scholarly journals Innovations and Online Marketing Services Trends in Albanian Tourism Sector

2016 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Elton Noti ◽  
Brunela Trebicka
Keyword(s):  
Tourism Industry ◽  
Online Marketing ◽  
Communist Regime ◽  
The Internet ◽  
Economic Sectors ◽  
The Balkans ◽  
Tourism Sector ◽  
Tourism Resources ◽  
Tourism Enterprises ◽  
Tourism Services

Albania is a rich country with a lot of nature and cultural tourism resources situated in the in the Balkans region where there are much opportunities for developing different types of tourism. After a long period of transition, since the fall of the communist regime in 1990, the tourism industry began to be considered as one of the economic sectors with potential for development in the future. But, tourism enterprises had to be faced with a high competition from other countries in the region and a lack of experience in the field of tourism services. This study aims to identify the attitudes of senior management of tourism enterprises (Accommodation units, Travel Agencies and Restaurants) on the adoption of new services on the Internet, the use of ICT to sell the services offered and how much they were aware of the benefits that online marketing brought using their websites etc. To realize the aim, are raised the research questions and hypotheses. The research instrument used was a questionnaire. The sample consisted of N = 208 participants, representatives of tourism enterprises at five districts of Albania, respectively: Tirana, Durres, Shkodra, Vlore and Saranda .The results show that the entrepreneurs/managers make a very good job for the creation of new services via the Internet, also they support significantly the use of ICT-s to sell their services, they were aware of the benefits that brought a website to the marketing of tourism services and there was a great interest to learn more about the internet.

The Evolving Value of eTourism for Suppliers and Visitors

2016 ◽  
pp. 1611-1636
Author(s):  
João V. Estêvão ◽  
Maria João Carneiro ◽  
Leonor Teixeira
Keyword(s):  
Business Processes ◽  
Tourism Industry ◽  
The Internet ◽  
Demand Side ◽  
Tourism Sector ◽  
Use Of The Internet ◽  
Destination Management Organizations ◽  
Tourism Services

The tourism industry is known to have an extensive use of the Internet, both on the supply and on the demand side. The steady and fast emergence of the Internet has dramatically changed the business processes within the sector, forcing suppliers and intermediaries to adapt to a scenario in which visitors have multiple and more flexible choices regarding the search, planning, booking, and purchase of tourism services and products. This chapter explores the main impacts and trends that the dynamic use of the Internet within the tourism sector—the so-called eTourism—has originated in each of the sector's main stakeholders, including suppliers, intermediaries, destination management organizations, and tourists.

The Evolving Value of eTourism for Suppliers and Visitors

2014 ◽  
pp. 486-511 ◽  
Author(s):  
João V. Estêvão ◽  
Maria João Carneiro ◽  
Leonor Teixeira
Keyword(s):  
Business Processes ◽  
Tourism Industry ◽  
The Internet ◽  
Demand Side ◽  
Tourism Sector ◽  
Use Of The Internet ◽  
Destination Management Organizations ◽  
Tourism Services

The tourism industry is known to have an extensive use of the Internet, both on the supply and on the demand side. The steady and fast emergence of the Internet has dramatically changed the business processes within the sector, forcing suppliers and intermediaries to adapt to a scenario in which visitors have multiple and more flexible choices regarding the search, planning, booking, and purchase of tourism services and products. This chapter explores the main impacts and trends that the dynamic use of the Internet within the tourism sector—the so-called eTourism—has originated in each of the sector’s main stakeholders, including suppliers, intermediaries, destination management organizations, and tourists.

Online Delivery of Tourism Services

2011 ◽  
pp. 1-25 ◽  
Author(s):  
John W. Houghton
Keyword(s):  
Service Delivery ◽  
Online Marketing ◽  
Online Service ◽  
Online Delivery ◽  
Tourism Sector ◽  
Recent Developments ◽  
Key Policy ◽  
Internal Efficiency ◽  
Tourism Enterprises ◽  
Tourism Services

This chapter presents an overview of recent developments in online delivery of tourism services, highlighting major issues and challenges. Many tourism services are highly amenable to online delivery and, in OECD countries, the adoption of e-commerce and online service delivery in tourism has been rapid. The tourism sector is among the leaders in online marketing and sales, but considerable potential remains, with the sector lagging in the adoption of supply chain related systems and the use of ICTs for internal efficiency. The Internet brings new opportunities and challenges, with both disintermediation and the emergence of new intermediaries. Key policy issues include the need to carefully monitor the competition effects of online service delivery and take advantage of the potential for the development of destination management systems that provide an integrated front-end for small to medium sized tourism enterprises.

The Evolving Value of eTourism for Suppliers and Visitors

2014 ◽  
pp. 131-155
Author(s):  
João V. Estêvão ◽  
Maria João Carneiro ◽  
Leonor Teixeira
Keyword(s):  
Business Processes ◽  
Tourism Industry ◽  
The Internet ◽  
Demand Side ◽  
Tourism Sector ◽  
Use Of The Internet ◽  
Destination Management Organizations ◽  
Tourism Services

The tourism industry is known to have an extensive use of the Internet, both on the supply and on the demand side. The steady and fast emergence of the Internet has dramatically changed the business processes within the sector, forcing suppliers and intermediaries to adapt to a scenario in which visitors have multiple and more flexible choices regarding the search, planning, booking, and purchase of tourism services and products. This chapter explores the main impacts and trends that the dynamic use of the Internet within the tourism sector—the so-called eTourism—has originated in each of the sector's main stakeholders, including suppliers, intermediaries, destination management organizations, and tourists.

scholarly journals PERILAKU WISATAWAN PANTAI NGURBLOAT DAN NGURSARNADAN ERA NEW NORMAL TERHADAP KEPUTUSAN BERWISATA

2021 ◽  
Vol 8 (2) ◽  
pp. 116-127
Author(s):  
Ida I Dewa Ayu Raka Susanty ◽  
Melissa Justine Renjaan
Keyword(s):  
Tourism Industry ◽  
Dominant Factor ◽  
Small Islands ◽  
Economic Sectors ◽  
New Normal ◽  
Tourist Behavior ◽  
Marine Tourism ◽  
Tourism Sector ◽  
The Government ◽  
Travel Decisions

ABSTRAK Wabah COVID-19 di seluruh dunia telah membuat dunia terhenti, dan pariwisata menjadi yang terpuruk dari semua sektor ekonomi utama di seluruh dunia tak terkecuali Indonesia. Pulau – pulau kecil di Indonesia timur yang menggantungkan perekonomian dari segi pariwisata bahari juga terkena dampak besar akibat situasi pandemi. Kabupaten Maluku Tenggara adalah salah satunya. Pelonggaran terhadap aktivitas industri pariwisata dimulai sejak diumumkannya masa new normal oleh pemerintah. Dua destinasi unggulan Kabupaten Maluku Tenggara yakni Pantai Ngurbloat dan Ngursarnadan memulai aktivitas pada kawasan wisata dengan jumlah pengunjung yang didominasi oleh wisatawan lokal. Tingginya wisatawan lokal yang berwisata, menunjukan kebutuhan masyarakat terhadap aktivitas berwisata sangat tinggi. Perilaku wisatawan terhadap keputusan berwisata dalam masa new normal dapat dipicu oleh berbagai faktor. Proses pengambilan keputusan wisatawan dalam berwisata ke destinasi wisata pantai Ngurbloat dan Ngursarnadan sangat penting diketahui oleh stakeholder atau pengelola kawasan wisata Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan pengaruh perilaku wisatawan secara simultan terhadap keputusan berwisata, pengaruh secara parsial perilaku wisatawan terhadap keputusan berwisata serta faktor yang paling menonjol mempengaruhi keputusan wisatawan dalam berwisata pada Pantai Ngurbloat dan Ngursardanan. Metode pengumpulan data pada penelitian ini menggunakan kuesioner dan wawancara dengan analisa regeresi linier berganda. Hasil penelitian ini menunjukan bahwa faktor budaya, sosial, pribadi dan psikologis secara simultan berpengaruh terhadap keputusan wisatawan berkunjung ke pantai Ngurbloat dan Ngursarnadan. Sedangkan, pengaruh secara parsial hanya pada faktor sosial, pribadi dan psikologis berpengaruh terhadap keputusan wisatawan untuk berkunjung ke Pantai Ngurbloat dan Ngursarnadan. Faktor yang paling dominan mempengaruhi keputusan berwisata wisatawan adalah faktor psikologis dengan nilai Koefisien sebesar 0.497 Kata Kunci : Perilaku Wisatawan, Keputusan berwisata, Pantai Ngurbloat, Pantai   Ngursarnadan ABSTRACT The worldwide outbreak of COVID-19 has brought the world to a standstill, and tourism has been the worst affected of all major economic sectors  in the entire world as well as Indonesia. In eastern Indonesia, the economy of small islands depends on the marine tourism sector which has been affected by the pandemic. Southeast Maluku Regency is one of the islands affected by pandemic. The government has suspended the activity of tourist and travel. The tourism industry is gradually starting to recovery and improve. reopened tourist areas in Southeast Maluku Regency have begun in August 2020 with the COVID-19 health protocol. Two leading destinations of Southeast Maluku Regency, Ngurbloat Beach and Ngursarnadan Beach, started activities in tourist areas with the number of visitors dominated by local tourists. The purpose of this study was to know and explain the influence of tourist behavior simultaneously on travel decisions, the partial influence of tourist behavior on travel decisions and the dominant faktor influencing the decision of tourists in visiting Ngurbloat and Ngursardanan Beaches. The results of this study showed that cultural, social, personal and psychological faktors silmultan influence the decision of tourists visiting Ngurbloat  and Ngursarnadan Beach. Meanwhile, the partial influence is only on social, personal and psychological factors on the decision of tourist to visit Ngurbloat and Ngursarnadan beach. The most dominant factor influencing the decision to travel is the psychological factor with a coefficient value of 0.497 Keywords: Tourist Behavior, Travel decisions, Ngurbloat Beach, Ngursarnadan Beach

Strategic map for the development of tourism industry in the Republic of Azerbaijan

2020 ◽  
Vol 1 (1) ◽  
pp. 102-107
Author(s):  
Ulfat Aliyev ◽  
Keyword(s):  
Tourism Industry ◽  
High Quality ◽  
Local Markets ◽  
Tourism Sector ◽  
The Republic ◽  
Tourism Services

The article highlights the important role of tourism in the development of specialized tourism industry in the Republic of Azerbaijan. The Strategic Roadmap aims to support the development of the tourism sector within the stipulated time, providing high quality and competitive tourism services in international and local markets.

scholarly journals Tourism and Security in Nepal

2018 ◽  
Vol 1 (1) ◽  
pp. 32-47
Author(s):  
Rup Kumar Chhetri
Keyword(s):  
Business Education ◽  
Leisure Activity ◽  
Research Process ◽  
Tourism Industry ◽  
Security Sector ◽  
Cognitive Improvement ◽  
Tourism Sector ◽  
Research Questions ◽  
Tourism Enterprises ◽  
Education Culture

This paper discusses the concept of tourism and security in Nepal and focuses on the association in between tourism and security aspects. Tourism is important for leisure, business, education, culture and recreation. Tourism industry is a fast developing sector for the economy worldwide and becoming a popular global leisure activity. As a fast growing industry in the today’s world, tourism industry events are getting more attraction for study and appropriate intervention. The key question this paper raises is whether there is association between tourism and security in Nepal. It answers rationally to its prime research questions like; what are the dimensions of tourism and security in Nepal? What is the association in between tourism and security in Nepal? In order to look for the answers of these questions, Thamel area was chosen for study site as it is popular among people and the major tourism hub in Nepal. The findings of the study show varied association in between tourism sector and tourism security sector on the specifics such as tourism, hospitality, events and security in Nepal. Although tourism enterprises increasingly realize the aspects of tourism, hospitality, events management and relevant security parameters, but the extent to which they are strategically used varies. The assessment revealed the impacts of tourism on security aspects and vice versa. So, the impacts of security situation on tourism sector have a certain and intermingled association. Even the findings aligned with above said statement which reflects the limitations and gap in between the tourism sector and tourism security sector in term of setups, coordination and execution. That is why, it roves and looking for the rational, empirical and cognitive improvement and development on those identified aspects which are keenly observed during the research process.

scholarly journals ANALYSIS OF FACTORS AFFECTING THE DEVELOPMENT OF COMMUNITY TOURISM SERVICES IN HA GIANG PROVINCE

2021 ◽  
pp. 1-6
Author(s):  
Nguyen Thu Thuy ◽  
Nguyen Quang Hop
Keyword(s):  
Positive Impact ◽  
Tourism Industry ◽  
Infrastructure Development ◽  
Factors Affecting ◽  
Organization And Management ◽  
Community Tourism ◽  
Human Resource Training ◽  
Tourism Resources ◽  
Tourism Services

With 450 questionnaires, the authors used SPSS software to analyze and found that the researched factors all had a positive impact on the development of community tourism services in Ha Giang province. In particular, the degree of influence on the development of CBT services in Ha Giang province in the order of importance is as follows: The level of organization and management of the tourism industry (QL), The participation of the community in the development of community tourism (TG), Tourism Resources (TN), Infrastructure Development (HT), Human Resource Training Development (NL). This result is the basis for us to choose appropriate solutions to improve the quality of community tourism services in Ha Giang province in the future.

scholarly journals Modern marketing technologies as a factor of increasing competitiveness of tourism enterprises

2020 ◽  
pp. 104-108
Author(s):  
O. V. Shpyrnya ◽  
E. Y. Globa ◽  
V. A. Dragina ◽  
V. I. Miroshnichenko
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Integrated Approach ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
Tourism Product ◽  
Information And Communication ◽  
Tourism Enterprises ◽  
Tourism Services ◽  
Modern Technologies

Promotion of a tourism product and individual tourism services today is impossible without the use of modern marketing technologies. Their application is currently the key to the competitiveness of the tourism industry enterprises in the tourism services market. The article notes the penetration of various technological innovations in the activities of tourist enterprises, the development of information and communication technologies and the digitalization of marketing communications with the internal and external environment. The specifics of the formation of unique competitive advantages of the tourism industry enterprises is considered. Attention is focused on the need to demonstrate the main achievements, the uniqueness of the services provided on the website of the tourism industry enterprise. It is noted that the use of modern marketing technologies should not imply a rejection of classical methods of promotion. It is proposed to use an integrated approach that allows you to most effectively combine the provisions of classical marketing and the potential of modern technologies.

scholarly journals Risk factors for failure in newly established small, micro and medium-sized enterprises in the tourism sector of Gauteng Province, South Africa

2015 ◽  
Vol 5 (4) ◽  
pp. 8-18
Author(s):  
Zeleke Worku
Keyword(s):  
South Africa ◽  
South African ◽  
Geographical Location ◽  
Tourism Industry ◽  
The South ◽  
Gauteng Province ◽  
Entrepreneurial Skills ◽  
Tourism Sector ◽  
Networking Ability ◽  
Tourism Enterprises

The annual report issued for the financial year 2013/2014 by the South African Chamber of Commerce and Industry (2015) shows that the business confidence index of South Africa was equal to 89.3% in January 2015. According to the South African National Department of Tourism (2015), the tourism sector contributed 93 Billion Rand (3%) to the South African GDP in the year 2012. The contribution of the tourism sector was equal to 189.4 Billion Rand in the year 2009. This figure is projected to grow to 499 Billion Rand by the year 2020. According to the South African Small Enterprise Development Agency (2015), newly established and emerging business enterprises conducting business in the tourism sector of Gauteng Province are less viable and efficient in comparison with well-established tourism enterprises. The objective of this study was to identify and quantify risk factors for underperformance and bankruptcy in the tourism sector of Gauteng Province in South Africa. The study was based on data collected from a stratified random sample of size 311 tourism enterprises that operate in Gauteng Province, South Africa. Data was collected on a large number of socio-economic factors that adversely affect entrepreneurial activities in the tourism sector of Gauteng Province. A combination of quantitative and qualitative methods of data collection and analyses was used in the study. Examples of variables on which data was gathered was level of entrepreneurial skills, level of formal education, location of business, duration of experience, amount of capital, number of employees, ability to network with other tourist operators, degree of competition from rival operators, geographical location, category of business, category of entrepreneurial skills, average number of visitors per month, net profit, size of business, market share, access to finance, and degree of support from Government agencies. Results obtained from the study showed that the long-term survival and viability of African entrepreneurs in the tourism industry of Gauteng Province was significantly and adversely affected by the degree of competition from rival operators, poor networking ability, lack of entrepreneurial skills, low capital, and geographical location. The study found that African entrepreneurs in the tourism industry of Gauteng Province lagged behind their white counterparts significantly in terms of networking ability, capital and entrepreneurial skills. In addition, 82% of the 311 African entrepreneurs who participated in the study lacked suitable skills due to their poor and irrelevant academic and vocational background, and that 59% of entrepreneurs had received little or no assistance in terms of mentoring or training opportunities from South African Government agencies.

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