rules it contains areimportant.The aim of this paper is to answer the questions: May the code of conduct be a tool ofmanaging the relations with employees, and under what conditions may it be a valuable tool, notonly another unimportant document? The first part of the paper focuses on the issue of ethics in business and genesis of this topic.After that, the deliberations focus on codes of conducts and their role in relations with environ-ment. The last part shows the evidences of the efficiency the codes of conducts in managingrelations with employees.Paper is prepared on basis of literature and researches, as well as on the author’s surveys inbig international companies in some Polish cities (Kraków, Wroc³aw, Poznañ, and Warszawa).

scholarly journals THE USE OF PUBLIC RELATIONS IN PROJECTING AN ORGANIZATION'S POSITIVE IMAGE

2017 ◽  
Author(s):  
Ioana Olariu
Keyword(s):  
Public Opinion ◽  
Mass Media ◽  
Public Relations ◽  
Theoretical Approach ◽  
Research Topic ◽  
Negative Image ◽  
The Public ◽  
Positive Image ◽  
The Mass Media ◽  
The Impact

This article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Practice has proved that the image of institutions has a patrimonial value and it is sometimes essential in raising their credibility. It can be said that an image is defined as the representation of certain attitudes, opinions or prejudices concerning a person, a group of persons or the public opinion concerning an institution. In other words, an image is the opinion of a person, of a group of persons or of the public opinion regarding that institution. All specialists agree that a negative image affects, sometimes to an incredible extent, the success of an institution. In the contemporary age, we cannot speak about public opinion without taking into consideration the mass media as a main agent in transmitting the information to the public, with unlimited possibilities of influencing or forming it. The plan for the PR department starts with its own declaration of principles, which describes its roles and contribution to the organisation.

BROWNFIELD REGENERATION: WATERFRONT SITE DEVELOPMENTS IN LIVERPOOL AND COLOGNE / NAUDOTŲ TERITORIJŲ ATGAIVINIMAS: KRANTINIŲ APLINKOS GERINIMAS LIVERPULYJE IR KELNE / РЕГЕНЕРАЦИЯ РАНЕЕ ИСПОЛЬЗОВАВШИХСЯ ТЕРРИТОРИЙ: УЛУЧШЕНИЕ СОСТОЯНИЯ ОКРУЖАЮЩЕЙ СРЕДЫ НА НАБЕРЕЖНЫХ ЛИВЕРПУЛЯ И КЕЛЬНА

2012 ◽  
Vol 20 (1) ◽  
pp. 5-16 ◽  
Author(s):  
Vida Malienė ◽  
Luke Wignall ◽  
Naglis Malys
Keyword(s):  
Economic Growth ◽  
Public Opinion ◽  
Literature Review ◽  
Inner City ◽  
Best Practice ◽  
World Cities ◽  
The Public ◽  
Brownfield Sites ◽  
Urban Renaissance ◽  
Other World

The regeneration of brownfields has recently gained prominence due to greenfield land restrictions as well as their potential to promote the urban renaissance. On the examples of Kings Waterfront in Liverpool and Rheinauhafen in Cologne the paper aims to evaluate how brownfield regeneration practice compares, given that local, national and European bodies have invested significant amounts of time and expenditure to the revitalisation of sites. The literature review provides a background to the issues which need to be overcome for developments such as Liverpool's Kings Waterfront and Cologne's Rheinauhafen to become a success. In order to determine the state of current brownfield practice in Liverpool and Cologne, we explore the public opinion and information from specialists in the field. The study shows that, if exploited correctly, brownfield sites can provide a catalyst for economic growth in the inner city areas where they once have been deprived. Finally, studied cities were found to contain many examples of best practice with regards to brownfield sites situated on rivers. These successful schemes could be used to reignite the regeneration of other world cities. Santrauka Pastaruoju metu naudotų teritorijų atgaivinimas įgavo svarbą dėl nenaudotų teritorijų žemės apribojimų ir siekiant paskatinti miestų atgimimą. Remiantis Kings Waterfront Liverpulyje ir Rheinauhafen Kelne pavyzdžiais, straipsnyje siekiama palyginti naudotų teritorijų atgaivinimo praktikas, įvertinant tai, kad vietinės, nacionalinės ir Europos Sąjungos atsakingos organizacijos investavo daug laiko ir pinigų į šių vietų atgaivinimą. Literatūros apžvalga suteikia informacijos apie problemas, kurias reikia išspręsti, kad vystymas Liverpulio Kings Waterfront ir Kelno Rheinauhafen būtų sėkmingas. Siekiant nustatyti šiuo metu susiklosčiusią situaciją Liverpulyje ir Kelne, ištirta visuomenės nuomonė ir informacija, gauta iš šios srities specialistų. Tyrimas rodo, kad jeigu teritorija naudota efektyviai, jos atgaivinimas gali paskatinti ekonominį augimą vidinio miesto rajonuose, ypač tuose, kurie anksčiau buvo nuskurdę. Straipsnyje pateikta pavyzdžių, kaip galima išvystyti naudotas teritorijas prie upių. Šių sėkmingų projektų pavyzdžiai gali būti taikomi kitų pasaulio miestų atgaivinimui skatinti. Резюме В последнее время регенерация ранее использовавшихся территорий приобретает особое значение в связи с введением ограничений на неиспользовавшиеся ранее земельные территории и с целью способствовать возрождению городов. На примере Kings Waterfront в Ливерпуле и Rheinauhafen в Кельне в статье сравнивается практика регенерации ранее использовавшихся территорий с учетом больших средств, инвестированных на эти цели местныминациональными организациями и ответственными организациями Европейского Союза. Обзор литературы поданному вопросу позволил собрать информацию о проблемах, решение которых позволит надеяться на то, чтодальнейшее развитие Kings Waterfront в Ливерпуле и Rheinauhafen в Кельне будет успешным. С целью выявитьситуацию, сложившуюся в настоящее время в Ливерпуле и Кельне, специалисты изучили общественное мнение иинформацию, полученную из этих областей. Исследование показало, что эффективное использование выделенных средств может способствовать экономическому развитию районов города, особенно обнищавших. В качествепримера успешного развития ранее использовавшихся территорий в статье представлены территории, находящиеся вблизи рек. Примеры этих удачных проектов могут способствовать возрождению других городов мира.

scholarly journals How Elite Partisan Polarization Affects Public Opinion Formation

2013 ◽  
Vol 107 (1) ◽  
pp. 57-79 ◽  
Author(s):  
JAMES N. DRUCKMAN ◽  
ERIK PETERSON ◽  
RUNE SLOTHUUS
Keyword(s):  
Public Opinion ◽  
Party Competition ◽  
Opinion Formation ◽  
Quarter Century ◽  
The Public ◽  
Partisan Polarization ◽  
Survey Experiments ◽  
The Impact ◽  
The Way

Competition is a defining element of democracy. One of the most noteworthy events over the last quarter-century in U.S. politics is the change in the nature of elite party competition: The parties have become increasingly polarized. Scholars and pundits actively debate how these elite patterns influence polarization among the public (e.g., have citizens also become more ideologically polarized?). Yet, few have addressed what we see as perhaps more fundamental questions: Has elite polarization altered the way citizens arrive at their policy opinions in the first place and, if so, in what ways? We address these questions with a theory and two survey experiments (on the issues of drilling and immigration). We find stark evidence that polarized environments fundamentally change how citizens make decisions. Specifically, polarization intensifies the impact of party endorsements on opinions, decreases the impact of substantive information and, perhaps ironically, stimulates greater confidence in those—less substantively grounded—opinions. We discuss the implications for public opinion formation and the nature of democratic competition.

Deterrence by public diplomacy

2017 ◽  
Vol 21 (4) ◽  
pp. 342-354 ◽  
Author(s):  
Falk Hartig
Keyword(s):  
Public Diplomacy ◽  
Design Methodology ◽  
Negative Image ◽  
Content Type ◽  
Information Campaigns ◽  
The Public ◽  
Negative Dimension ◽  
Positive Image ◽  
Hearts And Minds ◽  
Practical Implications

Purpose The purpose of this paper is to contribute to the growing public diplomacy literature as it focuses on the crucial, but so far largely unnoticed negative dimension of public diplomacy by analyzing information campaigns targeting unwanted people as one instrument of public diplomacy. Design/methodology/approach Using the cases of Australia and Germany this paper analyses the public diplomacy narratives of these two countries and contrasts those with the messages both countries communicate to potential migrants/refuges through a number of information campaigns. Based on this assessment the paper highlights the negative dimension of public diplomacy and discusses how this negative dimension influences the conduct of public diplomacy. Findings Both cases clearly exemplify that public diplomacy is no altruistic affair and that public diplomacy is facing new challenges due to this concurrence of opposing images it aims to communicate. It further illustrates that this negative dimension not only challenges the understanding of public diplomacy, but at the same time exemplifies a communicative predicament which, it is argued, cannot be solved satisfactory and requires a trade-off between deterrence and attraction. The predicament arises from the dichotomy of presenting a positive image of a country to produce endorsement and sympathy as well as to attract tourists and investment, while at the same time communicating a negative image to deter uninvited people from entering the country. Practical implications Referring to this communicative predicament, the paper suggests that those campaigns are unrewarding for two reasons: first, they apparently do not achieve their objectives and at the same time undermine other public diplomacy initiatives. Originality/value The paper highlights the normally neglected fact that public diplomacy is not only concerned with presenting a positive image of a country and winning hearts and minds, but that public diplomacy also has a negative dimension which needs more academic analysis and practitioner’s attention.

scholarly journals Personal Business Ethics Perception: A Study of Vietnamese Adults

2014 ◽  
Vol 221 ◽  
pp. 127-143
Author(s):  
Quân Trần Hà Minh
Keyword(s):  
Business Ethics ◽  
Ethical Issues ◽  
Public Attitudes ◽  
Codes Of Conduct ◽  
Great Influence ◽  
Code Of Conduct ◽  
Ethical Behaviors ◽  
Significant Difference ◽  
Unethical Behaviors ◽  
Management Experience

As the world of business is becoming more globalized and diverse, business ethics also becomes a complicated and frequently controversial topic. Organizations as well as individuals are fully aware that business ethical issues can have a great influence on the public attitudes toward them, and unethical behaviors and conducts can destroy trust. In turn, ethical leaders and employees can influence positively decisions and behaviors of others, which can lead to organization’s sustainability. Today’s workplace has a high demand for ethical behaviors of all employees. This study examines the personal business ethics perceptions of 964 Vietnamese adults based on age, gender, management experience, and code of conduct by using Clark & Clark's (1966) Personal Business Ethics Scores (PBES) measure. The results demonstrate that there is a significant difference in personal business ethics perceptions on each variable. It appears that younger Vietnamese adults have higher personal business ethics scores than older adults. Vietnamese females scored higher than males. People with management experience have lower scores while those who have not experienced codes of conduct have higher scores than those who have experienced codes of conduct. In this study, literature review on ethics, corruption perception index of Vietnam, limitations, and implications are also provided.

Printmedia poll reporting in Poland: Poll as news in Polish parliamentary campaigns, 1991–2007

2011 ◽  
Vol 44 (1) ◽  
pp. 63-72 ◽  
Author(s):  
Robert Szwed
Keyword(s):  
Public Opinion ◽  
Political Actors ◽  
The Public ◽  
The Media ◽  
Election Results ◽  
Public Opinion Polls ◽  
Minimal Disclosure ◽  
Opinion Polls ◽  
The Way

Information about the support given by the public opinion to political actors has become a constant element of the public debate in Poland after the fall of Communism. Very soon polls became an argument in debates, a premise, or a way to justify decisions. At the same time they were criticized both by politicians and journalists convinced that polls can significantly influence the election results. But the fact was not noticed in Poland that all debates about the influence of polls on election outcomes should be preceded by a discussion of the way they are presented in the media. The present article joins this debate by subjecting to analysis the polls published in the Polish press during parliamentary campaigns in the dimensions of the role they played during the recent several years, the quality of methodological information, and of the way the polls were used in the media. As opposed to European and American analyses, no improvement in the conformity to standards of minimal disclosure in newspapers’ reporting of public opinion polls was noticed, although—like in other countries—a dramatic increase in the number of polls reported was observed.

Kicking Up a Fuss?

2018 ◽  
Author(s):  
Catherine E. De Vries
Keyword(s):  
Public Opinion ◽  
Experimental Evidence ◽  
Real World ◽  
Political Sophistication ◽  
The Public ◽  
European Public ◽  
The Eu ◽  
The Way

This chapter demonstrates that public opinion towards the EU is highly responsive to changes in real-world conditions and moves in predictable ways. The analysis in the chapter combines natural experimental evidence with uniquely designed survey experimental evidence to show that support and scepticism react both to national and European events. This underlines the importance of the benchmark theory of European public opinion that this book presents. Moreover, the findings reported in this chapter support the intuition outlined in Chapter 2 that people are able to distinguish the policies a system provides from the way the system operates. Finally, the chapter shows that the public is responsive to changes in real-world conditions regardless of the level of political sophistication that individuals exhibit.

scholarly journals Bibliotherapy: How Public Libraries can Support their Communities’ Mental Health

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Keri McCaffrey
Keyword(s):  
Mental Health ◽  
Mental Illness ◽  
Public Opinion ◽  
Public Libraries ◽  
Active Role ◽  
Controlled Study ◽  
The Public ◽  
The Way

Bibliotherapy is the act of reading a book to aid a mental illness. Although bibliotherapy is commonly practiced in a controlled study, it should be expanded and implemented into public libraries in a way that the public can take bibliotherapy into their own hands. In this paper, bibliotherapy’s effectiveness is looked at through both psychology tests, and online public opinion. Also, its execution in public libraries is discussed, and better ways to implement bibliotherapy are suggested through articles. Overall, public libraries can take an active role in their community’s mental health by providing them tools in the way of books to allow them to explore, understand, and potentially better their emotions or actions.

scholarly journals An Historical Study of Newspapers and Public Opinion About Education

2021 ◽  
Author(s):  
◽  
Dorothy Ella Roulston
Keyword(s):  
Public Opinion ◽  
Ethical Issues ◽  
Historical Study ◽  
Investigative Reporting ◽  
The Public ◽  
Daily Newspapers ◽  
Educational Trends ◽  
Gate Keeping ◽  
Newspaper Articles

<p>The aim of this thesis was to survey educational trends as reported in five daily newspapers from 1901 to 1905 and from 1978 to 1982. As a basis for evaluating those trends, writings from historians in the earlier period were used, while academic writings from Delta journals were used in the latter period. The role of the newspaper in reporting issues differs in two inter-related ways from academic and historic writings. First, newspapers must "serve" the public so as to achieve their second function, viability. This is achieved by a process of "gate keeping" whereby articles are selected for publishing suitability. A significant mismatch was found in the earlier period between issues identified by historians and those reported in the newspapers. In that period, the public and newspapers alike were too pre-occupied with "balancing the traditional principle against the geographical principle", which was further reinforced by local jealousies, to notice the important changes that were taking place. In the latter period, the issues were generally found to be shared by academic writings and newspaper articles alike. However, as with the earlier period, good investigative reporting on serious philosophical and ethical issues was omitted. In neither period of time did the public appear to be seriously interested in educational trends.</p>

Moral Collapse in a Warming World

2014 ◽  
Vol 28 (3) ◽  
pp. 335-342 ◽  
Author(s):  
Clive Hamilton
Keyword(s):  
Global Warming ◽  
Ethical Issues ◽  
The Public ◽  
Nonhuman Animals ◽  
Warming World ◽  
Taking Action ◽  
The Way

In his definitive book A Perfect Moral Storm, ethicist Stephen Gardiner argues that the way forward in a climate-changed world is so difficult in part because we “do not yet have a good understanding of many of the ethical issues at stake in global-warming policy.” We remain confused about such vital questions as who should take responsibility for the current condition, how to preserve equity between generations, and how best to think about our responsibility toward nonhuman animals. The resistance of governments to taking action, attempts by various players to throw sand in the eyes of the public, and specious arguments used to justify an unwillingness to do what is necessary all add to our moral bafflement.

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