scholarly journals Key drivers of customer value in business-to-business security guard services

2011 ◽  
Author(s):  
M. Jähi
Keyword(s):  
Customer Value ◽  
Security Guard ◽  
Key Drivers ◽  
Business To Business ◽  
Business Security

scholarly journals Valor percibido de los clientes del sector de seguridad privada en Colombia

2017 ◽  
Vol 1 (2) ◽  
pp. 35
Author(s):  
Claudia Giobanna Nova Villarraga
Keyword(s):  
Value Creation ◽  
Customer Value ◽  
Security Services ◽  
Security Industry ◽  
Palabras Clave ◽  
Revisión Sistemática ◽  
Business To Business ◽  
Business Security

<p>Este trabajo se realiza con el propósito de identificar el valor percibido por parte de clientes del sector de seguridad privada en Colombia, específicamente los clientes de vigilancia humana y transporte de valores. El abordaje de la anterior problemática surge de la carencia de estudios en este sector respecto a valor percibido y por ende de validaciones empíricas de la escala PERVAL (Sweeney &amp; Soutar, 2001); lo anterior se identificó por medio de una Revisión Sistemática de Literatura en bases de datos científicas, con una ecuación de búsqueda con las palabras clave customer value, value creation, business to business, security services, security industry, en la ventana de observación 2005 - 2015.</p><p>Con un enfoque exploratorio, debido a la escasez de estudios previos acerca del tema, y a través del método fenomenológico se quiere examinar la realidad vivida e interpretada por los clientes de estos servicios. El diseño muestral para llevar a cabo esta investigación es no probabilistico por conveniencia debido a que existe alta posibilidad de acceso a clientes actuales del servicio. </p>

scholarly journals Valor percibido de los clientes del sector de seguridad privada en Colombia

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Claudia Giobanna Nova Villarraga
Keyword(s):  
Value Creation ◽  
Customer Value ◽  
Security Services ◽  
Security Industry ◽  
Palabras Clave ◽  
Revisión Sistemática ◽  
Business To Business ◽  
Business Security

<p>Este trabajo se realiza con el propósito de identificar el valor percibido por parte de clientes del sector de seguridad privada en Colombia, específicamente los clientes de vigilancia humana y transporte de valores, para lo que se toma como referencia el estudio previo de (Sweeney &amp; Soutar, 2001). El abordaje de la anterior problemática surge de la carencia de estudios en este sector respecto a valor percibido y por ende de validaciones empíricas de la escala PERVAL (Sweeney &amp; Soutar, 2001); lo anterior se identificó por medio de una Revisión Sistemática de Literatura en bases de datos científicas, con una ecuación de búsqueda con las palabras clave customer value, value creation, business to business, security services, security industry, en la ventana de observación 2005 - 2015.</p><p>Con un enfoque exploratorio, debido a la escasez de estudios previos acerca del tema, y a través del método fenomenológico se quiere examinar la realidad vivida e interpretada por los clientes de estos servicios. El diseño muestral para llevar a cabo esta investigación es no probabilistico por conveniencia debido a que existe alta posibilidad de acceso a clientes actuales del servicio. Sin embargo, dependemos de su disponibilidad de tiempo y no es posible determinar el tamaño completo del marco muestral.</p>

1. The nature of marketing

2021 ◽  
pp. 1-15
Author(s):  
Kenneth Le Meunier-FitzHugh
Keyword(s):  
Customer Value ◽  
Service Marketing ◽  
For Profit ◽  
Physical Evidence ◽  
Not For Profit ◽  
Wide Range ◽  
Marketing Service ◽  
The 1960S ◽  
Consumer Marketing ◽  
Business To Business

This chapter discusses the nature and origins of marketing. Marketing covers a wide range of essential business activities which ensure that customers can obtain the products and services that they want and need, when and how they want them. The most common applications of marketing are consumer marketing, business-to-business marketing, service marketing, not-for-profit marketing, and international marketing. Since the 1960s, marketing has used the four Ps of Price, Place, Product, and Promotion to deliver its marketing objectives and this has now been expanded to include another three Ps of People, Physical Evidence, and Process. The chapter also includes an assessment of what is customer value.

Understanding Customer Value in Business-to-Business Relationships

2005 ◽  
Vol 12 (2) ◽  
pp. 1-38 ◽  
Author(s):  
Ajay Menon ◽  
Christian Homburg ◽  
Nikolas Beutin
Keyword(s):  
Customer Value ◽  
Business Relationships ◽  
Business To Business

Future View: Evolving the Measurement of Best Customer Value from Using a Total Cost of Ownership to Total Profit Added Methodology

2017 ◽  
Vol 3 (2) ◽  
pp. 210-216 ◽  
Author(s):  
Todd Snelgrove
Keyword(s):  
Customer Value ◽  
Cost Savings ◽  
Business Case ◽  
Total Cost Of Ownership ◽  
Total Cost ◽  
Cost Of Ownership ◽  
Best Value ◽  
Total Profit ◽  
The One ◽  
Business To Business

Business-to-business firms know that being able to obtain a higher price than competitors and to keep customers happy they must deliver something the customer perceives as value. To support customers to be able and willing to pay this value, a customized, quantified business case needs to be developed to allow the customer to see the payback for whatever investment is being requested versus other alternatives. A previous methodology to do this was to look at the total cost of ownership (TCO) of the proposed purchase over its life. However, too often, TCO became the total cost of acquisition by procurement people (missing the installation, operational and disposal phases, which is often 8 times more important than the landed cost). The next evolution is to look at a more holistic measurement of value that takes into account not only cost savings but all improvements, such as risk reductions, increased revenue and customer satisfaction. Only then can buyers and sellers make decisions on who is creating the best value and what someone should be willing to pay for it. Anyone who can demonstrate and document the greatest value surplus is the one delivering the best value.

Mastering Change Management for Successful Digital Supply Chain Transformations

2021 ◽  
pp. 640-661
Author(s):  
Ehap Sabri
Keyword(s):  
Supply Chain ◽  
Change Management ◽  
Customer Value ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Management Framework ◽  
Supply Chain Efficiency ◽  
Key Drivers ◽  
Chain Transformation ◽  
Common Misunderstanding

In response to the dramatic changes in the business landscape over the last few years, many companies are launching business transformations leveraging digital technologies to drive sweeping changes in their supply chain processes. The digital supply chain transformation can be evident establishing collaborative forecasting processes, optimizing networks and inventories, etc. Digital supply chain transformation is not a new buzz word. It is the application of digital capabilities to processes, products, and assets to improve supply chain efficiency, enhance customer value, manage risk, and achieve competitive advantage. However, organizations are still facing numerous challenges to transform and perform. Perhaps the most common misunderstanding is that digital transformation is all about the implementation and use of cutting-edge technologies. This chapter will dive deep to understand major challenges to digital supply chain transformations, identify the key drivers and enablers of digital opportunity, and provide a change management framework for digital supply chain transformation.

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