scholarly journals Influencing Factors in the Depth-Usage of Social Media as the Business Platform by Student Entrepreneurs

2019 ◽  
Vol 3 (1) ◽  
pp. 19-54
Author(s):  
Hafiz Rahman ◽  
Rahmad Hidayat
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Primary Data ◽  
Media Usage ◽  
Perceived Trust ◽  
Student Entrepreneurs ◽  
Major Factors

This paper examines factors that influence the depth-usage of social media as a business platform among student entrepreneurs by focusing analysis on the mediating effect of social media adoption. The study uses The Unified Theory of Acceptance and Use of Technology (UTAUT) Model which identifies factors that can influence individuals’ behavioral patterns to accept and to use technology as the main theoretical/conceptual foundation.The study is a quantitative study which operates relational analysis between variables. A survey through the questionnaire with 142 student entrepreneurs in three state owned universities in Padang, Indonesia was undertaken to collect primary data and information. The result was further analyzed by using Structural Equation Modelling (SEM) Partial Least Square (PLS) and causal step analysis in order to investigate the relationship between each variable and the mediating effect of social media adoption on factors that influence the depth-usage of social media as the business platform used by students entrepreneurs. The study found that performance expectation, perceived trust and social influence as the major factors that influence the adoption of social media usage as the business platform by student entrepreneurs. Meanwhile, perceived risks does not bring positive and significant influence. However, the mediating effect of the adoption of social media usage is only found in the performance expectancy when it influences the depth-usage of social media as the business platform by the student entrepreneurs.

Analysis of Natural Resources and Environment, Politico-Economic Conditions and their influences on Tourist Behavioural Intentions in Hunza: Mediating effect of Tourist Satisfaction

2020 ◽  
Vol 4 (4) ◽  
pp. 55-74
Author(s):  
Faqeer Muhammad ◽  
Kifayat Ullah ◽  
Rehmat Karim
Keyword(s):  
Natural Resources ◽  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Economic Conditions ◽  
Primary Data ◽  
Equation Modeling ◽  
Tourist Satisfaction

This study aims to explore the influence of Natural Resources and Environment (NRE), Politico-Economic Conditions (PEC) on Tourist Behavioral Intension (TBI) in Hunza, Pakistan. The study further investigates the mediating role of Tourist Satisfaction (TS) on the given variables. Partial Least Square Structural Equation Modeling (PLS-SEM) technique has been applied to conceptualize the research frame and to test the proposed hypotheses. Primary data was collected by using convenient sampling technique for analysis from 220 tourists who visited tourism nucleus sites of Hunza. The finding of the study reveals that Natural resources and Environment, Politico-and Economic Conditions have a significant positive impact on Tourist’s Behavioral Intensions. Moreover, Tourist’s Satisfaction partially mediates the positive relationships among Natural Resources and Environment, Political & Economic Conditions and Tourist’s Behavioral Intensions. The findings of the study extend the understanding that presence of natural resources along with healthy environment and stable political & economic conditions of a destination are the key determinants for sustainable tourism development.

scholarly journals Mediating Effect of Social Media Marketing Adoption Towards Business Performance: An Approach of Structural Equation Modelling Partial Least Square (SEM-PLS)

2020 ◽  
Vol 11 (5) ◽  
pp. 100
Author(s):  
Muhammad Faizal Samat ◽  
Mohd Nor Hakimin Yusoff ◽  
Mohammad Ismail ◽  
Nur Amalina Awang ◽  
Norazlan Anual
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Business Environment ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Competitive Intelligence ◽  
Social Media Marketing ◽  
Survey Method ◽  
Technological Support

Business environment in Malaysia has become more competitive due to the advancement of technology and globalisation including the small and medium enterprises (SMEs). SMEs have so long devised various marketing strategies in order to penetrate the online advertisement clutter alongside improving their performance. Past studies have shown that using ICT such as social media help to improve SMEs’ performance. The owner-managers themselves determine the adoption of social media in their marketing due to the process of information collection and analysis are highly relied on them. Most of the SMEs have their own websites but these are primarily used as an information tool only. Thus, this study investigated the mediating role of social media marketing adoption between technological support, organisational support, government support and competitive intelligence towards the performance of SME. The theoretical framework of this study is substantiated by Resource-based View (RBV) theory and supported by Technology, Environment and Organisation (TOE) framework. This study has been carried out in the East Coast region of Malaysia consisting of Kelantan, Terengganu and Pahang states and also employed a questionnaire survey method. From 1920 questionnaires distributed, 339 responses were returned and found usable for the final analysis using the structural equation model partial least square (SEM-PLS). The findings revealed that the adoption of social media marketing mediates the relationship between these technological, organisational, and government supports, the competitive intelligence, and SME performance. Finally, the study’s theoretical and practical implications as well as the limitations and directions for future research were provided and discussed.

scholarly journals Pengaruh Lingkungan Kerja Terhadap Kepuasan Kerja Dengan Motivasi Sebagai Mediasi

2020 ◽  
Vol 2 (2) ◽  
pp. 450
Author(s):  
Isabella Jasmine ◽  
Edalmen Edalmen
Keyword(s):  
Job Satisfaction ◽  
Social Media ◽  
Work Environment ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Work Environments ◽  
Primary Data

This study aims to analyze the influence of Work Environment towards Job Satisfaction with Motivation as intervening. This study uses primary data that was collected from questionnaires distributed indirectly (through social media). The population in this study are employee of PwC Indonesia based in Jakarta in the audit division. The samples used in this study are 115 respondents in total that was collected using Slovin formula. The data was processed with Partial Least Square – Structural Equation Model using SmartPLS 3.2.7 software. Findings of this study show that Work Environment does influence Job Satisfaction with Motivation as intervening. Motivation partially intervenes the influence of Work Environments towards Job Satisfaction. Penelitian ini bertujuan untuk menganalisis pengaruh Lingkungan Kerja terhadap Kepuasan Kerja dengan Motivasi sebagai mediasi. Penelitian ini menggunakan data primer yang dikumpulkan dari kuesioner yang didistribusikan secara tidak langsung (melalui media sosial). Populasi dalam penelitian ini adalah karyawan PwC Indonesia yang berada di Jakarta pada divisi audit. Sampel yang digunakan dalam penelitian ini berjumlah 115 responden yang didapatkan menggunakan rumus Slovin. Data diproses dengan Partial Least Square - Structural Equation Model menggunakan software SmartPLS 3.2.7. Temuan penelitian ini menunjukkan bahwa Lingkungan Kerja memang mempengaruhi Kepuasan Kerja dengan Motivasi sebagai Intervening. Motivasi memediasi secara parsial pengaruh Lingkungan Kerja terhadap Kepuasan Kerja.

scholarly journals Influence Factors of Social Media and Gadget Addiction of Adolescent in Indonesia

2020 ◽  
Vol 16 (1) ◽  
pp. 16-24 ◽  
Author(s):  
M. Octaviano Pratama ◽  
Dwi Harinitha ◽  
Susmini Indriani ◽  
Bryan Denov ◽  
Dimitri Mahayana
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Data Science ◽  
Negative Impact ◽  
Influence Factors ◽  
Partial Least Square ◽  
Least Square ◽  
Behaviour Problem ◽  
Media Usage ◽  
Media Platform

Social media user in Indonesia has growth rapidly since its emergence. In 2019, one of largest social media platform, Facebook has 3 billion users world wide user and 130 million users of them come from Indonesia. Moreover, the other social media like Instagram also has significantly growth with most of user are teenagers. Massive social media usage was caused by more than 100 million active users that use gadget or smartphone to open application like social media. Both of widely social media and gadget usage is not only have possitive impact but also negative impact like mental and behaviour problem if the user has been addicted. Hence the requirement of knowing influence factors of social media and gadget addiction in Indonesia is required in order to prevent addiction of social media and gadget. In this paper, the influence factors of social media and gadget addiction in Indonesia is investigated using several techniques like data science, partial least square, and structural equation modelling

scholarly journals Mediating Role of Social Media on Online Shopping Behavior: Smart-PLS Approach

2021 ◽  
pp. 49-55
Author(s):  
Qaribu Yahaya Nasidi ◽  
Muhamad Fazil Ahmad ◽  
Jamila Mohammed Dahiru ◽  
Murtala Garba
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Shopping Behavior ◽  
Path Coefficient ◽  
Media Effect ◽  
Shopping Behaviour

Consumer behaviour and decisions to buy from online retailers were increasingly influenced and changed by social media. Because of the never-ending advances in information technology, online shopping is becoming more popular. Therefore, this study aimed to examine the mediating effect of social media on online shopping behaviour in Nigeria. A cross-sectional study was used, and a simple random sampling procedure was used to select three hundred and eighty (380) online shoppers. Data were analysed using Structural Equation Modelling –Partial Least Square (SEM-PLS). The analysis revealed that advertising had an insignificant effect on online shopping behaviour with a path coefficient (Beta value = 0.11; t value = 1.743; p= 0.082). There is positive relationship between advertising and social media effect (Beta value = 0.787; t value = 34.556; p= 0.000). the proposed relationship between social media effect and Online Shopping Behaviour (=0.378; t-value =5.735; p =0.000) is supported. In contrast, the projected relationship between Trust and Online Shopping Behaviour is (=0.466; t-value =12.817; p =0.000). Lastly, the result revealed there is a strong correlation between Trust and Online Shopping Behaviour.

scholarly journals Cashless Transactions: A Study on Intention and Adoption of e-Wallets

2021 ◽  
Vol 13 (2) ◽  
pp. 831
Author(s):  
Marvello Yang ◽  
Abdullah Al Mamun ◽  
Muhammad Mohiuddin ◽  
Noorshella Che Nawi ◽  
Noor Raihani Zainol
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Mediating Effect ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Perceived Trust

This study explored the effect of perceived usefulness, perceived ease of use, social influence, facilitating condition, lifestyle compatibility, and perceived trust on both the intention to use an e-wallet and the adoption of an e-wallet among adults by using the unified theory of acceptance and use of technology (UTAUT). This quantitative study adopted a cross-sectional research design to gather data from 501 respondents using a Google Form. The collected data were analyzed using partial least square structural equation modelling (PLS-SEM). As a result, perceived usefulness, perceived ease of use, social influence, lifestyle compatibility, and perceived trust displayed a significant positive effect on both intentions to use an e-wallet and adoption of an e-wallet. This study evidenced the mediating effect of the intention to use an e-wallet on the correlations between the predictors and adoption of an e-wallet. Both the age and gender of the respondents moderated the effect of lifestyle compatibility on intention to use an e-wallet. The study outcomes serve to inform managers and policy makers to devise effective strategies that capture consumers’ intention to use and experience of using an e-wallet in the midst of a turbulent market. Ultimately, such carefully sculpted policies may promote the digital platform and web-based application, apart from encouraging higher rates of e-wallet adoption in developing countries.

scholarly journals Evaluating the Influence of Resident Agencies’ Participation in Flood Management via Social Media, in Nigeria

2020 ◽  
Vol 28 (4) ◽  
Author(s):  
Aluko Folasade Abimbola ◽  
Hanif Suhairi Abu Bakar ◽  
Mohd Zukime Mat ◽  
Olusegun Hameed Adebambo
Keyword(s):  
Social Media ◽  
Disaster Management ◽  
Structural Equation ◽  
Information Technologies ◽  
Flood Disaster ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
And Training

Disaster management is conducted in multilevel and different stages. However, these different stages are tied together by the key infrastructural components of Information and Communication Technology (ICT) such as social media which is central to the effectual management of disaster through residents’ participation. Nevertheless, there has been limited access to information technologies that enhance quick recovery services, timely response, and effective dissemination of disaster-related information. Therefore, this study examined the influence of resident agencies’ participation in disaster management via the use of social media information planning and training possibilities (SMDPT) in Nigeria. The study used a survey questionnaire and stratified random sampling technique to collect 370 primary data from flood disaster management agencies in Ibadan, Nigeria. The collected data were analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM). The study found that social media information planning and training (SMDPT) had a positive influence on flood disaster preparedness (DPRE), disaster response (DRES), and disaster recovery (DREC). Therefore, the study concludes that social media has become an important tool for planning during an emergency situation. Hence, an important implication of this study to the environmental regulatory policymakers and emergency response agencies is to create more awareness on the usability and applicability of social media in providing credible information regarding disaster management.

MOTIVASI MEMEDIASI PENGARUH PELATIHAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. TELKOM WITEL YOGYAKARTA

2020 ◽  
Vol 28 (1) ◽  
pp. 71-88
Author(s):  
Tyas Tunjung Sari ◽  
Pandu Nuansa Luhur
Keyword(s):  
Work Environment ◽  
Significant Influence ◽  
Structural Equation ◽  
Employee Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Version 2.0 ◽  
Analyze Data

This study aims to determine the motivation of work to mediate the effect of training and work environment on employee performance at PT. Telkom Witel Yogyakarta Yogyakarta. The purpose of this study is to determine and analyze 1) the effect of training on employee performance at PT. Telkom Witel Yogyakarta 2) the effect of training on employee performance through motivation at PT. Telkom Witel Yogyakarta 3) the influence of the work environment on employee performance at PT. Telkom Witel Yogyakarta 4) the influence of the work environment on employee performance through motivation at PT. Telkom Witel Yogyakarta. This study uses primary data through research on 62 respondents. Structural Equation is used to analyze data, using PLS (Partial Least Square) version 2.0. The results of this study indicate that there are 1) positive and significant influence of training on employee performance 2) positive and significant influence of work environment on employee performance 3) positive and significant effect of training on employee performance through motivation 4) positive and significant influence of work environment on employee performance through motivation.

A Partial Least Square Structural Equation Modeling: Prestige Perception in Tourism

2020 ◽  
Author(s):  
Murat Kayak
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Destination Brand ◽  
The Relationship ◽  
Intention To Revisit ◽  
Brand Prestige

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.

Analysis of Role of Digital Marketing to Improve Brand Image through Brand Equity at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan

2021 ◽  
Vol 8 (8) ◽  
pp. 696-703
Author(s):  
Yandri Rezziansyah Sitompul ◽  
Nisrul Irawati ◽  
Rulianda Purnomo Wibowo
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Digital Marketing ◽  
Primary Data ◽  
Original Sample ◽  
The Public ◽  
Good System

Digital marketing is a marketing process that utilizes online channels (internet) to introduce, educate, branding and also establish communication with customers and the form of online channels can be in the form of websites or applications on mobile phones. The formulation of the problem in this study are: (1) Does Digital Marketing affect the formation of Brand Image at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan; (2) Does Digital Marketing affect the establishment of Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (3) Does brand equity affect the formation of brand image in PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (4) Does Digital Marketing affect the formation of Brand Image through Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan. The type of research used in this study is a descriptive method with a correlational type using a quantitative approach, using two types of data collection, namely secondary data and primary data by taking a sample of 130 respondents, which is carried out by testing the validity and. reliability test, and using data analysis methods, namely descriptive analysis and Structural Equation Model - Partial Least Square. The results show that (1) Digital Marketing has a positive and significant effect on Brand Image, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand image can be understood and remembered by the public or customers who transact using pawn services; (2) Digital Marketing has a positive and significant effect on Brand Equity, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand equity can be accepted and easily remembered by the public or customers who transact using pawn services based on marketing and financial activities; (3) partially the Brand Equity variable has a positive and significant influence on Brand Image, in the sense that if customers are interested in the digital Pegadaian brand at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, the brand image of the product will also increase; (4) the digital marketing variable (X) has a simultaneous effect on brand image (Y) through brand equity (Z), where the original sample value (Original Sample) is 0.244, the t-statistic value is 4.955 and the p-values is 0.000, then the brand equity variable (Z) is able to mediate the relationship of digital marketing variable (X) to brand image (Y). Keywords: Digital Marketing, Brand Image, Brand Equity.

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