scholarly journals Efecto del coste percibido, la calidad de servicio y la satisfacción sobre las intenciones futuras del espectador

2020 ◽  
Vol 30 (2) ◽  
pp. 619
Author(s):  
Ferran Calabuig Moreno ◽  
Josep Crespo Hervás ◽  
Javier Mundina Gómez
Keyword(s):  
Strong Influence ◽  
Perceived Value ◽  
Perceived Quality ◽  
Structural Equations ◽  
Repurchase Intention ◽  
Structural Equations Modeling ◽  
The Future ◽  
Quality Value

Recently the study of perceived value has been introduced as a variable that has a strong influence in the development of satisfaction and the repurchase intention. This work provides an analysis of the perceived quality, value,  satisfaction and future intentions of spectators in a mega sports event. Trough structural equations modeling results indicate a strong effect of cost value on satisfaction. It is further noted that cost value is the variable that has more weight in predicting the future intentions of spectators.

scholarly journals PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK DAN NILAI TERHADAP NIAT BELI ULANG PRODUK HIJAU (STUDI PADA PRODUK KOPI MEREK STARBUCKS)

2018 ◽  
pp. 449
Author(s):  
Ni wayan Chintia Pinaria ◽  
I Putu Gde Sukaatmadja ◽  
Putu Yudi Setiawan
Keyword(s):  
Sampling Method ◽  
Perceived Value ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Analysis Technique ◽  
Study Population

The objective of the research is to know the role of trust in mediating the effect of product quality and value on the repurchase intention of buying green products (study on Starbucks coffee). Consumers who have purchased Starbucks coffee are the study population. The technique of determining the sample was done by using purposive sampling method with 130 respondents. Questionnaire as research instrument and analysis technique used is Partial Least Square with Sobel Test. Based on the result of research, green perceived quality and green perceived value have positive and significant effect on trust and repurchase intention. Furthermore, it was found an important role of trust that not only directly affects repurchase intention but also significantly mediates the effect of green perceived quality and green perceived value ??on repurchase intentions.

scholarly journals PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PERSEPSI NILAI DAN PENGALAMAN TERHADAP NIAT MEMBELI KEMBALI (Studi kasus pada Toyota Avanza di Kota Denpasar)

2019 ◽  
Vol 8 (6) ◽  
pp. 3902
Author(s):  
Ketut Adi Ananta Shantika ◽  
Putu Yudi Setiawan
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Probability Method ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
The Future

Company should consider some factors affects repurchase intention, to increase company’s income. Goal of this research is to knowing the effect of perceived value, experience and customer satisfaction as a cause factor to the repurchase intention. This research applied in automotive product, with brand Toyota Avanza in Denpasar City, Bali – Indonesia. Sample used are 124 respondents, with non-probability method, especially purposive sampling. Data collection did by giving questionnaire through offline and online. Analytic techniques used are Partial Least Square and Sobel Test to testing the mediating effect. Based on this analysis, found that perceived value, experience, and customer satisfaction significantly and positively affects repurchase intention directly, beside that perceived value and experience indirectly affects repurchase intention through customer satisfaction as a mediator. This results shows, better perceived value has by the costumers, better customers’ experiences, better customer satisfaction could increase the intention to repurchase in the future for the same product. This research implies, Toyota-Astra Motor company should adding luxury value to Toyota Avanza, redesigning interior and exterior had by Toyota Avanza, and add some features that can increasing the customers’ intention to repurchasing Toyota Avanza in Denpasar City at the future.

scholarly journals Analysis of Mie Gacoan Customer Loyalty through Customer Experience and Perceived Quality

2021 ◽  
Vol 5 (2) ◽  
pp. 936-945
Author(s):  
Mellasan Ayuwardani ◽  
Bagus Yunianto Wibowo ◽  
Nanang Adie Setyawan
Keyword(s):  
Customer Loyalty ◽  
Customer Experience ◽  
Perceived Quality ◽  
Structural Equations ◽  
P Value ◽  
Critical Ratio ◽  
Structural Equations Modeling

Penelitian ini dilaksanakan untuk mengetahui loyalitas konsumen atau costumer loyalty pegunjung gerai Mie Gacoan melalui customer experience dan perceived quality di masa pandemi covid-19. Responden dalam penelitian ini adalah para pengunjung gerai Mie Gacoan dari pelajar maupun pekerja di kota semarang dengan sampel 100 responden dari keseluruhan populasi. Penelitian ini menggunakan alat analisis faktor konfirmatori dan maximum likehood estimation pada SEM (Structural Equations Modeling) dari paket statistik AMOS 24.0 (Analysis of Moment Structure). Teknik pengumpulan data menggunakan kuesioner dengan insidential sampling. Hasil estimasi parameter sesuai dengan hipotesis bahwa customer experience secara signifikan mempengaruhi costumer loyalty dengan nilai critical ratio (c.r) 4,666 dan P-Value ***, perceived quality berpengaruh positif terhadap costumer loyalty dengan nilai critical ratio (c.r) 5,926 dan P-Value ***. Dari penelitian ini dapat disimpulkan bahwa ditengah pandemi covid-19 saat ini para konsumen masih sangat antusias dan setia untuk datang membeli Mie Gacoan maupun pesan secara online walaupun banyak pesaing dalam bisnis kuliner sejenis.

scholarly journals Welcome back

2021 ◽  
Vol 23 (59) ◽  
pp. 106-120
Author(s):  
Alex Eckert ◽  
Gabriel Sperandio Milan ◽  
Gobinda Roy ◽  
Rodrigo Bado
Keyword(s):  
Theoretical Model ◽  
Information Quality ◽  
Online Shopping ◽  
Structural Equations ◽  
Repurchase Intention ◽  
Structural Equations Modeling ◽  
Perceived Security ◽  
Buy Back ◽  
The Relationship

The present study aimed to analyze the relationship between the website information quality, privacy, security and trust, as well as its influence on Brazilians consumers intention to buy back online. To reach this objective, a theoretical model was elaborated, followed by a survey with a sample composed of more than four hundred consumers who have already made purchases online, and the data were statistically tested through the Structural Equations Modeling. From the analysis of the results, it was evidenced that the website information quality and the perceived privacy positively affect the perceived security, and that the security, in turn, positively impacts trust shown to the website. In addition, it has been proven that the consumers repurchase intention in online shopping environment is strongly affected trust shown to the website. 

Consumer Loyalty to an Airline

2014 ◽  
pp. 761-778
Author(s):  
Santiago Forgas-Coll ◽  
Ramon Palau-Saumell ◽  
Javier Sánchez-García
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Empirical Study ◽  
Virtual Environment ◽  
Perceived Value ◽  
Perceived Quality ◽  
Structural Equations ◽  
Consumer Loyalty ◽  
Confirmatory Factor ◽  
Structural Equations Models

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, in particular the technique of confirmatory factor analysis. The results reveal that satisfaction, trust and perceived value all explain the relationships of loyalty between passengers and airline companies and that satisfaction trust and loyalty online influence overall satisfaction, trust, and loyalty to the company. Perceived quality, satisfaction, and trust online explain online loyalty.

Determinants of Repurchase Intention in C2C E-Commerce

2018 ◽  
Vol 31 (3) ◽  
pp. 54-76
Author(s):  
Muhammad Rifki Shihab ◽  
Dimas Maulana ◽  
Achmad Nizar Hidayanto
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Repurchase Intention

In order to create a thriving c2c e-commerce environment, it is imperative for c2c e-commerce companies as well as merchants within to fully understand the factors that persuade existing customers to make repeat purchases. This article distinguishes itself by differentiating the roles of platform providers and those of merchants in identifying the determinants that affect repurchase intention in c2c e-commerce. Data in this article was collected from the users of a respected c2c e-commerce company in Indonesia. A total of 347 sample was analyzed using Partial Least Square (PLS), a variance based Structural Equation Modeling (SEM) aided by SmartPLS 2.0 software. The results of this article showed that satisfaction with merchants and trust in platform providers were factors that directly affected repurchase intention. Meanwhile, perceived quality of merchants, perceived quality of platform providers, perceived value, and trust in merchants were factors that affected repurchase intention indirectly.

Consumer Loyalty to an Airline

2013 ◽  
pp. 530-549
Author(s):  
Santiago Forgas-Coll ◽  
Ramon Palau-Saumell ◽  
Javier Sánchez-García
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Empirical Study ◽  
Virtual Environment ◽  
Perceived Value ◽  
Perceived Quality ◽  
Structural Equations ◽  
Consumer Loyalty ◽  
Confirmatory Factor ◽  
Structural Equations Models

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, in particular the technique of confirmatory factor analysis. The results reveal that satisfaction, trust and perceived value all explain the relationships of loyalty between passengers and airline companies and that satisfaction trust and loyalty online influence overall satisfaction, trust, and loyalty to the company. Perceived quality, satisfaction, and trust online explain online loyalty.

scholarly journals Analysis of Quality-Value-Purchase in the Leather Products Industry

2021 ◽  
pp. 54-66
Author(s):  
Krisna Yudha Bakhti ◽  
Siti Samsiyah Purwaningsih ◽  
Sholihati Amalia ◽  
Sri Surjani Tjahjawati
Keyword(s):  
Perceived Value ◽  
Product Evaluation ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Sustainable Growth ◽  
Brand Experience ◽  
Repurchase Intention ◽  
Price Perception ◽  
Brand Perception ◽  
Brand Affect

Sustainable growth in leather products purchase can cause the consumers to experience in purchasing leather products with various brands, qualities, price, and value which are gained. This research examines the repurchase of leather products by evaluating brand perception (brand experience and brand affect) and product evaluation (perceived value, perceived quality, and price perception). The data were taken from 297 respondents who have purchased this product from Garut, Indonesia as one of the biggest production centers of leather fashion products in Indonesia. By applying partial least square, it revealed that brand experience and brand affect are influential toward perceived quality. Both perceived quality and price perception are then influential toward perceived value. Repurchase intention is affected by perceived quality and perceived value. This result proves that brand perception is able to underlie product evaluation which then will influence repurchase intention.

scholarly journals PENGARUH PERCEIVED VALUE AND PERCEIVED QUALITY TERHADAP KEPERCAYAAN KONSUMEN DI RUMAH SAKIT KARTIKA SARI

2012 ◽  
Vol 5 (1) ◽  
pp. 63
Author(s):  
Glory Budi Dharma
Keyword(s):  
Data Analysis ◽  
Hypothesis Testing ◽  
Customer Loyalty ◽  
Perceived Value ◽  
Perceived Quality ◽  
Consumer Loyalty ◽  
Multiple Regressions ◽  
Independent Variables ◽  
Principal Objective ◽  
Quality Value

<p><span><em>The background of this research was consumer loyalty has become one of the principal </em><span><em>lines of research in marketing. Some authors consider that studies oriented towards the </em><span><em>analysis of perceived quality and satisfaction make sense in the framework of the explanation </em><span><em>of purchasing loyalty, because customer loyalty has become the principal objective of firms.</em><br /><span><em>The objective (s) of this research was identifying the effect perceived value and perceived </em><span><em>quality toward consumer’s trust honesty and consumer’s trust benevolence. </em></span></span></span></span></span></span><em>The design of </em><em>this research applies hypothesis testing to examine all hypotheses in this study. The method </em><em>used in this study is multiple regressions between independent variables and dependent </em><em>variable. Data analysis used in this research was collected by distributing questionnaires </em><em>which were distributed on 110 respondents at Kartika Sari Hospital. There were 107 responses </em><em>of which 100 completed and usable for analyzed by multiple regressions. The result of this </em><em>research conclude that the professionalism, perceived quality, value monetary costs, value </em><em>non monetary costs have positive and significant impact on consumer’s trust honesty dan </em><em>consumer’s trust benevolence.</em></p><p><span><span><strong><em>Keywords : </em><em>Sonsumer loyalty, Perceived value, Perceived quality, Satisfaction</em></strong><br /></span></span></p>

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