scholarly journals Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT

2020 ◽  
Vol 7 (6) ◽  
pp. 1297
Author(s):  
Fahmi Ajismanto ◽  
Andika Widyanto
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Swot Analysis ◽  
Brand Image ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Depth Analysis ◽  
And Gender ◽  
Use Of Social Media ◽  
Cartesian Coordinate

<p class="TCIsiAbstrakIndonesia">Penelitian ini bertujuan untuk menganalisis penggunaan media sosial sebagai media promosi usaha kuliner kecil dan menengah di Palembang. Suatu teknik pengambilan keputusan dalam promosi usaha kuliner menggunakan metode <em>Strength, Weakness, Opportunities, and Threats</em> (SWOT). Dengan mengetahui keempat aspek tersebut pelaku usaha dapat memaksimalkan kekuatan dari pemasaran melalui sosial media, meminimalkan kelemahan dan ancaman sosial media marketing, dan membangun peluang-peluang di masa depan. Penelitian ini menganalisis data secara kuantitatif dan kualitatif. Data kualitatif berupa pertanyaan-pertanyaan yang diajukan kepada responden penelitian dengan menggunakan kuesioner, kemudian data tersebut dikuantifikasi agar dapat dianalisis lebih dalam. Tahapan nya dari pemberian bobot dan rating, perhitungan IFAS dan EFAS, diagram kartesius swot, matriks strategi kombinasi strategi, dan matriks SWOT. Kuesioner diberikan kepada 60 pelaku UMKM dan juga pelanggan yang melihat konten promosi UMKM di media sosial. Dilihat dari hasil analisis SWOT diagram kartesius <em>coordinate point</em> antara <em>internal factor </em>dan <em>external factor </em>sebesar 0,19;-0,43 terletak pada kuadran IV yang artinya strategi diversifikasi perlu diterapkan. Strategi yang perlu diterapkan adalah ST strategi seperti menyeleksi target audiens yang melihat iklan berdasarkan <em>range</em> usia, dan jenis kelamin, kemudian implementasi <em>search engine marketing </em>(SEM) dan <em>search engine optimization </em>(SEO) lebih mendalam (S1, T1). Membuat <em>hashtag</em> ataupun <em>keyword</em> yang relevan dengan produk yang ditawarkan,  membangun <em>brand image</em> (<em>Personal</em> <em>Branding</em>), dan membuat konten iklan yang menarik (S1, T1, T3). Terakhir, Lebih mengarahkan konsumen ke transaksi penjualan melalui <em>marketplace</em> ataupun <em>website</em>, dan gunakan rekening bersama (S4, T2). Penggunaan teknologi informasi sebagai media promosi di sosial media menjadi salah satu teknik pengambilan keputusan yang dibutuhkan dalam mempromosikan dan meningkatkan pendapatan UMKM di Palembang.</p><p class="TCIsiAbstrakIndonesia"> </p><p class="TCIsiAbstrakIndonesia"><em><strong>Abstract</strong></em></p><p class="TCIsiAbstrakInggris"><em>The aim of this study is to determine the use of social media as a culinary promotions in Palembang. The technique method for making decisions in the promotion of Small Medium Culinary Enterpraise (Culinary SME’s) used Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT). By understanding these four aspects, opportunities for marketing improvement through social media are needed, discussing the weaknesses and challenges of social media marketing, and building opportunities in the future. This study analyzes data quantitatively and qualitatively. Qualitative data in this research is the form of questions asked to respondents using a questionnaire, then the data are quantified for in depth analysis. The stages are from weighting and rating every item in questionneire, IFAS and EFAS calculations, Cartesian SWOT diagrams, combined strategy matrice, and SWOT matrices. Questionnaires were given to 60 Culinary SME’s, and also customers who viewed promotional content on social media. From the results of the SWOT analysis the Cartesian coordinate point diagram between internal factors and external factors is 0.19; -0.43  in quadrant IV, which means that a diversification strategy needs to be applied. Strategies that need to be implemented are ST strategies such as selecting the target audience who see ads based on age range, and gender, then the implementation of search engine marketing (SEM) and search engine optimization (SEO) more deeply (S1, T1). Create hashtags or keywords that are relevant to the products offered, build a brand image (Personal Branding), and create interesting advertising content (S1, T1, T3). Finally, more direct consumers to sales transactions through the marketplace or website, and use a joint account (S4, T2). The used of information technology as a promotional media on social media is one of the decision-making techniques needed to promote and increase the income of Culinary SMEs in Palembang</em></p><p class="TCIsiAbstrakInggris"> </p><p class="TCIsiAbstrakIndonesia"><em><strong><br /></strong></em></p><p class="TCIsiAbstrakIndonesia"> </p>

scholarly journals Estratégias de marketing digital em empresa do segmento gamer brasileiro: o caso Hoplon

2018 ◽  
Vol 1 (41) ◽  
pp. 52
Author(s):  
Alef Muller Silva de Souza ◽  
Lúcia De Fátima Lúcio Gomes da Costa
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Mobile Marketing ◽  
Social Media Marketing ◽  
Media Optimization ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Social ◽  
Optimization Search ◽  
E Mail

A finalidade do presente estudo foi analisar as estratégias de marketing digital utilizadas pela empresa desenvolvedora de jogos Hoplon Infortaiment, atuante no segmento gamer brasileiro e no mercado global. Para isso, foi necessário verificar as estratégias de marketing digital da empresa decorrentes de páginas digitais, tecnologias mobile, redes sociais, plataformas de busca, presença digital, e-mail marketing, mobile marketing, social media marketing e social media optimization, search engine marketing e search engine optimization, além do benchmarking como ferramenta de gestão para melhoria de estratégias de marketing digital. Realizou-se um estudo de caso, de base qualitativa exploratória, visando esclarecer o processo de estratégias de marketing digital que ocorrem na empresa. Com base nos dados levantados através de entrevista semiestruturada, verificou-se a importância do marketing digital para as ações da empresa, como forma de entregar valor agregado aos seus usuários. Como resultado, ao utilizar-se da internet como ferramenta de marketing para atingir o público alvo, a empresa mostrou-se eficaz ao adaptar seus conteúdos às características específicas do segmento, firmando o enfoque no uso de plataformas online, páginas digitais e mídias sociais, para aumentar o alcance de publicidade a nível global e atingir a satisfação e manutenção de seus clientes.

scholarly journals A REVIEW ON DIGITAL MARKETING

2021 ◽  
pp. 35-38
Author(s):  
Akshay Raju Tandava ◽  
Ms. Vaishnavi Tiwadi ◽  
Mr. Raman Dayama
Keyword(s):  
Digital Media ◽  
Search Engine ◽  
Data Analytics ◽  
Secondary Data ◽  
Mobile Technologies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Data ◽  
Optimization Search

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as due to reasonable data prices. Marketers started different strategies like Search Engine Optimization, Search Engine Marketing, Content Marketing, Data analytics to reach the customers in a better and speedy way. The present study mainly highlights about different digital marketing components taken care of by the marketers for better customer reach and influence. The study is purely conducted with the help of secondary data. KEYWORDS: Digital Marketing, Search Engine Optimization, Search Engine Marketing, search results

Integrating search engine capacity and gender preference within a social media captured authority locus of control

2018 ◽  
Vol 25 (2) ◽  
pp. 374-399 ◽  
Author(s):  
Amber A. Smith-Ditizio ◽  
Alan David Smith ◽  
Walter R. Kendall
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Search Engines ◽  
Ease Of Use ◽  
Integrated Marketing ◽  
Content Type ◽  
Use Patterns ◽  
Gender Status ◽  
Social Media Platforms ◽  
And Gender

Purpose The purpose of this paper is to provide useful insights underlying the popularity of search engine technologies within a social media-intensive environment. Design/methodology/approach The degree of social interaction for social media platforms that integrate search engine technologies as part of the homepage and related experience is very mixed on part of its users. Through Barnard’ theory of authority acceptance, social media and its popularity may be examined by the ability of its users to create effective messages that can be broadcasted to many, yet controlled by individual. The hypotheses tested the interaction of social media and search engine with gender and technological ease-of-use factors. Findings The statistical evidence suggested that significant technological and ease-of-use aspects of search engines are not meaningful, based on gender alone. Males may slightly be prone to take advantage of such technologies, but their search and use patterns are not much varied from their female counterparts. Social media, generally more fully captured authority in individual search patterns, and a number of interactions among gender status, search engine characteristics, and social media were found to be significant and profound. The testing of these hypotheses directly reflect the complexities of unique needs among users of search engines within a social media environment. Practical implications Search engine technologies with a social media context has allowed for the development of a modern, user-driven internet experience that has been powered by users’ imagination and is designed to at least partially satisfy users’ need for self-directed engagement. Organizations are well advised to provide a mindful, less controlled, and more interactive presence of potential users, especially through an increasingly mobile presence. Originality/value Individuals as well as organizations are rapidly discovering that it is becoming easier to share and distribute their content, especially for more creative and innovative content, among all of its users. As businesses continue to focus on the quality of one’s own content, individuals are increasingly taking advantage of some tools to exert more control over their experiences and what they are willing to share, resulting in more user-based partnerships will formulate. As the transition of traditional forms of marketing to newer forms of integrated marketing, the future for search engines as marketing tools by social media users appears to be very promising in adding contextual content within users’ homepage.

Search engine marketing and social media marketing predictive trends

2020 ◽  
Author(s):  
Brighton Nyagadza
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Global Scale ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Survey Method ◽  
Research Approach ◽  
Search Engine Marketing ◽  
Continuous Dynamic

The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. In terms of research methodology, a systematic literature survey method and an inductive research approach were applied. Social media concepts were critically analysed and evaluated to determine their link to the current research focus area. The main literature findings showed that the main trends include the use of Accelerated Mobile Pages, micro-vlogging, voice search, blogging and social messaging. In the continuous dynamic digital landscape, marketers need to embrace the art of doing business by adopting new search engine marketing and social media marketing techniques. With this in mind, it is important for corporations to utilize social media for the development of marketing strategies. The viral power of social media makes it more attractive to businesses promoting their products to target markets. The article also provides an intuitive apprehension of the predictive trends in digital marketing, which are vital for developing an agile stance to outwit rivals in blue oceans.

scholarly journals Social media usage among pre-service secondary mathematics teachers in Zambia

2020 ◽  
Vol 5 (2) ◽  
pp. 130-147
Author(s):  
Eddie Mumba Mulenga ◽  
José María Marbàn
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Media Use ◽  
Social Media Use ◽  
Media Technologies ◽  
Survey System ◽  
And Gender ◽  
And Mathematics ◽  
Use Of Social Media ◽  
The Impact

Social media technologies have reshaped our lives today and Zambian teachers do a massive use of smart phones, tablets, and other portable tools. In addition, they are continually searching for forefront innovations. Frequently, the utilization of these gadgets is not in manners foreseen by innovation advocates. This study focuses on exploring the use of social media platforms and the impact of such social networking services in the teaching and learning of mathematics by pre-service teachers. To explore pre-service teachers’ use of social media in their teaching and learning experiences, the authors administered an adapted and validated research instrument via a quantitative survey system to a sample of 102 pre-service teachers from the Copperbelt University. Analysis of variance and multiple regression analysis were used to test the interplay of relationships between pre-service teachers’ attitudes towards the use of social media based on year of study and gender, social media use and classroom integration, social media use, and mathematics pedagogy. Further, a statistical test was run to show whether positive correlations existed or not. Results disclosed that respondents showed an average use of social media tools in mathematics and provide a prediction model for pre-service teachers’ future integration of social media in the teaching and learning of mathematics.

scholarly journals Perception of Web Users on the Effectiveness of Search Engine Marketing and Search Engine Optimization in the Era of Digitalization

2019 ◽  
Vol 8 (4S3) ◽  
pp. 70-73
Keyword(s):  
Search Engine ◽  
Considerable Change ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Digital World ◽  
Digital Era ◽  
Technological Growth ◽  
Political Boundaries

The Digital era has revamped many sectors and industries, information sharing is considered as the most important aspect any business now, any industry have not been spared from the technological growth, digital world have given an opportunity to go on business of your product and services online. The attitude of the consumers and their behavior has seen considerable change; the business has to cater the needs of their customer’s. The product or services can be reached the end users much easier through virtual digital marketing cutting across the geographical and political boundaries. The websites created by the business has to be on the internet, not only on the net but have to land on the prime pages of the Search Engines, the marketers have to strive for ranking their webs on the top hit rank in order to be in the market. This article attempts to study the Search Engine Marketing (SEM) and to improvise on the strategies to remain on top by carrying out Search Engine Optimization and to adopt Search Engine Marketing Strategies (SMES) on a more effective way and also provides suggestions based on the empirical facts.

scholarly journals PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE TOKOPEDIA

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Izzah Nur Masyithoh ◽  
Ivo Novitaningtyas
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Purposive Sampling ◽  
Search Engine Marketing ◽  
Marketing Social ◽  
E Mail

ABSTRAK   Penelitian ini bertujuan untuk mengetahui pengaruh variabel digital marketing berdasarkan indikator website, search engine marketing, e-mail marketing, dan social media marketing terhadap minat beli konsumen pada marketplace Tokopedia. Penelitian ini menggunakan pendekatan kuantitatif. Jumlah responden dalam penelitian ini adalah 40 responden berdasarkan teknik pengambilan sampel purposive sampling. Data primer diperoleh melalui kuesioner dengan skala pengukuran menggunakan skala likert. Teknis analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear sederhana. Hasil menunjukkan bahwa variabel digital marketing memiliki pengaruh positif dan signifikan terhadap minat beli konsumen pada marketplace Tokopedia. Minat beli konsumen dalam penelitian ini dipengaruhi oleh digital marketing sebesar 39,4%, dengan website sebagai indikator yang paling berpengaruh dalam meningkatkan minat beli konsumen. Penelitian ini memberikan implikasi teoretis sebagai referensi bagi penelitian selanjutnya yang berkaitan dengan digital marketing dan minat beli konsumen, khususnya pada marketplace. Implikasi manajerial berupa saran bagi manajemen Tokopedia maupun marketplace lainnya agar meningkatkan kualitas website dan media sosial yang digunakan dalam memasarkan produk sehingga meningkatkan minat beli konsumen. Kata kunci:  pemasaran digital, minat beli konsumen, website, search engine marketing, e-mail marketing, social media marketing

Investigating social media consumption, sports enthusiasm, and gender on sponsorship outcomes in the context of Rio Olympics

2018 ◽  
Vol 19 (4) ◽  
pp. 396-414 ◽  
Author(s):  
Sunil Hazari
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Sports Participation ◽  
The Body ◽  
Purchase Behavior ◽  
Media Consumption ◽  
Content Type ◽  
Social Media Networks ◽  
And Gender ◽  
Use Of Social Media

Purpose Using the context of Rio Olympic games, the purpose of this paper is to investigate attitude toward sponsorship outcome as it relates to purchase behavior, gender, sponsor patronage, sports enthusiasm, and social media consumption. Design/methodology/approach Data were collected using an online survey of 265 participants. Questions regarding demographics, viewing habits, sports participation, enthusiasm, attitude toward Olympic events were included in the survey. The four sub-scales were sponsorship attitude, sponsor patronage, social media consumption, and sports enthusiasm. Findings The findings of the study showed that social media consumption is positively related to attitude toward event and sports patronage. There was a significant gender difference on attitude toward event, social media consumption, and sports enthusiasm. Predictors for making a purchase as a result of seeing a social media advertisement were gender, playing competitive sport, and social media consumption. Practical implications This study will add to the body of academic and practitioner research on sponsorship outcomes, and provides an opportunity for marketers to leverage social media networks for sponsorship communication. Originality/value As the use of social media networks has increased over the past few years, no previous study has investigated association of sports enthusiasm, gender, or social media consumption toward sponsor patronage which relates to consumers seeking out sponsors and being influenced to make a purchase as a result of marketing communication of sponsors.

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