PENGARUH PERCEIVED VALUE AND PERCEIVED QUALITY TERHADAP KEPERCAYAAN KONSUMEN DI RUMAH SAKIT KARTIKA SARI
<p><span><em>The background of this research was consumer loyalty has become one of the principal </em><span><em>lines of research in marketing. Some authors consider that studies oriented towards the </em><span><em>analysis of perceived quality and satisfaction make sense in the framework of the explanation </em><span><em>of purchasing loyalty, because customer loyalty has become the principal objective of firms.</em><br /><span><em>The objective (s) of this research was identifying the effect perceived value and perceived </em><span><em>quality toward consumer’s trust honesty and consumer’s trust benevolence. </em></span></span></span></span></span></span><em>The design of </em><em>this research applies hypothesis testing to examine all hypotheses in this study. The method </em><em>used in this study is multiple regressions between independent variables and dependent </em><em>variable. Data analysis used in this research was collected by distributing questionnaires </em><em>which were distributed on 110 respondents at Kartika Sari Hospital. There were 107 responses </em><em>of which 100 completed and usable for analyzed by multiple regressions. The result of this </em><em>research conclude that the professionalism, perceived quality, value monetary costs, value </em><em>non monetary costs have positive and significant impact on consumer’s trust honesty dan </em><em>consumer’s trust benevolence.</em></p><p><span><span><strong><em>Keywords : </em><em>Sonsumer loyalty, Perceived value, Perceived quality, Satisfaction</em></strong><br /></span></span></p>