scholarly journals Research on Tibetan-English Color Symbols "Signified" and Cross-culture Communication—— Take Yellow and Purple as an Example

2018 ◽  
Keyword(s):  
Cross Culture

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

Cross-culture outcomes of a brazilian professor Fulbright in the USA

2017 ◽  
Vol 26 (50) ◽  
pp. 115
Author(s):  
Marcelo Da Silva Leite ◽  
Celeste Gaia
Keyword(s):  
Higher Education ◽  
Low Cost ◽  
Cross Culture ◽  
College And University ◽  
Governmental Agencies ◽  
The Past ◽  
University Curriculum ◽  
Fulbright Scholar ◽  
The Usa ◽  
Higher Education Costs

Over the past decade due the expansion of globalization there has been an increasing emphasis on internationalization among faculty, administration and accrediting agencies in the Higher Education.  Although to promote internationalization in the Higher Education, costs are a big challenge, one way to have the international actions with low cost, it is seeking for grants from different governmental agencies and foundations.The Fulbright Scholar program provides a long-standing and externally-funded means for internationalizing college and university curriculum. This article is going to share the perspective   of a Brazilian Fulbright Scholar at an American college and the institution perspective of the Fulbright scholar participation at the College.

A Theoretical Exploration and Empirical Research of the Regional Cross-culture Psychology of China

2013 ◽  
Vol 20 (8) ◽  
pp. 1229-1236 ◽  
Author(s):  
Hai-Zhong ZHANG ◽  
Yong-Zhi JIANG ◽  
Wen-Jin ZHAO ◽  
Gui-Hua AN ◽  
Xiao-Long ZHANG ◽  
...  
Keyword(s):  
Empirical Research ◽  
Cross Culture

Cross Culture Communication Effecting to Volunteer Tourism Tourist Activities in Chiangmai, Thailand

2019 ◽  
Author(s):  
Hatairat Viwatronnakit ◽  
Monsicha Inthachak ◽  
Keerati Trakarnsiriwanit ◽  
Supang Nanta
Keyword(s):  
Volunteer Tourism ◽  
Cross Culture

Managing the Era of Multi-Cultural Leadership

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
M. Rahul ◽  
R. Ganesan
Keyword(s):  
Work Environment ◽  
Leadership Style ◽  
Work Experience ◽  
Cross Culture ◽  
Cultural Leadership ◽  
Team Members ◽  
Diverse Workforce ◽  
The Difference ◽  
The One ◽  
Global Arena

Leaders in the global arena are the one who face the challenges never seen before, while coordinating work and managing relationship between team members coming from varied ethnic groups. Globalization has undoubtedly opened up endless growth opportunities for both, businesses and individuals, by collaborating with each other, but with certain inherent challenges. These challenges are the difference in the cultural background of the team members, which gets predominantly reflected in their behavior at workplace too. The cultural differences exist primarily due to differences in shared values, which form the basis for difference in perception and practices of decision making by an individual (Hofstede, 1980). Juana Bordas has rightly described that any business that fails to adapt their leadership style aligning with multi-cultural approach will find it difficult to thrive in a more colorful world. Leadership style has witnessed various facets of changing work environment that has demanded from leaders to modify their approach to adapt along and be effective and survive in the ever-changing environment of business (Bordas,2007).A cross-culture leader plays a significant role in knitting the diverse workforce into an efficient team; which requires a leader to very well understand the various dimensions of culture. This understanding of the leader enables him to learn about blending of leadership styles to address the challenges of such work environment. This paper is an extended work on 'Leadership in Cross-Cultural Environment – A Comparison of Asian and Non-Asian Managers' (Rahul and Ganesan, 2015). The extended research study has identified that enhanced work experience of cross-culture leaders enables them in effective team management, than the rise in designation, as it results in creation of hierarchical distance between the leaders and subordinates.

scholarly journals The Need for Uniqueness among Gulf Cooperation Council Countries’ Consumers: A Cross-Culture Study

2017 ◽  
Vol 9 (4) ◽  
pp. 29
Author(s):  
Sarah G. Alzahrani ◽  
Lauren Copeland
Keyword(s):  
National Culture ◽  
United Arab Emirates ◽  
Power Distance ◽  
Negative Relationship ◽  
Gulf Cooperation Council ◽  
Cross Culture ◽  
Online Questionnaire ◽  
Need For Uniqueness ◽  
Middle East Countries ◽  
Culture Dimensions

Understanding differences among consumers across varying cultures is of great importance to the success of international retailers. Ignoring the influence of culture and centralized marketing has led to a decline in profits for some international companies. Studying the culture of Middle East countries, particularly the Gulf Cooperation Council Countries (GCCC), Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Qatar, and Oman, is essential before marketing in these countries. Additionally, the GCCC is one of the top 10 luxury markets in the world. Hofstede model of national culture is crucial for GCCC due to the fact culture norms regarding dress and appearance are nationally adopted. A sample of 170 participants from the GCCC was collected using an online questionnaire of 45 items measuring national culture dimensions and need for uniqueness when shopping for luxury goods. It was found that power distance in all GCCC countries was a significant predictor of having a need for uniqueness, as well as indulgence. Power distance had a positive relationship with the need for uniqueness while indulgence had a negative relationship with the need for uniqueness. For other dimensions, findings indicated that long term vs short term orientation, masculinity, uncertainty avoidance, and individualism were not significant predictors leading to uniqueness. Additionally, the important construct for uniqueness among GCCC consumers is unpopular choice followed by avoiding similarity. Creative choice is less important among the three constructs of uniqueness for GCCC participants. 

scholarly journals What Makes People Actually Embrace or Shun Mobile Payment: A Cross-Culture Study

2018 ◽  
Vol 2018 ◽  
pp. 1-13 ◽  
Author(s):  
Yali Zhang ◽  
Jun Sun ◽  
Zhaojun Yang ◽  
Ying Wang
Keyword(s):  
Technology Acceptance ◽  
Personal Characteristics ◽  
Mobile Payment ◽  
Cross Culture ◽  
Extrinsic Factors ◽  
Explanatory Variables ◽  
Actual Usage ◽  
Past Behavior ◽  
The Usa ◽  
User Groups

Mobile payment is becoming increasingly popular, but it encounters the resistance from certain user groups. This study examines the factors that influence both the technology acceptance and actual usage aspects of mobile payment adoption from the perspective of the general systems theory. Based on a literature review, it conceptualizes the embedding relationships among relevant behavioral processes, personal characteristics, and extrinsic factors and develops a research model. Together, the extrinsic factors in terms of culture, subjective norm, and socioeconomic status and main personal characteristics including demographics, personality traits, and past behavior are hypothesized to have direct and moderating effects on mobile payment acceptance and usage. The observations collected from China and the USA support most of the hypothesized relationships and reveal interesting cross-culture differences. Whereas users in the USA appear to be more rational and risk-averse, people in China seem more subject to social influence. The findings contribute to the mobile payment literature by deepening the understanding of adoption stages and expanding the scope of explanatory variables beyond technology acceptance.

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